Compare Mixpanel and mParticle by Rokt 
At a Glance
Market Segments
Small-Business (52.7% of reviews)
Mid-Market (53.1% of reviews)
Entry-Level Pricing
Free Per Year
No pricing available
Mixpanel
Star Rating
(1,282)4.6 out of 5
Market Segments
Small-Business (52.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Year
Free Trial is available
Browse all 3 pricing plansmParticle by Rokt
Star Rating
(175)4.4 out of 5
Market Segments
Mid-Market (53.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about mParticle by RoktSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Mixpanel excels in user experience, with many praising its fantastic UI and the ability to build reports on the fly. Users find it particularly helpful for A/B testing and understanding user behavior through detailed segment comparisons.
- Users say that mParticle by Rokt has made strides in its user interface, noting that the newer versions are functional and offer decent reporting capabilities. However, some feel it still lacks the visual appeal and intuitiveness found in Mixpanel.
- Reviewers mention that Mixpanel's implementation process is quick and intuitive, making it easier for teams to get started with product analytics. This is highlighted by users who appreciate the session replay functionality and the ease of tracking user funnel journeys.
- According to verified reviews, mParticle by Rokt is recognized for its multifunctional capabilities as a Customer Data Platform (CDP), allowing users to pinpoint audiences and build thoughtful segments. However, it may not match the depth of analytics that Mixpanel provides.
- G2 reviewers report that Mixpanel consistently receives higher satisfaction ratings, particularly in areas like custom event tracking and user segmentation, which are crucial for product managers looking to optimize conversion funnels.
- Users say that while mParticle by Rokt offers solid support and functionality, it often falls short in advanced analytics features compared to Mixpanel, which is favored for its comprehensive tools that help track user engagement and retention effectively.
Pricing
Entry-Level Pricing
Mixpanel
Free
Free
Per Year
Essentials to find product-market fit
- 1M events / month
- All core report types for user journey analysis
- Templates to get started quickly
mParticle by Rokt
No pricing availableFree Trial
Mixpanel
Free Trial is available
mParticle by Rokt
No trial information availableRatings
Meets Requirements
8.8
974
8.2
138
Ease of Use
8.5
984
8.2
137
Ease of Setup
8.1
446
8.0
57
Ease of Admin
8.6
369
8.5
53
Quality of Support
8.4
750
8.8
117
Has the product been a good partner in doing business?
8.8
337
8.9
57
Product Direction (% positive)
8.6
894
7.9
125
Features by Category
Metrics
8.8
271
8.0
23
8.8
341
8.2
23
8.2
295
8.2
19
8.9
354
8.4
22
8.9
351
8.3
24
8.5
317
7.8
20
8.4
290
8.5
21
8.8
319
8.8
21
8.9
342
8.9
22
Reporting
8.7
311
8.2
20
8.6
292
8.3
19
8.4
213
Not enough data
8.7
333
8.8
20
8.3
240
8.3
14
8.2
244
8.7
15
8.6
334
8.3
22
Other
8.7
330
8.9
20
8.2
182
8.9
12
8.0
174
8.8
11
8.3
233
8.6
13
8.1
181
8.5
14
7.9
175
7.5
8
8.0
186
Not enough data
Agentic AI - Digital Analytics
7.1
18
Not enough data
7.4
19
Not enough data
7.4
17
Not enough data
7.7
20
Not enough data
Administration
8.5
278
8.4
23
8.3
246
8.7
20
8.7
342
8.5
29
8.8
286
8.4
30
User Identification
8.3
256
7.8
15
8.8
276
8.6
20
8.4
265
8.1
19
Tracking & Reporting
9.2
300
8.9
22
8.8
289
8.9
19
8.3
244
7.7
20
8.9
304
8.6
22
8.5
249
8.5
21
8.9
292
8.5
20
Metrics
9.0
255
8.3
12
8.3
212
8.5
9
8.7
245
8.0
10
8.7
216
7.5
10
9.0
236
8.8
11
Product Analytics
8.6
412
8.4
23
8.9
508
8.7
30
8.6
452
8.6
37
8.8
494
8.8
41
7.5
333
Not enough data
8.3
368
8.8
26
7.5
305
8.6
21
7.8
359
8.5
27
Agentic AI - Product Analytics
5.3
74
Not enough data
6.3
75
Not enough data
5.8
72
Not enough data
5.8
72
Not enough data
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
6.7
9
Not enough data
6.5
9
Not enough data
7.1
8
Not enough data
5.9
9
Management
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.0
10
Not enough data
5.6
9
Not enough data
7.0
9
Compliance
Not enough data
9.0
10
Not enough data
8.3
9
Not enough data
8.3
9
Not enough data
8.0
9
Security
Not enough data
8.9
9
Not enough data
8.0
10
Not enough data
8.7
10
Data Quality
Not enough data
8.2
10
Not enough data
8.3
9
Not enough data
8.5
9
Maintainence
Not enough data
8.7
10
Not enough data
8.3
9
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Data Governance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
9.2
111
Not enough data
8.9
113
Not enough data
9.0
100
Not enough data
8.8
90
Not enough data
8.7
95
Not enough data
Feature Not Available
Not enough data
Administration
8.7
84
Not enough data
8.3
85
Not enough data
8.6
89
Not enough data
Generative AI
6.9
13
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
7.5
6
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
8.2
25
Not enough data
8.8
29
Not enough data
7.0
21
Not enough data
8.3
28
Intelligence
Not enough data
7.5
25
Not enough data
7.0
21
Not enough data
6.6
20
Platform Basics
Not enough data
8.2
32
Not enough data
8.5
31
Platform Data
Not enough data
8.7
32
Not enough data
8.1
28
Not enough data
8.5
32
Not enough data
8.6
29
Platform Additional Functionality
Not enough data
8.6
30
Not enough data
8.1
31
Not enough data
7.5
23
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Development
Not enough data
8.6
14
Not enough data
8.8
13
Management
Not enough data
8.3
10
Not enough data
9.2
11
Integration Options
Not enough data
8.7
5
Not enough data
6.4
7
Not enough data
8.1
12
Not enough data
7.0
5
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
9.0
255
8.3
12
8.3
212
8.5
9
8.7
245
8.0
10
8.7
216
7.5
10
9.0
236
8.8
11
Categories
Categories
Shared Categories
Mixpanel and mParticle by Rokt are categorized as Product Analytics, Mobile App Analytics, and Digital Analytics
Unique Categories
Mixpanel is categorized as E-Commerce Analytics
mParticle by Rokt is categorized as Data Subject Access Request (DSAR), Data Governance, Customer Data Platform (CDP), E-Commerce Data Integration, and Customer Journey Analytics
Reviews
Reviewers' Company Size
Mixpanel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
mParticle by Rokt
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
25.2%
Information Technology and Services
11.5%
Financial Services
9.6%
Internet
6.5%
Health, Wellness and Fitness
5.2%
Other
42.1%
Financial Services
12.0%
Information Technology and Services
10.3%
Computer Software
8.0%
Food & Beverages
6.9%
Internet
5.1%
Other
57.7%
Alternatives
Discussions
Is mixpanel free?
4 Comments
MS
NoRead more
C
1 Comment
SN
C is a general-purpose computer programming language. It was created in the 1970s by Dennis Ritchie, and remains very widely used and influential.Read more
Where does indicative stant when compared to other competitors
1 Comment
TM
Thanks for your question, Bharath. Indicative's key differentiator over both Mixpanel and Amplitude is our ability to connect directly to your data...Read more
May you have created some tutorials for beginners?
1 Comment
TM
Hi José, thanks for reaching out with your question. You can find some of our tutorial-related content by exploring our product demo from the home page of...Read more
WIll you ever change the new user interface?
1 Comment
TM
Thanks for writing in, Ezekiel! Indicative released a major UI update in May 2020. In addition to this, we are constantly releasing new improvements which...Read more
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