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Compare Looker and Twilio Segment

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Looker
Looker
(1,568)
4.4 out of 5
Looker
By Google
Twilio Segment
Twilio Segment
(562)
4.5 out of 5
Twilio Segment
By Twilio
At a Glance
Looker
Looker
Star Rating
(1,568)4.4 out of 5
Market Segments
Mid-Market (60.6% of reviews)
Information
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Looker
Twilio Segment
Twilio Segment
Star Rating
(562)4.5 out of 5
Market Segments
Mid-Market (47.7% of reviews)
Information
Pros & Cons
Entry-Level Pricing
$120 Per month
Browse all 3 pricing plans

Looker vs Twilio Segment

When assessing the two solutions, reviewers found Twilio Segment easier to use, set up, and administer. However, reviewers preferred doing business with Looker overall.

  • Reviewers felt that Twilio Segment meets the needs of their business better than Looker.
  • When comparing quality of ongoing product support, Looker and Twilio Segment provide similar levels of assistance.
  • For feature updates and roadmaps, our reviewers preferred the direction of Looker over Twilio Segment.
Pricing
Entry-Level Pricing
Looker
No pricing available
Twilio Segment
Team
$120
Per month
Browse all 3 pricing plans
Free Trial
Looker
Free Trial is available
Twilio Segment
Free Trial is available
Ratings
Meets Requirements
8.7
1,076
8.9
427
Ease of Use
8.2
1,080
8.7
429
Ease of Setup
8.2
559
8.5
245
Ease of Admin
8.3
425
8.9
237
Quality of Support
8.6
915
8.6
367
Has the product been a good partner in doing business?
8.9
403
8.8
225
Product Direction (% positive)
8.8
1,009
8.3
387
Features by Category
Business IntelligenceHide 25 FeaturesShow 25 Features
8.3
726
Not enough data
Reports
8.6
652
|
Verified
Not enough data
8.2
611
|
Verified
Not enough data
8.2
650
|
Verified
Not enough data
8.3
522
|
Verified
Not enough data
8.7
650
|
Verified
Not enough data
Self Service
8.4
617
|
Verified
Not enough data
8.6
632
|
Verified
Not enough data
8.4
606
|
Verified
Not enough data
8.1
612
|
Verified
Not enough data
8.3
583
|
Verified
Not enough data
7.7
497
|
Verified
Not enough data
Advanced Analytics
7.6
426
|
Verified
Not enough data
8.4
624
|
Verified
Not enough data
8.0
508
|
Verified
Not enough data
Building Reports
8.3
382
|
Verified
Not enough data
8.3
390
|
Verified
Not enough data
8.0
352
|
Verified
Not enough data
8.1
326
|
Verified
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data VisualizationHide 22 FeaturesShow 22 Features
8.2
696
Not enough data
Reports
8.6
652
|
Verified
Not enough data
8.2
611
|
Verified
Not enough data
8.2
650
|
Verified
Not enough data
8.3
522
|
Verified
Not enough data
8.7
650
|
Verified
Not enough data
Reports
8.5
108
Not enough data
8.5
107
Not enough data
8.0
102
Not enough data
Generative AI
7.0
101
Not enough data
7.1
101
Not enough data
Visualization
8.5
111
Not enough data
8.4
110
Not enough data
8.6
111
Not enough data
8.3
110
Not enough data
Data Updates
8.1
108
Not enough data
8.3
106
Not enough data
Collaboration
8.4
107
Not enough data
8.0
107
Not enough data
8.0
103
Not enough data
Data Updates
7.8
137
Not enough data
8.0
140
Not enough data
8.4
143
Not enough data
Analytics PlatformsHide 48 FeaturesShow 48 Features
7.9
745
Not enough data
Reports
8.6
652
|
Verified
Not enough data
8.2
611
|
Verified
Not enough data
8.2
650
|
Verified
Not enough data
8.3
522
|
Verified
Not enough data
8.7
650
|
Verified
Not enough data
Data Preparation
8.4
279
|
Verified
Not enough data
8.2
258
|
Verified
Not enough data
Data Modeling and Blending
8.4
308
|
Verified
Not enough data
8.7
325
|
Verified
Not enough data
8.4
307
|
Verified
Not enough data
Generative AI
7.1
87
Not enough data
7.1
85
Not enough data
Agentic AI - Analytics Platforms
7.2
39
Not enough data
7.3
38
Not enough data
7.3
38
Not enough data
7.1
39
Not enough data
7.3
39
Not enough data
7.4
38
Not enough data
7.6
37
Not enough data
Self Service
8.4
617
|
Verified
Not enough data
8.6
632
|
Verified
Not enough data
8.4
606
|
Verified
Not enough data
8.1
612
|
Verified
Not enough data
8.3
583
|
Verified
Not enough data
7.7
497
|
Verified
Not enough data
Deployment & Integration - Analytics Platforms
7.9
34
Not enough data
8.1
34
Not enough data
7.7
33
Not enough data
8.3
34
Not enough data
Advanced Analytics
7.6
426
|
Verified
Not enough data
8.4
624
|
Verified
Not enough data
8.0
508
|
Verified
Not enough data
Performance & Scalability - Analytics Platforms
8.1
35
Not enough data
7.9
34
Not enough data
Advanced Analytics & Modeling - Analytics Platforms
7.8
34
Not enough data
7.2
34
Not enough data
7.3
34
Not enough data
Agentic AI Capabilities - Analytics Platforms
7.2
34
Not enough data
7.5
34
Not enough data
7.7
34
Not enough data
7.4
34
Not enough data
Personalized Intelligence - Analytics Platforms
7.7
34
Not enough data
7.2
35
Not enough data
7.6
34
Not enough data
Building Reports
8.3
382
|
Verified
Not enough data
8.3
390
|
Verified
Not enough data
8.0
352
|
Verified
Not enough data
8.1
326
|
Verified
Not enough data
Embedded Business IntelligenceHide 15 FeaturesShow 15 Features
8.4
719
Not enough data
Reports
8.6
652
|
Verified
Not enough data
8.2
611
|
Verified
Not enough data
8.2
650
|
Verified
Not enough data
8.3
522
|
Verified
Not enough data
8.7
650
|
Verified
Not enough data
Self Service
8.4
617
|
Verified
Not enough data
8.6
632
|
Verified
Not enough data
8.4
606
|
Verified
Not enough data
8.1
612
|
Verified
Not enough data
8.3
583
|
Verified
Not enough data
7.7
497
|
Verified
Not enough data
Building Reports
8.3
382
|
Verified
Not enough data
8.3
390
|
Verified
Not enough data
8.0
352
|
Verified
Not enough data
8.1
326
|
Verified
Not enough data
Digital AnalyticsHide 31 FeaturesShow 31 Features
8.4
318
Not enough data
Metrics
8.8
237
Not enough data
8.7
237
Not enough data
8.4
223
Not enough data
8.3
225
Not enough data
8.4
214
Not enough data
8.3
224
Not enough data
8.4
218
Not enough data
8.5
229
Not enough data
8.3
221
Not enough data
Reporting
8.4
240
Not enough data
Feature Not Available
Not enough data
8.6
241
Not enough data
8.5
244
Not enough data
8.1
198
Not enough data
8.4
204
Not enough data
9.0
253
Not enough data
Other
8.7
225
Not enough data
8.6
208
Not enough data
8.4
200
Not enough data
8.7
214
Not enough data
8.7
206
Not enough data
8.2
178
Not enough data
8.3
190
Not enough data
Agentic AI - Digital Analytics
7.6
16
Not enough data
7.8
15
Not enough data
7.8
16
Not enough data
7.9
16
Not enough data
Administration
8.4
216
Not enough data
8.3
193
Not enough data
8.5
245
Not enough data
8.6
239
Not enough data
Data GovernanceHide 29 FeaturesShow 29 Features
Not enough data
8.5
115
Administration
Not enough data
8.6
86
Not enough data
8.2
68
Not enough data
8.7
77
Not enough data
8.0
85
Management
Not enough data
8.2
43
Not enough data
8.5
52
Not enough data
8.6
49
Not enough data
8.1
48
Not enough data
8.6
46
Compliance
Not enough data
8.9
96
Not enough data
8.7
80
Not enough data
8.8
85
Not enough data
8.7
83
Security
Not enough data
9.0
56
Not enough data
8.4
54
Not enough data
8.9
50
Data Quality
Not enough data
8.7
99
Not enough data
9.1
98
Not enough data
9.3
98
Maintainence
Not enough data
9.0
53
Not enough data
8.7
46
Generative AI
Not enough data
7.1
7
Not enough data
7.4
7
Agentic AI - Data Governance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customer Data Platform (CDP)Hide 7 FeaturesShow 7 Features
Not enough data
8.1
179
Data Sourcing
Not enough data
8.5
142
|
Verified
Not enough data
8.7
147
|
Verified
Not enough data
Feature Not Available
Not enough data
8.6
138
|
Verified
Intelligence
Not enough data
8.0
123
|
Verified
Not enough data
6.9
85
|
Verified
Not enough data
Feature Not Available
Data Privacy ManagementHide 12 FeaturesShow 12 Features
Not enough data
8.9
35
Functionality
Not enough data
9.1
27
Not enough data
8.4
18
Not enough data
8.8
26
Not enough data
9.0
24
Not enough data
8.7
25
Not enough data
9.1
25
Not enough data
9.0
26
Not enough data
8.7
25
Not enough data
8.6
24
Not enough data
8.7
29
Not enough data
9.0
27
Not enough data
9.0
28
Consent Management Platform (CMP)Hide 9 FeaturesShow 9 Features
Not enough data
8.7
25
E-Commerce Data IntegrationHide 8 FeaturesShow 8 Features
Not enough data
8.5
53
Development
Not enough data
8.9
47
Not enough data
8.1
39
Management
Not enough data
8.0
46
Not enough data
8.6
43
Integration Options
Not enough data
8.4
23
Not enough data
8.4
23
Not enough data
8.8
39
Not enough data
8.5
20
Reverse ETLHide 15 FeaturesShow 15 Features
Not enough data
7.9
7
Data Management
Not enough data
7.9
7
Not enough data
8.1
7
Not enough data
6.7
7
Not enough data
8.1
6
Not enough data
6.9
6
Functionality
Not enough data
8.3
7
Not enough data
7.6
7
Not enough data
8.7
5
Not enough data
7.8
6
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
6.9
6
Security
Not enough data
8.3
5
Not enough data
7.7
5
Generative AI
Not enough data
Not enough data
Sales AnalyticsHide 18 FeaturesShow 18 Features
8.1
256
Not enough data
Agentic AI - Sales Analytics
7.0
11
Not enough data
7.6
11
Not enough data
6.7
11
Not enough data
7.4
12
Not enough data
7.3
11
Not enough data
Data Sourcing
8.8
202
Not enough data
8.8
220
Not enough data
8.6
188
Not enough data
8.8
224
Not enough data
8.7
208
Not enough data
Predictive Analytics
8.3
152
Not enough data
8.2
148
Not enough data
8.2
146
Not enough data
8.0
164
Not enough data
Sales Management
8.4
161
Not enough data
8.2
140
Not enough data
8.6
170
Not enough data
8.7
168
Not enough data
Marketing AnalyticsHide 15 FeaturesShow 15 Features
8.3
307
Not enough data
Marketing Operations
8.6
221
|
Verified
Not enough data
8.7
240
|
Verified
Not enough data
8.5
227
|
Verified
Not enough data
8.9
244
|
Verified
Not enough data
8.3
129
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.6
230
|
Verified
Not enough data
8.8
260
|
Verified
Not enough data
8.5
212
|
Verified
Not enough data
8.5
213
|
Verified
Not enough data
8.4
199
|
Verified
Not enough data
7.9
119
|
Verified
Not enough data
Agentic AI - Marketing Analytics
6.8
14
Not enough data
7.7
15
Not enough data
7.4
15
Not enough data
Data Subject Access Request (DSAR)Hide 4 FeaturesShow 4 Features
Not enough data
8.7
23
Functionality
Not enough data
8.4
18
Not enough data
8.6
13
Not enough data
8.6
11
Not enough data
8.8
12
Categories
Categories
Shared Categories
Looker
Looker
Twilio Segment
Twilio Segment
Looker and Twilio Segment share no categories
Unique Categories
Looker
Twilio Segment
Reviews
Reviewers' Company Size
Looker
Looker
Small-Business(50 or fewer emp.)
19.2%
Mid-Market(51-1000 emp.)
60.6%
Enterprise(> 1000 emp.)
20.1%
Twilio Segment
Twilio Segment
Small-Business(50 or fewer emp.)
41.2%
Mid-Market(51-1000 emp.)
47.7%
Enterprise(> 1000 emp.)
11.1%
Reviewers' Industry
Looker
Looker
Computer Software
11.7%
Information Technology and Services
11.0%
Marketing and Advertising
8.2%
Financial Services
7.6%
Internet
6.2%
Other
55.3%
Twilio Segment
Twilio Segment
Computer Software
21.8%
Information Technology and Services
12.9%
Financial Services
8.9%
Internet
7.3%
Marketing and Advertising
5.3%
Other
43.9%
Alternatives
Looker
Looker Alternatives
Mode
Mode
Add Mode
Zoho Analytics
Zoho Analytics
Add Zoho Analytics
Sisense
Sisense
Add Sisense
Domo
Domo
Add Domo
Twilio Segment
Twilio Segment Alternatives
Tealium Customer Data Hub
Tealium Customer Data Hub
Add Tealium Customer Data Hub
Hightouch
Hightouch
Add Hightouch
mParticle by Rokt
mParticle by Rokt
Add mParticle by Rokt
Bloomreach
Bloomreach
Add Bloomreach
Discussions
Looker
Looker Discussions
Is looker an ETL tool?
3 Comments
Ajay P.
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 Comments
Aaron G.
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Which databases does Looker work with?
1 Comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
See all discussions
Twilio Segment
Twilio Segment Discussions
What is the best way to do QA of tracking implementation?
1 Comment
Casey R.
CR
My experience tells me that I always need to do end-to-end testing, just relying on that whenever an event ends up in segment, it will also end up in the...Read more
I used segment in different organizations as I was the one suggesting it, but then
1 Comment
Andy B.
AB
There is if you become a referral partner, but is an involved process with approval....Read more
What is segment used for?
1 Comment
Melissa C.
MC
It's a CDP for data base and micro segmentation Read more
See all discussions
Ask Twilio Segment a QuestionContact Twilio Segment

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Looker
Looker
Twilio Segment
Twilio Segment