Introducing G2.ai, the future of software buying.Try now
Compare Mode and NVivo 
Featured Products
At a Glance
Market Segments
Mid-Market (46.4% of reviews)
Small-Business (48.5% of reviews)
Entry-Level Pricing
Free All the basics for individual analysts
No pricing available
Mode
Star Rating
(330)4.5 out of 5
Market Segments
Mid-Market (46.4% of reviews)
Pros & Cons
Entry-Level Pricing
Free All the basics for individual analysts
Browse all 3 pricing plansNVivo
Star Rating
(137)4.0 out of 5
Market Segments
Small-Business (48.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about NVivoMode vs NVivo
When assessing the two solutions, reviewers found Mode easier to use, set up, and administer. Reviewers also preferred doing business with Mode overall.
- Reviewers felt that Mode meets the needs of their business better than NVivo.
- When comparing quality of ongoing product support, reviewers felt that Mode is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Mode over NVivo.
Pricing
Entry-Level Pricing
Mode
Studio
Free
All the basics for individual analysts
Included:
- SQL, Python, & R
- Private database connections
NVivo
No pricing availableFree Trial
Mode
Free Trial is available
NVivo
Free Trial is available
Ratings
Meets Requirements
8.7
285
8.5
98
Ease of Use
8.7
289
7.6
101
Ease of Setup
8.8
66
7.2
24
Ease of Admin
8.9
66
7.9
19
Quality of Support
8.9
215
7.7
75
Has the product been a good partner in doing business?
9.1
65
7.5
12
Product Direction (% positive)
8.8
283
7.1
98
Features by Category
Reports
8.7
212
|
Verified
7.0
22
|
Verified
8.1
167
|
Verified
6.7
21
|
Verified
8.3
215
|
Verified
7.3
23
|
Verified
8.2
135
|
Verified
6.7
17
|
Verified
8.6
206
|
Verified
7.6
19
|
Verified
Self Service
8.3
162
|
Verified
Not enough data
8.2
182
|
Verified
Not enough data
8.0
179
|
Verified
Not enough data
7.9
181
|
Verified
Not enough data
8.2
169
|
Verified
Not enough data
Feature Not Available
Not enough data
Advanced Analytics
7.8
116
|
Verified
Not enough data
8.7
192
|
Verified
Not enough data
8.4
130
|
Verified
Not enough data
Building Reports
8.5
84
|
Verified
Not enough data
8.3
88
|
Verified
Not enough data
7.7
64
|
Verified
Not enough data
8.2
57
|
Verified
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.7
212
|
Verified
7.0
22
|
Verified
8.1
167
|
Verified
6.7
21
|
Verified
8.3
215
|
Verified
7.3
23
|
Verified
8.2
135
|
Verified
6.7
17
|
Verified
8.6
206
|
Verified
7.6
19
|
Verified
Reports
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Visualization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Updates
Not enough data
Not enough data
Not enough data
Not enough data
Collaboration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Updates
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.7
212
|
Verified
7.0
22
|
Verified
8.1
167
|
Verified
6.7
21
|
Verified
8.3
215
|
Verified
7.3
23
|
Verified
8.2
135
|
Verified
6.7
17
|
Verified
8.6
206
|
Verified
7.6
19
|
Verified
Data Preparation
8.4
61
|
Verified
Not enough data
8.1
62
|
Verified
Not enough data
Data Modeling and Blending
9.3
96
|
Verified
Not enough data
8.7
93
|
Verified
Not enough data
8.8
70
|
Verified
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Self Service
8.3
162
|
Verified
Not enough data
8.2
182
|
Verified
Not enough data
8.0
179
|
Verified
Not enough data
7.9
181
|
Verified
Not enough data
8.2
169
|
Verified
Not enough data
Feature Not Available
Not enough data
Deployment & Integration - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics
7.8
116
|
Verified
Not enough data
8.7
192
|
Verified
Not enough data
8.4
130
|
Verified
Not enough data
Performance & Scalability - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics & Modeling - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI Capabilities - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Intelligence - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Building Reports
8.5
84
|
Verified
Not enough data
8.3
88
|
Verified
Not enough data
7.7
64
|
Verified
Not enough data
8.2
57
|
Verified
Not enough data
Reports
8.7
212
|
Verified
7.0
22
|
Verified
8.1
167
|
Verified
6.7
21
|
Verified
8.3
215
|
Verified
7.3
23
|
Verified
8.2
135
|
Verified
6.7
17
|
Verified
8.6
206
|
Verified
7.6
19
|
Verified
Self Service
8.3
162
|
Verified
Not enough data
8.2
182
|
Verified
Not enough data
8.0
179
|
Verified
Not enough data
7.9
181
|
Verified
Not enough data
8.2
169
|
Verified
Not enough data
Feature Not Available
Not enough data
Building Reports
8.5
84
|
Verified
Not enough data
8.3
88
|
Verified
Not enough data
7.7
64
|
Verified
Not enough data
8.2
57
|
Verified
Not enough data
Metrics
9.1
32
Not enough data
9.1
34
Not enough data
8.3
29
Not enough data
8.8
31
Not enough data
8.9
31
Not enough data
8.7
33
Not enough data
8.6
25
Not enough data
8.6
33
Not enough data
8.6
36
Not enough data
Reporting
8.9
44
Not enough data
8.7
39
Not enough data
9.2
42
Not enough data
8.7
38
Not enough data
8.7
21
Not enough data
9.1
29
Not enough data
9.0
49
Not enough data
Other
8.8
39
Not enough data
8.1
29
Not enough data
8.3
31
Not enough data
8.6
32
Not enough data
8.6
27
Not enough data
8.3
23
Not enough data
8.5
27
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
9.0
38
Not enough data
8.6
32
Not enough data
9.0
53
Not enough data
9.0
49
Not enough data
Setup
Not enough data
4.3
5
Not enough data
2.5
6
Not enough data
5.3
5
Data
Not enough data
6.0
5
Not enough data
5.7
5
Analysis
Not enough data
5.0
5
Not enough data
5.0
5
Not enough data
2.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.9
31
|
Verified
Not enough data
8.3
35
|
Verified
Not enough data
8.5
36
|
Verified
Not enough data
8.8
37
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.7
38
|
Verified
Not enough data
9.1
42
|
Verified
Not enough data
8.3
29
|
Verified
Not enough data
8.3
34
|
Verified
Not enough data
8.5
28
|
Verified
Not enough data
8.9
19
|
Verified
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Mode and NVivo share no categories
Unique Categories
Mode is categorized as Marketing Analytics, Embedded Business Intelligence, Analytics Platforms, and Digital Analytics
NVivo is categorized as Text Analysis and Data Visualization
Reviews
Reviewers' Company Size
Mode
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
NVivo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
14.1%
Computer Software
13.8%
Financial Services
7.5%
Internet
6.6%
Transportation/Trucking/Railroad
4.4%
Other
53.6%
Higher Education
30.3%
Research
28.8%
Education Management
12.9%
Hospital & Health Care
3.8%
Market Research
3.0%
Other
21.2%
Discussions
How do i average on charts without averaging averages
2 Comments
GS
Create averages in the query and use the results in the chartsRead more
Why do companies choose Mode over Looker?
1 Comment
Official Response from Mode
Put simply, data teams move faster in Mode. In Looker, teams have to decide upfront how to model their data, instead of working with data first and then...Read more
What is NVivo used for?
1 Comment
AC
NVivo is used for qualitative data analysis, helping researchers organize, analyze, and visualize unstructured data such as interviews, surveys, focus...Read more
NVivo has no more discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
