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Cross-Channel Advertising Software
Marin Software
Moloco
Marin Software-vs-Moloco
Compare Marin Software and Moloco
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Mobile Advertising
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At a Glance
Pricing
Ratings
Features
Reviews
Alternatives
Discussions
Add Product
Marin Software
(453)
3.8
out of
5
Marin Software
By
Marin Software
Moloco
(16)
4.3
out of
5
Moloco
By
Moloco, Inc
At a Glance
Star Rating
(453)
3.8
out of
5
(16)
4.3
out of
5
Market Segments
Mid-Market (51.0% of reviews)
Information
Mid-Market (53.3% of reviews)
Information
Pros & Cons
Not enough data
Account Management
(1)
Analytics
(1)
Entry-Level Pricing
No pricing available
No pricing available
Marin Software
Star Rating
(453)
3.8
out of
5
Market Segments
Mid-Market (51.0% of reviews)
Information
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Marin Software
Moloco
Star Rating
(16)
4.3
out of
5
Market Segments
Mid-Market (53.3% of reviews)
Information
Pros & Cons
Account Management
(1)
Analytics
(1)
Entry-Level Pricing
No pricing available
Learn more about Moloco
Marin Software vs Moloco
Reviewers felt that Moloco meets the needs of their business better than Marin Software.
When comparing quality of ongoing product support, reviewers felt that Moloco is the preferred option.
For feature updates and roadmaps, our reviewers preferred the direction of Moloco over Marin Software.
Pricing
Entry-Level Pricing
Marin Software
No pricing available
Moloco
No pricing available
Free Trial
Marin Software
No trial information available
Moloco
No trial information available
Ratings
Meets Requirements
7.6
419
8.6
7
Ease of Use
7.6
419
8.1
7
Ease of Setup
7.1
246
Not enough data
Ease of Admin
7.8
251
Not enough data
Quality of Support
7.7
412
8.6
7
Has the product been a good partner in doing business?
8.0
250
Not enough data
Product Direction (% positive)
6.9
415
7.1
8
Features by Category
Display Advertising
Hide 34 Features
Show 34 Features
8.1
180
Not enough data
Channel Functionality
Display Functionality
7.3
(won by default)
91
Not enough data
Platform Interoperability
Close Ecosystem API
Not enough data
Not enough data
Agentic AI - Display Advertising
Autonomous Task Execution
Not enough data
Not enough data
Multi-step Planning
Not enough data
Not enough data
Cross-system Integration
Not enough data
Not enough data
Adaptive Learning
Not enough data
Not enough data
Proactive Assistance
Not enough data
Not enough data
Decision Making
Not enough data
Not enough data
Campaign Management
Campaign Dashboard
8.0
169
8.3
(won by 0.3)
6
Campaign Optimization
8.3
(won by 0.6)
167
7.7
5
Reach
7.9
147
8.1
(won by 0.2)
6
Bulk Editing
8.1
(won by 0.1)
163
8.0
5
Batch Uploading
8.1
(won by 0.1)
155
8.0
5
Brand Safety
Feature Not Available
7.7
(won by default)
5
Fraud Protection
7.9
95
8.3
(won by 0.4)
5
Frequency Capping
8.0
114
8.3
(won by 0.3)
5
Budget Pacing
8.1
142
8.3
(won by 0.2)
5
Creative Optimization
7.6
144
8.0
(won by 0.4)
5
Rich Media Capabilties
7.4
89
8.0
(won by 0.6)
5
In-App Ads
7.7
47
8.7
(won by 1.0)
5
Mobile Rich Media Capabilities
7.7
(tied score)
52
7.7
(tied score)
5
Targeting
Targeting
8.0
(tied score)
135
8.0
(tied score)
5
Retargeting
7.9
121
8.7
(won by 0.8)
5
Geo-Targeting
7.6
136
8.0
(won by 0.4)
5
Contextual Targeting
7.6
113
8.0
(won by 0.4)
5
Platform
API / Integrations
7.9
(won by 0.1)
131
7.8
6
Custom Reports
8.4
(won by 0.7)
152
7.7
5
User, Role, and Access Management
8.6
(won by 0.8)
154
7.8
6
Performance and Reliability
8.1
(won by 0.6)
155
7.5
6
Enterprise Scalability
8.4
(won by 0.6)
136
7.8
6
Customization
7.9
(won by 0.7)
143
7.2
6
Workflow Capability
8.2
(won by default)
140
Feature Not Available
Internationalization
8.2
(won by 1.0)
112
7.2
6
Notifications
8.1
(won by 0.9)
145
7.2
6
Paid Search Advertising
Hide 22 Features
Show 22 Features
7.6
365
Not enough data
Campaign Management & Optimization
Paid Keyword Optimization
8.2
(won by default)
326
Not enough data
Bid Rules
8.0
(won by default)
321
Not enough data
Ad Creation and Editing
7.3
(won by default)
310
Not enough data
Ad and Landing Page Scheduling
7.6
(won by default)
253
Not enough data
Scenario Planning
6.8
(won by default)
207
Not enough data
Portfolio Bid Optimization
7.8
(won by default)
293
Not enough data
Advanced Targeting Options
7.3
(won by default)
272
Not enough data
Offline Capabilities
6.0
(won by default)
179
Not enough data
Extensions
6.3
(won by default)
291
Not enough data
Product Listing Ads
7.3
(won by default)
173
Not enough data
Budget Execution & Monitoring
7.7
(won by default)
304
Not enough data
Analytics & Administration
Ad and Conversion Tracking
7.9
(won by default)
311
Not enough data
Attribution
7.5
(won by default)
261
Not enough data
Reports
8.2
(won by default)
326
Not enough data
Platform
APIs
7.6
(won by default)
235
Not enough data
Notifications
7.6
(won by default)
302
Not enough data
Customization
7.6
(won by default)
299
Not enough data
User, Role, and Access Management
8.3
(won by default)
308
Not enough data
Performance and Reliability
7.5
(won by default)
329
Not enough data
Enterprise Scalability
8.1
(won by default)
283
Not enough data
Workflow Capability
7.7
(won by default)
283
Not enough data
Internationalization
7.9
(won by default)
214
Not enough data
Retargeting
Hide 13 Features
Show 13 Features
Not enough data
Not enough data
Retargeting
A/B Testing
Not enough data
Not enough data
Audience Segmentation
Not enough data
Not enough data
Behavioral Targeting
Not enough data
Not enough data
Reporting & Analytics
Not enough data
Not enough data
Geo Targeting
Not enough data
Not enough data
Cross-channel Retargeting
Not enough data
Feature Not Available
Personalization
Not enough data
Not enough data
Agentic AI - Retargeting
Autonomous Task Execution
Not enough data
Not enough data
Multi-step Planning
Not enough data
Not enough data
Cross-system Integration
Not enough data
Not enough data
Adaptive Learning
Not enough data
Not enough data
Proactive Assistance
Not enough data
Not enough data
Decision Making
Not enough data
Not enough data
Click Fraud
Hide 15 Features
Show 15 Features
Not enough data
Not enough data
Trading
Keyword Tracking
Not enough data
Not enough data
Refund Management
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Threat Detection
Account Alerts
Not enough data
Not enough data
Threat Detection
Not enough data
Not enough data
IP Address Monitoring
Not enough data
Not enough data
Rules
Not enough data
Not enough data
Blocking
Manual IP Blocking
Not enough data
Not enough data
Automated IP Blocking
Not enough data
Not enough data
Cross-Campaign Blocking
Not enough data
Not enough data
Agentic AI - Click Fraud
Autonomous Task Execution
Not enough data
Not enough data
Cross-system Integration
Not enough data
Not enough data
Adaptive Learning
Not enough data
Not enough data
Proactive Assistance
Not enough data
Not enough data
Decision Making
Not enough data
Not enough data
Data Science and Machine Learning Platforms
Hide 25 Features
Show 25 Features
Not enough data
Not enough data
System
Data Ingestion & Wrangling
Not enough data
Feature Not Available
Model Development
Language Support
Not enough data
Feature Not Available
Drag and Drop
Not enough data
Feature Not Available
Pre-Built Algorithms
Not enough data
Feature Not Available
Model Training
Not enough data
Not enough data
Model Development
Feature Engineering
Not enough data
Not enough data
Machine/Deep Learning Services
Computer Vision
Not enough data
Feature Not Available
Natural Language Processing
Not enough data
Not enough data
Natural Language Generation
Not enough data
Not enough data
Artificial Neural Networks
Not enough data
Not enough data
Machine/Deep Learning Services
Natural Language Understanding
Not enough data
Not enough data
Deep Learning
Not enough data
Not enough data
Deployment
Managed Service
Not enough data
Feature Not Available
Application
Not enough data
Feature Not Available
Scalability
Not enough data
Not enough data
Generative AI
AI Text Generation
Not enough data
Feature Not Available
AI Text Summarization
Not enough data
Feature Not Available
AI Text-to-Image
Not enough data
Feature Not Available
Agentic AI - Data Science and Machine Learning Platforms
Autonomous Task Execution
Not enough data
Not enough data
Multi-step Planning
Not enough data
Not enough data
Cross-system Integration
Not enough data
Not enough data
Adaptive Learning
Not enough data
Not enough data
Natural Language Interaction
Not enough data
Not enough data
Proactive Assistance
Not enough data
Not enough data
Decision Making
Not enough data
Not enough data
Mobile Advertising
Hide 37 Features
Show 37 Features
8.1
180
8.0
6
Platform Interoperability
Close Ecosystem API
Not enough data
Feature Not Available
Mobile Functionality
Mobile Functionality
7.5
87
8.0
(won by 0.5)
5
Agentic AI - Mobile Advertising
Autonomous Task Execution
Not enough data
Not enough data
Multi-step Planning
Not enough data
Not enough data
Cross-system Integration
Not enough data
Not enough data
Adaptive Learning
Not enough data
Not enough data
Proactive Assistance
Not enough data
Not enough data
Decision Making
Not enough data
Not enough data
Campaign Management
Campaign Dashboard
8.0
169
8.3
(won by 0.3)
6
Campaign Optimization
8.3
(won by 0.6)
167
7.7
5
Reach
7.9
147
8.1
(won by 0.2)
6
Bulk Editing
8.1
(won by 0.1)
163
8.0
5
Batch Uploading
8.1
(won by 0.1)
155
8.0
5
Brand Safety
Feature Not Available
7.7
(won by default)
5
Fraud Protection
7.9
95
8.3
(won by 0.4)
5
Frequency Capping
8.0
114
8.3
(won by 0.3)
5
Budget Pacing
8.1
142
8.3
(won by 0.2)
5
Creative Optimization
7.6
144
8.0
(won by 0.4)
5
Rich Media Capabilties
7.4
89
8.0
(won by 0.6)
5
In-App Ads
7.7
47
8.7
(won by 1.0)
5
Mobile Rich Media Capabilities
7.7
(tied score)
52
7.7
(tied score)
5
Targeting
Targeting
8.0
(tied score)
135
8.0
(tied score)
5
Retargeting
7.9
121
8.7
(won by 0.8)
5
Geo-Targeting
7.6
136
8.0
(won by 0.4)
5
Contextual Targeting
7.6
113
8.0
(won by 0.4)
5
Mobile
Mobile Tracking
8.0
91
8.3
(won by 0.3)
5
In-App Ads
7.7
47
8.7
(won by 1.0)
5
Mobile Rich Media Capabilities
7.7
(tied score)
52
7.7
(tied score)
5
Platform
API / Integrations
7.9
(won by 0.1)
131
7.8
6
Custom Reports
8.4
(won by 0.7)
152
7.7
5
User, Role, and Access Management
8.6
(won by 0.8)
154
7.8
6
Performance and Reliability
8.1
(won by 0.6)
155
7.5
6
Enterprise Scalability
8.4
(won by 0.6)
136
7.8
6
Customization
7.9
(won by 0.7)
143
7.2
6
Workflow Capability
8.2
(won by default)
140
Feature Not Available
Internationalization
8.2
(won by 1.0)
112
7.2
6
Notifications
8.1
(won by 0.9)
145
7.2
6
Social Media Advertising
Hide 34 Features
Show 34 Features
8.2
179
Not enough data
Platform Interoperability
Close Ecosystem API
Not enough data
Not enough data
Agentic AI - Social Media Advertising
Autonomous Task Execution
Not enough data
Not enough data
Multi-step Planning
Not enough data
Not enough data
Cross-system Integration
Not enough data
Not enough data
Adaptive Learning
Not enough data
Not enough data
Proactive Assistance
Not enough data
Not enough data
Decision Making
Not enough data
Not enough data
Social Functionality
Social Functionality
7.0
(won by default)
68
Not enough data
Campaign Management
Campaign Dashboard
8.0
169
8.3
(won by 0.3)
6
Campaign Optimization
8.3
(won by 0.6)
167
7.7
5
Reach
7.9
147
8.1
(won by 0.2)
6
Bulk Editing
8.1
(won by 0.1)
163
8.0
5
Batch Uploading
8.1
(won by 0.1)
155
8.0
5
Brand Safety
Feature Not Available
7.7
(won by default)
5
Fraud Protection
7.9
95
8.3
(won by 0.4)
5
Frequency Capping
8.0
114
8.3
(won by 0.3)
5
Budget Pacing
8.1
142
8.3
(won by 0.2)
5
Creative Optimization
7.6
144
8.0
(won by 0.4)
5
Rich Media Capabilties
7.4
89
8.0
(won by 0.6)
5
In-App Ads
7.7
47
8.7
(won by 1.0)
5
Mobile Rich Media Capabilities
7.7
(tied score)
52
7.7
(tied score)
5
Targeting
Targeting
8.0
(tied score)
135
8.0
(tied score)
5
Retargeting
7.9
121
8.7
(won by 0.8)
5
Geo-Targeting
7.6
136
8.0
(won by 0.4)
5
Contextual Targeting
7.6
113
8.0
(won by 0.4)
5
Platform
API / Integrations
7.9
(won by 0.1)
131
7.8
6
Custom Reports
8.4
(won by 0.7)
152
7.7
5
User, Role, and Access Management
8.6
(won by 0.8)
154
7.8
6
Performance and Reliability
8.1
(won by 0.6)
155
7.5
6
Enterprise Scalability
8.4
(won by 0.6)
136
7.8
6
Customization
7.9
(won by 0.7)
143
7.2
6
Workflow Capability
8.2
(won by default)
140
Feature Not Available
Internationalization
8.2
(won by 1.0)
112
7.2
6
Notifications
8.1
(won by 0.9)
145
7.2
6
Retail Media Advertising Platforms
Hide 17 Features
Show 17 Features
Not enough data
Not enough data
Platform Basics
Ad Serving Rules
Not enough data
Not enough data
Sponsored Product Listing Ads
Not enough data
Not enough data
Banner Ads
Not enough data
Not enough data
Display Ads
Not enough data
Not enough data
Platform Data
Reporting Performance Metrics
Not enough data
Not enough data
Data Filtering
Not enough data
Not enough data
Reporting Dashboards
Not enough data
Not enough data
Platform Additional Functionality
Offline Ads
Not enough data
Not enough data
Video Ads
Not enough data
Not enough data
Team Collaboration
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Agentic AI - Retail Media Advertising Platforms
Autonomous Task Execution
Not enough data
Not enough data
Multi-step Planning
Not enough data
Not enough data
Cross-system Integration
Not enough data
Not enough data
Adaptive Learning
Not enough data
Not enough data
Proactive Assistance
Not enough data
Not enough data
Decision Making
Not enough data
Not enough data
Demand Side Platform (DSP)
Hide 36 Features
Show 36 Features
Not enough data
Not enough data
Demand Side Platforms
Cross Channel Capabilities
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Autonomous Task Execution
Not enough data
Not enough data
Multi-step Planning
Not enough data
Not enough data
Cross-system Integration
Not enough data
Not enough data
Adaptive Learning
Not enough data
Not enough data
Proactive Assistance
Not enough data
Not enough data
Decision Making
Not enough data
Not enough data
Campaign Management
Campaign Dashboard
8.0
169
8.3
(won by 0.3)
6
Campaign Optimization
8.3
(won by 0.6)
167
7.7
5
Reach
7.9
147
8.1
(won by 0.2)
6
Bulk Editing
8.1
(won by 0.1)
163
8.0
5
Batch Uploading
8.1
(won by 0.1)
155
8.0
5
Brand Safety
Feature Not Available
7.7
(won by default)
5
Fraud Protection
7.9
95
8.3
(won by 0.4)
5
Frequency Capping
8.0
114
8.3
(won by 0.3)
5
Budget Pacing
8.1
142
8.3
(won by 0.2)
5
Creative Optimization
7.6
144
8.0
(won by 0.4)
5
Rich Media Capabilties
7.4
89
8.0
(won by 0.6)
5
In-App Ads
7.7
47
8.7
(won by 1.0)
5
Mobile Rich Media Capabilities
7.7
(tied score)
52
7.7
(tied score)
5
Targeting
Targeting
8.0
(tied score)
135
8.0
(tied score)
5
Retargeting
7.9
121
8.7
(won by 0.8)
5
Geo-Targeting
7.6
136
8.0
(won by 0.4)
5
Contextual Targeting
7.6
113
8.0
(won by 0.4)
5
Demand Side Platforms
Machine Learning Optimization
Not enough data
Not enough data
Estimate and Projections
Not enough data
Not enough data
Cross-Device Capabilities
Not enough data
Not enough data
Platform
API / Integrations
7.9
(won by 0.1)
131
7.8
6
Custom Reports
8.4
(won by 0.7)
152
7.7
5
User, Role, and Access Management
8.6
(won by 0.8)
154
7.8
6
Performance and Reliability
8.1
(won by 0.6)
155
7.5
6
Enterprise Scalability
8.4
(won by 0.6)
136
7.8
6
Customization
7.9
(won by 0.7)
143
7.2
6
Workflow Capability
8.2
(won by default)
140
Feature Not Available
Internationalization
8.2
(won by 1.0)
112
7.2
6
Notifications
8.1
(won by 0.9)
145
7.2
6
Cross-Channel Advertising
Hide 6 Features
Show 6 Features
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Autonomous Task Execution
Not enough data
Not enough data
Multi-step Planning
Not enough data
Not enough data
Cross-system Integration
Not enough data
Not enough data
Adaptive Learning
Not enough data
Not enough data
Proactive Assistance
Not enough data
Not enough data
Decision Making
Not enough data
Not enough data
Mobile Marketing
Hide 20 Features
Show 20 Features
Not enough data
Not enough data
Analysis
Application Attribution
Not enough data
Not enough data
Campaign Analysis
Not enough data
Not enough data
Uninstall Tracking
Not enough data
Not enough data
Custom Dashboards
Not enough data
Not enough data
Campaigns
Proximity Marketing
Not enough data
Not enough data
Push Notifications
Not enough data
Not enough data
Bulk SMS
Not enough data
Feature Not Available
Two-Way Text Messaging
Not enough data
Feature Not Available
Email Campaigns
Not enough data
Feature Not Available
Audience Segmentation
Not enough data
Not enough data
Engagement
Coupons and Promotions
Not enough data
Not enough data
Platform
Optimization
Not enough data
Not enough data
Integrations - Mobile Marketing
Not enough data
Not enough data
Internationalization
Not enough data
Not enough data
Agentic AI - Mobile Marketing
Autonomous Task Execution
Not enough data
Not enough data
Multi-step Planning
Not enough data
Not enough data
Cross-system Integration
Not enough data
Not enough data
Adaptive Learning
Not enough data
Not enough data
Proactive Assistance
Not enough data
Not enough data
Decision Making
Not enough data
Not enough data
Categories
Categories
Shared Categories
Marin Software
Moloco
Marin Software and Moloco are categorized as
Mobile Advertising
Unique Categories
Marin Software is categorized as
Retail Media Advertising Platforms
,
Cross-Channel Advertising
,
Social Media Advertising
,
Display Advertising
, and
Paid Search Advertising
Moloco is categorized as
Retargeting
,
Click Fraud
,
Data Science and Machine Learning Platforms
,
Demand Side Platform (DSP)
, and
Mobile Marketing
Reviews
Reviewers' Company Size
Marin Software
Small-Business
(50 or fewer emp.)
24.9%
Mid-Market
(51-1000 emp.)
51.0%
Enterprise
(> 1000 emp.)
24.0%
Moloco
Small-Business
(50 or fewer emp.)
33.3%
Mid-Market
(51-1000 emp.)
53.3%
Enterprise
(> 1000 emp.)
13.3%
Small-Business
(50 or fewer emp.)
24.9%
33.3%
Mid-Market
(51-1000 emp.)
51.0%
53.3%
Enterprise
(> 1000 emp.)
24.0%
13.3%
Reviewers' Industry
Marin Software
Marketing and Advertising
51.0%
Internet
7.3%
Retail
7.0%
Financial Services
4.8%
Information Technology and Services
2.5%
Other
27.4%
Moloco
Marketing and Advertising
13.3%
Food & Beverages
13.3%
Financial Services
13.3%
Entertainment
13.3%
Computer Games
13.3%
Other
33.3%
Alternatives
Marin Software Alternatives
Facebook
Add Facebook for Business
Skai
Add Skai
AdRoll
Add AdRoll
Google Marketing Platform
Add Google Marketing Platform
See all alternatives
Moloco Alternatives
The Trade Desk
Add The Trade Desk
AdRoll
Add AdRoll
StackAdapt
Add StackAdapt
Facebook
Add Facebook for Business
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Discussions
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