Compare Backstory and Nimble CRM 
Featured Products
At a Glance
Market Segments
Enterprise (54.1% of reviews)
Small-Business (75.8% of reviews)
Entry-Level Pricing
No pricing available
$29.90 1 seat Per Month
Backstory
Star Rating
(630)4.5 out of 5
Market Segments
Enterprise (54.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about BackstoryNimble CRM
Star Rating
(1,111)4.5 out of 5
Market Segments
Small-Business (75.8% of reviews)
Pros & Cons
Entry-Level Pricing
$29.90 1 seat Per Month
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Nimble CRM excels in ease of setup, with many users highlighting its intuitive onboarding process. Reviewers appreciate how quickly they can integrate their existing tools, such as Microsoft 365 and Google Workspace, making the transition seamless.
- Users say that People.ai shines in providing valuable insights for sales management. Many have noted that the platform transforms their sales motion, allowing for data-driven decisions that significantly impact their bottom line.
- According to verified reviews, both products receive high marks for ease of use, but users of Nimble CRM particularly enjoy its straightforward design, which allows them to find features quickly without any hidden complexities.
- Reviewers mention that People.ai's customer support is a standout feature, with many praising the stellar customer success team that integrates well into their organizations, fostering a strong partnership that influences product development.
- G2 reviewers highlight that while Nimble CRM is favored by small businesses, People.ai is more suited for enterprise-level users, reflecting its ability to handle complex sales processes and larger teams effectively.
- Users report that while Nimble CRM offers solid integration capabilities, People.ai provides a more comprehensive suite of features, such as advanced custom reporting and dashboards, which are essential for larger organizations looking to track performance metrics closely.
Pricing
Entry-Level Pricing
Backstory
No pricing availableNimble CRM
Monthly
$29.90
1 seat Per Month
- 25,000 Contacts
- 2 GB/User Storage
- Microsoft 365 & Google Workspace Integration
Free Trial
Backstory
No trial information availableNimble CRM
Free Trial is available
Ratings
Meets Requirements
8.8
413
8.5
940
Ease of Use
8.9
415
8.9
945
Ease of Setup
8.3
82
9.0
437
Ease of Admin
8.3
85
9.0
396
Quality of Support
9.1
330
8.9
843
Has the product been a good partner in doing business?
9.4
87
9.1
387
Product Direction (% positive)
8.0
353
9.2
937
Features by Category
Sales Force Automation
Not enough data
8.9
701
|
Verified
Not enough data
Feature Not Available
Not enough data
8.3
640
|
Verified
Not enough data
8.3
667
|
Verified
Not enough data
7.6
407
|
Verified
Not enough data
8.3
443
|
Verified
Not enough data
7.7
382
|
Verified
Not enough data
7.7
391
|
Verified
Not enough data
8.2
470
|
Verified
Marketing Automation
Not enough data
8.1
528
|
Verified
Not enough data
7.9
467
|
Verified
Not enough data
8.5
561
|
Verified
Not enough data
7.7
414
|
Verified
Customer Support
Not enough data
8.1
437
Not enough data
8.3
458
Not enough data
8.3
482
Not enough data
7.7
368
Not enough data
7.9
378
Reporting & Analytics
Not enough data
7.8
540
|
Verified
Not enough data
8.4
603
|
Verified
Not enough data
7.8
462
|
Verified
Mobile & Social
Not enough data
8.5
579
|
Verified
Not enough data
8.8
651
|
Verified
Not enough data
7.9
532
|
Verified
Platform
Not enough data
7.7
309
|
Verified
Not enough data
8.0
284
Not enough data
8.1
286
|
Verified
Not enough data
7.0
141
Not enough data
6.5
129
Not enough data
7.5
243
Not enough data
8.8
326
|
Verified
Not enough data
7.7
225
Integration
Not enough data
8.3
300
|
Verified
Not enough data
7.8
272
|
Verified
Not enough data
7.5
256
|
Verified
Generative AI
Not enough data
6.2
75
Agentic AI - CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Availability
Not enough data
9.0
428
Not enough data
8.7
414
Not enough data
8.1
322
|
Verified
Not enough data
6.7
24
Data Accuracy
Not enough data
8.7
416
Not enough data
8.7
404
Not enough data
6.9
23
Agentic AI - Sales Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Feature Not Available
Not enough data
8.7
186
|
Verified
Not enough data
9.1
210
Not enough data
8.3
196
|
Verified
Not enough data
8.2
187
|
Verified
Not enough data
8.0
155
Features
Not enough data
8.5
338
Not enough data
8.4
344
Not enough data
8.4
334
|
Verified
Not enough data
8.6
367
|
Verified
Not enough data
8.8
405
|
Verified
Not enough data
Feature Not Available
Not enough data
8.8
395
|
Verified
Not enough data
8.1
363
|
Verified
Not enough data
8.6
375
|
Verified
Lead Intelligence
8.6
68
Not enough data
8.5
87
Not enough data
Feature Not Available
Not enough data
Lead Management
8.6
67
Not enough data
8.5
68
Not enough data
8.6
69
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.7
46
Not enough data
8.6
72
|
Verified
Not enough data
8.7
58
Not enough data
Campaign Execution
Feature Not Available
Not enough data
9.0
71
Not enough data
8.9
69
Not enough data
9.0
55
Not enough data
Agentic AI - Account Data Management
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Organization
9.0
54
|
Verified
Not enough data
9.0
54
|
Verified
Not enough data
8.8
52
|
Verified
Not enough data
Performance Analysis
9.0
57
|
Verified
Not enough data
9.0
64
|
Verified
Not enough data
Sales Analysis
8.8
46
|
Verified
Not enough data
9.0
55
|
Verified
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Sales Assistant
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Logistics
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Editing & Design
9.2
11
Not enough data
9.4
13
Not enough data
8.6
16
Not enough data
9.0
16
Not enough data
8.7
10
Not enough data
Agentic AI - Org Chart
Feature Not Available
Not enough data
Not enough data
Not enough data
Sales Team
9.0
42
Not enough data
8.8
39
Not enough data
8.9
40
Not enough data
Intelligence
9.1
41
Not enough data
Feature Not Available
Not enough data
9.0
39
Not enough data
Mapping
8.9
45
Not enough data
8.9
40
Not enough data
Agentic AI - Customer Revenue Optimization
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Revenue Sourcing and Forecasting
8.9
27
Not enough data
9.0
37
Not enough data
8.8
36
Not enough data
8.9
25
Not enough data
8.7
29
Not enough data
7.5
6
Not enough data
7.6
7
Not enough data
CRM Data Enrichment
9.2
36
Not enough data
9.1
39
Not enough data
9.3
35
Not enough data
9.3
29
Not enough data
8.0
9
Not enough data
Account Management
8.9
35
Not enough data
Feature Not Available
Not enough data
9.1
33
Not enough data
9.0
38
Not enough data
7.8
10
Not enough data
7.7
5
Not enough data
Agentic AI - Revenue Operations & Intelligence (RO&I)
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Customization
Not enough data
8.3
7
Not enough data
8.3
6
Not enough data
7.8
6
Not enough data
8.1
6
Additional Functionality
Not enough data
7.8
6
Not enough data
4.7
6
Not enough data
8.7
5
Not enough data
7.7
5
Not enough data
5.7
5
Agentic AI - Sales Performance Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Incentives
8.6
82
5.1
13
8.6
91
5.4
13
8.3
55
|
Verified
4.9
13
8.9
119
5.6
13
Personalization
8.7
102
6.4
15
8.9
141
|
Verified
5.5
14
9.0
166
|
Verified
7.4
14
8.7
112
|
Verified
5.8
15
Administrative
8.9
139
|
Verified
6.1
14
8.7
107
|
Verified
6.9
14
8.7
112
6.0
13
Agentic AI - Email Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
8.5
268
Not enough data
8.5
261
Not enough data
8.3
252
Customizations
Not enough data
8.6
281
Not enough data
8.3
259
Not enough data
8.6
279
Not enough data
8.1
251
Not enough data
8.5
273
Generative AI
Not enough data
6.3
60
Agentic AI - Sales Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
8.6
88
Not enough data
8.5
79
Not enough data
8.8
72
Not enough data
8.9
100
Not enough data
8.8
82
Not enough data
Predictive Analytics
8.7
80
Not enough data
8.6
96
Not enough data
8.6
82
Not enough data
8.7
85
Not enough data
Sales Management
8.6
91
Not enough data
8.7
85
Not enough data
8.8
107
Not enough data
9.0
124
Not enough data
Agentic AI - Sales Coaching
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Training
8.6
54
|
Verified
Not enough data
8.4
54
Not enough data
8.5
41
Not enough data
8.7
36
Not enough data
Feedback
8.7
45
|
Verified
Not enough data
8.9
60
|
Verified
Not enough data
9.0
45
Not enough data
9.1
60
|
Verified
Not enough data
8.7
56
|
Verified
Not enough data
8.7
49
|
Verified
Not enough data
9.1
49
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Revenue AI Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform - Revenue AI Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Backstory and Nimble CRM are categorized as Sales Performance Management
Unique Categories
Backstory is categorized as Revenue AI Platforms, Revenue Operations & Intelligence (RO&I), AI Sales Assistant, Sales Analytics, Account Data Management, Customer Revenue Optimization, Org Chart, and Sales Coaching
Nimble CRM is categorized as Email Tracking, CRM, Sales Intelligence, Online Form Builder, and Email Marketing
Reviews
Reviewers' Company Size
Backstory
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Nimble CRM
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
36.0%
Information Technology and Services
31.8%
Telecommunications
9.4%
Computer & Network Security
5.0%
Internet
2.1%
Other
15.7%
Marketing and Advertising
14.9%
Information Technology and Services
9.5%
Computer Software
5.9%
Management Consulting
4.7%
Internet
4.5%
Other
60.6%
Discussions
what is the best use of People.AI for sales reps?
1 Comment
KK
Hello Mitchel,
Thank you for your question. We have a page dedicated to People.ai's Solutions for Sales on our website...Read more
Time to reflect activity in PeopleAI
1 Comment
DL
What is the polling cycle time to reflect new activity ? Read more
Does Nimble integrate with Quick Books Online Simple Start?
4 Comments
JK
Hi Kathy,
We do not integrate directly with Quickbooks Online Simple Start or QBO at this time. But you may use the Nimble Smart Contacts App while in QBO...Read more
Does Nimble integrate with Gmail/Outlook?
3 Comments
CA
Yes, under the Setup Your Networks and Import Contacts area of nimble you can add IMAP accounts to integrate your email accounts to nimble. You can also...Read more
Pre-populated database
3 Comments
CA
I am not familiar with salesgenie but when you sign up to nimble part of the process is populating your contacts and connecting your social networks as a...Read more
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