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Compare Looker and Synthesia 
At a Glance
Market Segments
Mid-Market (60.7% of reviews)
Small-Business (71.5% of reviews)
Entry-Level Pricing
No pricing available
Free 10 Video Minutes Per Month
Looker
Star Rating
(1,599)4.4 out of 5
Market Segments
Mid-Market (60.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about LookerSynthesia
Star Rating
(2,530)4.7 out of 5
Market Segments
Small-Business (71.5% of reviews)
Pros & Cons
Entry-Level Pricing
Free 10 Video Minutes Per Month
Free Trial is available
Browse all 4 pricing plansLooker vs Synthesia
When assessing the two solutions, reviewers found Synthesia easier to use, set up, and administer. However, reviewers felt that both vendors make it equally easy to do business overall.
- Looker and Synthesia both meet the requirements of our reviewers at a comparable rate.
- When comparing quality of ongoing product support, reviewers felt that Synthesia is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Synthesia over Looker.
Pricing
Entry-Level Pricing
Looker
No pricing availableSynthesia
Free
Free
10 Video Minutes Per Month
Explore our video communications platform for free
- 1 editor
- 9 AI avatars
- 160+ languages and voices
Free Trial
Looker
Free Trial is available
Synthesia
Free Trial is available
Ratings
Meets Requirements
8.7
1,095
8.7
2,154
Ease of Use
8.3
1,100
9.1
2,198
Ease of Setup
8.2
578
9.2
1,562
Ease of Admin
8.3
430
9.1
806
Quality of Support
8.6
933
8.9
1,777
Has the product been a good partner in doing business?
8.9
408
8.9
755
Product Direction (% positive)
8.7
1,027
9.6
2,145
Features by Category
Reports
8.6
660
|
Verified
Not enough data
8.2
614
|
Verified
Not enough data
8.2
657
|
Verified
Not enough data
8.3
527
|
Verified
Not enough data
8.7
662
|
Verified
Not enough data
Self Service
8.4
620
|
Verified
Not enough data
8.6
636
|
Verified
Not enough data
8.4
610
|
Verified
Not enough data
8.1
614
|
Verified
Not enough data
8.3
588
|
Verified
Not enough data
7.7
499
|
Verified
Not enough data
Advanced Analytics
7.6
428
|
Verified
Not enough data
8.4
629
|
Verified
Not enough data
8.0
512
|
Verified
Not enough data
Building Reports
8.3
383
|
Verified
Not enough data
8.3
395
|
Verified
Not enough data
8.0
354
|
Verified
Not enough data
8.1
327
|
Verified
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.6
660
|
Verified
Not enough data
8.2
614
|
Verified
Not enough data
8.2
657
|
Verified
Not enough data
8.3
527
|
Verified
Not enough data
8.7
662
|
Verified
Not enough data
Reports
8.5
109
Not enough data
8.5
107
Not enough data
8.0
102
Not enough data
Generative AI
7.0
101
Not enough data
7.1
101
Not enough data
Visualization
8.5
113
Not enough data
8.4
110
Not enough data
8.7
112
Not enough data
8.3
110
Not enough data
Data Updates
8.1
108
Not enough data
8.3
106
Not enough data
Collaboration
8.4
107
Not enough data
8.0
107
Not enough data
8.0
103
Not enough data
Data Updates
7.8
137
Not enough data
8.0
140
Not enough data
8.4
143
Not enough data
Reports
8.6
660
|
Verified
Not enough data
8.2
614
|
Verified
Not enough data
8.2
657
|
Verified
Not enough data
8.3
527
|
Verified
Not enough data
8.7
662
|
Verified
Not enough data
Data Preparation
8.4
281
|
Verified
Not enough data
8.3
262
|
Verified
Not enough data
Data Modeling and Blending
8.4
311
|
Verified
Not enough data
8.7
328
|
Verified
Not enough data
8.3
310
|
Verified
Not enough data
Generative AI
7.1
89
Not enough data
7.1
87
Not enough data
Agentic AI - Analytics Platforms
7.2
40
Not enough data
7.4
39
Not enough data
7.3
39
Not enough data
7.1
40
Not enough data
7.3
40
Not enough data
7.4
39
Not enough data
7.6
38
Not enough data
Self Service
8.4
620
|
Verified
Not enough data
8.6
636
|
Verified
Not enough data
8.4
610
|
Verified
Not enough data
8.1
614
|
Verified
Not enough data
8.3
588
|
Verified
Not enough data
7.7
499
|
Verified
Not enough data
Deployment & Integration - Analytics Platforms
8.0
37
Not enough data
8.1
35
Not enough data
7.7
35
Not enough data
8.4
39
Not enough data
Advanced Analytics
7.6
428
|
Verified
Not enough data
8.4
629
|
Verified
Not enough data
8.0
512
|
Verified
Not enough data
Performance & Scalability - Analytics Platforms
8.0
41
Not enough data
8.0
36
Not enough data
Advanced Analytics & Modeling - Analytics Platforms
8.1
40
Not enough data
7.2
35
Not enough data
7.3
35
Not enough data
Agentic AI Capabilities - Analytics Platforms
7.2
35
Not enough data
7.5
36
Not enough data
7.7
35
Not enough data
7.4
35
Not enough data
Personalized Intelligence - Analytics Platforms
7.6
35
Not enough data
7.3
36
Not enough data
7.6
35
Not enough data
Building Reports
8.3
383
|
Verified
Not enough data
8.3
395
|
Verified
Not enough data
8.0
354
|
Verified
Not enough data
8.1
327
|
Verified
Not enough data
Reports
8.6
660
|
Verified
Not enough data
8.2
614
|
Verified
Not enough data
8.2
657
|
Verified
Not enough data
8.3
527
|
Verified
Not enough data
8.7
662
|
Verified
Not enough data
Self Service
8.4
620
|
Verified
Not enough data
8.6
636
|
Verified
Not enough data
8.4
610
|
Verified
Not enough data
8.1
614
|
Verified
Not enough data
8.3
588
|
Verified
Not enough data
7.7
499
|
Verified
Not enough data
Building Reports
8.3
383
|
Verified
Not enough data
8.3
395
|
Verified
Not enough data
8.0
354
|
Verified
Not enough data
8.1
327
|
Verified
Not enough data
Metrics
8.8
238
Not enough data
8.7
238
Not enough data
8.4
224
Not enough data
8.4
226
Not enough data
8.4
215
Not enough data
8.3
225
Not enough data
8.4
219
Not enough data
8.5
230
Not enough data
8.3
222
Not enough data
Reporting
8.4
241
Not enough data
Feature Not Available
Not enough data
8.6
242
Not enough data
8.6
245
Not enough data
8.1
199
Not enough data
8.4
205
Not enough data
9.0
254
Not enough data
Other
8.7
226
Not enough data
8.6
209
Not enough data
8.4
201
Not enough data
8.7
215
Not enough data
8.7
207
Not enough data
8.2
179
Not enough data
8.3
191
Not enough data
Agentic AI - Digital Analytics
7.6
16
Not enough data
7.8
15
Not enough data
7.8
16
Not enough data
7.9
16
Not enough data
Administration
8.4
217
Not enough data
8.4
194
Not enough data
8.5
246
Not enough data
8.6
240
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.4
923
Not enough data
8.5
896
Not enough data
9.1
935
Platform Content
Not enough data
7.5
743
Not enough data
8.2
906
Not enough data
8.3
865
Not enough data
8.3
786
Platform Additional Functionality
Not enough data
7.6
718
Not enough data
7.3
728
Not enough data
8.4
769
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Training & eLearning
Not enough data
9.2
39
Not enough data
7.4
32
Agentic AI - Course Authoring
Not enough data
7.5
23
Not enough data
7.8
25
Customization
Not enough data
9.0
101
Not enough data
8.0
89
Not enough data
7.7
77
Not enough data
8.1
89
Organization
Not enough data
7.9
88
Not enough data
8.2
87
Not enough data
7.7
84
Not enough data
7.5
78
Not enough data
7.4
80
Not enough data
7.9
79
Agentic AI - Video CMS
Not enough data
8.5
9
Not enough data
9.4
9
Not enough data
7.8
9
Not enough data
8.1
9
Integration
Not enough data
7.8
546
Not enough data
7.5
547
Not enough data
Not enough data
Not enough data
Not enough data
Speech Output
Not enough data
8.4
666
Not enough data
8.0
653
Not enough data
7.9
666
Not enough data
7.8
685
Not enough data
8.0
679
Not enough data
7.2
680
Not enough data
7.9
686
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audio Format
Not enough data
8.1
694
Not enough data
7.7
616
Not enough data
7.7
596
Not enough data
Not enough data
Generative AI
Not enough data
Feature Not Available
Not enough data
Not enough data
Video Creation
Not enough data
8.1
69
Not enough data
8.1
70
Not enough data
7.9
68
Not enough data
6.8
64
Not enough data
7.0
66
Software Delivery
Not enough data
6.2
64
Not enough data
7.1
63
Not enough data
6.9
61
Analytics
Not enough data
6.7
63
Not enough data
6.5
60
Not enough data
6.6
60
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Video Email
Not enough data
7.7
8
Platform Features
Not enough data
7.8
307
Not enough data
7.3
303
Not enough data
7.7
297
Not enough data
7.3
290
Not enough data
7.6
295
Not enough data
7.1
280
Organization
Not enough data
7.7
286
Not enough data
7.8
285
Not enough data
8.2
281
Customization
Not enough data
7.3
284
Not enough data
7.2
284
Not enough data
7.9
285
Analytics
Not enough data
7.1
277
Not enough data
7.1
265
Not enough data
7.2
271
Editing
Not enough data
7.6
391
Not enough data
8.3
432
Not enough data
8.0
438
Not enough data
7.6
407
Not enough data
7.9
376
Not enough data
7.8
416
Not enough data
8.6
448
Platform
Not enough data
8.6
415
Not enough data
8.5
433
Not enough data
8.1
366
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Video Editing
Not enough data
7.2
102
Not enough data
7.1
102
Not enough data
7.1
103
Not enough data
6.9
103
Audio
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Video
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Image
Not enough data
Not enough data
Not enough data
Not enough data
Text
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Planning
Not enough data
6.6
699
Publishing
Not enough data
7.9
711
Social Media
Not enough data
7.3
694
Planning
Not enough data
6.4
736
Generative AI
Not enough data
7.9
724
Not enough data
7.8
707
Not enough data
7.5
702
Not enough data
Feature Not Available
Not enough data
7.9
707
Agentic AI - Content Creation
Not enough data
6.9
70
Not enough data
6.6
71
Not enough data
6.4
73
Not enough data
6.8
75
Not enough data
6.8
75
Not enough data
6.6
74
Not enough data
6.9
73
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Video Creation - AI Video Generation
Not enough data
8.6
803
Not enough data
8.4
778
Not enough data
7.6
754
Not enough data
8.4
766
Not enough data
7.8
742
Not enough data
8.3
804
Generative AI - AI Video Generation
Not enough data
7.9
734
Editing - AI Video Generation
Not enough data
8.1
780
Not enough data
8.5
779
Storage & Management - AI Video Generation
Not enough data
8.3
764
Not enough data
8.1
743
Not enough data
7.3
717
Not enough data
7.9
726
Video creation - Video Content Creation
Not enough data
7.7
408
Not enough data
8.0
421
Not enough data
8.0
426
Not enough data
8.3
430
Not enough data
8.3
428
Not enough data
8.2
410
Not enough data
8.4
413
Not enough data
8.0
421
Not enough data
7.7
409
Distribution - Video Content Creation
Not enough data
7.3
385
Not enough data
7.7
390
Not enough data
8.5
407
Analytics - Video Content Creation
Not enough data
7.0
386
Not enough data
7.1
383
Training & Support - Video Content Creation
Not enough data
7.3
400
Not enough data
8.2
408
Integrations - Video Content Creation
Not enough data
8.0
392
Not enough data
7.7
388
Not enough data
7.0
370
Other - Video Content Creation
Not enough data
7.5
389
Not enough data
7.4
388
Agentic AI - Video Content Creation
Not enough data
7.0
93
Not enough data
6.5
93
Voice cloning - Voice Dubbing
Not enough data
7.1
22
Not enough data
7.8
21
Not enough data
7.5
21
Agentic AI - Video Translation
Not enough data
7.5
21
Not enough data
7.5
22
Real-time preview - Voice Dubbing
Not enough data
7.3
22
Security and Privacy - Voice Dubbing
Not enough data
8.2
21
Not enough data
8.1
21
Output - Voice Dubbing
Not enough data
7.6
22
Not enough data
8.1
21
Not enough data
8.3
22
Text to Video Generation
Not enough data
8.2
99
Emotion and Gesture control
Not enough data
7.4
99
Real-time rendering
Not enough data
8.0
97
Live streaming
Not enough data
6.8
94
Script-based automation
Not enough data
8.1
97
Video Creation
Not enough data
8.3
100
Not enough data
8.0
100
Not enough data
7.6
94
Not enough data
8.1
94
Not enough data
8.2
95
Not enough data
8.4
94
Generative AI
Not enough data
8.0
94
Editing
Not enough data
8.1
95
Not enough data
8.3
95
Storage & Management
Not enough data
7.5
89
Not enough data
7.9
88
Not enough data
7.8
90
Not enough data
8.2
87
Agentic AI - Sales Analytics
7.0
11
Not enough data
7.6
11
Not enough data
6.7
11
Not enough data
7.4
12
Not enough data
7.3
11
Not enough data
Data Sourcing
8.8
204
Not enough data
8.8
220
Not enough data
8.6
188
Not enough data
8.8
225
Not enough data
8.7
208
Not enough data
Predictive Analytics
8.3
152
Not enough data
8.2
148
Not enough data
8.2
146
Not enough data
8.0
164
Not enough data
Sales Management
8.4
161
Not enough data
8.2
140
Not enough data
8.6
170
Not enough data
8.7
168
Not enough data
Marketing Operations
8.6
221
|
Verified
Not enough data
8.7
240
|
Verified
Not enough data
8.5
227
|
Verified
Not enough data
8.9
244
|
Verified
Not enough data
8.3
129
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.6
230
|
Verified
Not enough data
8.8
260
|
Verified
Not enough data
8.5
212
|
Verified
Not enough data
8.5
213
|
Verified
Not enough data
8.4
199
|
Verified
Not enough data
7.9
119
|
Verified
Not enough data
Agentic AI - Marketing Analytics
6.8
14
Not enough data
7.7
15
Not enough data
7.4
15
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Looker and Synthesia share no categories
Unique Categories
Looker is categorized as Sales Analytics, Marketing Analytics, Embedded Business Intelligence, Analytics Platforms, Digital Analytics, and Data Visualization
Synthesia is categorized as Video Translation, Video Content Creation, AI Video Generators, Video Communications, Video Email, Text to Speech, Content Creation, Video CMS, Video Editing, Presentation, Course Authoring, and AI Avatar Generators
Reviews
Reviewers' Company Size
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Synthesia
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
11.7%
Information Technology and Services
11.0%
Marketing and Advertising
8.2%
Financial Services
7.6%
Internet
6.1%
Other
55.4%
Computer Software
8.7%
E-Learning
7.2%
Information Technology and Services
7.0%
Marketing and Advertising
6.1%
Consulting
5.5%
Other
65.5%
Discussions
Is looker an ETL tool?
3 Comments
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Which databases does Looker work with?
1 Comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
Is there a way to see the result of the video before generating it?
3 Comments
SV
Not for now.Read more
Is there a way to have the avatars laugh?
2 Comments
DC
Hey Dwight!
This sounds like a really interesting use case, and I can definitely understand the need for a way to bring more emotion into the...Read more
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