# Invoca, Retreaver vs Marchex Comparison

| | Invoca | Retreaver | Marchex | 
|---|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.9 out of 5 | 4.1 out of 5 | 
| **Total Reviews** | 967 | 63 | 184 | 
| **Largest Market Segment** | Small-Business (38.6% of reviews) | Small-Business (79.4% of reviews) | Small-Business (54.4% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | Free Trial Per Month | 

---
## Top Pros & Cons

### Invoca

Pros:
- Helpful (28 reviews)
- Ease of Use (25 reviews)

Cons:
- Learning Curve (9 reviews)
- Missing Features (9 reviews)

### Retreaver

Pros:
- Customer Support (9 reviews)
- Ease of Use (9 reviews)

Cons:
- Access Limitations (1 reviews)
- Call Management (1 reviews)

### Marchex

**Not enough data**

---
## Ratings Comparison
| Rating | Invoca | Retreaver | Marchex | 
|---|---|---|---|
  | **Meets Requirements** | 8.8 (821 reviews) | 9.4 (53 reviews) | 8.2 (168 reviews) | 
  | **Ease of Use** | 8.4 (821 reviews) | 9.0 (57 reviews) | 8.0 (167 reviews) | 
  | **Ease of Setup** | 8.0 (556 reviews) | 9.4 (43 reviews) | 7.8 (134 reviews) | 
  | **Ease of Admin** | 8.3 (537 reviews) | 9.3 (34 reviews) | 7.9 (134 reviews) | 
  | **Quality of Support** | 9.1 (808 reviews) | 9.6 (53 reviews) | 8.2 (159 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.2 (541 reviews) | 9.9 (35 reviews) | 8.3 (133 reviews) | 
  | **Product Direction (% positive)** | 8.8 (804 reviews) | 9.8 (55 reviews) | 7.2 (165 reviews) | 

---
## Pricing

### Invoca

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Retreaver

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Marchex

#### Entry-Level Pricing

Plan: Marchex Marketing Edge - Core

Price: Free Trial Per Month

Description: Know which marketing efforts generate inbound calls and texts

Key Features:
- Call tracking using toll-free and local numbers
- Basic routing (IVR selection, Time of Day, Follow-me)
- Dynamic Number Insertion: 1:1, Channel, Session, Keyword, or Campaign Attribution

[Browse all 2 editions](https://www.g2.com/products/marchex/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Conversation Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Invoca** | 7.8/10 | 107 |
| **Retreaver** | N/A | N/A |
| **Marchex** | 9.0/10 | 5 |

#### Call Analytics

| Feature | Invoca | Retreaver | Marchex | 
|---|---|---|---|
| **Call Recording** | 9.0 (95 reviews) | Not enough data | 9.7 (5 reviews) | 
| **Machine Learning** | 8.5 (79 reviews) | Not enough data | Not enough data | 
| **Call Analysis** | 8.6 (91 reviews) | Not enough data | 8.3 (5 reviews) | 
| **Lead Qualification** | 8.4 (77 reviews) | Not enough data | Not enough data | 

#### Artificial Intelligence - Conversation Intelligence

| Feature | Invoca | Retreaver | Marchex | 
|---|---|---|---|
| **Customer Scoring** | 8.4 (72 reviews) | Not enough data | Not enough data | 
| **Speech-to-Text** | 8.0 (81 reviews) | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | Not enough data | 

#### Generative AI

| Feature | Invoca | Retreaver | Marchex | 
|---|---|---|---|
| **AI Text Summarization** | 8.2 (22 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Conversation Intelligence

| Feature | Invoca | Retreaver | Marchex | 
|---|---|---|---|
| **Autonomous Task Execution** | 6.8 (12 reviews) | Not enough data | Not enough data | 
| **Multi-step Planning** | 6.5 (12 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 7.7 (11 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 7.6 (11 reviews) | Not enough data | Not enough data | 
| **Natural Language Interaction** | 7.1 (11 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 6.8 (11 reviews) | Not enough data | Not enough data | 
| **Decision Making** | 7.6 (12 reviews) | Not enough data | Not enough data | 

### Contact Center Quality Assurance

| Product | Score | Reviews |
|---|---|---|
| **Invoca** | 8.8/10 | 48 |
| **Retreaver** | N/A | N/A |
| **Marchex** | N/A | N/A |

#### Quality Assurance

| Feature | Invoca | Retreaver | Marchex | 
|---|---|---|---|
| **Evaluation** | 8.9 (41 reviews) | Not enough data | Not enough data | 
| **Calibration** | 8.7 (39 reviews) | Not enough data | Not enough data | 
| **Reports** | 8.8 (47 reviews) | Not enough data | Not enough data | 

#### Engagement

| Feature | Invoca | Retreaver | Marchex | 
|---|---|---|---|
| **Feedback** | 8.9 (43 reviews) | Not enough data | Not enough data | 
| **Dashboards** | 8.7 (46 reviews) | Not enough data | Not enough data | 
| **Training** | 8.9 (43 reviews) | Not enough data | Not enough data | 

#### Performance

| Feature | Invoca | Retreaver | Marchex | 
|---|---|---|---|
| **Integrations** | 8.9 (42 reviews) | Not enough data | Not enough data | 
| **Compliance** | 9.1 (41 reviews) | Not enough data | Not enough data | 

#### Generative AI

| Feature | Invoca | Retreaver | Marchex | 
|---|---|---|---|
| **AI Text Generation** | 8.2 (18 reviews) | Not enough data | Not enough data | 
| **AI Text Summarization** | 8.6 (18 reviews) | Not enough data | Not enough data | 

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **Invoca** | 8.1/10 | 46 |
| **Retreaver** | N/A | N/A |
| **Marchex** | N/A | N/A |

#### Attribution Modeling

| Feature | Invoca | Retreaver | Marchex | 
|---|---|---|---|
| **Single-Touch Attribution** | 9.0 (34 reviews) | Not enough data | Not enough data | 
| **Multi-Touch Attribution** | 8.4 (32 reviews) | Not enough data | Not enough data | 
| **Algorithmic Attribution** | 8.1 (31 reviews) | Not enough data | Not enough data | 
| **Cross-Device Attribution** | 7.9 (32 reviews) | Not enough data | Not enough data | 
| **Offline Attribution** | 8.8 (35 reviews) | Not enough data | Not enough data | 
| **Custom Attribution** | 8.2 (35 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Attribution

| Feature | Invoca | Retreaver | Marchex | 
|---|---|---|---|
| **Autonomous Task Execution** | 6.3 (8 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 7.3 (8 reviews) | Not enough data | Not enough data | 
| **Natural Language Interaction** | 6.3 (8 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 6.0 (8 reviews) | Not enough data | Not enough data | 

#### Marketing

| Feature | Invoca | Retreaver | Marchex | 
|---|---|---|---|
| **B2B Attribution** | 8.9 (26 reviews) | Not enough data | Not enough data | 
| **B2C Attribution** | 9.2 (27 reviews) | Not enough data | Not enough data | 
| **Marketing Channels** | 9.2 (36 reviews) | Not enough data | Not enough data | 
| **Integrations** | 9.0 (38 reviews) | Not enough data | Not enough data | 

#### Reporting

| Feature | Invoca | Retreaver | Marchex | 
|---|---|---|---|
| **Dashboards** | 8.8 (40 reviews) | Not enough data | Not enough data | 
| **Data Visualizations** | 8.3 (37 reviews) | Not enough data | Not enough data | 
| **Custom Reporting** | 8.3 (39 reviews) | Not enough data | Not enough data | 

### Speech Analytics

| Product | Score | Reviews |
|---|---|---|
| **Invoca** | 8.5/10 | 8 |
| **Retreaver** | N/A | N/A |
| **Marchex** | N/A | N/A |

#### Generative AI

| Feature | Invoca | Retreaver | Marchex | 
|---|---|---|---|
| **AI Text Summarization** | 8.5 (8 reviews) | Not enough data | Not enough data | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **Invoca** | N/A | N/A |
| **Retreaver** | N/A | N/A |
| **Marchex** | N/A | N/A |

#### Marketing Distribution

| Feature | Invoca | Retreaver | Marchex | 
|---|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | Invoca | Retreaver | Marchex | 
|---|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | Not enough data | 

#### Integrations

| Feature | Invoca | Retreaver | Marchex | 
|---|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | Not enough data | 

### Inbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **Invoca** | 8.7/10 | 400 |
| **Retreaver** | 9.7/10 | 35 |
| **Marchex** | 8.2/10 | 49 |

#### Phone Number Management

| Feature | Invoca | Retreaver | Marchex | 
|---|---|---|---|
| **Local Phone Numbers** | 8.8 (303 reviews) | 9.5 (30 reviews) | 8.7 (42 reviews) | 
| **Toll-Free Numbers** | 9.2 (330 reviews) | 9.7 (35 reviews) | 8.9 (43 reviews) | 
| **Port Existing Numbers** | 8.5 (200 reviews) | 9.5 (25 reviews) | 8.1 (12 reviews) | 

#### Tracking

| Feature | Invoca | Retreaver | Marchex | 
|---|---|---|---|
| **Visitor & Keyword Tracking** | 8.7 (311 reviews) | 9.6 (25 reviews) | 7.9 (32 reviews) | 
| **Dynamic Number Insertion** | 8.9 (320 reviews) | 9.9 (26 reviews) | 8.1 (14 reviews) | 
| **Multi-Channel Call Attribution** | 8.7 (283 reviews) | 9.6 (28 reviews) | 7.6 (27 reviews) | 

#### Analytics

| Feature | Invoca | Retreaver | Marchex | 
|---|---|---|---|
| **Call Data** | 9.0 (339 reviews) | 9.7 (32 reviews) | 9.0 (46 reviews) | 
| **Call Recording** | 9.2 (315 reviews) | 9.8 (33 reviews) | 9.3 (43 reviews) | 
| **Advanced Reporting** | 8.6 (317 reviews) | 9.5 (33 reviews) | 8.7 (36 reviews) | 
| **Conversation Intelligence** | 8.6 (162 reviews) | 9.8 (20 reviews) | Not enough data | 

#### Call Routing

| Feature | Invoca | Retreaver | Marchex | 
|---|---|---|---|
| **IVR** | 8.7 (254 reviews) | 9.7 (31 reviews) | 7.1 (21 reviews) | 
| **Call Scheduling** | 8.7 (195 reviews) | 9.9 (26 reviews) | 7.4 (19 reviews) | 
| **Geo-Routing** | 8.3 (164 reviews) | 9.9 (31 reviews) | 7.6 (16 reviews) | 

#### Administration

| Feature | Invoca | Retreaver | Marchex | 
|---|---|---|---|
| **Martech Integrations** | 8.5 (140 reviews) | 9.8 (18 reviews) | Not enough data | 
| **Privacy, Security, and Compliance** | 9.1 (165 reviews) | 9.8 (21 reviews) | 7.3 (5 reviews) | 
| **Performance and Reliability** | 9.2 (192 reviews) | 9.8 (22 reviews) | 9.3 (7 reviews) | 

#### Agentic AI - Inbound Call Tracking

| Feature | Invoca | Retreaver | Marchex | 
|---|---|---|---|
| **Autonomous Task Execution** | 7.8 (20 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 8.5 (19 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 7.6 (20 reviews) | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Invoca** | 8.2/10 | 66 |
| **Retreaver** | N/A | N/A |
| **Marchex** | N/A | N/A |

#### Marketing Operations

| Feature | Invoca | Retreaver | Marchex | 
|---|---|---|---|
| **ROI Tracking** | 8.4 (50 reviews) | Not enough data | Not enough data | 
| **Data Collection** | 9.1 (58 reviews) | Not enough data | Not enough data | 
| **Customer Insights** | 8.8 (52 reviews) | Not enough data | Not enough data | 
| **Multi-User Access** | 9.1 (58 reviews) | Not enough data | Not enough data | 
| **Spend Management** | 8.1 (47 reviews) | Not enough data | Not enough data | 
| **White Label** | 7.8 (45 reviews) | Not enough data | Not enough data | 

#### Campaign Activity

| Feature | Invoca | Retreaver | Marchex | 
|---|---|---|---|
| **Campaign Insights** | 8.8 (60 reviews) | Not enough data | Not enough data | 
| **Reports and Dashboards** | 8.7 (65 reviews) | Not enough data | Not enough data | 
| **Campaign Stickiness** | 8.5 (53 reviews) | Not enough data | Not enough data | 
| **Multichannel Tracking** | 8.7 (57 reviews) | Not enough data | Not enough data | 
| **Brand Optimization** | 8.8 (51 reviews) | Not enough data | Not enough data | 
| **Predictive Analytics** | 7.9 (49 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Invoca | Retreaver | Marchex | 
|---|---|---|---|
| **Autonomous Task Execution** | 6.5 (14 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 7.4 (14 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 6.7 (13 reviews) | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Inbound Call Tracking Software](https://www.g2.com/categories/inbound-call-tracking)

**Unique to Invoca (5):** [Conversation Intelligence Software](https://www.g2.com/categories/conversation-intelligence), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Attribution Software](https://www.g2.com/categories/attribution), [Speech Analytics Software](https://www.g2.com/categories/speech-analytics), [Contact Center Quality Assurance Software](https://www.g2.com/categories/contact-center-quality-assurance)


**Unique to Marchex (1):** [Conversation Intelligence Software](https://www.g2.com/categories/conversation-intelligence)


---
## Reviewer Demographics

### By Company Size

| Segment | Invoca | Retreaver | Marchex | 
|---|---|---|---|
| **Small-Business** | 38.6% | 79.4% | 54.4% | 
| **Mid-Market** | 33.7% | 20.6% | 33.3% | 
| **Enterprise** | 27.7% | 0% | 12.2% | 

### By Industry

#### Invoca

- **Marketing and Advertising:** 27.0%
- **Hospital & Health Care:** 9.0%
- **Financial Services:** 5.6%
- **Telecommunications:** 5.4%
- **Internet:** 5.3%
- **Insurance:** 4.8%
- **Automotive:** 3.1%
- **Consumer Services:** 3.0%
- **Retail:** 3.0%
- **Real Estate:** 2.9%
- **Other:** 30.8%

#### Retreaver

- **Marketing and Advertising:** 55.6%
- **Insurance:** 20.6%
- **Internet:** 9.5%
- **Health, Wellness and Fitness:** 3.2%
- **Staffing and Recruiting:** 1.6%
- **Online Media:** 1.6%
- **Media Production:** 1.6%
- **Management Consulting:** 1.6%
- **E-Learning:** 1.6%
- **Computer Networking:** 1.6%
- **Other:** 1.6%

#### Marchex

- **Marketing and Advertising:** 60.6%
- **Internet:** 7.2%
- **Automotive:** 3.3%
- **Information Technology and Services:** 2.8%
- **Real Estate:** 1.7%
- **Insurance:** 1.7%
- **Financial Services:** 1.7%
- **Construction:** 1.7%
- **Hospital & Health Care:** 1.1%
- **Information Services:** 1.1%
- **Other:** 17.2%

---
## Alternatives

### Alternatives to Invoca

- [CTM](https://www.g2.com/products/ctm-ctm/reviews) — 4.5/5 stars (758 reviews)
- [CallRail](https://www.g2.com/products/callrail/reviews) — 4.5/5 stars (1715 reviews)
- [Revenue.io](https://www.g2.com/products/revenue-io/reviews) — 4.7/5 stars (575 reviews)
- [WhatConverts](https://www.g2.com/products/whatconverts/reviews) — 4.9/5 stars (306 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [Infinity Call Tracking](https://www.g2.com/products/infinity-call-tracking/reviews) — 4.6/5 stars (157 reviews)
- [Gong](https://www.g2.com/products/gong/reviews) — 4.7/5 stars (6651 reviews)
- [Five9 Intelligent Cloud Contact Center Platform](https://www.g2.com/products/five9-intelligent-cloud-contact-center-platform/reviews) — 4.1/5 stars (611 reviews)
- [Talkdesk](https://www.g2.com/products/talkdesk/reviews) — 4.4/5 stars (2504 reviews)
- [Genesys Cloud CX](https://www.g2.com/products/genesys-cloud-cx/reviews) — 4.4/5 stars (1547 reviews)

### Alternatives to Retreaver

- [CallRail](https://www.g2.com/products/callrail/reviews) — 4.5/5 stars (1715 reviews)
- [Ringba](https://www.g2.com/products/ringba/reviews) — 4.9/5 stars (156 reviews)
- [CTM](https://www.g2.com/products/ctm-ctm/reviews) — 4.5/5 stars (758 reviews)
- [Revenue.io](https://www.g2.com/products/revenue-io/reviews) — 4.7/5 stars (575 reviews)
- [Call Box](https://www.g2.com/products/call-box/reviews) — 4.2/5 stars (80 reviews)
- [800.com](https://www.g2.com/products/800-com/reviews) — 4.7/5 stars (947 reviews)
- [WhatConverts](https://www.g2.com/products/whatconverts/reviews) — 4.9/5 stars (306 reviews)
- [ActiveDEMAND](https://www.g2.com/products/activedemand/reviews) — 4.4/5 stars (68 reviews)
- [Infinity Call Tracking](https://www.g2.com/products/infinity-call-tracking/reviews) — 4.6/5 stars (157 reviews)
- [Phonexa](https://www.g2.com/products/phonexa/reviews) — 4.9/5 stars (163 reviews)

### Alternatives to Marchex

- [CallRail](https://www.g2.com/products/callrail/reviews) — 4.5/5 stars (1715 reviews)
- [CTM](https://www.g2.com/products/ctm-ctm/reviews) — 4.5/5 stars (758 reviews)
- [Revenue.io](https://www.g2.com/products/revenue-io/reviews) — 4.7/5 stars (575 reviews)
- [Convirza](https://www.g2.com/products/convirza/reviews) — 4.2/5 stars (46 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [Call Box](https://www.g2.com/products/call-box/reviews) — 4.2/5 stars (80 reviews)
- [WhatConverts](https://www.g2.com/products/whatconverts/reviews) — 4.9/5 stars (306 reviews)
- [Gong](https://www.g2.com/products/gong/reviews) — 4.7/5 stars (6651 reviews)
- [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3569 reviews)
- [Aircall](https://www.g2.com/products/aircall/reviews) — 4.4/5 stars (1585 reviews)

---
## Top Discussions

### Invoca

- Title: [How do you insure your customers data safety from your employees at invoca ?](https://www.g2.com/discussions/how-do-you-insure-your-customers-data-safety-from-your-employees-at-invoca) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Comment deleted by user."
- Title: [How granular are call attribution analytics?](https://www.g2.com/discussions/call-attribution-analytics-7f41ba2a-23e2-437c-8c54-78f28ffdcce1) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Invoca captures any data from the website (e.g. URL query string parameters, first-party cookie values, HTML elements) and attribute this data to the..."
- Title: [Is the solution HIPAA, PCI, or GDPR compliant, and what compromises will I need to make?](https://www.g2.com/discussions/cloud-security-infrastructure-d6fec16b-7380-4997-9668-4508c53de250) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Yes, Invoca supports HIPAA for healthcare and PCI DSS for financial services. Additionally, Invoca is GDRP compliant, Privacy Shield and TRUSTe certified,..."
- Title: [Is there a suggestion or a tip you can share when it comes to integrating data with google search or othrs?](https://www.g2.com/discussions/32733-is-there-a-suggestion-or-a-tip-you-can-share-when-it-comes-to-integrating-data-with-google-search-or-othrs) — 1 comment, 1 upvote
  > **Top comment:** "Hi Luis, Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if..."
- Title: [How does the solution track call conversions?](https://www.g2.com/discussions/call-tracking-d657c453-a3fa-4f2f-a68a-4b4f72680e4e) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "There are a variety of call conversion types that you might want to measure, such as purchases made, appointments set, or quotes given. In order to make the..."

### Retreaver

- Title: [What is Retreaver used for?](https://www.g2.com/discussions/what-is-retreaver-used-for) — 1 comment *(includes official response)*
  > **Top comment:** "The platform is a cloud-based Software-as-a-Service (SaaS) call tracking and reporting system that empowers users to optimize and automate pay-per-call..."

### Marchex

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/invoca-vs-retreaver-vs-marchex)