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Compare Mixpanel and TapClicks 
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At a Glance
Market Segments
Small-Business (52.7% of reviews)
Small-Business (61.4% of reviews)
Entry-Level Pricing
Free Per Year
Free 5 Clients
Mixpanel
Star Rating
(1,259)4.6 out of 5
Market Segments
Small-Business (52.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Year
Free Trial is available
Browse all 3 pricing plansTapClicks
Star Rating
(338)4.3 out of 5
Market Segments
Small-Business (61.4% of reviews)
Pros & Cons
Entry-Level Pricing
Free 5 Clients
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Mixpanel excels in providing a user-friendly interface, with many users praising its fantastic UI and the ability to build reports on the fly. This feature is particularly beneficial for product managers looking to analyze user behavior and conversion funnels effectively.
- Users say that TapClicks shines in its ability to centralize marketing data from various sources like LinkedIn, Facebook, and Google Ads. Reviewers appreciate the customizable dashboard that allows for accurate insights, making it easier to visualize marketing performance across different channels.
- According to verified reviews, Mixpanel's implementation process is generally quick and intuitive, with users highlighting the ease of tracking user funnel journeys and drop-off rates. This makes it a great tool for teams focused on product analytics.
- Reviewers mention that while TapClicks has a strong focus on marketing data integration, some users have found it less intuitive than Mixpanel, particularly when it comes to setup. However, once established, it significantly streamlines marketing operations and saves time.
- G2 reviewers highlight that Mixpanel has a higher overall satisfaction score compared to TapClicks, indicating a stronger performance in user experience and support. Users appreciate the session replay functionality that enhances their understanding of user interactions.
- Users report that while TapClicks has a slightly better quality of support, Mixpanel's product direction and ongoing improvements are well-received, suggesting that both platforms are committed to evolving based on user feedback.
Pricing
Entry-Level Pricing
Mixpanel
Free
Free
Per Year
Essentials to find product-market fit
- 1M events / month
- All core report types for user journey analysis
- Templates to get started quickly
TapClicks
TapClicks - TapFree
Free
5 Clients
With TapFree, you get access to our marketing data, reporting, and SEO tools, all at zero-cost. Includes up to 5 Client Licenses and Unlimited Users!
- Quickly Build Client Reports
- Automate Report Delivery
- Eliminate Manual Tasks
Free Trial
Mixpanel
Free Trial is available
TapClicks
Free Trial is available
Ratings
Meets Requirements
8.8
960
8.5
258
Ease of Use
8.5
969
8.5
258
Ease of Setup
8.1
431
7.7
177
Ease of Admin
8.5
367
8.5
168
Quality of Support
8.4
742
8.7
243
Has the product been a good partner in doing business?
8.8
335
9.1
163
Product Direction (% positive)
8.6
879
8.8
241
Features by Category
Metrics
8.8
266
Not enough data
8.8
337
Not enough data
8.2
293
Not enough data
8.9
350
Not enough data
8.9
347
Not enough data
8.5
313
Not enough data
8.4
287
Not enough data
8.8
316
Not enough data
8.9
338
Not enough data
Reporting
8.7
308
Not enough data
8.6
292
Not enough data
8.4
213
Not enough data
8.7
329
Not enough data
8.3
240
Not enough data
8.2
244
Not enough data
8.6
333
Not enough data
Other
8.7
328
Not enough data
8.2
181
Not enough data
8.0
173
Not enough data
8.3
233
Not enough data
8.1
180
Not enough data
7.9
175
Not enough data
8.0
186
Not enough data
Agentic AI - Digital Analytics
7.3
19
Not enough data
7.4
19
Not enough data
7.5
18
Not enough data
7.7
19
Not enough data
Administration
8.5
277
Not enough data
8.3
245
Not enough data
8.7
340
Not enough data
8.8
285
Not enough data
User Identification
8.3
256
Not enough data
8.8
276
Not enough data
8.4
264
Not enough data
Tracking & Reporting
9.2
300
Not enough data
8.8
289
Not enough data
8.3
244
Not enough data
8.9
303
Not enough data
8.5
249
Not enough data
8.9
291
Not enough data
Metrics
9.0
254
Not enough data
8.3
211
Not enough data
8.7
244
Not enough data
8.7
215
Not enough data
9.0
236
Not enough data
Product Analytics
8.6
413
Not enough data
8.9
502
Not enough data
8.6
452
Not enough data
8.8
486
Not enough data
7.5
334
Not enough data
8.3
370
Not enough data
7.6
306
Not enough data
7.8
359
Not enough data
Agentic AI - Product Analytics
5.4
76
Not enough data
6.4
76
Not enough data
5.9
74
Not enough data
5.9
74
Not enough data
Analytics
9.2
108
Not enough data
8.9
110
Not enough data
9.0
99
Not enough data
8.8
90
Not enough data
8.7
95
Not enough data
Feature Not Available
Not enough data
Administration
8.7
83
Not enough data
8.3
84
Not enough data
8.6
87
Not enough data
Generative AI
6.9
13
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.2
134
|
Verified
Not enough data
8.8
169
|
Verified
Not enough data
8.2
135
|
Verified
Not enough data
8.8
156
|
Verified
Not enough data
8.2
49
Not enough data
8.3
21
Campaign Activity
Not enough data
8.6
172
|
Verified
Not enough data
9.1
184
|
Verified
Not enough data
8.1
116
|
Verified
Not enough data
8.9
154
|
Verified
Not enough data
8.2
119
|
Verified
Not enough data
7.8
41
|
Verified
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
9.0
254
Not enough data
8.3
211
Not enough data
8.7
244
Not enough data
8.7
215
Not enough data
9.0
236
Not enough data
Categories
Categories
Shared Categories
Mixpanel and TapClicks are categorized as E-Commerce Analytics
Reviews
Reviewers' Company Size
Mixpanel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
TapClicks
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
25.1%
Information Technology and Services
11.6%
Financial Services
9.4%
Internet
6.6%
Health, Wellness and Fitness
5.2%
Other
42.0%
Marketing and Advertising
72.2%
Broadcast Media
2.5%
Hospitality
2.2%
Information Technology and Services
1.6%
Retail
1.3%
Other
20.3%
Discussions
Is mixpanel free?
4 Comments
MS
NoRead more
C
1 Comment
SN
C is a general-purpose computer programming language. It was created in the 1970s by Dennis Ritchie, and remains very widely used and influential.Read more
Do you have custom reporting?
1 Comment
Official Response from TapClicks
Absolutely! Our goal is to tell the most meaningful story, based on the needs of the person receiving the insights. We give you information you can use at...Read more
Are you a truly Unified Marketing Platform?
1 Comment
Official Response from TapClicks
Yes! TapClicks is a unified marketing platform that can help you automate and streamline many marketing tasks. Here are the 4 parts of our Unified Marketing...Read more
What is TapClicks used for?
1 Comment
Official Response from TapClicks
TapClicks is designed as a comprehensive, all-in-one MarTech platform that significantly streamlines the way marketers manage their operations. It's used for...Read more
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