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Compare Ometria and Omnisend 
Featured Products
At a Glance
Market Segments
Mid-Market (61.5% of reviews)
Small-Business (92.2% of reviews)
Entry-Level Pricing
No pricing available
$0.00 Per Month
Ometria
Star Rating
(41)4.7 out of 5
Market Segments
Mid-Market (61.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about OmetriaOmnisend
Star Rating
(1,163)4.6 out of 5
Market Segments
Small-Business (92.2% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00 Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Omnisend excels in user experience, with many users appreciating the intuitive templates that simplify email design. One user noted, "I find that Omnisend templates make it easy to use and they help me design useful emails to send."
- Users say that Ometria stands out for its customer segmentation capabilities, allowing businesses to tailor messages based on customer behavior. A reviewer highlighted, "Ometria makes it really easy to send personalized messages tailored to our customers’ behavior and preferences."
- According to verified reviews, Omnisend's implementation process is praised for being quick and straightforward, with users noting that the initial setup was fairly easy and the customer support team was very helpful.
- Reviewers mention that while both platforms offer strong support, Ometria's team is particularly noted for being responsive and solution-oriented. One user remarked, "Great team behind the platform! They're always willing to help and provide solutions to issues/improve our program."
- Users highlight that Omnisend provides a high level of ease of use, with many finding the interface simple and effective. A user stated, "I like that Omnisend is simple and has a chatbot I can work with anytime I need something."
- G2 reviewers indicate that while both platforms have strong features, Omnisend's overall performance is rated higher, with a G2 Score of 77.34 compared to Ometria's 57.22, reflecting greater overall user satisfaction.
Pricing
Entry-Level Pricing
Ometria
No pricing availableOmnisend
Free
$0.00
Per Month
Best for starting businesses or for exploring Omnisend
- Email campaigns up to 500 /month
- Up to 60 international SMS & 500 Web Push
- Professional Looking Email Templates
Free Trial
Ometria
No trial information availableOmnisend
Free Trial is available
Ratings
Meets Requirements
9.1
32
8.9
915
Ease of Use
9.1
31
9.1
920
Ease of Setup
8.3
19
9.0
544
Ease of Admin
9.2
8
9.2
427
Quality of Support
9.3
31
9.1
836
Has the product been a good partner in doing business?
9.8
9
9.2
414
Product Direction (% positive)
8.7
27
9.1
893
Features by Category
Email Marketing
8.6
18
9.0
696
|
Verified
9.1
19
9.2
669
|
Verified
8.8
18
8.9
663
|
Verified
8.5
18
9.1
625
Online Marketing
7.3
15
8.5
569
|
Verified
7.7
16
8.6
555
|
Verified
8.3
18
8.6
475
|
Verified
7.8
17
8.8
608
|
Verified
7.6
14
8.5
460
Lead Management
8.5
16
8.6
483
|
Verified
7.4
14
8.6
494
|
Verified
8.6
16
8.7
571
|
Verified
8.4
15
8.3
337
8.3
14
8.6
457
|
Verified
8.5
12
8.7
517
|
Verified
8.1
12
8.6
470
|
Verified
8.3
14
8.3
351
|
Verified
Campaign Management
7.4
12
8.7
477
|
Verified
6.5
10
8.2
352
6.7
9
8.2
376
|
Verified
7.0
9
8.2
358
Social
6.7
9
7.9
354
7.0
9
8.2
423
|
Verified
7.0
9
8.2
400
|
Verified
6.7
9
8.1
382
|
Verified
7.0
10
8.0
370
|
Verified
Reporting & Analytics
8.5
13
8.9
623
|
Verified
8.1
13
8.6
546
|
Verified
7.7
10
8.6
505
|
Verified
7.8
12
8.7
516
|
Verified
6.7
10
7.8
273
Platform
7.8
13
8.6
418
|
Verified
7.6
13
8.9
401
|
Verified
9.0
13
8.9
291
|
Verified
8.2
13
8.5
330
|
Verified
8.3
13
8.1
297
|
Verified
7.8
13
9.1
404
|
Verified
8.5
12
8.7
316
|
Verified
Agentic AI - Marketing Automation
Not enough data
7.4
117
Not enough data
7.5
114
Not enough data
7.5
115
Not enough data
7.4
115
Not enough data
7.5
115
Not enough data
7.5
115
Integration
8.8
13
8.7
389
|
Verified
8.2
13
8.6
366
|
Verified
8.2
13
8.4
334
|
Verified
Administration
Not enough data
8.4
96
Not enough data
8.5
95
Not enough data
8.6
87
Not enough data
8.9
93
Not enough data
8.2
74
Not enough data
8.4
80
Integrations
Not enough data
8.1
72
Not enough data
8.1
71
Not enough data
8.0
70
Not enough data
8.0
76
Platform
Not enough data
8.7
73
Not enough data
8.4
65
Not enough data
8.3
61
Not enough data
8.4
68
Not enough data
8.4
71
Not enough data
8.7
78
Not enough data
8.6
69
Not enough data
8.9
82
Visitor Behavior
8.5
9
Not enough data
8.3
9
Not enough data
Feature Not Available
Not enough data
Templates
7.0
9
Not enough data
8.3
9
Not enough data
8.3
8
Not enough data
Personalization
9.1
9
Not enough data
7.7
8
Not enough data
Feature Not Available
Not enough data
6.9
6
Not enough data
7.9
8
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
9.2
6
Not enough data
Multichannel
6.9
6
Not enough data
10.0
8
Not enough data
8.8
7
Not enough data
Administration
8.7
9
Not enough data
8.3
9
Not enough data
8.5
8
Not enough data
8.0
9
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
9.2
100
Not enough data
9.3
97
Not enough data
9.3
91
Not enough data
9.2
94
Not enough data
9.1
90
Analytics
Not enough data
9.4
99
Not enough data
9.3
99
Optimization
Not enough data
9.0
78
Not enough data
9.0
94
Not enough data
9.1
87
Not enough data
9.2
95
Agentic AI - Push Notification
Not enough data
7.5
21
Not enough data
7.3
21
Not enough data
7.7
21
Templates
Not enough data
8.4
408
|
Verified
Not enough data
7.4
291
|
Verified
Not enough data
8.1
289
Not enough data
8.5
225
Edit
Not enough data
8.4
385
|
Verified
Not enough data
8.7
396
|
Verified
Not enough data
8.3
317
|
Verified
Logistics
Not enough data
8.7
390
|
Verified
Not enough data
8.0
321
|
Verified
Not enough data
8.6
361
|
Verified
Not enough data
8.5
211
Generative AI
Not enough data
7.7
107
Not enough data
7.6
106
Agentic AI - Email Template Builder
Not enough data
6.9
72
Not enough data
7.0
71
Text Messaging
Not enough data
8.9
119
|
Verified
Not enough data
7.6
96
|
Verified
Not enough data
8.7
107
|
Verified
Not enough data
8.3
97
|
Verified
Not enough data
8.5
108
|
Verified
Not enough data
8.6
95
Not enough data
8.5
89
Not enough data
8.4
83
SMS Platform
Not enough data
8.6
121
|
Verified
Not enough data
9.0
127
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
76
|
Verified
Not enough data
8.5
74
|
Verified
Agentic AI - SMS Marketing
Not enough data
7.7
33
Not enough data
7.9
33
Not enough data
7.8
33
Not enough data
7.7
33
Not enough data
7.6
34
Not enough data
7.8
33
Data Sourcing
7.8
12
Not enough data
8.2
13
Not enough data
8.1
12
Not enough data
8.5
13
Not enough data
Intelligence
8.2
12
Not enough data
6.8
13
Not enough data
7.4
13
Not enough data
Design and Customization
Not enough data
8.3
55
Not enough data
8.3
54
Not enough data
8.7
54
Not enough data
8.8
53
Campaigns
Not enough data
8.6
52
Not enough data
8.4
53
Not enough data
8.3
53
Not enough data
8.5
52
Integrations
Not enough data
8.0
53
Not enough data
7.5
53
Not enough data
9.0
54
Not enough data
7.5
54
Generative AI
Not enough data
7.5
52
Agentic AI - Vulnerability Scanner
Not enough data
7.3
51
Not enough data
7.2
50
Page Customization
Not enough data
9.2
24
Not enough data
8.8
25
Not enough data
8.7
23
Not enough data
8.7
23
Page Optimization
Not enough data
8.7
23
Not enough data
9.2
23
Not enough data
9.1
23
Not enough data
8.1
23
Integrations
Not enough data
9.5
24
Not enough data
9.3
25
Not enough data
9.0
23
Generative AI
Not enough data
8.0
23
Agentic AI - Landing Page Builders
Not enough data
8.0
23
Agentic AI - Personalization
Not enough data
6.9
40
Not enough data
7.0
40
Not enough data
7.3
40
Not enough data
6.9
40
Not enough data
7.1
40
Not enough data
7.1
39
Marketing Operations
7.8
13
Not enough data
8.1
15
Not enough data
8.2
17
Not enough data
9.1
17
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.8
16
Not enough data
8.3
17
Not enough data
8.2
13
Not enough data
7.4
15
Not enough data
7.8
13
Not enough data
7.3
14
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Ometria and Omnisend are categorized as Marketing Automation
Unique Categories
Ometria is categorized as Customer Data Platform (CDP), Marketing Analytics, and E-Commerce Personalization
Omnisend is categorized as SMS Marketing, Email Template Builder, Personalization, Push Notification, Transactional Email, Landing Page Builders, and Pop-Up Builder
Reviews
Reviewers' Company Size
Ometria
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Omnisend
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
35.9%
Apparel & Fashion
25.6%
Marketing and Advertising
7.7%
Furniture
7.7%
Luxury Goods & Jewelry
5.1%
Other
17.9%
Retail
22.2%
Apparel & Fashion
16.4%
Consumer Goods
7.9%
Marketing and Advertising
6.3%
Health, Wellness and Fitness
5.7%
Other
41.5%
Alternatives
Discussions
Ometria has no discussions with answers
Is Omnisend better than Mailchimp?
2 Comments
MS
Yes, it is SO much easier to use and integrate. It's a lot more user-friendly. Read more
Is there a way -like Drip tracking pixel- to track my Squarespace website activity in OMNISEND?
2 Comments
NB
If the activity you are referring to is: campaign tracking, conversion tracking, website visitor tracking. Then let me tell you that all these tracking...Read more
Omnichannel marketing
2 Comments
NC
Omnichannel marketing is a strategy that businesses use to create a seamless and integrated experience for customers across multiple channels, both online...Read more
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