Compare Matomo (Formerly Piwik) and SE Ranking 
At a Glance
Market Segments
Small-Business (54.8% of reviews)
Small-Business (89.4% of reviews)
Entry-Level Pricing
FREE download
Starting at $103.20
Matomo (Formerly Piwik)
Star Rating
(95)4.2 out of 5
Market Segments
Small-Business (54.8% of reviews)
Pros & Cons
Entry-Level Pricing
FREE download
Browse all 3 pricing plansSE Ranking
Star Rating
(1,470)4.8 out of 5
Market Segments
Small-Business (89.4% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $103.20
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that SE Ranking excels in overall user satisfaction, boasting a higher G2 Score compared to Matomo. Users appreciate its all-in-one SEO platform that combines features like rank tracking, site audits, and keyword research, making it a powerful tool for SEO optimization.
- According to verified reviews, Matomo stands out for its open-source nature, which provides users with greater control over their data and implementation. Reviewers highlight its precision and simplicity, especially for those seeking a GDPR-compliant solution.
- Users say that SE Ranking's interface is intuitive and user-friendly, with clear dashboards that facilitate easy navigation. This ease of use is a significant advantage for those who may not be as tech-savvy, allowing them to tackle SEO challenges effectively.
- Reviewers mention that Matomo's independence from proprietary solutions is a major plus, particularly for small businesses looking for customizable analytics. Users appreciate the ability to manage every aspect of data gathering, which enhances their confidence in data privacy.
- G2 reviewers highlight the robust support and resources available with SE Ranking, noting that the quality of support is consistently rated highly. This is crucial for users who may need assistance navigating the platform or troubleshooting issues.
- According to recent user feedback, while Matomo is praised for its detailed analytics capabilities, it currently lacks the volume of recent reviews that SE Ranking has, which may indicate a more active user community and ongoing development for SE Ranking.
Pricing
Entry-Level Pricing
Matomo (Formerly Piwik)
On-Premise (Self-Hosted)
FREE download
GPL v3+ licensed. Premium Features & Support options available.
Read more on whether On-Premise is right for you: https://matomo.org/what-is-on-premise/
Downloadable digital analytics plaform that runs on your servers and database and you 100% own the data.
SE Ranking
Core
Starting at $103.20
SEO + GEO for marketing teams with repeatable delivery
- 10 projects & 1 manager seat
- 2k keywords & 100 prompts to track daily
- 50 domains in GEO research
Free Trial
Matomo (Formerly Piwik)
Free Trial is available
SE Ranking
Free Trial is available
Ratings
Meets Requirements
8.4
79
9.3
1,110
Ease of Use
8.0
81
9.2
1,118
Ease of Setup
7.6
52
9.3
821
Ease of Admin
7.9
48
9.2
765
Quality of Support
7.7
48
9.4
1,058
Has the product been a good partner in doing business?
8.4
31
9.4
747
Product Direction (% positive)
8.1
79
9.5
1,050
Features by Category
Metrics
8.5
62
Not enough data
8.5
57
Not enough data
8.8
58
Not enough data
8.5
60
Not enough data
8.2
58
Not enough data
8.1
49
Not enough data
8.1
51
Not enough data
7.9
46
Not enough data
7.5
38
Not enough data
Reporting
8.3
58
Not enough data
8.1
40
Not enough data
8.2
42
Not enough data
7.9
49
Not enough data
8.1
37
Not enough data
8.0
42
Not enough data
8.3
55
Not enough data
Other
8.4
55
Not enough data
8.5
52
Not enough data
7.8
41
Not enough data
8.3
45
Not enough data
7.9
30
Not enough data
7.4
22
Not enough data
8.3
40
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.4
38
Not enough data
7.8
34
Not enough data
8.5
49
Not enough data
8.9
54
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Local Search Optimization
Not enough data
9.4
342
|
Verified
Not enough data
8.7
170
Not enough data
8.5
179
Not enough data
Feature Not Available
Not enough data
7.9
234
|
Verified
Not enough data
9.1
333
|
Verified
Platform Basics
Not enough data
9.0
143
Not enough data
9.1
137
Agentic AI - Competitive Intelligence
Not enough data
8.3
10
Platform Data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Platform Content
Not enough data
8.0
110
Platform Reporting
Not enough data
8.3
126
Not enough data
Feature Not Available
SEO Auditing & Monitoring
Not enough data
8.7
411
Not enough data
9.3
343
Not enough data
9.3
314
Not enough data
9.0
330
Agentic AI - SEO Tools
Not enough data
7.5
23
Not enough data
7.6
23
Not enough data
7.8
24
Not enough data
7.4
24
Not enough data
7.2
23
Not enough data
7.5
23
Not enough data
7.7
24
SEO Content & Rankings
Not enough data
8.2
697
Not enough data
8.8
791
Not enough data
9.3
778
Not enough data
8.7
402
Not enough data
8.4
285
SEO Reporting
Not enough data
9.0
763
Not enough data
9.1
464
Not enough data
8.7
421
Not enough data
8.8
341
Generative AI
Not enough data
7.6
140
Not enough data
7.8
136
Platform Basics
Not enough data
8.7
47
Not enough data
8.0
45
Not enough data
8.6
49
Platform Data
Not enough data
8.7
43
Not enough data
8.7
45
Not enough data
8.6
46
Not enough data
8.6
42
Agentic AI - Operational Risk Management
Not enough data
Not enough data
AI Visibility & Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Sentiment & Brand Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Competitive Benchmarking
Not enough data
Not enough data
Not enough data
Not enough data
AI Content Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
AI Search Visibility Optimization ToolsHide 16 FeaturesShow 16 Features
Not enough data
Not enough data
AI Content Structuring - AI Search Visibility Optimization tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Semantic Optimization & Entity Intelligence - AI Search Visibility Optimization tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI Retrieval Optimization - AI Search Visibility Optimization tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI Visibility Monitoring & Analytics - AI Search Visibility Optimization tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Workflow & Platform Integrations - AI Search Visibility Optimization tools
Not enough data
Not enough data
Tools
8.2
13
Feature Not Available
9.3
20
Feature Not Available
8.7
15
Feature Not Available
Metrics
9.1
18
Feature Not Available
8.9
20
8.8
111
9.2
19
Feature Not Available
9.0
19
Feature Not Available
9.0
17
Feature Not Available
8.6
14
9.3
127
Agentic AI - Content Analytics
Not enough data
8.3
9
Not enough data
8.0
9
Not enough data
8.0
9
Not enough data
8.0
9
Not enough data
8.3
9
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Matomo (Formerly Piwik) and SE Ranking are categorized as Content Analytics
Unique Categories
Matomo (Formerly Piwik) is categorized as Digital Analytics
SE Ranking is categorized as SEO Tools, Answer Engine Optimization (AEO), Local SEO, Competitive Intelligence, Paid Search Intelligence, and AI Search Visibility Optimization Tools
Reviews
Reviewers' Company Size
Matomo (Formerly Piwik)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SE Ranking
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.6%
Computer Software
11.2%
Information Technology and Services
9.0%
Internet
9.0%
Retail
4.5%
Other
51.7%
Marketing and Advertising
40.8%
Internet
7.7%
Information Technology and Services
5.8%
Computer Software
4.6%
Retail
2.4%
Other
38.7%
Discussions
Is the data your own?
3 Comments
BT
If by security and privacy reasons you refer to GDPR framework, yes, Matomo has its privacy by design feature, allowing you to use this tool in complete...Read more
How do I get assistance in fixing errors I cant fix.
2 Comments
Official Response from SE Ranking
Thanks Al, we are available via live-chat, e-mails and we can have a call too.
We will contact you directly to know more details. Read more
How to use SEranking for finding and tracking link building prospects?
2 Comments
Official Response from SE Ranking
Hi Karthika, and thanks for a nice question, we have 2 Tools for this process - Backlink Monitor and Backlink Checker. So you can first analyze any domain,...Read more
Are there tutorials for fixing technical SEO issues?
2 Comments
ED
Hello. We create all sorts of educational content: how-tos, webinars, expert talks on YouTube https://www.youtube.com/c/SerankingCom, in-depth articles on...Read more
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