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At a Glance
Market Segments
Small-Business (63.6% of reviews)
Mid-Market (56.5% of reviews)
Entry-Level Pricing
$79.00 Per Month
Contact Us
Instapage
Star Rating
(509)4.3 out of 5
Market Segments
Small-Business (63.6% of reviews)
Pros & Cons
Entry-Level Pricing
$79.00 Per Month
Free Trial is available
Browse all 3 pricing plansVWO Testing
Star Rating
(927)4.4 out of 5
Market Segments
Mid-Market (56.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that VWO Testing excels in its A/B Testing capabilities, with a score of 9.0, which reviewers mention as a critical feature for optimizing conversion rates effectively.
- Reviewers mention that Instapage shines in Ease of Use with a score of 9.0, highlighting its intuitive interface that allows users to create landing pages quickly without extensive training.
- G2 users note that VWO Testing's Quality of Support is rated at 8.9, with many reviewers appreciating the responsive customer service and helpful resources available for troubleshooting.
- Users on G2 report that Instapage offers superior Drag and Drop functionality, scoring 9.2, which allows for seamless customization of landing pages, making it a favorite among marketers.
- Reviewers mention that VWO Testing provides robust Webpage Element Analysis with a score of 8.5, enabling users to gain insights into specific elements that drive conversions.
- Users say that Instapage's Templates feature, rated at 8.0, is particularly beneficial for those looking to launch campaigns quickly, as it offers a variety of pre-designed options that can be easily customized.
Pricing
Entry-Level Pricing
Instapage
Create
$79.00
Per Month
Build on-brand, pixel-perfect, responsive pages without a developer
- Drag & drop builder
- Reusable page blocks
- Real-time visual collaboration
VWO Testing
GROWTH
Contact Us
Get started with experimenting to optimize your user experiences.
- Create A/B, MVT, and Split Tests powered by SmartStats.
- Perform advanced targeting for A/B, MVT, and split testing.
- Perform A/B, MVT, and split testing for mobile websites.
Free Trial
Instapage
Free Trial is available
VWO Testing
Free Trial is available
Ratings
Meets Requirements
8.5
418
8.5
794
Ease of Use
9.0
418
8.3
803
Ease of Setup
9.0
233
8.6
525
Ease of Admin
8.9
227
8.7
363
Quality of Support
8.7
389
9.0
766
Has the product been a good partner in doing business?
8.5
215
8.9
360
Product Direction (% positive)
7.8
399
9.0
790
Features by Category
Visitor Behavior
Not enough data
8.2
76
Not enough data
8.2
74
Not enough data
7.6
67
Templates
Not enough data
7.5
68
Not enough data
8.0
74
Not enough data
8.4
72
Personalization
Not enough data
7.6
68
Not enough data
7.9
63
Not enough data
7.0
63
Not enough data
6.8
60
Not enough data
7.0
63
Not enough data
6.9
60
Not enough data
9.0
78
Not enough data
7.7
61
Multichannel
Not enough data
7.7
69
Not enough data
5.5
56
Not enough data
7.4
61
Administration
Not enough data
7.5
60
Not enough data
8.2
73
Not enough data
7.5
70
Not enough data
7.7
69
Agentic AI - E-Commerce Personalization
Not enough data
7.2
10
Not enough data
8.0
10
Segmentation
Not enough data
8.8
11
Not enough data
7.9
8
Targeting
Not enough data
8.7
10
Not enough data
8.3
10
Triggered Content
Not enough data
8.8
7
Not enough data
Not enough data
Not enough data
7.7
5
Personalized Content
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
8.5
9
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
7.8
53
Not enough data
7.8
55
Not enough data
8.4
62
Functionality
Not enough data
8.0
57
Not enough data
8.5
65
Not enough data
8.0
62
Page Customization
9.2
134
|
Verified
Not enough data
8.1
132
|
Verified
Not enough data
7.9
121
|
Verified
Not enough data
7.8
124
|
Verified
Not enough data
Page Optimization
8.4
118
|
Verified
Not enough data
8.0
132
|
Verified
Not enough data
7.2
118
|
Verified
Not enough data
6.8
99
|
Verified
Not enough data
Integrations
6.6
59
|
Verified
Not enough data
7.5
87
|
Verified
Not enough data
8.6
126
|
Verified
Not enough data
Generative AI
6.4
27
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Computing
8.6
44
8.0
435
6.1
28
6.7
389
8.5
54
7.6
467
Experimental Design
8.1
40
8.4
464
8.2
38
8.6
456
7.8
42
8.2
448
Analytics
7.4
53
8.2
514
7.8
47
7.6
477
Agentic AI - A/B Testing
Not enough data
6.5
79
Not enough data
7.1
78
Not enough data
6.8
78
Not enough data
7.2
78
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.0
52
Not enough data
7.9
50
Not enough data
7.5
52
Not enough data
7.6
41
Not enough data
7.9
45
Not enough data
Reporting
8.1
59
Not enough data
7.5
33
Not enough data
7.9
43
Not enough data
7.6
37
Not enough data
Agentic AI - Personalization
Not enough data
7.2
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
6.9
13
Not enough data
6.7
13
Not enough data
7.4
13
Customizations
6.2
7
Not enough data
7.1
7
Not enough data
8.6
7
Not enough data
7.6
7
Not enough data
Growth
7.1
7
Not enough data
8.8
7
Not enough data
7.9
7
Not enough data
6.7
7
Not enough data
7.6
7
Not enough data
Content
7.9
7
Not enough data
8.1
7
Not enough data
8.3
7
Not enough data
8.6
6
Not enough data
Support
8.6
6
Not enough data
Variation Testing
Not enough data
9.3
32
Not enough data
8.1
27
Not enough data
8.7
30
Not enough data
8.8
30
Not enough data
8.3
30
Not enough data
8.5
28
Reporting
Not enough data
8.6
29
Not enough data
8.6
32
Personalization
Not enough data
8.3
27
Not enough data
8.1
26
Not enough data
8.5
24
Administration
Not enough data
8.5
24
Not enough data
8.3
22
Not enough data
8.9
29
Not enough data
9.0
28
Categories
Categories
Shared Categories
Instapage and VWO Testing are categorized as Personalization and A/B Testing
Unique Categories
VWO Testing is categorized as Feature Management, Personalization Engines, Mobile App Optimization, and E-Commerce Personalization
Reviews
Reviewers' Company Size
Instapage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
VWO Testing
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
28.9%
Computer Software
7.7%
Information Technology and Services
5.3%
Real Estate
4.9%
Financial Services
4.7%
Other
48.6%
Computer Software
11.7%
Marketing and Advertising
9.9%
Retail
8.3%
Information Technology and Services
6.5%
Leisure, Travel & Tourism
4.6%
Other
58.9%
Alternatives
Discussions
Can I use Instapage landing pages on my own website/domain?
1 Comment
BL
Yes!Read more
What is Instapage used for?
1 Comment
JS
Instapage is a powerful landing page builder designed to help businesses create high-converting landing pages quickly and easily. Founded in 2012, the...Read more
Instapage has no more discussions with answers
How scalable is Visual Website Optimizer?
1 Comment
BS
I've used VWO on a few different sites and its pretty scablable, as long as the pagetypes align with a URL string, you should be able to test at...Read more
How do I set up click and scrollmaps?
1 Comment
SV
Heatmaps are always-on in VWO Insights. It does not require any configuration. It runs continuously and setup is as simple as a toggle-on. Scrollmaps present...Read more
Will there be any improvement of setting up goals?
1 Comment
SV
A general ‘add to cart’ goal can be setup and segmented based on conversion URL to narrow down to the specific product was added to cart. The list of...Read more
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