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At a Glance
Market Segments
Small-Business (38.7% of reviews)
Mid-Market (64.4% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Invoca
Star Rating
(961)4.5 out of 5
Market Segments
Small-Business (38.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about InvocaObserve.AI
Star Rating
(238)4.6 out of 5
Market Segments
Mid-Market (64.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Observe.AISummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Invoca excels in Call Recording with a score of 9.0, while Observe.AI outshines with a score of 9.5, indicating that users find Observe.AI's recording quality and features more robust.
- Reviewers mention that Observe.AI offers superior Ease of Use with a score of 9.3 compared to Invoca's 8.4, suggesting that users find Observe.AI's interface more intuitive and user-friendly.
- G2 users highlight that Invoca's Quality of Support is rated at 9.1, which is slightly lower than Observe.AI's 9.3, indicating that users feel more supported when using Observe.AI.
- Users on G2 report that Observe.AI's Machine Learning capabilities are rated at 8.9, while Invoca's is at 8.5, suggesting that users find Observe.AI's machine learning features more effective for their needs.
- Reviewers mention that Invoca's Attribution Modeling features, particularly Single-Touch Attribution at 9.4, are highly regarded, but Observe.AI's overall attribution capabilities are perceived as more comprehensive.
- Users say that while both products offer Generative AI features, Observe.AI's AI Text Generation at 9.0 is rated higher than Invoca's 8.6, indicating a preference for the quality and effectiveness of Observe.AI's generative capabilities.
Pricing
Entry-Level Pricing
Invoca
No pricing availableObserve.AI
No pricing availableFree Trial
Invoca
Free Trial is available
Observe.AI
No trial information availableRatings
Meets Requirements
8.8
815
8.8
185
Ease of Use
8.4
816
9.2
185
Ease of Setup
8.0
552
9.0
108
Ease of Admin
8.3
536
9.2
91
Quality of Support
9.1
803
9.2
181
Has the product been a good partner in doing business?
9.2
540
9.3
93
Product Direction (% positive)
8.8
801
9.7
177
Features by Category
Call Analytics
9.1
93
9.5
43
8.5
78
8.9
44
8.6
89
9.1
44
8.3
75
9.0
40
Agent Performance Management
8.4
70
9.3
40
8.0
79
8.7
42
8.3
70
9.1
43
Generative AI
8.2
22
8.9
17
Agentic AI - Conversation Intelligence
6.8
12
Not enough data
6.5
12
Not enough data
7.7
11
Not enough data
7.6
11
Not enough data
7.1
11
Not enough data
6.8
11
Not enough data
7.4
11
Not enough data
Quality Assurance
8.9
41
9.2
143
8.7
39
9.0
140
8.8
47
8.8
134
Engagement
8.9
43
9.1
144
8.7
46
9.1
137
8.9
43
8.8
133
Performance
8.9
42
9.0
126
9.1
41
9.3
134
Generative AI
8.2
18
8.8
28
8.6
18
8.8
28
Attribution Modeling
8.9
33
Not enough data
8.4
32
Not enough data
8.1
31
Not enough data
7.9
32
Not enough data
8.8
35
Not enough data
8.1
34
Not enough data
Agentic AI - Attribution
6.3
8
Not enough data
7.3
8
Not enough data
6.3
8
Not enough data
6.0
8
Not enough data
Marketing
8.9
25
Not enough data
9.2
26
Not enough data
9.1
35
Not enough data
8.9
36
Not enough data
Reporting
8.7
38
Not enough data
8.3
36
Not enough data
8.2
38
Not enough data
Responses
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
8.5
8
8.9
24
Testing - Contact Center AI Observability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics - Contact Center AI Observability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Infrastructure - Contact Center AI Observability
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Phone Number Management
8.8
303
Not enough data
9.2
329
Not enough data
8.5
201
Not enough data
Tracking
8.7
310
Not enough data
8.9
319
Not enough data
8.7
279
Not enough data
Analytics
9.0
338
Not enough data
9.2
314
Not enough data
8.6
316
Not enough data
8.6
156
Not enough data
Call Routing
8.7
254
Not enough data
8.7
195
Not enough data
8.3
163
Not enough data
Administration
8.5
137
Not enough data
9.1
164
Not enough data
9.2
190
Not enough data
Agentic AI - Inbound Call Tracking
7.8
20
Not enough data
8.5
19
Not enough data
7.5
19
Not enough data
Marketing Operations
8.4
49
Not enough data
9.1
57
Not enough data
8.8
51
Not enough data
9.1
58
Not enough data
8.1
47
Not enough data
7.8
45
Not enough data
Campaign Activity
8.8
59
Not enough data
8.7
63
Not enough data
8.4
52
Not enough data
8.7
56
Not enough data
8.8
51
Not enough data
7.9
49
Not enough data
Agentic AI - Marketing Analytics
6.5
14
Not enough data
7.4
14
Not enough data
6.7
13
Not enough data
Customer Query Resolution - AI Customer Support Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customer Interaction Automation - AI Customer Support Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Invoca and Observe.AI are categorized as Conversation Intelligence, Speech Analytics, and Contact Center Quality Assurance
Unique Categories
Observe.AI is categorized as AI Customer Support Agents, AI Agents For Business Operations, and Contact Center AI Observability
Reviews
Reviewers' Company Size
Invoca
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Observe.AI
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
27.0%
Hospital & Health Care
8.9%
Financial Services
5.7%
Telecommunications
5.3%
Internet
5.3%
Other
47.7%
Outsourcing/Offshoring
13.1%
Consumer Services
12.2%
Hospital & Health Care
7.2%
Telecommunications
6.8%
Financial Services
6.8%
Other
54.1%
Alternatives
Discussions
How granular are call attribution analytics?
2 Comments
Official Response from Invoca
Invoca captures any data from the website (e.g. URL query string parameters, first-party cookie values, HTML elements) and attribute this data to the...Read more
How do you insure your customers data safety from your employees at invoca ?
2 Comments
MD
Invoca does not capture or store any credit card or billing information. Additionally, we have had no problems with security in over 2 years of extensive...Read more
Is the solution HIPAA, PCI, or GDPR compliant, and what compromises will I need to make?
2 Comments
Official Response from Invoca
Yes, Invoca takes data security and customer privacy very seriously. For healthcare Invoca is HIPAA compliant and will sign a BAA. In addition, Invoca is...Read more
Can I use this tool in promoting quality work to other people in our community?
2 Comments
Official Response from Observe.AI
Hi Larah, absolutely! Our platform is used by many organizations who gamify strong performance. As an example, some Observe.AI users will allow QA team leads...Read more
What is the best way to use this tool to have more accurate and quality results in a short matter of time ?
2 Comments
Official Response from Observe.AI
The Observe.AI platform inherently enables greater efficiency of quality audits. By allowing users to see call transcripts, specific points of interests on...Read more
Can we get more functions in moment creation that gives the end user more flexibility in terms of designing moments?
1 Comment
Official Response from Observe.AI
Hi Jasper,
Thank you for your question - it comes at a perfect time!
We are currently working on a “Labs” version of Advanced Moments where we are...Read more
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