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Compare Looker and Moz Pro 
At a Glance
Market Segments
Mid-Market (60.7% of reviews)
Small-Business (58.1% of reviews)
Entry-Level Pricing
No pricing available
$49.00 1 User Per Month
Looker
Star Rating
(1,599)4.4 out of 5
Market Segments
Mid-Market (60.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about LookerMoz Pro
Star Rating
(606)4.3 out of 5
Market Segments
Small-Business (58.1% of reviews)
Pros & Cons
Entry-Level Pricing
$49.00 1 User Per Month
Browse all 5 pricing plansLooker vs Moz Pro
When assessing the two solutions, reviewers found Moz Pro easier to use, set up, and administer. However, reviewers felt that both vendors make it equally easy to do business overall.
- Reviewers felt that Looker meets the needs of their business better than Moz Pro.
- When comparing quality of ongoing product support, reviewers felt that Looker is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Looker over Moz Pro.
Pricing
Entry-Level Pricing
Looker
No pricing availableMoz Pro
Starter
$49.00
1 User Per Month
$39/mo when you pay yearly. For small businesses or startups with only one website.
- User seats - 1
- MozBar Premium
- 24/7 Support
Free Trial
Looker
Free Trial is available
Moz Pro
Free Trial is available
Ratings
Meets Requirements
8.7
1,095
8.4
527
Ease of Use
8.3
1,100
8.6
530
Ease of Setup
8.2
578
8.8
323
Ease of Admin
8.3
430
8.9
248
Quality of Support
8.6
933
8.5
430
Has the product been a good partner in doing business?
8.9
408
8.9
238
Product Direction (% positive)
8.7
1,027
8.3
521
Features by Category
Reports
8.6
660
|
Verified
Not enough data
8.2
614
|
Verified
Not enough data
8.2
657
|
Verified
Not enough data
8.3
527
|
Verified
Not enough data
8.7
662
|
Verified
Not enough data
Self Service
8.4
620
|
Verified
Not enough data
8.6
636
|
Verified
Not enough data
8.4
610
|
Verified
Not enough data
8.1
614
|
Verified
Not enough data
8.3
588
|
Verified
Not enough data
7.7
499
|
Verified
Not enough data
Advanced Analytics
7.6
428
|
Verified
Not enough data
8.4
629
|
Verified
Not enough data
8.0
512
|
Verified
Not enough data
Building Reports
8.3
383
|
Verified
Not enough data
8.3
395
|
Verified
Not enough data
8.0
354
|
Verified
Not enough data
8.1
327
|
Verified
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.6
660
|
Verified
Not enough data
8.2
614
|
Verified
Not enough data
8.2
657
|
Verified
Not enough data
8.3
527
|
Verified
Not enough data
8.7
662
|
Verified
Not enough data
Reports
8.5
109
Not enough data
8.5
107
Not enough data
8.0
102
Not enough data
Generative AI
7.0
101
Not enough data
7.1
101
Not enough data
Visualization
8.5
113
Not enough data
8.4
110
Not enough data
8.7
112
Not enough data
8.3
110
Not enough data
Data Updates
8.1
108
Not enough data
8.3
106
Not enough data
Collaboration
8.4
107
Not enough data
8.0
107
Not enough data
8.0
103
Not enough data
Data Updates
7.8
137
Not enough data
8.0
140
Not enough data
8.4
143
Not enough data
Reports
8.6
660
|
Verified
Not enough data
8.2
614
|
Verified
Not enough data
8.2
657
|
Verified
Not enough data
8.3
527
|
Verified
Not enough data
8.7
662
|
Verified
Not enough data
Data Preparation
8.4
281
|
Verified
Not enough data
8.3
262
|
Verified
Not enough data
Data Modeling and Blending
8.4
311
|
Verified
Not enough data
8.7
328
|
Verified
Not enough data
8.3
310
|
Verified
Not enough data
Generative AI
7.1
89
Not enough data
7.1
87
Not enough data
Agentic AI - Analytics Platforms
7.2
40
Not enough data
7.4
39
Not enough data
7.3
39
Not enough data
7.1
40
Not enough data
7.3
40
Not enough data
7.4
39
Not enough data
7.6
38
Not enough data
Self Service
8.4
620
|
Verified
Not enough data
8.6
636
|
Verified
Not enough data
8.4
610
|
Verified
Not enough data
8.1
614
|
Verified
Not enough data
8.3
588
|
Verified
Not enough data
7.7
499
|
Verified
Not enough data
Deployment & Integration - Analytics Platforms
8.0
37
Not enough data
8.1
35
Not enough data
7.7
35
Not enough data
8.4
39
Not enough data
Advanced Analytics
7.6
428
|
Verified
Not enough data
8.4
629
|
Verified
Not enough data
8.0
512
|
Verified
Not enough data
Performance & Scalability - Analytics Platforms
8.0
41
Not enough data
8.0
36
Not enough data
Advanced Analytics & Modeling - Analytics Platforms
8.1
40
Not enough data
7.2
35
Not enough data
7.3
35
Not enough data
Agentic AI Capabilities - Analytics Platforms
7.2
35
Not enough data
7.5
36
Not enough data
7.7
35
Not enough data
7.4
35
Not enough data
Personalized Intelligence - Analytics Platforms
7.6
35
Not enough data
7.3
36
Not enough data
7.6
35
Not enough data
Building Reports
8.3
383
|
Verified
Not enough data
8.3
395
|
Verified
Not enough data
8.0
354
|
Verified
Not enough data
8.1
327
|
Verified
Not enough data
Reports
8.6
660
|
Verified
Not enough data
8.2
614
|
Verified
Not enough data
8.2
657
|
Verified
Not enough data
8.3
527
|
Verified
Not enough data
8.7
662
|
Verified
Not enough data
Self Service
8.4
620
|
Verified
Not enough data
8.6
636
|
Verified
Not enough data
8.4
610
|
Verified
Not enough data
8.1
614
|
Verified
Not enough data
8.3
588
|
Verified
Not enough data
7.7
499
|
Verified
Not enough data
Building Reports
8.3
383
|
Verified
Not enough data
8.3
395
|
Verified
Not enough data
8.0
354
|
Verified
Not enough data
8.1
327
|
Verified
Not enough data
Metrics
8.8
238
Not enough data
8.7
238
Not enough data
8.4
224
Not enough data
8.4
226
Not enough data
8.4
215
Not enough data
8.3
225
Not enough data
8.4
219
Not enough data
8.5
230
Not enough data
8.3
222
Not enough data
Reporting
8.4
241
Not enough data
Feature Not Available
Not enough data
8.6
242
Not enough data
8.6
245
Not enough data
8.1
199
Not enough data
8.4
205
Not enough data
9.0
254
Not enough data
Other
8.7
226
Not enough data
8.6
209
Not enough data
8.4
201
Not enough data
8.7
215
Not enough data
8.7
207
Not enough data
8.2
179
Not enough data
8.3
191
Not enough data
Agentic AI - Digital Analytics
7.6
16
Not enough data
7.8
15
Not enough data
7.8
16
Not enough data
7.9
16
Not enough data
Administration
8.4
217
Not enough data
8.4
194
Not enough data
8.5
246
Not enough data
8.6
240
Not enough data
SEO Auditing & Monitoring
Not enough data
8.1
246
Not enough data
8.4
232
Not enough data
Feature Not Available
Not enough data
8.1
232
Agentic AI - SEO Tools
Not enough data
5.6
28
Not enough data
5.7
27
Not enough data
5.8
28
Not enough data
6.3
29
Not enough data
6.1
28
Not enough data
5.8
28
Not enough data
5.8
28
SEO Content & Rankings
Not enough data
7.8
450
Not enough data
8.5
458
Not enough data
8.6
449
Not enough data
7.4
240
Not enough data
7.5
220
SEO Reporting
Not enough data
8.4
453
Not enough data
7.7
242
Not enough data
7.4
241
Not enough data
6.8
225
Generative AI
Not enough data
6.0
202
Not enough data
6.1
202
Agentic AI - Sales Analytics
7.0
11
Not enough data
7.6
11
Not enough data
6.7
11
Not enough data
7.4
12
Not enough data
7.3
11
Not enough data
Data Sourcing
8.8
204
Not enough data
8.8
220
Not enough data
8.6
188
Not enough data
8.8
225
Not enough data
8.7
208
Not enough data
Predictive Analytics
8.3
152
Not enough data
8.2
148
Not enough data
8.2
146
Not enough data
8.0
164
Not enough data
Sales Management
8.4
161
Not enough data
8.2
140
Not enough data
8.6
170
Not enough data
8.7
168
Not enough data
Marketing Operations
8.6
221
|
Verified
Not enough data
8.7
240
|
Verified
Not enough data
8.5
227
|
Verified
Not enough data
8.9
244
|
Verified
Not enough data
8.3
129
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.6
230
|
Verified
Not enough data
8.8
260
|
Verified
Not enough data
8.5
212
|
Verified
Not enough data
8.5
213
|
Verified
Not enough data
8.4
199
|
Verified
Not enough data
7.9
119
|
Verified
Not enough data
Agentic AI - Marketing Analytics
6.8
14
Not enough data
7.7
15
Not enough data
7.4
15
Not enough data
Categories
Categories
Shared Categories
Looker and Moz Pro share no categories
Unique Categories
Looker is categorized as Sales Analytics, Marketing Analytics, Embedded Business Intelligence, Analytics Platforms, Digital Analytics, and Data Visualization
Moz Pro is categorized as SEO Tools
Reviews
Reviewers' Company Size
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Moz Pro
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
11.7%
Information Technology and Services
11.0%
Marketing and Advertising
8.2%
Financial Services
7.6%
Internet
6.1%
Other
55.4%
Marketing and Advertising
30.4%
Information Technology and Services
8.8%
Computer Software
8.0%
Internet
7.3%
Retail
2.9%
Other
42.5%
Discussions
Is looker an ETL tool?
3 Comments
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Which databases does Looker work with?
1 Comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
How to get audit report of my website?
3 Comments
MP
You can do that with more affordable tools like https://seodity.com/seo-checkerRead more
What is Moz Pro used for?
2 Comments
SP
To determine how you're ranking for whatever keyword phrases you enter with insight as to why, including the actual rankings, crawl errors, links to your...Read more
What is moz ranking?
2 Comments
SS
It's refers to how Moz tracks and measures a website’s position in search engine results for specific keywords. It shows where a site ranks over time, helps...Read more
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