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Compare Listrak and Optimove 
Featured Products
At a Glance
Market Segments
Mid-Market (58.0% of reviews)
Mid-Market (51.3% of reviews)
Entry-Level Pricing
No pricing available
Contact Us
Listrak
Star Rating
(292)4.6 out of 5
Market Segments
Mid-Market (58.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about ListrakOptimove
Star Rating
(236)4.6 out of 5
Market Segments
Mid-Market (51.3% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about OptimoveListrak vs Optimove
When assessing the two solutions, reviewers found Optimove easier to use and administer. However, reviewers preferred the ease of set up, and doing business with Listrak overall.
- Reviewers felt that Listrak meets the needs of their business better than Optimove.
- When comparing quality of ongoing product support, reviewers felt that Listrak is the preferred option.
- When assessing product direction, Listrak and Optimove received similar ratings from our reviewers.
Pricing
Entry-Level Pricing
Listrak
No pricing availableOptimove
Optimove Pricing
Contact Us
- Maximize personalization’s impact with AI-mapped CRM journeys as part of Optimove’s Scale package.
- Gain unlimited access to strategic customer insights to build hyper-segmented customer groups that significantly increase personalization.
- Let Optimove’s AI map CRM journeys ensure that only the optimal message(s) is sent to each customer, across any channel, every time.
Free Trial
Listrak
No trial information availableOptimove
No trial information availableRatings
Meets Requirements
8.9
259
8.7
200
Ease of Use
8.4
260
8.6
201
Ease of Setup
8.2
135
8.0
117
Ease of Admin
8.7
122
8.8
66
Quality of Support
9.5
257
9.3
199
Has the product been a good partner in doing business?
9.4
120
9.1
67
Product Direction (% positive)
9.3
252
9.3
195
Features by Category
Email Marketing
8.9
176
|
Verified
9.2
131
|
Verified
9.3
178
|
Verified
9.3
139
|
Verified
9.0
179
|
Verified
8.9
133
|
Verified
8.9
160
|
Verified
8.7
125
|
Verified
Online Marketing
7.8
109
|
Verified
7.6
95
8.4
145
|
Verified
8.1
114
|
Verified
8.6
159
|
Verified
9.2
138
|
Verified
8.6
156
|
Verified
8.6
117
|
Verified
8.1
101
|
Verified
8.2
97
Lead Management
8.3
95
|
Verified
8.5
107
|
Verified
8.3
110
|
Verified
8.6
112
8.8
165
|
Verified
9.3
136
|
Verified
8.0
77
|
Verified
8.3
102
|
Verified
8.0
92
|
Verified
8.3
103
|
Verified
8.2
110
|
Verified
8.3
104
|
Verified
8.6
103
|
Verified
8.3
104
|
Verified
8.2
82
|
Verified
8.6
114
|
Verified
Campaign Management
8.6
119
|
Verified
8.8
120
|
Verified
7.6
75
8.1
97
7.8
83
|
Verified
8.5
119
|
Verified
7.5
71
7.5
94
Social
6.4
57
|
Verified
7.2
85
6.5
59
|
Verified
7.5
89
6.6
58
|
Verified
7.5
92
6.6
55
|
Verified
7.2
86
6.9
61
|
Verified
7.2
89
Reporting & Analytics
8.6
169
|
Verified
8.9
128
|
Verified
8.3
127
|
Verified
8.1
101
|
Verified
8.3
126
|
Verified
8.4
115
|
Verified
8.4
144
|
Verified
8.5
126
|
Verified
7.3
75
|
Verified
7.2
87
Platform
8.0
118
|
Verified
8.4
106
|
Verified
8.3
107
|
Verified
8.4
96
8.8
122
|
Verified
9.0
104
|
Verified
7.3
71
|
Verified
8.3
86
7.7
78
|
Verified
7.9
89
|
Verified
8.8
124
|
Verified
8.5
101
|
Verified
8.2
84
|
Verified
8.4
88
|
Verified
Agentic AI - Marketing Automation
6.3
8
6.9
9
7.1
7
7.2
9
6.5
8
7.0
9
6.5
8
7.0
9
6.7
8
6.9
9
6.9
8
7.0
10
Integration
8.7
123
|
Verified
8.2
105
|
Verified
8.3
117
|
Verified
8.0
102
|
Verified
7.9
98
|
Verified
8.0
91
|
Verified
Text Messaging
9.0
78
Not enough data
7.7
43
Not enough data
9.2
71
Not enough data
9.0
59
Not enough data
8.9
70
Not enough data
8.7
72
Not enough data
8.3
75
Not enough data
8.3
59
Not enough data
SMS Platform
8.4
82
Not enough data
8.5
77
Not enough data
7.6
38
Not enough data
6.7
31
Not enough data
8.9
76
Not enough data
8.6
60
Not enough data
Agentic AI - SMS Marketing
8.0
5
Not enough data
8.0
5
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
Data Sourcing
7.7
33
|
Verified
8.5
72
|
Verified
7.9
31
|
Verified
8.6
73
|
Verified
Feature Not Available
8.3
64
7.7
34
|
Verified
8.6
79
|
Verified
Intelligence
8.3
37
|
Verified
8.7
83
|
Verified
7.1
37
|
Verified
8.7
86
|
Verified
7.9
36
|
Verified
8.4
79
|
Verified
Platform Basics
Not enough data
9.2
95
|
Verified
Not enough data
9.2
99
|
Verified
Platform Data
Not enough data
8.9
93
|
Verified
Not enough data
8.6
99
|
Verified
Not enough data
8.9
101
|
Verified
Not enough data
9.0
97
|
Verified
Platform Additional Functionality
Not enough data
8.9
89
|
Verified
Not enough data
8.4
92
|
Verified
Not enough data
8.4
86
|
Verified
Agentic AI - Customer Journey Analytics
Not enough data
6.0
7
Not enough data
8.1
7
Not enough data
7.5
6
Not enough data
8.1
6
Agentic AI - Firewall Software
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
5.6
9
Not enough data
6.9
8
Not enough data
7.1
8
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
6.9
8
Analysis
8.2
46
|
Verified
Not enough data
8.6
69
Not enough data
7.6
31
|
Verified
Not enough data
7.7
46
|
Verified
Not enough data
Campaigns
7.6
37
Not enough data
8.4
40
Not enough data
8.4
59
Not enough data
7.4
31
|
Verified
Not enough data
9.2
71
|
Verified
Not enough data
8.9
69
|
Verified
Not enough data
Engagement
8.7
58
|
Verified
Not enough data
Platform
8.7
63
|
Verified
Not enough data
8.5
53
Not enough data
7.9
39
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.6
93
|
Verified
Not enough data
8.9
99
|
Verified
Not enough data
9.1
99
|
Verified
Not enough data
9.0
93
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
9.1
103
|
Verified
Not enough data
9.1
100
|
Verified
Not enough data
8.7
92
|
Verified
Not enough data
9.0
96
|
Verified
Not enough data
8.4
84
|
Verified
Not enough data
8.7
82
|
Verified
Agentic AI - Marketing Analytics
Not enough data
6.7
7
Not enough data
8.3
6
Not enough data
8.1
6
Categories
Categories
Shared Categories
Listrak and Optimove are categorized as Marketing Automation, Personalization, and Customer Data Platform (CDP)
Reviews
Reviewers' Company Size
Listrak
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Optimove
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
37.4%
Consumer Goods
12.6%
Apparel & Fashion
8.7%
Marketing and Advertising
5.6%
Food & Beverages
5.2%
Other
30.4%
Gambling & Casinos
68.7%
Marketing and Advertising
5.2%
Entertainment
4.3%
Financial Services
3.5%
Telecommunications
1.7%
Other
16.5%
Alternatives
Discussions
What channels do you support?
1 Comment
Official Response from Listrak
From within our single platform, our clients execute sophisticated, data-driven campaigns in the email, web, social, mobile, and in-store channels.Read more
Do you offer AI programs?
1 Comment
Official Response from Listrak
Yes; our CRM and multi-channel marketing platform combines AI, self-learning predictive algorithms, and actionable analytics in our Artificial Intelligence...Read more
Do you provide advanced analytics/customer CRM?
1 Comment
Official Response from Listrak
Yes; our marketing CRM platform unifies cross-channel customer data to provide a single source of truth and answers to marketers’ most important questions....Read more
How much does Optimove cost?
1 Comment
Official Response from Optimove
Optimove is priced using a monthly subscription model, typically a few thousand dollars per month. Pricing tiers are based on the number of separate customer...Read more
Does Optimove provide professional services?
1 Comment
Official Response from Optimove
Yes! Optimove offers a complete set of professional services for clients who want even more assistance with their customer marketing automation journey....Read more
Does Optimove implement predictive analytics?
1 Comment
Official Response from Optimove
Absolutely! Optimove’s predictive behavior modeling applies mathematical and statistical techniques to transactional, behavioral and demographic data in...Read more
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