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Compare Looker and SE Ranking 
Featured Products
At a Glance
Market Segments
Mid-Market (60.7% of reviews)
Small-Business (89.5% of reviews)
Entry-Level Pricing
No pricing available
Starting at $103.20
Looker
Star Rating
(1,599)4.4 out of 5
Market Segments
Mid-Market (60.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about LookerSE Ranking
Star Rating
(1,431)4.8 out of 5
Market Segments
Small-Business (89.5% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $103.20
Free Trial is available
Browse all 3 pricing plansLooker vs SE Ranking
When assessing the two solutions, reviewers found SE Ranking easier to use, set up, and administer. Reviewers also preferred doing business with SE Ranking overall.
- Reviewers felt that SE Ranking meets the needs of their business better than Looker.
- When comparing quality of ongoing product support, reviewers felt that SE Ranking is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of SE Ranking over Looker.
Pricing
Entry-Level Pricing
Looker
No pricing availableSE Ranking
Core
Starting at $103.20
SEO + GEO for marketing teams with repeatable delivery
- 10 projects & 1 manager seat
- 2k keywords & 100 prompts to track daily
- 50 domains in GEO research
Free Trial
Looker
Free Trial is available
SE Ranking
Free Trial is available
Ratings
Meets Requirements
8.7
1,095
9.3
1,092
Ease of Use
8.3
1,100
9.2
1,100
Ease of Setup
8.2
578
9.3
803
Ease of Admin
8.3
430
9.2
760
Quality of Support
8.6
933
9.4
1,041
Has the product been a good partner in doing business?
8.9
408
9.4
742
Product Direction (% positive)
8.7
1,027
9.5
1,034
Features by Category
Reports
8.6
660
|
Verified
Not enough data
8.2
614
|
Verified
Not enough data
8.2
657
|
Verified
Not enough data
8.3
527
|
Verified
Not enough data
8.7
662
|
Verified
Not enough data
Self Service
8.4
620
|
Verified
Not enough data
8.6
636
|
Verified
Not enough data
8.4
610
|
Verified
Not enough data
8.1
614
|
Verified
Not enough data
8.3
588
|
Verified
Not enough data
7.7
499
|
Verified
Not enough data
Advanced Analytics
7.6
428
|
Verified
Not enough data
8.4
629
|
Verified
Not enough data
8.0
512
|
Verified
Not enough data
Building Reports
8.3
383
|
Verified
Not enough data
8.3
395
|
Verified
Not enough data
8.0
354
|
Verified
Not enough data
8.1
327
|
Verified
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.6
660
|
Verified
Not enough data
8.2
614
|
Verified
Not enough data
8.2
657
|
Verified
Not enough data
8.3
527
|
Verified
Not enough data
8.7
662
|
Verified
Not enough data
Reports
8.5
109
Not enough data
8.5
107
Not enough data
8.0
102
Not enough data
Generative AI
7.0
101
Not enough data
7.1
101
Not enough data
Visualization
8.5
113
Not enough data
8.4
110
Not enough data
8.7
112
Not enough data
8.3
110
Not enough data
Data Updates
8.1
108
Not enough data
8.3
106
Not enough data
Collaboration
8.4
107
Not enough data
8.0
107
Not enough data
8.0
103
Not enough data
Data Updates
7.8
137
Not enough data
8.0
140
Not enough data
8.4
143
Not enough data
Reports
8.6
660
|
Verified
Not enough data
8.2
614
|
Verified
Not enough data
8.2
657
|
Verified
Not enough data
8.3
527
|
Verified
Not enough data
8.7
662
|
Verified
Not enough data
Data Preparation
8.4
281
|
Verified
Not enough data
8.3
262
|
Verified
Not enough data
Data Modeling and Blending
8.4
311
|
Verified
Not enough data
8.7
328
|
Verified
Not enough data
8.3
310
|
Verified
Not enough data
Generative AI
7.1
89
Not enough data
7.1
87
Not enough data
Agentic AI - Analytics Platforms
7.2
40
Not enough data
7.4
39
Not enough data
7.3
39
Not enough data
7.1
40
Not enough data
7.3
40
Not enough data
7.4
39
Not enough data
7.6
38
Not enough data
Self Service
8.4
620
|
Verified
Not enough data
8.6
636
|
Verified
Not enough data
8.4
610
|
Verified
Not enough data
8.1
614
|
Verified
Not enough data
8.3
588
|
Verified
Not enough data
7.7
499
|
Verified
Not enough data
Deployment & Integration - Analytics Platforms
8.0
37
Not enough data
8.1
35
Not enough data
7.7
35
Not enough data
8.4
39
Not enough data
Advanced Analytics
7.6
428
|
Verified
Not enough data
8.4
629
|
Verified
Not enough data
8.0
512
|
Verified
Not enough data
Performance & Scalability - Analytics Platforms
8.0
41
Not enough data
8.0
36
Not enough data
Advanced Analytics & Modeling - Analytics Platforms
8.1
40
Not enough data
7.2
35
Not enough data
7.3
35
Not enough data
Agentic AI Capabilities - Analytics Platforms
7.2
35
Not enough data
7.5
36
Not enough data
7.7
35
Not enough data
7.4
35
Not enough data
Personalized Intelligence - Analytics Platforms
7.6
35
Not enough data
7.3
36
Not enough data
7.6
35
Not enough data
Building Reports
8.3
383
|
Verified
Not enough data
8.3
395
|
Verified
Not enough data
8.0
354
|
Verified
Not enough data
8.1
327
|
Verified
Not enough data
Reports
8.6
660
|
Verified
Not enough data
8.2
614
|
Verified
Not enough data
8.2
657
|
Verified
Not enough data
8.3
527
|
Verified
Not enough data
8.7
662
|
Verified
Not enough data
Self Service
8.4
620
|
Verified
Not enough data
8.6
636
|
Verified
Not enough data
8.4
610
|
Verified
Not enough data
8.1
614
|
Verified
Not enough data
8.3
588
|
Verified
Not enough data
7.7
499
|
Verified
Not enough data
Building Reports
8.3
383
|
Verified
Not enough data
8.3
395
|
Verified
Not enough data
8.0
354
|
Verified
Not enough data
8.1
327
|
Verified
Not enough data
Metrics
8.8
238
Not enough data
8.7
238
Not enough data
8.4
224
Not enough data
8.4
226
Not enough data
8.4
215
Not enough data
8.3
225
Not enough data
8.4
219
Not enough data
8.5
230
Not enough data
8.3
222
Not enough data
Reporting
8.4
241
Not enough data
Feature Not Available
Not enough data
8.6
242
Not enough data
8.6
245
Not enough data
8.1
199
Not enough data
8.4
205
Not enough data
9.0
254
Not enough data
Other
8.7
226
Not enough data
8.6
209
Not enough data
8.4
201
Not enough data
8.7
215
Not enough data
8.7
207
Not enough data
8.2
179
Not enough data
8.3
191
Not enough data
Agentic AI - Digital Analytics
7.6
16
Not enough data
7.8
15
Not enough data
7.8
16
Not enough data
7.9
16
Not enough data
Administration
8.4
217
Not enough data
8.4
194
Not enough data
8.5
246
Not enough data
8.6
240
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Local Search Optimization
Not enough data
9.4
341
|
Verified
Not enough data
8.7
170
Not enough data
8.5
177
Not enough data
Feature Not Available
Not enough data
7.9
233
|
Verified
Not enough data
9.1
333
|
Verified
Platform Basics
Not enough data
9.0
141
Not enough data
9.1
137
Agentic AI - Competitive Intelligence
Not enough data
8.0
11
Platform Data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Platform Content
Not enough data
8.0
111
Platform Reporting
Not enough data
8.3
127
Not enough data
Feature Not Available
SEO Auditing & Monitoring
Not enough data
8.7
412
Not enough data
9.3
336
Not enough data
9.3
315
Not enough data
9.0
327
Agentic AI - SEO Tools
Not enough data
7.4
24
Not enough data
7.5
24
Not enough data
7.8
24
Not enough data
7.3
25
Not enough data
7.2
24
Not enough data
7.4
24
Not enough data
7.8
25
SEO Content & Rankings
Not enough data
8.2
693
Not enough data
8.8
781
Not enough data
9.3
769
Not enough data
8.7
400
Not enough data
8.4
284
SEO Reporting
Not enough data
9.0
753
Not enough data
9.1
464
Not enough data
8.7
419
Not enough data
8.8
342
Generative AI
Not enough data
7.6
139
Not enough data
7.7
137
Platform Basics
Not enough data
8.7
47
Not enough data
8.0
45
Not enough data
8.6
49
Platform Data
Not enough data
8.7
43
Not enough data
8.7
45
Not enough data
8.6
46
Not enough data
8.6
42
Agentic AI - Operational Risk Management
Not enough data
Not enough data
AI Visibility & Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Sentiment & Brand Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Competitive Benchmarking
Not enough data
Not enough data
Not enough data
Not enough data
AI Content Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
7.0
11
Not enough data
7.6
11
Not enough data
6.7
11
Not enough data
7.4
12
Not enough data
7.3
11
Not enough data
Data Sourcing
8.8
204
Not enough data
8.8
220
Not enough data
8.6
188
Not enough data
8.8
225
Not enough data
8.7
208
Not enough data
Predictive Analytics
8.3
152
Not enough data
8.2
148
Not enough data
8.2
146
Not enough data
8.0
164
Not enough data
Sales Management
8.4
161
Not enough data
8.2
140
Not enough data
8.6
170
Not enough data
8.7
168
Not enough data
Tools
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Metrics
Not enough data
Feature Not Available
Not enough data
8.8
112
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.2
126
Agentic AI - Content Analytics
Not enough data
8.0
10
Not enough data
7.8
10
Not enough data
7.7
10
Not enough data
7.7
10
Not enough data
8.5
10
Marketing Operations
8.6
221
|
Verified
Not enough data
8.7
240
|
Verified
Not enough data
8.5
227
|
Verified
Not enough data
8.9
244
|
Verified
Not enough data
8.3
129
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.6
230
|
Verified
Not enough data
8.8
260
|
Verified
Not enough data
8.5
212
|
Verified
Not enough data
8.5
213
|
Verified
Not enough data
8.4
199
|
Verified
Not enough data
7.9
119
|
Verified
Not enough data
Agentic AI - Marketing Analytics
6.8
14
Not enough data
7.7
15
Not enough data
7.4
15
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Looker and SE Ranking share no categories
Unique Categories
Looker is categorized as Sales Analytics, Marketing Analytics, Embedded Business Intelligence, Analytics Platforms, Digital Analytics, and Data Visualization
SE Ranking is categorized as SEO Tools, Answer Engine Optimization (AEO), Local SEO, Competitive Intelligence, Content Analytics, and Paid Search Intelligence
Reviews
Reviewers' Company Size
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SE Ranking
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
11.7%
Information Technology and Services
11.0%
Marketing and Advertising
8.2%
Financial Services
7.6%
Internet
6.1%
Other
55.4%
Marketing and Advertising
40.9%
Internet
7.8%
Information Technology and Services
5.8%
Computer Software
4.6%
Retail
2.5%
Other
38.5%
Discussions
Is looker an ETL tool?
3 Comments
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Which databases does Looker work with?
1 Comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
How do I get assistance in fixing errors I cant fix.
2 Comments
Official Response from SE Ranking
Thanks Al, we are available via live-chat, e-mails and we can have a call too.
We will contact you directly to know more details. Read more
How to use SEranking for finding and tracking link building prospects?
2 Comments
Official Response from SE Ranking
Hi Karthika, and thanks for a nice question, we have 2 Tools for this process - Backlink Monitor and Backlink Checker. So you can first analyze any domain,...Read more
Are there tutorials for fixing technical SEO issues?
2 Comments
ED
Hello. We create all sorts of educational content: how-tos, webinars, expert talks on YouTube https://www.youtube.com/c/SerankingCom, in-depth articles on...Read more
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