Introducing G2.ai, the future of software buying.Try now
Compare MobileAction and Sensor Tower 
Featured Products
At a Glance
Market Segments
Small-Business (47.3% of reviews)
Mid-Market (47.5% of reviews)
Entry-Level Pricing
$69.00 Per Month
No pricing available
MobileAction
Star Rating
(113)4.4 out of 5
Market Segments
Small-Business (47.3% of reviews)
Pros & Cons
Entry-Level Pricing
$69.00 Per Month
Browse all 10 pricing plansSensor Tower
Star Rating
(142)4.3 out of 5
Market Segments
Mid-Market (47.5% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Sensor TowerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that MobileAction excels in user support, with many users highlighting the highly responsive customer support team that enhances their experience. In contrast, while Sensor Tower offers valuable insights, some users feel that its support could be more proactive.
- Users say that MobileAction's A/B testing feature is particularly beneficial for refining marketing campaigns, allowing for easy tracking of what works best. Meanwhile, Sensor Tower is praised for its comprehensive data on app performance, but it lacks similar testing capabilities that some users find essential.
- Reviewers mention that MobileAction provides a seamless integration process and an intuitive setup, making it easy for teams to get started quickly. On the other hand, Sensor Tower, while offering robust analytics, has been noted for having a steeper learning curve during initial setup.
- According to verified reviews, MobileAction's keyword tracking feature is a standout, giving users a clearer view of their competitive standing. Sensor Tower also offers keyword insights, but users appreciate the more user-friendly interface of MobileAction for this specific task.
- G2 reviewers highlight that Sensor Tower is effective for tracking competitive apps and performance metrics, with users enjoying features like unlimited competitor lists. However, MobileAction's daily frequency of use and straightforward platform design make it a preferred choice for ongoing campaign management.
- Users report that both platforms provide valuable insights, but MobileAction's focus on actionable data and user-friendly features, such as the CPP testing tool, has led to significant improvements in user testing frequency, setting it apart from Sensor Tower's more static approach.
Pricing
Entry-Level Pricing
MobileAction
ASO Basic
$69.00
Per Month
Perfect for individuals or small teams new to App Store optimization.
- 500 keywords
- 5 apps and 5 competitors per app
- 6-month long historical data
Sensor Tower
No pricing availableFree Trial
MobileAction
Free Trial is available
Sensor Tower
Free Trial is available
Ratings
Meets Requirements
8.4
96
8.2
113
Ease of Use
8.5
101
8.1
118
Ease of Setup
8.9
68
8.1
39
Ease of Admin
8.9
30
8.4
38
Quality of Support
9.0
91
8.6
106
Has the product been a good partner in doing business?
8.9
31
8.4
40
Product Direction (% positive)
9.3
94
8.9
119
Features by Category
Email Marketing
5.2
7
Not enough data
5.5
7
Not enough data
5.5
7
Not enough data
5.5
7
Not enough data
Online Marketing
5.2
7
Not enough data
5.2
7
Not enough data
8.1
7
Not enough data
6.1
6
Not enough data
8.1
7
Not enough data
Lead Management
6.0
7
Not enough data
7.4
7
Not enough data
7.1
7
Not enough data
5.6
6
Not enough data
5.6
6
Not enough data
7.8
6
Not enough data
7.8
6
Not enough data
5.8
6
Not enough data
Campaign Management
7.2
6
Not enough data
6.7
6
Not enough data
5.7
5
Not enough data
7.6
7
Not enough data
Social
6.0
5
Not enough data
6.7
5
Not enough data
6.7
5
Not enough data
6.0
5
Not enough data
6.3
5
Not enough data
Reporting & Analytics
9.0
7
Not enough data
6.3
5
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
9.7
6
Not enough data
Platform
8.3
10
Not enough data
8.0
10
Not enough data
8.5
10
Not enough data
8.3
10
Not enough data
6.5
9
Not enough data
8.3
10
Not enough data
6.5
8
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
7.8
10
Not enough data
8.2
10
Not enough data
7.5
10
Not enough data
Campaign Management & Optimization
8.6
30
Not enough data
8.6
28
Not enough data
8.6
28
Not enough data
8.0
28
Not enough data
7.7
26
Not enough data
8.0
26
Not enough data
7.8
27
Not enough data
6.4
21
Not enough data
6.7
24
Not enough data
7.4
23
Not enough data
7.8
26
Not enough data
Analytics & Administration
8.5
26
Not enough data
7.5
26
Not enough data
7.8
27
Not enough data
Platform
7.8
20
Not enough data
8.6
22
Not enough data
8.2
22
Not enough data
8.5
22
Not enough data
8.8
22
Not enough data
8.1
21
Not enough data
7.8
21
Not enough data
8.2
20
Not enough data
User Identification
5.3
10
7.4
65
6.0
10
7.4
60
7.2
10
8.4
62
Tracking & Reporting
7.3
11
6.8
48
7.7
10
7.5
62
8.3
11
7.2
52
8.5
11
8.1
67
7.2
10
7.1
49
6.8
10
7.5
53
Metrics
6.9
13
8.0
49
6.2
13
7.1
38
6.7
12
8.0
46
7.7
11
7.5
38
8.0
11
7.3
41
Optimization
Feature Not Available
7.4
29
7.8
28
7.7
31
8.5
31
7.8
31
9.0
38
8.1
37
8.5
31
8.8
30
8.6
32
7.5
29
8.7
17
7.1
23
Reporting & Alerts
8.5
37
8.6
31
7.8
28
7.8
21
Feature Not Available
8.3
25
8.1
29
7.9
22
Competition Monitoring
7.9
29
8.0
21
8.4
30
8.3
25
6.9
23
7.5
21
8.9
29
9.3
27
Platform Additional Functionality
7.7
30
7.3
22
8.2
30
8.2
25
7.8
31
8.5
26
Agentic AI - App Store Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.9
18
8.2
32
6.7
17
6.6
30
Agentic AI - Competitive Intelligence
Not enough data
Not enough data
Platform Data
8.9
17
7.5
29
8.4
17
8.3
30
7.9
17
7.9
28
Platform Content
6.9
17
6.7
31
Platform Reporting
8.6
18
8.0
35
8.5
18
8.2
34
Platform Interoperability
8.3
6
Not enough data
Mobile Functionality
9.5
10
Not enough data
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
9.5
13
Not enough data
9.6
12
Not enough data
8.8
12
Not enough data
9.4
12
Not enough data
9.4
12
Not enough data
9.4
11
Not enough data
8.5
10
Not enough data
8.3
11
Not enough data
9.3
12
Not enough data
9.4
11
Not enough data
8.1
9
Not enough data
8.5
9
Not enough data
8.1
9
Not enough data
Targeting
8.8
11
Not enough data
8.2
10
Not enough data
9.1
9
Not enough data
7.0
9
Not enough data
Mobile
7.7
11
Not enough data
8.5
9
Not enough data
8.1
9
Not enough data
Platform
8.5
9
Not enough data
9.2
10
Not enough data
9.3
10
Not enough data
9.2
10
Not enough data
8.7
10
Not enough data
9.4
11
Not enough data
8.7
9
Not enough data
8.5
8
Not enough data
8.8
8
Not enough data
Data collection
7.4
13
6.7
26
7.9
13
8.3
29
7.5
12
7.7
27
7.1
12
7.0
25
7.5
12
8.3
26
Segment Trending
7.1
12
6.5
27
7.1
11
6.5
27
8.3
12
8.2
28
6.8
12
7.1
28
Analysis
8.5
12
8.1
30
9.2
13
8.2
30
8.7
13
7.6
28
Platform
8.9
12
8.0
27
8.9
12
8.5
29
9.5
13
8.6
28
8.9
12
8.2
28
9.0
12
8.2
28
8.9
12
8.0
28
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Platform Insights
8.5
12
8.2
36
7.9
12
7.0
27
7.7
11
8.1
32
7.9
12
6.7
33
7.0
11
7.3
31
7.4
11
7.6
34
7.7
10
7.5
32
Agentic AI - Digital Advertising Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
8.6
11
7.8
33
8.5
11
7.7
32
Platform Basics
8.9
15
Not enough data
8.6
14
Not enough data
8.6
15
Not enough data
Platform Data
8.4
15
Not enough data
8.2
14
Not enough data
6.9
13
Not enough data
6.4
12
Not enough data
Agentic AI - Operational Risk Management
Not enough data
Not enough data
Marketing Operations
8.3
9
Not enough data
9.1
9
Not enough data
8.5
9
Not enough data
8.3
9
Not enough data
8.3
9
Not enough data
7.4
9
Not enough data
Campaign Activity
9.3
9
Not enough data
9.6
8
Not enough data
9.6
8
Not enough data
9.2
8
Not enough data
9.4
8
Not enough data
9.0
8
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
6.9
13
8.0
49
6.2
13
7.1
38
6.7
12
8.0
46
7.7
11
7.5
38
8.0
11
7.3
41
Categories
Categories
Shared Categories
MobileAction and Sensor Tower are categorized as Digital Advertising Intelligence, Competitive Intelligence, App Store Optimization, Market Intelligence, and Mobile App Analytics
Unique Categories
MobileAction is categorized as Paid Search Advertising, Marketing Automation, Mobile Advertising, Marketing Analytics, and Paid Search Intelligence
Sensor Tower has no unique categories
Reviews
Reviewers' Company Size
MobileAction
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sensor Tower
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
33.0%
Computer Games
15.2%
Gambling & Casinos
8.9%
Financial Services
8.0%
Entertainment
6.3%
Other
28.6%
Computer Games
23.0%
Information Technology and Services
10.8%
Marketing and Advertising
10.1%
Entertainment
5.8%
Retail
4.3%
Other
46.0%
Discussions
What is Mobile Action used for?
1 Comment
Official Response from MobileAction
MobileAction is a leading user acquisition optimization and mobile app intelligence platform designed especially for app developers, marketers, and...Read more
What is SearchAds.com used for?
1 Comment
Official Response from SearchAds.com
Apple Search Ads spend is projected to reach almost $10 billion in 2024. With 650 million visitors weekly on the App Store and new privacy regulations making...Read more
MobileAction has no more discussions with answers
What does App Annie do?
1 Comment
AJ
Aggregates Data on app KPI's from the app stores and presents it through graphs and other visuals. It provides estimates on user metrics such as retention...Read more
Sensor Tower has no more discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
