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Compare Lunio and Singular 
Featured Products
At a Glance
Market Segments
Small-Business (54.3% of reviews)
Mid-Market (53.1% of reviews)
Entry-Level Pricing
Contact Us Per Year
Free
Lunio
Star Rating
(142)4.6 out of 5
Market Segments
Small-Business (54.3% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Year
Free Trial is available
Learn more about LunioSingular
Star Rating
(466)4.5 out of 5
Market Segments
Mid-Market (53.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Lunio excels in user experience, particularly with its intuitive dashboard and automation features, which help marketers save time and improve traffic quality. Users have noted that once they get past the initial learning curve, it becomes a valuable tool for managing ad budgets effectively.
- Users say that Singular shines in its reporting capabilities, making it easy to handle install, click, and revenue attributions. Reviewers appreciate the simplicity of creating deferred deep links, which enhances their ability to track user behavior and optimize campaigns.
- According to verified reviews, Lunio has a strong focus on fraud detection, with users highlighting its effectiveness in identifying and eliminating fraudulent traffic across various ad platforms. This has led to improved lead quality and higher conversion rates for businesses.
- Reviewers mention that while Singular has a robust fraud management suite, it faces challenges in ease of use compared to Lunio. Users have pointed out that some features can be complex, which may require additional time to fully understand and utilize.
- G2 reviewers highlight that Lunio's customer support is highly rated, with users feeling well-supported in their efforts to combat ad fraud. This level of support contributes to a positive overall experience, especially for small businesses navigating the complexities of digital marketing.
- Users report that Singular's market presence is significant, with a larger number of reviews indicating a broader user base. However, some users feel that the platform could benefit from more frequent updates and enhancements to keep pace with evolving marketing needs.
Pricing
Entry-Level Pricing
Lunio
Increase Your Performance. Not Your Ad Spend.
Contact Us
Per Year
Pricing tailored to accelerate your growth.
- Protect all major ad channels
- Supports Performance Max
- Automated in-depth click analysis
Singular
Free
Free
Ideal for teams in the early stages of building their customer bases and user journeys who need a holistic data collection, standardization and measurement tool.
- 15,000 paid conversions
- Best-in-class Mobile Attribution
- Superior ROI Analytics
Free Trial
Lunio
Free Trial is available
Singular
Free Trial is available
Ratings
Meets Requirements
8.8
109
8.8
394
Ease of Use
9.1
110
8.7
399
Ease of Setup
9.1
74
8.4
244
Ease of Admin
9.0
72
8.9
173
Quality of Support
9.0
109
9.4
393
Has the product been a good partner in doing business?
9.2
73
9.2
179
Product Direction (% positive)
8.6
105
9.1
376
Features by Category
User Identification
Not enough data
Feature Not Available
Not enough data
8.3
162
Not enough data
8.6
164
Tracking & Reporting
Not enough data
9.0
178
Not enough data
8.0
172
Not enough data
8.9
176
Not enough data
8.5
184
Not enough data
8.0
128
Not enough data
8.0
112
Metrics
Not enough data
8.4
148
Not enough data
Feature Not Available
Not enough data
8.2
149
Not enough data
8.3
141
Not enough data
8.9
154
Authoring Tools
Not enough data
5.4
8
Not enough data
5.2
8
Not enough data
4.5
7
Not enough data
5.7
7
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
6.7
8
Not enough data
6.3
8
Publishing Tools
Not enough data
5.4
8
Not enough data
6.9
8
Not enough data
4.3
7
Trading
8.0
70
7.2
40
7.7
56
7.4
31
8.0
75
8.6
44
Threat Detection
8.2
67
7.9
40
8.6
78
8.2
37
8.8
82
8.1
37
7.8
66
8.4
36
Blocking
8.2
65
8.2
34
9.1
85
8.2
37
8.5
66
8.2
34
Agentic AI - Click Fraud
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
8.6
77
Not enough data
8.3
71
Functionality
Not enough data
8.7
68
Not enough data
8.4
65
Not enough data
8.5
69
Not enough data
8.9
67
Not enough data
8.9
68
Platform Basics
Not enough data
8.9
215
Not enough data
8.5
189
Not enough data
8.6
185
Not enough data
8.8
187
Not enough data
8.5
186
Not enough data
8.5
165
Platform Data
Not enough data
8.1
183
Not enough data
8.4
198
Not enough data
8.7
214
Not enough data
8.6
194
Not enough data
8.7
193
Not enough data
8.6
185
Agentic AI - Value Selling Tools
Not enough data
7.5
26
Not enough data
7.4
25
Not enough data
7.1
26
Not enough data
7.3
25
Not enough data
7.2
26
Not enough data
7.8
27
Marketing Operations
Not enough data
8.6
244
|
Verified
Not enough data
8.9
256
|
Verified
Not enough data
7.8
219
|
Verified
Not enough data
9.1
244
|
Verified
Not enough data
8.6
208
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.7
248
|
Verified
Not enough data
8.6
262
|
Verified
Not enough data
8.0
210
|
Verified
Not enough data
8.7
229
|
Verified
Not enough data
7.6
200
|
Verified
Not enough data
6.9
184
Agentic AI - Marketing Analytics
Not enough data
6.0
24
Not enough data
6.7
23
Not enough data
6.5
24
API Construction
Not enough data
8.1
30
Not enough data
8.2
29
Not enough data
8.9
31
Not enough data
8.6
32
API Management
Not enough data
8.2
29
Not enough data
8.3
29
Not enough data
8.0
30
Not enough data
7.8
28
Not enough data
7.9
28
Data Integration
Not enough data
9.0
27
Not enough data
8.9
28
Not enough data
8.0
26
Audience Targeting
Not enough data
5.4
8
Not enough data
8.1
8
Not enough data
7.4
7
Analytics
Not enough data
9.8
8
Not enough data
9.4
8
Not enough data
9.8
7
Agentic AI - Business Continuity Management
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
8.4
148
Not enough data
Feature Not Available
Not enough data
8.2
149
Not enough data
8.3
141
Not enough data
8.9
154
Categories
Categories
Shared Categories
Lunio and Singular are categorized as Click Fraud
Unique Categories
Lunio has no unique categories
Singular is categorized as Mobile Attribution, Creative Management Platforms, ETL Tools, API Management, Marketing Analytics, Mobile App Analytics, and Smart Link
Reviews
Reviewers' Company Size
Lunio
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Singular
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
43.8%
Computer Software
6.6%
Retail
5.1%
Leisure, Travel & Tourism
4.4%
Financial Services
4.4%
Other
35.8%
Computer Games
25.8%
Marketing and Advertising
10.8%
Financial Services
10.4%
Entertainment
9.7%
Retail
5.5%
Other
37.9%
Alternatives
Discussions
What does PPC Protect do?
1 Comment
LP
Hi there! 👋
PPC Protect detects and blocks click fraud across all paid acquisition channels, ensuring you only pay for legitimate users.
We take a...Read more
Lunio has no more discussions with answers
How can Singular help on media planning and forecast?
1 Comment
Official Response from Singular
Singular provides marketers with visibility into True ROI for marketing campaigns so you can make better decisions about which media sources are driving...Read more
What is the benchmark you usually define for Install Validation fraud percentage with your affilliate partners?
1 Comment
Official Response from Singular
Fraud is constantly evolving and it's highly dependant on the markets in which your business operates. Our customer success team advises their customers on...Read more
What are the new features and preparations for the Cookieless future?
1 Comment
Official Response from Singular
Our Cross-Device attribution relies 1st party data (such as a customer registration/login for example) which would still work in a cookieless environment....Read more
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