# Invoca vs Retreaver Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Invoca excels in providing detailed insights through its combination of call attribution and conversation intelligence, which helps marketing and sales teams understand customer interactions better. Users appreciate how it tracks calls from various marketing channels, allowing for optimized spending based on performance.
- **Users say** Retreaver stands out for its **customizability** and ease of use, with many finding it simple to set up and tailor to their specific needs. Reviewers highlight the platform's ability to route calls based on defined parameters, which significantly enhances campaign optimization.
- **According to verified reviews** , Invoca has a higher overall satisfaction score, indicating that users feel more positively about their experience with the platform. This is reflected in the feedback praising its robust call data analysis capabilities, which provide valuable insights into customer journeys.
- **Reviewers mention** that while Retreaver has a slightly higher star rating, its smaller number of reviews suggests that its user base may not be as extensive as Invoca's. This could mean that while the feedback is positive, it may not represent a broad spectrum of user experiences.
- **Users highlight** Invoca's strong support quality, with many noting the responsiveness and helpfulness of the customer service team. This support is crucial for users who rely on the platform for critical business insights and call tracking.
- **G2 reviewers indicate** that Retreaver's features, such as call scheduling and dynamic number insertion, are highly rated, making it a strong contender for businesses looking for specific functionalities. However, some users feel that Invoca's comprehensive reporting tools provide a more in-depth analysis of call performance.



| | Invoca | Retreaver | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.9 out of 5 | 
| **Total Reviews** | 967 | 63 | 
| **Largest Market Segment** | Small-Business (38.6% of reviews) | Small-Business (79.4% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Invoca

Pros:
- Helpful (28 reviews)
- Ease of Use (25 reviews)

Cons:
- Learning Curve (9 reviews)
- Missing Features (9 reviews)

### Retreaver

Pros:
- Customer Support (9 reviews)
- Ease of Use (9 reviews)

Cons:
- Access Limitations (1 reviews)
- Call Management (1 reviews)

---
## Ratings Comparison
| Rating | Invoca | Retreaver | 
|---|---|---|
  | **Meets Requirements** | 8.8 (821 reviews) | 9.4 (53 reviews) | 
  | **Ease of Use** | 8.4 (821 reviews) | 9.0 (57 reviews) | 
  | **Ease of Setup** | 8.0 (556 reviews) | 9.4 (43 reviews) | 
  | **Ease of Admin** | 8.3 (537 reviews) | 9.3 (34 reviews) | 
  | **Quality of Support** | 9.1 (808 reviews) | 9.6 (53 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.2 (541 reviews) | 9.9 (35 reviews) | 
  | **Product Direction (% positive)** | 8.8 (804 reviews) | 9.8 (55 reviews) | 

---
## Pricing

### Invoca

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Retreaver

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Conversation Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Invoca** | 7.8/10 | 107 |
| **Retreaver** | N/A | N/A |

#### Call Analytics

| Feature | Invoca | Retreaver | 
|---|---|---|
| **Call Recording** | 9.0 (95 reviews) | Not enough data | 
| **Machine Learning** | 8.5 (79 reviews) | Not enough data | 
| **Call Analysis** | 8.6 (91 reviews) | Not enough data | 
| **Lead Qualification** | 8.4 (77 reviews) | Not enough data | 

#### Artificial Intelligence - Conversation Intelligence

| Feature | Invoca | Retreaver | 
|---|---|---|
| **Customer Scoring** | 8.4 (72 reviews) | Not enough data | 
| **Speech-to-Text** | 8.0 (81 reviews) | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Invoca | Retreaver | 
|---|---|---|
| **AI Text Summarization** | 8.2 (22 reviews) | Not enough data | 

#### Agentic AI - Conversation Intelligence

| Feature | Invoca | Retreaver | 
|---|---|---|
| **Autonomous Task Execution** | 6.8 (12 reviews) | Not enough data | 
| **Multi-step Planning** | 6.5 (12 reviews) | Not enough data | 
| **Cross-system Integration** | 7.7 (11 reviews) | Not enough data | 
| **Adaptive Learning** | 7.6 (11 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.1 (11 reviews) | Not enough data | 
| **Proactive Assistance** | 6.8 (11 reviews) | Not enough data | 
| **Decision Making** | 7.6 (12 reviews) | Not enough data | 

### Contact Center Quality Assurance

| Product | Score | Reviews |
|---|---|---|
| **Invoca** | 8.8/10 | 48 |
| **Retreaver** | N/A | N/A |

#### Quality Assurance

| Feature | Invoca | Retreaver | 
|---|---|---|
| **Evaluation** | 8.9 (41 reviews) | Not enough data | 
| **Calibration** | 8.7 (39 reviews) | Not enough data | 
| **Reports** | 8.8 (47 reviews) | Not enough data | 

#### Engagement

| Feature | Invoca | Retreaver | 
|---|---|---|
| **Feedback** | 8.9 (43 reviews) | Not enough data | 
| **Dashboards** | 8.7 (46 reviews) | Not enough data | 
| **Training** | 8.9 (43 reviews) | Not enough data | 

#### Performance

| Feature | Invoca | Retreaver | 
|---|---|---|
| **Integrations** | 8.9 (42 reviews) | Not enough data | 
| **Compliance** | 9.1 (41 reviews) | Not enough data | 

#### Generative AI

| Feature | Invoca | Retreaver | 
|---|---|---|
| **AI Text Generation** | 8.2 (18 reviews) | Not enough data | 
| **AI Text Summarization** | 8.6 (18 reviews) | Not enough data | 

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **Invoca** | 8.1/10 | 46 |
| **Retreaver** | N/A | N/A |

#### Attribution Modeling

| Feature | Invoca | Retreaver | 
|---|---|---|
| **Single-Touch Attribution** | 9.0 (34 reviews) | Not enough data | 
| **Multi-Touch Attribution** | 8.4 (32 reviews) | Not enough data | 
| **Algorithmic Attribution** | 8.1 (31 reviews) | Not enough data | 
| **Cross-Device Attribution** | 7.9 (32 reviews) | Not enough data | 
| **Offline Attribution** | 8.8 (35 reviews) | Not enough data | 
| **Custom Attribution** | 8.2 (35 reviews) | Not enough data | 

#### Agentic AI - Attribution

| Feature | Invoca | Retreaver | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (8 reviews) | Not enough data | 
| **Cross-system Integration** | 7.3 (8 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.3 (8 reviews) | Not enough data | 
| **Proactive Assistance** | 6.0 (8 reviews) | Not enough data | 

#### Marketing

| Feature | Invoca | Retreaver | 
|---|---|---|
| **B2B Attribution** | 8.9 (26 reviews) | Not enough data | 
| **B2C Attribution** | 9.2 (27 reviews) | Not enough data | 
| **Marketing Channels** | 9.2 (36 reviews) | Not enough data | 
| **Integrations** | 9.0 (38 reviews) | Not enough data | 

#### Reporting

| Feature | Invoca | Retreaver | 
|---|---|---|
| **Dashboards** | 8.8 (40 reviews) | Not enough data | 
| **Data Visualizations** | 8.3 (37 reviews) | Not enough data | 
| **Custom Reporting** | 8.3 (39 reviews) | Not enough data | 

### Speech Analytics

| Product | Score | Reviews |
|---|---|---|
| **Invoca** | 8.5/10 | 8 |
| **Retreaver** | N/A | N/A |

#### Generative AI

| Feature | Invoca | Retreaver | 
|---|---|---|
| **AI Text Summarization** | 8.5 (8 reviews) | Not enough data | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **Invoca** | N/A | N/A |
| **Retreaver** | N/A | N/A |

#### Marketing Distribution

| Feature | Invoca | Retreaver | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | Invoca | Retreaver | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | Invoca | Retreaver | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

### Inbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **Invoca** | 8.7/10 | 400 |
| **Retreaver** | 9.7/10 | 35 |

#### Phone Number Management

| Feature | Invoca | Retreaver | 
|---|---|---|
| **Local Phone Numbers** | 8.8 (303 reviews) | 9.5 (30 reviews) | 
| **Toll-Free Numbers** | 9.2 (330 reviews) | 9.7 (35 reviews) | 
| **Port Existing Numbers** | 8.5 (200 reviews) | 9.5 (25 reviews) | 

#### Tracking

| Feature | Invoca | Retreaver | 
|---|---|---|
| **Visitor & Keyword Tracking** | 8.7 (311 reviews) | 9.6 (25 reviews) | 
| **Dynamic Number Insertion** | 8.9 (320 reviews) | 9.9 (26 reviews) | 
| **Multi-Channel Call Attribution** | 8.7 (283 reviews) | 9.6 (28 reviews) | 

#### Analytics

| Feature | Invoca | Retreaver | 
|---|---|---|
| **Call Data** | 9.0 (339 reviews) | 9.7 (32 reviews) | 
| **Call Recording** | 9.2 (315 reviews) | 9.8 (33 reviews) | 
| **Advanced Reporting** | 8.6 (317 reviews) | 9.5 (33 reviews) | 
| **Conversation Intelligence** | 8.6 (162 reviews) | 9.8 (20 reviews) | 

#### Call Routing

| Feature | Invoca | Retreaver | 
|---|---|---|
| **IVR** | 8.7 (254 reviews) | 9.7 (31 reviews) | 
| **Call Scheduling** | 8.7 (195 reviews) | 9.9 (26 reviews) | 
| **Geo-Routing** | 8.3 (164 reviews) | 9.9 (31 reviews) | 

#### Administration

| Feature | Invoca | Retreaver | 
|---|---|---|
| **Martech Integrations** | 8.5 (140 reviews) | 9.8 (18 reviews) | 
| **Privacy, Security, and Compliance** | 9.1 (165 reviews) | 9.8 (21 reviews) | 
| **Performance and Reliability** | 9.2 (192 reviews) | 9.8 (22 reviews) | 

#### Agentic AI - Inbound Call Tracking

| Feature | Invoca | Retreaver | 
|---|---|---|
| **Autonomous Task Execution** | 7.8 (20 reviews) | Not enough data | 
| **Cross-system Integration** | 8.5 (19 reviews) | Not enough data | 
| **Proactive Assistance** | 7.6 (20 reviews) | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Invoca** | 8.2/10 | 66 |
| **Retreaver** | N/A | N/A |

#### Marketing Operations

| Feature | Invoca | Retreaver | 
|---|---|---|
| **ROI Tracking** | 8.4 (50 reviews) | Not enough data | 
| **Data Collection** | 9.1 (58 reviews) | Not enough data | 
| **Customer Insights** | 8.8 (52 reviews) | Not enough data | 
| **Multi-User Access** | 9.1 (58 reviews) | Not enough data | 
| **Spend Management** | 8.1 (47 reviews) | Not enough data | 
| **White Label** | 7.8 (45 reviews) | Not enough data | 

#### Campaign Activity

| Feature | Invoca | Retreaver | 
|---|---|---|
| **Campaign Insights** | 8.8 (60 reviews) | Not enough data | 
| **Reports and Dashboards** | 8.7 (65 reviews) | Not enough data | 
| **Campaign Stickiness** | 8.5 (53 reviews) | Not enough data | 
| **Multichannel Tracking** | 8.7 (57 reviews) | Not enough data | 
| **Brand Optimization** | 8.8 (51 reviews) | Not enough data | 
| **Predictive Analytics** | 7.9 (49 reviews) | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Invoca | Retreaver | 
|---|---|---|
| **Autonomous Task Execution** | 6.5 (14 reviews) | Not enough data | 
| **Cross-system Integration** | 7.4 (14 reviews) | Not enough data | 
| **Proactive Assistance** | 6.7 (13 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [Inbound Call Tracking Software](https://www.g2.com/categories/inbound-call-tracking)

**Unique to Invoca (5):** [Conversation Intelligence Software](https://www.g2.com/categories/conversation-intelligence), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Attribution Software](https://www.g2.com/categories/attribution), [Speech Analytics Software](https://www.g2.com/categories/speech-analytics), [Contact Center Quality Assurance Software](https://www.g2.com/categories/contact-center-quality-assurance)



---
## Reviewer Demographics

### By Company Size

| Segment | Invoca | Retreaver | 
|---|---|---|
| **Small-Business** | 38.6% | 79.4% | 
| **Mid-Market** | 33.7% | 20.6% | 
| **Enterprise** | 27.7% | 0% | 

### By Industry

#### Invoca

- **Marketing and Advertising:** 27.0%
- **Hospital & Health Care:** 9.0%
- **Financial Services:** 5.6%
- **Telecommunications:** 5.4%
- **Internet:** 5.3%
- **Insurance:** 4.8%
- **Automotive:** 3.1%
- **Consumer Services:** 3.0%
- **Retail:** 3.0%
- **Real Estate:** 2.9%
- **Other:** 30.8%

#### Retreaver

- **Marketing and Advertising:** 55.6%
- **Insurance:** 20.6%
- **Internet:** 9.5%
- **Health, Wellness and Fitness:** 3.2%
- **Staffing and Recruiting:** 1.6%
- **Online Media:** 1.6%
- **Media Production:** 1.6%
- **Management Consulting:** 1.6%
- **E-Learning:** 1.6%
- **Computer Networking:** 1.6%
- **Other:** 1.6%

---
## Alternatives

### Alternatives to Invoca

- [CTM](https://www.g2.com/products/ctm-ctm/reviews) — 4.5/5 stars (758 reviews)
- [CallRail](https://www.g2.com/products/callrail/reviews) — 4.5/5 stars (1715 reviews)
- [Revenue.io](https://www.g2.com/products/revenue-io/reviews) — 4.7/5 stars (575 reviews)
- [WhatConverts](https://www.g2.com/products/whatconverts/reviews) — 4.9/5 stars (306 reviews)
- [Marchex](https://www.g2.com/products/marchex/reviews) — 4.1/5 stars (184 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [Infinity Call Tracking](https://www.g2.com/products/infinity-call-tracking/reviews) — 4.6/5 stars (157 reviews)
- [Gong](https://www.g2.com/products/gong/reviews) — 4.7/5 stars (6651 reviews)
- [Five9 Intelligent Cloud Contact Center Platform](https://www.g2.com/products/five9-intelligent-cloud-contact-center-platform/reviews) — 4.1/5 stars (611 reviews)
- [Talkdesk](https://www.g2.com/products/talkdesk/reviews) — 4.4/5 stars (2504 reviews)

### Alternatives to Retreaver

- [CallRail](https://www.g2.com/products/callrail/reviews) — 4.5/5 stars (1715 reviews)
- [Ringba](https://www.g2.com/products/ringba/reviews) — 4.9/5 stars (156 reviews)
- [CTM](https://www.g2.com/products/ctm-ctm/reviews) — 4.5/5 stars (758 reviews)
- [Revenue.io](https://www.g2.com/products/revenue-io/reviews) — 4.7/5 stars (575 reviews)
- [Call Box](https://www.g2.com/products/call-box/reviews) — 4.2/5 stars (80 reviews)
- [800.com](https://www.g2.com/products/800-com/reviews) — 4.7/5 stars (947 reviews)
- [Marchex](https://www.g2.com/products/marchex/reviews) — 4.1/5 stars (184 reviews)
- [WhatConverts](https://www.g2.com/products/whatconverts/reviews) — 4.9/5 stars (306 reviews)
- [ActiveDEMAND](https://www.g2.com/products/activedemand/reviews) — 4.4/5 stars (68 reviews)
- [Infinity Call Tracking](https://www.g2.com/products/infinity-call-tracking/reviews) — 4.6/5 stars (157 reviews)

---
## Top Discussions

### Invoca

- Title: [How do you insure your customers data safety from your employees at invoca ?](https://www.g2.com/discussions/how-do-you-insure-your-customers-data-safety-from-your-employees-at-invoca) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Comment deleted by user."
- Title: [How granular are call attribution analytics?](https://www.g2.com/discussions/call-attribution-analytics-7f41ba2a-23e2-437c-8c54-78f28ffdcce1) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Invoca captures any data from the website (e.g. URL query string parameters, first-party cookie values, HTML elements) and attribute this data to the..."
- Title: [Is the solution HIPAA, PCI, or GDPR compliant, and what compromises will I need to make?](https://www.g2.com/discussions/cloud-security-infrastructure-d6fec16b-7380-4997-9668-4508c53de250) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Yes, Invoca supports HIPAA for healthcare and PCI DSS for financial services. Additionally, Invoca is GDRP compliant, Privacy Shield and TRUSTe certified,..."
- Title: [Is there a suggestion or a tip you can share when it comes to integrating data with google search or othrs?](https://www.g2.com/discussions/32733-is-there-a-suggestion-or-a-tip-you-can-share-when-it-comes-to-integrating-data-with-google-search-or-othrs) — 1 comment, 1 upvote
  > **Top comment:** "Hi Luis, Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if..."
- Title: [How does the solution track call conversions?](https://www.g2.com/discussions/call-tracking-d657c453-a3fa-4f2f-a68a-4b4f72680e4e) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "There are a variety of call conversion types that you might want to measure, such as purchases made, appointments set, or quotes given. In order to make the..."

### Retreaver

- Title: [What is Retreaver used for?](https://www.g2.com/discussions/what-is-retreaver-used-for) — 1 comment *(includes official response)*
  > **Top comment:** "The platform is a cloud-based Software-as-a-Service (SaaS) call tracking and reporting system that empowers users to optimize and automate pay-per-call..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/invoca-vs-retreaver)