Compare OneSignal and iZooto 
Featured Products
At a Glance
Market Segments
Small-Business (64.9% of reviews)
Small-Business (51.8% of reviews)
Entry-Level Pricing
Free
$85/month for up to 30,000 subscribers
OneSignal
Star Rating
(1,181)4.7 out of 5
Market Segments
Small-Business (64.9% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing plansiZooto
Star Rating
(95)4.5 out of 5
Market Segments
Small-Business (51.8% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
$85/month for up to 30,000 subscribers
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that OneSignal excels in user-friendliness, with many users highlighting its intuitive interface that allows for quick setup and minimal effort to get started. One user mentioned, "It took more time to discover OneSignal than to start loving it," showcasing its ease of use.
- Users say that iZooto offers impressive campaign management features, particularly its "data segregation system," which is praised for optimizing campaigns effectively. Reviewers appreciate how it helps in tracking subscriber behavior, making it a strong choice for those focused on detailed analytics.
- According to verified reviews, OneSignal's free plan is a significant advantage, making it accessible for small businesses. Users have noted that while the free plan is robust, those with larger needs can confidently invest in the paid options, ensuring they receive value for their money.
- Reviewers mention that iZooto provides a "plug and play" experience for web notifications, making it easy for users to implement without extensive technical knowledge. This simplicity is a key selling point for small businesses looking for straightforward solutions.
- G2 reviewers highlight that while both platforms have similar scores for ease of setup, OneSignal's recent user feedback emphasizes a quicker onboarding process, which can be crucial for businesses needing to launch campaigns rapidly.
- Users report that iZooto's segmentation and audience insights features are particularly strong, allowing for tailored messaging that resonates with specific user groups. This capability is essential for businesses aiming to enhance engagement through personalized communication.
Pricing
Entry-Level Pricing
OneSignal
Free
Free
Start with OneSignal's Free Plan which offers powerful messaging with an easy setup.
- 10,000 free monthly email sends
- Unlimited mobile push sends
- In-App messaging
iZooto
Rise
$85/month
for up to 30,000 subscribers
Ideal for bloggers for efficient targeting and automation
- Manage up to 3 Websites
- Unlimited Notifications
- Device-based Targeting
Free Trial
OneSignal
Free Trial is available
iZooto
Free Trial is available
Ratings
Meets Requirements
9.0
645
9.1
72
Ease of Use
9.3
1,003
9.0
73
Ease of Setup
8.9
550
8.9
53
Ease of Admin
9.0
377
9.1
54
Quality of Support
9.0
596
9.2
73
Has the product been a good partner in doing business?
9.1
353
9.3
52
Product Direction (% positive)
9.0
625
9.5
73
Features by Category
Email Marketing
8.6
98
Not enough data
8.9
96
Not enough data
8.8
95
Not enough data
8.5
90
Not enough data
Online Marketing
Feature Not Available
Not enough data
8.7
95
Not enough data
8.6
98
Not enough data
9.1
95
Not enough data
Feature Not Available
Not enough data
Lead Management
Feature Not Available
Not enough data
8.5
90
Not enough data
9.2
96
Not enough data
Feature Not Available
Not enough data
8.7
91
Not enough data
8.5
92
Not enough data
8.7
95
Not enough data
8.4
85
Not enough data
Campaign Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
8.3
88
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting & Analytics
8.6
101
Not enough data
8.5
88
Not enough data
8.1
87
Not enough data
8.1
85
Not enough data
Feature Not Available
Not enough data
Platform
8.6
97
Not enough data
8.5
91
Not enough data
8.3
100
Not enough data
8.2
61
Not enough data
8.2
63
Not enough data
8.9
100
Not enough data
8.0
85
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.2
91
Not enough data
8.6
99
Not enough data
8.1
89
Not enough data
Visitor Behavior
Not enough data
6.4
7
|
Verified
Not enough data
8.1
8
|
Verified
Not enough data
Feature Not Available
Templates
Not enough data
8.0
5
|
Verified
Not enough data
8.1
6
|
Verified
Not enough data
9.7
5
|
Verified
Personalization
Not enough data
Feature Not Available
Not enough data
8.8
7
|
Verified
Not enough data
9.7
5
|
Verified
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
9.4
6
|
Verified
Multichannel
Not enough data
8.6
6
|
Verified
Not enough data
Feature Not Available
Not enough data
8.9
6
|
Verified
Administration
Not enough data
8.3
7
|
Verified
Not enough data
8.1
7
|
Verified
Not enough data
8.6
7
|
Verified
Not enough data
8.1
7
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.9
464
9.0
33
9.1
455
9.3
31
8.6
410
8.4
28
8.8
460
8.2
31
8.8
448
8.5
26
Analytics
8.5
444
8.3
30
8.3
438
8.1
32
Optimization
8.4
386
Feature Not Available
8.6
424
8.3
25
8.8
432
8.1
27
8.7
424
8.2
23
Agentic AI - Push Notification
6.8
13
Not enough data
7.1
13
Not enough data
6.8
13
Not enough data
Text Messaging
9.1
35
Not enough data
Feature Not Available
Not enough data
9.1
35
Not enough data
Feature Not Available
Not enough data
8.2
33
Not enough data
8.5
34
Not enough data
8.9
36
Not enough data
9.1
32
Not enough data
SMS Platform
8.9
34
Not enough data
8.8
34
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
31
Not enough data
9.1
35
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Messaging Channels
8.0
82
Not enough data
8.7
95
Not enough data
7.2
70
Not enough data
Feature Not Available
Not enough data
Administration
9.2
120
Not enough data
9.2
123
Not enough data
9.0
124
Not enough data
8.9
119
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
8.7
97
Not enough data
8.7
170
|
Verified
Not enough data
8.2
142
Not enough data
8.3
151
Not enough data
Campaigns
8.7
147
|
Verified
Not enough data
9.5
194
|
Verified
Not enough data
8.1
80
Not enough data
Feature Not Available
Not enough data
8.4
138
Not enough data
8.8
181
Not enough data
Engagement
8.2
135
Not enough data
Platform
8.9
148
Not enough data
9.0
156
|
Verified
Not enough data
8.7
141
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
OneSignal and iZooto are categorized as Push Notification
Unique Categories
OneSignal is categorized as Mobile Marketing, Proactive Notification, Marketing Automation, SMS Marketing, and RCS Business Messaging
iZooto is categorized as E-Commerce Personalization
Reviews
Reviewers' Company Size
OneSignal
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
iZooto
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
12.9%
Information Technology and Services
10.2%
Financial Services
6.0%
Health, Wellness and Fitness
4.4%
Computer Games
4.0%
Other
62.5%
Online Media
12.9%
Media Production
11.8%
Health, Wellness and Fitness
8.2%
Marketing and Advertising
8.2%
Apparel & Fashion
4.7%
Other
54.1%
Discussions
What is OneSignal used for?
3 Comments
KA
OneSignal is a customer engagement platform primarily used for sending push notifications, email notifications, and in-app messaging.
Read more
When will you add monitization options?
2 Comments
AS
in my opinion and experience using one signal, you cant monetize the message itself, but you can direct your users to any monetized website and read...Read more
Does iZooto have a different offering for publishers? If yes, what is it?
1 Comment
Official Response from iZooto
Yes.iZooto for publishers is a stand-alone product that caters to very specific publisher-centric needs - such as audience building, automated notifications,...Read more
What exactly do we need to do to integrate web push notifications on our website?
1 Comment
Official Response from iZooto
Enabling web push notifications on your website is a simple and straightforward process. As you sign up on iZooto, you will be presented with detailed...Read more
How can you retarget and recover users abandoning cart?
1 Comment
Official Response from iZooto
Recovering users abandoning cart is the most important tasks for marketers. Now, because web push notifications can be delivered to users device ( Desktop...Read more
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