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At a Glance
Market Segments
Small-Business (47.3% of reviews)
Mid-Market (44.4% of reviews)
Entry-Level Pricing
$69.00 Per Month
No pricing available
MobileAction
Star Rating
(113)4.4 out of 5
Market Segments
Small-Business (47.3% of reviews)
Pros & Cons
Entry-Level Pricing
$69.00 Per Month
Browse all 10 pricing plansSplitMetrics Acquire
Star Rating
(39)4.8 out of 5
Market Segments
Mid-Market (44.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about SplitMetrics AcquireSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that SplitMetrics Acquire excels in Ease of Use with a score of 9.6, while MobileAction trails behind at 8.5. Reviewers mention that the intuitive interface of SplitMetrics makes it easier for teams to adopt and utilize the software effectively.
- Reviewers mention that SplitMetrics Acquire has a superior Quality of Support rating of 9.9 compared to MobileAction's 9.0. Users on G2 appreciate the prompt and helpful responses from SplitMetrics' support team, which enhances their overall experience.
- G2 users highlight that SplitMetrics Acquire offers better Campaign Management features, scoring 9.0 for its Campaign Dashboard compared to MobileAction's 9.5. However, users report that MobileAction's Campaign Optimization is slightly better at 9.4, indicating a strong performance in this area.
- Users say that SplitMetrics Acquire shines in Performance and Reliability with a score of 9.6, while MobileAction scores 8.8. Reviewers mention that SplitMetrics provides consistent uptime and fast processing speeds, which are crucial for time-sensitive marketing campaigns.
- Reviewers mention that SplitMetrics Acquire's Product Direction is rated at a perfect 10.0, indicating strong confidence in its future development. In contrast, MobileAction's score of 9.2 suggests that while it is reliable, users feel less assured about its long-term trajectory.
- Users on G2 report that SplitMetrics Acquire's Ad Intelligence Reporting is rated at 9.7, significantly higher than MobileAction's 8.3. Reviewers appreciate the depth of insights provided by SplitMetrics, which helps them make informed decisions about their advertising strategies.
Pricing
Entry-Level Pricing
MobileAction
ASO Basic
$69.00
Per Month
Perfect for individuals or small teams new to App Store optimization.
- 500 keywords
- 5 apps and 5 competitors per app
- 6-month long historical data
SplitMetrics Acquire
No pricing availableFree Trial
MobileAction
Free Trial is available
SplitMetrics Acquire
Free Trial is available
Ratings
Meets Requirements
8.4
96
9.3
31
Ease of Use
8.5
101
9.5
31
Ease of Setup
8.9
68
8.7
14
Ease of Admin
8.9
30
9.5
7
Quality of Support
9.0
91
9.9
31
Has the product been a good partner in doing business?
8.9
31
9.8
7
Product Direction (% positive)
9.3
94
10.0
28
Features by Category
Email Marketing
5.2
7
Not enough data
5.5
7
Not enough data
5.5
7
Not enough data
5.5
7
Not enough data
Online Marketing
5.2
7
Not enough data
5.2
7
Not enough data
8.1
7
Not enough data
6.1
6
Not enough data
8.1
7
Not enough data
Lead Management
6.0
7
Not enough data
7.4
7
Not enough data
7.1
7
Not enough data
5.6
6
Not enough data
5.6
6
Not enough data
7.8
6
Not enough data
7.8
6
Not enough data
5.8
6
Not enough data
Campaign Management
7.2
6
Not enough data
6.7
6
Not enough data
5.7
5
Not enough data
7.6
7
Not enough data
Social
6.0
5
Not enough data
6.7
5
Not enough data
6.7
5
Not enough data
6.0
5
Not enough data
6.3
5
Not enough data
Reporting & Analytics
9.0
7
Not enough data
6.3
5
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
9.7
6
Not enough data
Platform
8.3
10
Not enough data
8.0
10
Not enough data
8.5
10
Not enough data
8.3
10
Not enough data
6.5
9
Not enough data
8.3
10
Not enough data
6.5
8
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
7.8
10
Not enough data
8.2
10
Not enough data
7.5
10
Not enough data
Campaign Management & Optimization
8.6
30
8.5
17
8.6
28
9.2
18
8.6
28
8.4
16
8.0
28
8.2
14
7.7
26
Feature Not Available
8.0
26
8.8
14
7.8
27
8.2
13
6.4
21
6.5
13
6.7
24
6.9
14
7.4
23
Feature Not Available
7.8
26
8.9
16
Analytics & Administration
8.5
26
9.0
15
7.5
26
8.8
15
7.8
27
9.2
16
Platform
7.8
20
8.6
14
8.6
22
9.2
16
8.2
22
8.4
15
8.5
22
9.0
16
8.8
22
9.4
15
8.1
21
9.4
13
7.8
21
9.4
12
8.2
20
8.8
12
User Identification
5.3
10
Not enough data
6.0
10
Not enough data
7.2
10
Not enough data
Tracking & Reporting
7.3
11
Not enough data
7.7
10
Not enough data
8.3
11
Not enough data
8.5
11
Not enough data
7.2
10
Not enough data
6.8
10
Not enough data
Metrics
6.9
13
Not enough data
6.2
13
Not enough data
6.7
12
Not enough data
7.7
11
Not enough data
8.0
11
Not enough data
Optimization
Feature Not Available
Not enough data
7.8
28
Not enough data
8.5
31
Not enough data
9.0
38
Not enough data
8.5
31
Not enough data
8.6
32
Not enough data
8.7
17
Not enough data
Reporting & Alerts
8.5
37
Not enough data
7.8
28
Not enough data
Feature Not Available
Not enough data
8.1
29
Not enough data
Competition Monitoring
7.9
29
Not enough data
8.4
30
Not enough data
6.9
23
Not enough data
8.9
29
Not enough data
Platform Additional Functionality
7.7
30
Not enough data
8.2
30
Not enough data
7.8
31
Not enough data
Agentic AI - App Store Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.9
18
Not enough data
6.7
17
Not enough data
Agentic AI - Competitive Intelligence
Not enough data
Not enough data
Platform Data
8.9
17
9.7
5
8.4
17
9.7
5
7.9
17
Not enough data
Platform Content
6.9
17
Not enough data
Platform Reporting
8.6
18
9.3
5
8.5
18
9.3
5
Platform Interoperability
8.3
6
9.2
6
Mobile Functionality
9.5
10
8.3
8
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
9.5
13
8.8
13
9.6
12
9.2
13
8.8
12
9.2
11
9.4
12
9.4
12
9.4
12
8.6
11
9.4
11
8.8
11
8.5
10
8.7
9
8.3
11
7.9
7
9.3
12
8.5
10
9.4
11
7.4
7
8.1
9
7.7
8
8.5
9
7.2
6
8.1
9
7.5
8
Targeting
8.8
11
8.8
11
8.2
10
8.2
10
9.1
9
8.8
11
7.0
9
7.4
9
Mobile
7.7
11
8.3
10
8.5
9
7.2
6
8.1
9
7.5
8
Platform
8.5
9
9.3
10
9.2
10
9.3
9
9.3
10
8.5
10
9.2
10
9.3
9
8.7
10
9.0
10
9.4
11
9.3
9
8.7
9
9.2
8
8.5
8
9.2
8
8.8
8
9.0
10
Data collection
7.4
13
Not enough data
7.9
13
Not enough data
7.5
12
Not enough data
7.1
12
Not enough data
7.5
12
Not enough data
Segment Trending
7.1
12
Not enough data
7.1
11
Not enough data
8.3
12
Not enough data
6.8
12
Not enough data
Analysis
8.5
12
Not enough data
9.2
13
Not enough data
8.7
13
Not enough data
Platform
8.9
12
Not enough data
8.9
12
Not enough data
9.5
13
Not enough data
8.9
12
Not enough data
9.0
12
Not enough data
8.9
12
Not enough data
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Platform Insights
8.5
12
Not enough data
7.9
12
9.7
5
7.7
11
Not enough data
7.9
12
9.7
5
7.0
11
Not enough data
7.4
11
Not enough data
7.7
10
9.7
5
Agentic AI - Digital Advertising Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
8.6
11
Not enough data
8.5
11
Not enough data
Platform Basics
8.9
15
Not enough data
8.6
14
Not enough data
8.6
15
Not enough data
Platform Data
8.4
15
Not enough data
8.2
14
Not enough data
6.9
13
Not enough data
6.4
12
Not enough data
Agentic AI - Operational Risk Management
Not enough data
Not enough data
Marketing Operations
8.3
9
Not enough data
9.1
9
Not enough data
8.5
9
Not enough data
8.3
9
Not enough data
8.3
9
Not enough data
7.4
9
Not enough data
Campaign Activity
9.3
9
Not enough data
9.6
8
Not enough data
9.6
8
Not enough data
9.2
8
Not enough data
9.4
8
Not enough data
9.0
8
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
6.9
13
Not enough data
6.2
13
Not enough data
6.7
12
Not enough data
7.7
11
Not enough data
8.0
11
Not enough data
Categories
Categories
Shared Categories
MobileAction and SplitMetrics Acquire are categorized as Digital Advertising Intelligence, Competitive Intelligence, Paid Search Advertising, and Mobile Advertising
Unique Categories
MobileAction is categorized as App Store Optimization, Market Intelligence, Mobile App Analytics, Marketing Automation, Marketing Analytics, and Paid Search Intelligence
SplitMetrics Acquire has no unique categories
Reviews
Reviewers' Company Size
MobileAction
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SplitMetrics Acquire
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
33.0%
Computer Games
15.2%
Gambling & Casinos
8.9%
Financial Services
8.0%
Entertainment
6.3%
Other
28.6%
Leisure, Travel & Tourism
13.9%
E-Learning
13.9%
Marketing and Advertising
8.3%
Financial Services
8.3%
Utilities
5.6%
Other
50.0%
Discussions
What is Mobile Action used for?
1 Comment
Official Response from MobileAction
MobileAction is a leading user acquisition optimization and mobile app intelligence platform designed especially for app developers, marketers, and...Read more
What is SearchAds.com used for?
1 Comment
Official Response from SearchAds.com
Apple Search Ads spend is projected to reach almost $10 billion in 2024. With 650 million visitors weekly on the App Store and new privacy regulations making...Read more
MobileAction has no more discussions with answers
SplitMetrics Acquire has no discussions with answers
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