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Compare OneSignal and iZooto 
At a Glance
Market Segments
Small-Business (64.8% of reviews)
Small-Business (51.8% of reviews)
Entry-Level Pricing
Free
$85/month for up to 30,000 subscribers
OneSignal
Star Rating
(1,107)4.7 out of 5
Market Segments
Small-Business (64.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 4 pricing plansiZooto
Star Rating
(95)4.5 out of 5
Market Segments
Small-Business (51.8% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
$85/month for up to 30,000 subscribers
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that OneSignal excels in overall user satisfaction, boasting a significantly higher G2 Score compared to iZooto. Users appreciate the platform's intuitive dashboard and easy setup, making it a go-to choice for both beginners and experienced marketers.
- Users say that iZooto offers a unique advantage with its data segregation system, which is praised for enhancing campaign management. Reviewers highlight how this feature allows for effective audience segmentation and tracking, making it easier to understand subscriber behavior.
- According to verified reviews, OneSignal's documentation is frequently described as among the best in the industry, providing users with a clear and logical journey through the setup process. This level of support is a key factor for many users when choosing a push notification service.
- Reviewers mention that while iZooto has a solid performance in terms of campaign optimization, it faces challenges in market presence, with fewer recent reviews compared to OneSignal. This may indicate a need for improvement in user engagement and support.
- Users appreciate OneSignal's speed in delivering notifications, which is often highlighted as a critical feature for real-time marketing efforts. This responsiveness is a significant advantage for businesses looking to engage their audience promptly.
- G2 reviewers note that both platforms have similar scores for ease of setup, but OneSignal's overall user experience is often described as more polished and user-friendly, making it a preferred choice for those who prioritize a seamless onboarding experience.
Pricing
Entry-Level Pricing
OneSignal
Free
Free
Start with OneSignal's Free Plan which offers powerful messaging with an easy setup.
- 10,000 free monthly email sends
- Unlimited mobile push sends
- In-App messaging
iZooto
Rise
$85/month
for up to 30,000 subscribers
Ideal for bloggers for efficient targeting and automation
- Manage up to 3 Websites
- Unlimited Notifications
- Device-based Targeting
Free Trial
OneSignal
Free Trial is available
iZooto
Free Trial is available
Ratings
Meets Requirements
9.1
639
9.1
72
Ease of Use
9.3
930
9.0
73
Ease of Setup
8.9
544
8.9
53
Ease of Admin
9.0
376
9.1
54
Quality of Support
9.0
591
9.2
73
Has the product been a good partner in doing business?
9.1
352
9.3
52
Product Direction (% positive)
9.0
620
9.5
73
Features by Category
Email Marketing
8.6
98
Not enough data
8.9
96
Not enough data
8.8
95
Not enough data
8.5
90
Not enough data
Online Marketing
Feature Not Available
Not enough data
8.7
95
Not enough data
8.6
98
Not enough data
9.1
95
Not enough data
Feature Not Available
Not enough data
Lead Management
Feature Not Available
Not enough data
8.5
90
Not enough data
9.2
96
Not enough data
Feature Not Available
Not enough data
8.7
91
Not enough data
8.5
92
Not enough data
8.7
95
Not enough data
8.4
85
Not enough data
Campaign Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
8.3
88
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting & Analytics
8.6
101
Not enough data
8.5
88
Not enough data
8.0
87
Not enough data
8.1
85
Not enough data
Feature Not Available
Not enough data
Platform
8.6
97
Not enough data
8.5
91
Not enough data
8.3
100
Not enough data
8.1
61
Not enough data
8.2
63
Not enough data
8.9
100
Not enough data
8.0
85
Not enough data
Agentic AI - Marketing Automation
7.3
5
Not enough data
8.0
5
Not enough data
8.3
5
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
8.0
5
Not enough data
Integration
8.2
91
Not enough data
8.6
99
Not enough data
8.1
89
Not enough data
Visitor Behavior
Not enough data
6.4
7
|
Verified
Not enough data
8.1
8
|
Verified
Not enough data
Feature Not Available
Templates
Not enough data
8.0
5
|
Verified
Not enough data
8.1
6
|
Verified
Not enough data
9.7
5
|
Verified
Personalization
Not enough data
Feature Not Available
Not enough data
8.8
7
|
Verified
Not enough data
9.7
5
|
Verified
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
9.4
6
|
Verified
Multichannel
Not enough data
8.6
6
|
Verified
Not enough data
Feature Not Available
Not enough data
8.9
6
|
Verified
Administration
Not enough data
8.3
7
|
Verified
Not enough data
8.1
7
|
Verified
Not enough data
8.6
7
|
Verified
Not enough data
8.1
7
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.9
464
9.0
33
9.1
454
9.3
31
8.6
410
8.4
28
8.7
458
8.2
31
8.8
447
8.5
26
Analytics
8.5
442
8.3
30
8.3
438
8.1
32
Optimization
8.4
386
Feature Not Available
8.6
423
8.3
25
8.8
431
8.1
27
8.7
422
8.2
23
Agentic AI - Push Notification
7.0
14
Not enough data
7.1
14
Not enough data
6.9
14
Not enough data
Text Messaging
9.1
34
Not enough data
Feature Not Available
Not enough data
9.1
34
Not enough data
Feature Not Available
Not enough data
8.1
32
Not enough data
8.5
33
Not enough data
9.0
35
Not enough data
9.0
31
Not enough data
SMS Platform
8.8
33
Not enough data
8.7
33
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
30
Not enough data
9.1
34
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Messaging Channels
8.0
81
Not enough data
8.7
94
Not enough data
7.2
69
Not enough data
Feature Not Available
Not enough data
Administration
9.2
119
Not enough data
9.2
122
Not enough data
9.0
122
Not enough data
8.9
118
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
8.6
96
Not enough data
8.7
169
|
Verified
Not enough data
8.2
141
Not enough data
8.3
150
Not enough data
Campaigns
8.7
146
|
Verified
Not enough data
9.4
192
|
Verified
Not enough data
8.1
79
Not enough data
Feature Not Available
Not enough data
8.4
137
Not enough data
8.8
180
Not enough data
Engagement
8.2
134
Not enough data
Platform
8.9
147
Not enough data
9.0
155
|
Verified
Not enough data
8.7
140
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
OneSignal and iZooto are categorized as Push Notification
Unique Categories
OneSignal is categorized as Mobile Marketing, Proactive Notification, Marketing Automation, SMS Marketing, and RCS Business Messaging
iZooto is categorized as E-Commerce Personalization
Reviews
Reviewers' Company Size
OneSignal
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
iZooto
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
13.4%
Information Technology and Services
10.4%
Financial Services
6.3%
Health, Wellness and Fitness
4.6%
Online Media
4.0%
Other
61.2%
Online Media
12.9%
Media Production
11.8%
Marketing and Advertising
8.2%
Health, Wellness and Fitness
8.2%
Retail
4.7%
Other
54.1%
Discussions
Is One signal a good push notifications service
3 Comments
NP
Yes it isRead more
What is OneSignal used for?
3 Comments
VS
Marketing Message, Mail and Notification send to your customer with easy usable tools.Read more
When will you add monitization options?
2 Comments
KH
OneSignal is not a monetization platform/ad network.
But you can generate income with the help of onesignal through other ad networks by sending push...Read more
Web push notifications remains a relatively new channel for marketers. Does iZooto offer additional services such as an account manager to help brands leverage push notifications better?
1 Comment
Official Response from iZooto
Yes, we do have a dedicated Customer Success team that works closely with our customers to understand their marketing goals and helps in putting together an...Read more
A significant part of our traffic is on iOS. Does iZooto support web push notifications for iOS?
1 Comment
Official Response from iZooto
iOS does not web push notifications as of now. Neither on Safari or any other browser. iOS does support some of the features of PWA but not web push...Read more
How can you retarget and recover users abandoning cart?
1 Comment
Official Response from iZooto
Recovering users abandoning cart is the most important tasks for marketers. Now, because web push notifications can be delivered to users device ( Desktop...Read more
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