Introducing G2.ai, the future of software buying.Try now
Compare Nosto and OptiMonk 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Claspo
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Quizell
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Omniconvert
Visit Website
At a Glance
Market Segments
Small-Business (49.1% of reviews)
Small-Business (83.0% of reviews)
Entry-Level Pricing
Contact Us Per Year
Free Per Month
Nosto
Star Rating
(235)4.6 out of 5
Market Segments
Small-Business (49.1% of reviews)
Entry-Level Pricing
Contact Us Per Year
Browse all 3 pricing plansOptiMonk
Star Rating
(157)4.8 out of 5
Market Segments
Small-Business (83.0% of reviews)
Entry-Level Pricing
Free Per Month
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that OptiMonk excels in its personalization engine, achieving a score of 9.4, while Nosto's engine scores slightly lower at 9.0. Reviewers mention that OptiMonk's ability to deliver tailored content significantly enhances user engagement.
- Reviewers mention that OptiMonk's cart abandonment feature is exceptional, scoring a perfect 10.0, which users say has led to increased recovery rates. In contrast, Nosto's cart abandonment feature scores 8.3, indicating room for improvement in this critical area.
- Users on G2 highlight OptiMonk's superior quality of support, with a score of 9.7 compared to Nosto's 9.5. Reviewers say that OptiMonk's support team is responsive and helpful, making it easier for businesses to resolve issues quickly.
- G2 users report that OptiMonk's ease of setup is a strong point, scoring 8.9, while Nosto's score of 8.0 suggests a more complex onboarding process. Users mention that OptiMonk's intuitive interface simplifies the initial setup, making it accessible for small businesses.
- Reviewers mention that OptiMonk's targeting capabilities are impressive, scoring 9.3, which allows for effective audience segmentation. In comparison, Nosto's targeting score of 8.7 indicates that while it performs well, it may not be as robust as OptiMonk's offerings.
- Users say that OptiMonk's reporting and analytics features, with a score of 8.8, provide actionable insights that help businesses optimize their strategies. Nosto's score of 8.1 suggests that its analytics may not be as comprehensive, leading to less informed decision-making.
Pricing
Entry-Level Pricing
Nosto
experience.AI™
Contact Us
Per Year
experience.AI™ is the core of Nosto’s Commerce Experience Platform (CXP). Through experience.AI™, we are able to help brands enrich and connect customer, product, and content data in real-time so they can action it across their site and deliver personalized and authentic online experiences.
- Artificial Intelligence (AI)
- Business Intelligence (BI)
- Dynamic Targeting
OptiMonk
Free
Free
Per Month
- Max 10,000 pageviews / month
- Max 1 domain
- All features
Free Trial
Nosto
No trial information availableOptiMonk
Free Trial is available
Ratings
Meets Requirements
8.9
185
9.2
102
Ease of Use
8.4
188
8.9
107
Ease of Setup
7.9
103
8.9
52
Ease of Admin
8.5
95
9.1
48
Quality of Support
9.4
187
9.7
104
Has the product been a good partner in doing business?
9.3
96
9.5
48
Product Direction (% positive)
9.5
174
9.4
95
Features by Category
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
8.3
79
|
Verified
8.1
8
8.7
86
|
Verified
9.2
8
8.2
71
|
Verified
9.2
8
Templates
7.7
70
|
Verified
9.5
7
8.2
84
|
Verified
9.4
9
8.3
76
|
Verified
9.3
9
Personalization
9.2
94
|
Verified
9.4
9
8.6
73
|
Verified
9.4
9
7.9
59
|
Verified
9.4
6
7.5
44
|
Verified
Feature Not Available
8.6
60
|
Verified
Feature Not Available
9.2
77
|
Verified
9.3
7
8.4
60
|
Verified
9.4
8
8.3
42
|
Verified
9.5
7
Multichannel
8.9
77
|
Verified
9.4
9
8.0
61
|
Verified
Feature Not Available
8.6
69
|
Verified
9.0
8
Administration
8.3
40
|
Verified
9.4
6
7.8
67
|
Verified
7.9
7
8.2
53
|
Verified
9.4
6
8.3
55
|
Verified
8.1
7
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
9.2
10
Not enough data
Feature Not Available
Not enough data
Targeting
8.1
9
Not enough data
8.3
7
Not enough data
Triggered Content
9.0
5
Not enough data
8.8
7
Not enough data
8.6
7
Not enough data
Personalized Content
8.5
11
Not enough data
Feature Not Available
Feature Not Available
8.0
9
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Retargeting
Not enough data
9.2
20
Not enough data
8.9
22
Not enough data
9.6
18
Not enough data
8.8
23
Not enough data
9.1
17
Not enough data
8.4
17
Not enough data
9.0
22
Agentic AI - Retargeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Merchandising
8.9
38
Not enough data
8.0
22
Not enough data
8.5
26
Not enough data
8.1
19
Not enough data
8.6
23
Not enough data
Analytics
8.2
34
Not enough data
8.5
32
Not enough data
Administration
8.5
32
Not enough data
8.2
36
Not enough data
Design and Customization
Not enough data
8.7
51
Not enough data
8.5
54
Not enough data
9.0
50
Not enough data
8.7
51
Campaigns
Not enough data
8.9
45
Not enough data
8.9
44
Not enough data
9.0
36
Not enough data
8.5
43
Integrations
Not enough data
8.6
34
Not enough data
8.6
24
Not enough data
8.8
32
Not enough data
8.9
25
Generative AI
Not enough data
Feature Not Available
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Search Setup
7.9
12
Not enough data
7.6
12
Not enough data
8.1
13
Not enough data
7.9
12
Not enough data
Product Discovery
8.5
14
Not enough data
Feature Not Available
Not enough data
8.8
14
Not enough data
8.2
12
Not enough data
8.3
13
Not enough data
Integration
8.5
14
Not enough data
8.1
8
Not enough data
8.5
10
Not enough data
Lead Monitoring
Not enough data
9.0
23
|
Verified
Not enough data
9.0
25
|
Verified
Not enough data
8.9
22
|
Verified
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
9.5
23
|
Verified
Not enough data
9.6
27
|
Verified
Not enough data
8.8
18
|
Verified
Not enough data
8.9
20
|
Verified
Analytics
Not enough data
9.5
18
|
Verified
Not enough data
9.1
19
|
Verified
Customization
Not enough data
9.5
20
|
Verified
Not enough data
9.5
24
|
Verified
Not enough data
9.6
26
|
Verified
Not enough data
9.3
25
|
Verified
Computing
7.3
19
8.0
5
8.3
20
Not enough data
6.2
25
8.1
6
Experimental Design
8.1
22
Feature Not Available
8.2
17
Not enough data
8.1
18
Not enough data
Analytics
7.9
26
8.7
5
Feature Not Available
Feature Not Available
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Engagement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Social Shopping
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visual UGC
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Support
Not enough data
Not enough data
Not enough data
Not enough data
Performance
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Nosto and OptiMonk are categorized as Personalization Engines, E-Commerce Personalization, and A/B Testing
Unique Categories
Nosto is categorized as E-Merchandising, User-Generated Content, Social Commerce Platforms, and E-Commerce Search
Reviews
Reviewers' Company Size
Nosto
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
OptiMonk
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
36.7%
Apparel & Fashion
19.5%
Consumer Goods
4.9%
Marketing and Advertising
3.5%
Health, Wellness and Fitness
3.1%
Other
32.3%
Marketing and Advertising
13.7%
Retail
10.5%
Health, Wellness and Fitness
7.2%
Consumer Goods
6.5%
Information Technology and Services
4.6%
Other
57.5%
Alternatives
Discussions
How is SearchNode unique in search market?
1 Comment
Official Response from SearchNode
Being founded in 2013, SearchNode has innovated a lot, to reach the best product-market fit by bringing most of the value for clients. Read here how are we...Read more
What's the implementation of SearchNode?
1 Comment
Official Response from SearchNode
SearchNode builds tailored-made search solutions for medium-big ecommerce companies. Client's only tasks are to provide a data export (feed or API) and...Read more
how do i integrate this in every search including in client desktop?
1 Comment
Official Response from SearchNode
SearchNode creates custom-built search solutions; thus, it means that SearchNodes search engineers are implementing it. The client's only task is to...Read more
What’s required to use OptiMonk?
1 Comment
Official Response from OptiMonk
OptiMonk is compatible with any kind of sites, you will only need to insert a short Javascript to the source code of your site. For Shopify, Shopify Plus,...Read more
How does the Free plan work?
1 Comment
Official Response from OptiMonk
With the Free plan you are going to have an OptiMonk account in which you can manage all your campaigns. Pro features and A/B testing are not available in...Read more
What if I reach my monthly quota of unique visitors?
1 Comment
Official Response from OptiMonk
First of all, we’ll send you a notification via e-mail when you reach 80% of your limit, so you’ll be noticed in time (we’ll send you another one when you...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
