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At a Glance
Market Segments
Mid-Market (51.0% of reviews)
Mid-Market (43.1% of reviews)
Pros & Cons
Not enough data
Not enough data
Entry-Level Pricing
No pricing available
No pricing available
Marin Software
Star Rating
(453)3.8 out of 5
Market Segments
Mid-Market (51.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Marin SoftwareWideOrbit
Star Rating
(51)4.1 out of 5
Market Segments
Mid-Market (43.1% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about WideOrbitMarin Software vs WideOrbit
When assessing the two solutions, reviewers found WideOrbit easier to use, set up, and administer. Reviewers also preferred doing business with WideOrbit overall.
- Reviewers felt that WideOrbit meets the needs of their business better than Marin Software.
- When comparing quality of ongoing product support, reviewers felt that WideOrbit is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Marin Software over WideOrbit.
Pricing
Entry-Level Pricing
Marin Software
No pricing availableWideOrbit
No pricing availableFree Trial
Marin Software
No trial information availableWideOrbit
No trial information availableRatings
Meets Requirements
7.6
419
8.0
45
Ease of Use
7.6
419
7.8
45
Ease of Setup
7.1
246
7.6
7
Ease of Admin
7.8
251
8.3
6
Quality of Support
7.7
412
8.3
42
Has the product been a good partner in doing business?
8.0
250
8.7
5
Product Direction (% positive)
6.9
415
6.4
42
Features by Category
Channel Functionality
7.3
91
7.4
13
Platform Interoperability
Not enough data
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.0
169
7.8
15
|
Verified
8.3
167
7.0
11
|
Verified
7.9
147
7.6
14
|
Verified
8.1
163
6.9
13
|
Verified
8.1
155
6.2
10
|
Verified
Feature Not Available
7.3
8
|
Verified
7.9
95
7.5
8
|
Verified
8.0
114
7.0
11
|
Verified
8.1
142
7.4
14
|
Verified
7.6
144
6.2
13
|
Verified
7.4
89
6.3
9
|
Verified
7.7
47
7.3
8
|
Verified
7.7
52
7.9
7
|
Verified
Targeting
8.0
135
6.8
11
|
Verified
7.9
121
6.5
9
|
Verified
7.6
136
6.9
9
|
Verified
7.6
113
7.3
8
|
Verified
Platform
7.9
131
6.2
13
|
Verified
8.4
152
7.9
23
|
Verified
8.6
154
Feature Not Available
8.1
155
7.3
26
|
Verified
8.4
136
7.4
11
|
Verified
7.9
143
7.8
24
|
Verified
8.2
140
7.8
25
|
Verified
8.2
112
7.4
18
|
Verified
8.1
145
7.5
17
|
Verified
Campaign Management & Optimization
8.2
326
Not enough data
8.0
321
Not enough data
7.3
310
Not enough data
7.6
253
Not enough data
6.8
207
Not enough data
7.8
293
Not enough data
7.3
272
Not enough data
6.0
179
Not enough data
6.3
291
Not enough data
7.3
173
Not enough data
7.7
304
Not enough data
Analytics & Administration
7.9
311
Not enough data
7.5
261
Not enough data
8.2
326
Not enough data
Platform
7.6
235
Not enough data
7.6
302
Not enough data
7.6
299
Not enough data
8.3
308
Not enough data
7.5
329
Not enough data
8.1
283
Not enough data
7.7
283
Not enough data
7.9
214
Not enough data
Platform Interoperability
Not enough data
Not enough data
Mobile Functionality
7.5
87
6.0
8
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.0
169
7.8
15
|
Verified
8.3
167
7.0
11
|
Verified
7.9
147
7.6
14
|
Verified
8.1
163
6.9
13
|
Verified
8.1
155
6.2
10
|
Verified
Feature Not Available
7.3
8
|
Verified
7.9
95
7.5
8
|
Verified
8.0
114
7.0
11
|
Verified
8.1
142
7.4
14
|
Verified
7.6
144
6.2
13
|
Verified
7.4
89
6.3
9
|
Verified
7.7
47
7.3
8
|
Verified
7.7
52
7.9
7
|
Verified
Targeting
8.0
135
6.8
11
|
Verified
7.9
121
6.5
9
|
Verified
7.6
136
6.9
9
|
Verified
7.6
113
7.3
8
|
Verified
Mobile
8.0
91
6.0
5
7.7
47
7.3
8
|
Verified
7.7
52
7.9
7
|
Verified
Platform
7.9
131
6.2
13
|
Verified
8.4
152
7.9
23
|
Verified
8.6
154
Feature Not Available
8.1
155
7.3
26
|
Verified
8.4
136
7.4
11
|
Verified
7.9
143
7.8
24
|
Verified
8.2
140
7.8
25
|
Verified
8.2
112
7.4
18
|
Verified
8.1
145
7.5
17
|
Verified
Platform Interoperability
Not enough data
Not enough data
Video Functionality
Not enough data
7.0
10
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.0
169
7.8
15
|
Verified
8.3
167
7.0
11
|
Verified
7.9
147
7.6
14
|
Verified
8.1
163
6.9
13
|
Verified
8.1
155
6.2
10
|
Verified
Feature Not Available
7.3
8
|
Verified
7.9
95
7.5
8
|
Verified
8.0
114
7.0
11
|
Verified
8.1
142
7.4
14
|
Verified
7.6
144
6.2
13
|
Verified
7.4
89
6.3
9
|
Verified
7.7
47
7.3
8
|
Verified
7.7
52
7.9
7
|
Verified
Targeting
8.0
135
6.8
11
|
Verified
7.9
121
6.5
9
|
Verified
7.6
136
6.9
9
|
Verified
7.6
113
7.3
8
|
Verified
Platform
7.9
131
6.2
13
|
Verified
8.4
152
7.9
23
|
Verified
8.6
154
Feature Not Available
8.1
155
7.3
26
|
Verified
8.4
136
7.4
11
|
Verified
7.9
143
7.8
24
|
Verified
8.2
140
7.8
25
|
Verified
8.2
112
7.4
18
|
Verified
8.1
145
7.5
17
|
Verified
Platform Interoperability
Not enough data
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
7.0(won by default)
68
Not enough data
Campaign Management
8.0(won by 0.2)
169
7.8
15
|
Verified
8.3(won by 1.3)
167
7.0
11
|
Verified
7.9(won by 0.3)
147
7.6
14
|
Verified
8.1(won by 1.2)
163
6.9
13
|
Verified
8.1(won by 1.9)
155
6.2
10
|
Verified
Feature Not Available
7.3(won by default)
8
|
Verified
7.9(won by 0.4)
95
7.5
8
|
Verified
8.0(won by 1.0)
114
7.0
11
|
Verified
8.1(won by 0.7)
142
7.4
14
|
Verified
7.6(won by 1.4)
144
6.2
13
|
Verified
7.4(won by 1.1)
89
6.3
9
|
Verified
7.7(won by 0.4)
47
7.3
8
|
Verified
7.7
52
7.9(won by 0.2)
7
|
Verified
Targeting
8.0(won by 1.2)
135
6.8
11
|
Verified
7.9(won by 1.4)
121
6.5
9
|
Verified
7.6(won by 0.7)
136
6.9
9
|
Verified
7.6(won by 0.3)
113
7.3
8
|
Verified
Platform
7.9(won by 1.7)
131
6.2
13
|
Verified
8.4(won by 0.5)
152
7.9
23
|
Verified
8.6(won by default)
154
Feature Not Available
8.1(won by 0.8)
155
7.3
26
|
Verified
8.4(won by 1.0)
136
7.4
11
|
Verified
7.9(won by 0.1)
143
7.8
24
|
Verified
8.2(won by 0.4)
140
7.8
25
|
Verified
8.2(won by 0.8)
112
7.4
18
|
Verified
8.1(won by 0.6)
145
7.5
17
|
Verified
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Retail Media Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.0
169
7.8
15
|
Verified
8.3
167
7.0
11
|
Verified
7.9
147
7.6
14
|
Verified
8.1
163
6.9
13
|
Verified
8.1
155
6.2
10
|
Verified
Feature Not Available
7.3
8
|
Verified
7.9
95
7.5
8
|
Verified
8.0
114
7.0
11
|
Verified
8.1
142
7.4
14
|
Verified
7.6
144
6.2
13
|
Verified
7.4
89
6.3
9
|
Verified
7.7
47
7.3
8
|
Verified
7.7
52
7.9
7
|
Verified
Targeting
8.0
135
6.8
11
|
Verified
7.9
121
6.5
9
|
Verified
7.6
136
6.9
9
|
Verified
7.6
113
7.3
8
|
Verified
Demand Side Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
7.9
131
6.2
13
|
Verified
8.4
152
7.9
23
|
Verified
8.6
154
Feature Not Available
8.1
155
7.3
26
|
Verified
8.4
136
7.4
11
|
Verified
7.9
143
7.8
24
|
Verified
8.2
140
7.8
25
|
Verified
8.2
112
7.4
18
|
Verified
8.1
145
7.5
17
|
Verified
Agentic AI - Supply Side Platform (SSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SSP Functionality
Not enough data
Not enough data
SSP
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Marin Software and WideOrbit are categorized as Cross-Channel Advertising, Mobile Advertising, and Display Advertising
Unique Categories
Marin Software is categorized as Retail Media Advertising Platforms, Social Media Advertising, and Paid Search Advertising
WideOrbit is categorized as Video Advertising, Supply Side Platform (SSP), and Demand Side Platform (DSP)
Reviews
Reviewers' Company Size
Marin Software
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
WideOrbit
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
51.0%
Internet
7.3%
Retail
7.0%
Financial Services
4.8%
Information Technology and Services
2.5%
Other
27.4%
Broadcast Media
51.0%
Marketing and Advertising
15.7%
Entertainment
7.8%
Telecommunications
5.9%
Sports
3.9%
Other
15.7%
Discussions
Marin Software has no discussions with answers
WideOrbit has no discussions with answers
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