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Compare Braze AI Decisioning Studio™ and VWO Testing 
At a Glance
Market Segments
Enterprise (71.4% of reviews)
Mid-Market (56.5% of reviews)
Entry-Level Pricing
No pricing available
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Braze AI Decisioning Studio™
Star Rating
(14)4.7 out of 5
Market Segments
Enterprise (71.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Braze AI Decisioning Studio™VWO Testing
Star Rating
(927)4.4 out of 5
Market Segments
Mid-Market (56.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that VWO Testing excels in ease of setup, with many users highlighting its intuitive onboarding process. They appreciate how straightforward it is to create A/B tests, making it accessible even for those without coding skills.
- Users say that Braze AI Decisioning Studio™ offers exceptional customer support, with feedback emphasizing the team's willingness to assist and provide innovative ideas. This level of support can be crucial for businesses looking to optimize their marketing strategies.
- Reviewers mention that VWO Testing provides clear and actionable insights from A/B tests, which is vital for conversion optimization. Users find the visual editor particularly helpful, as it simplifies the testing process and enhances functionality.
- According to verified reviews, Braze AI Decisioning Studio™ shines in automated content optimization, allowing users to scale revenue through machine learning. This feature has led to positive ROI for many users, showcasing its effectiveness in email communications.
- G2 reviewers highlight that while VWO Testing has a strong overall satisfaction score, it faces challenges in personalization capabilities compared to Braze AI Decisioning Studio™, which is noted for its advanced behavioral and contextual targeting features.
- Users report that VWO Testing has a larger user base and more reviews, indicating a broader acceptance in the market. However, they also note that Braze AI Decisioning Studio™ is particularly favored by enterprise-level users, reflecting its tailored solutions for larger organizations.
Pricing
Entry-Level Pricing
Braze AI Decisioning Studio™
No pricing availableVWO Testing
GROWTH
Contact Us
Get started with experimenting to optimize your user experiences.
- Create A/B, MVT, and Split Tests powered by SmartStats.
- Perform advanced targeting for A/B, MVT, and split testing.
- Perform A/B, MVT, and split testing for mobile websites.
Free Trial
Braze AI Decisioning Studio™
No trial information availableVWO Testing
Free Trial is available
Ratings
Meets Requirements
9.2
13
8.5
794
Ease of Use
8.1
14
8.3
803
Ease of Setup
6.7
11
8.6
525
Ease of Admin
8.3
6
8.7
363
Quality of Support
9.7
13
9.0
766
Has the product been a good partner in doing business?
10.0
7
8.9
360
Product Direction (% positive)
10.0
14
9.0
790
Features by Category
Visitor Behavior
Not enough data
8.2
76
Not enough data
8.2
74
Not enough data
7.6
67
Templates
Not enough data
7.5
68
Not enough data
8.0
74
Not enough data
8.4
72
Personalization
Not enough data
7.6
68
Not enough data
7.9
63
Not enough data
7.0
63
Not enough data
6.8
60
Not enough data
7.0
63
Not enough data
6.9
60
Not enough data
9.0
78
Not enough data
7.7
61
Multichannel
Not enough data
7.7
69
Not enough data
5.5
56
Not enough data
7.4
61
Administration
Not enough data
7.5
60
Not enough data
8.2
73
Not enough data
7.5
70
Not enough data
7.7
69
Agentic AI - E-Commerce Personalization
Not enough data
7.2
10
Not enough data
8.0
10
Segmentation
10.0
5
8.8
11
9.0
5
7.9
8
Targeting
10.0
5
8.7
10
9.3
5
8.3
10
Triggered Content
8.0
5
8.8
7
7.0
5
Not enough data
7.0
5
7.7
5
Personalized Content
10.0
5
7.7
5
8.3
5
Not enough data
6.7
5
8.5
9
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Science and Machine Learning PlatformsHide 25 FeaturesShow 25 Features
Not enough data
Not enough data
System
Not enough data
Not enough data
Model Development
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Model Development
Not enough data
Not enough data
Machine/Deep Learning Services
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Machine/Deep Learning Services
Not enough data
Not enough data
Not enough data
Not enough data
Deployment
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Data Science and Machine Learning Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
7.8
53
Not enough data
7.8
55
Not enough data
8.4
62
Functionality
Not enough data
8.0
57
Not enough data
8.5
65
Not enough data
8.0
62
Computing
Not enough data
8.0
435
Not enough data
6.7
389
Not enough data
7.6
467
Experimental Design
Not enough data
8.4
464
Not enough data
8.6
456
Not enough data
8.2
448
Analytics
Not enough data
8.2
514
Not enough data
7.6
477
Agentic AI - A/B Testing
Not enough data
6.5
79
Not enough data
7.1
78
Not enough data
6.8
78
Not enough data
7.2
78
Agentic AI - Personalization
Not enough data
7.2
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
6.9
13
Not enough data
6.7
13
Not enough data
7.4
13
Variation Testing
Not enough data
9.3
32
Not enough data
8.1
27
Not enough data
8.7
30
Not enough data
8.8
30
Not enough data
8.3
30
Not enough data
8.5
28
Reporting
Not enough data
8.6
29
Not enough data
8.6
32
Personalization
Not enough data
8.3
27
Not enough data
8.1
26
Not enough data
8.5
24
Administration
Not enough data
8.5
24
Not enough data
8.3
22
Not enough data
8.9
29
Not enough data
9.0
28
Categories
Categories
Shared Categories
Braze AI Decisioning Studio™ and VWO Testing are categorized as Personalization, Personalization Engines, and E-Commerce Personalization
Unique Categories
Braze AI Decisioning Studio™ is categorized as Data Science and Machine Learning Platforms
Reviews
Reviewers' Company Size
Braze AI Decisioning Studio™
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
VWO Testing
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Telecommunications
21.4%
Oil & Energy
14.3%
Financial Services
14.3%
Banking
14.3%
Utilities
7.1%
Other
28.6%
Computer Software
11.7%
Marketing and Advertising
9.9%
Retail
8.3%
Information Technology and Services
6.5%
Leisure, Travel & Tourism
4.6%
Other
58.9%
Alternatives
Discussions
Braze AI Decisioning Studio™ has no discussions with answers
How scalable is Visual Website Optimizer?
1 Comment
BS
I've used VWO on a few different sites and its pretty scablable, as long as the pagetypes align with a URL string, you should be able to test at...Read more
How do I set up click and scrollmaps?
1 Comment
SV
Heatmaps are always-on in VWO Insights. It does not require any configuration. It runs continuously and setup is as simple as a toggle-on. Scrollmaps present...Read more
Will there be any improvement of setting up goals?
1 Comment
SV
A general ‘add to cart’ goal can be setup and segmented based on conversion URL to narrow down to the specific product was added to cart. The list of...Read more
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