Introducing G2.ai, the future of software buying.Try now
Compare Insider One and Synerise 
At a Glance
Market Segments
Mid-Market (45.5% of reviews)
Small-Business (50.0% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Insider One
Star Rating
(1,262)4.8 out of 5
Market Segments
Mid-Market (45.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Insider OneSynerise
Star Rating
(12)4.5 out of 5
Market Segments
Small-Business (50.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about SyneriseSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Insider One excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Synerise. Users appreciate the platform's ability to create tailored experiences, such as designing high-performing WhatsApp journeys that enhance customer engagement.
- Users say that Insider One's implementation process is notably quick and intuitive, with many highlighting the effective onboarding support provided by account managers. In contrast, Synerise, while praised for its affordability, does not match the same level of implementation speed and support.
- Reviewers mention that Insider One offers superior ease of use, with a score reflecting its user-friendly interface. Users have noted the platform's capabilities in segmenting audiences effectively, allowing for personalized marketing strategies that resonate with different customer types.
- According to verified reviews, Insider One's quality of support is highly rated, with users appreciating the responsiveness and technical guidance they receive. Synerise, while also providing decent support, does not reach the same level of satisfaction, which can impact user experience during critical moments.
- Users highlight that Insider One's advanced features, such as dynamic content and automated email responses, significantly enhance marketing efforts. In comparison, while Synerise offers useful features for behavioral data collection, it lacks the depth and variety that Insider One provides.
- G2 reviewers note that Insider One has a much larger volume of reviews, indicating a more established presence in the market. This extensive feedback allows potential users to feel more confident in their decision, whereas Synerise's limited reviews may raise questions about its reliability and user satisfaction.
Pricing
Entry-Level Pricing
Insider One
No pricing availableSynerise
No pricing availableFree Trial
Insider One
Free Trial is available
Synerise
No trial information availableRatings
Meets Requirements
9.4
1,141
9.4
12
Ease of Use
9.4
1,153
7.7
11
Ease of Setup
9.0
611
8.3
6
Ease of Admin
9.1
311
8.6
6
Quality of Support
9.6
1,138
9.2
11
Has the product been a good partner in doing business?
9.5
312
9.3
5
Product Direction (% positive)
9.8
1,095
8.9
11
Features by Category
Email Marketing
9.6
512
10.0
5
9.6
491
10.0
5
9.6
494
10.0
5
9.6
435
10.0
5
Online Marketing
Feature Not Available
9.3
5
9.6
531
10.0
5
9.6
546
9.7
5
9.5
535
9.7
5
Feature Not Available
10.0
5
Lead Management
9.5
505
9.7
5
9.5
503
9.7
5
9.6
550
10.0
5
Feature Not Available
Not enough data
9.5
482
Not enough data
9.5
447
9.7
5
9.5
486
10.0
5
9.6
470
10.0
5
Campaign Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Feature Not Available
9.4
441
Not enough data
9.4
452
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting & Analytics
9.4
532
9.7
5
9.4
527
9.3
5
9.4
521
9.7
5
9.4
518
9.7
5
9.2
421
Feature Not Available
Platform
9.5
528
10.0
5
9.5
278
9.7
5
9.6
507
10.0
5
9.5
444
9.7
5
9.4
449
Not enough data
9.5
490
10.0
5
9.4
430
9.3
5
Agentic AI - Marketing Automation
8.9
25
Not enough data
8.9
25
Not enough data
8.9
25
Not enough data
8.8
25
Not enough data
8.8
25
Not enough data
8.8
24
Not enough data
Integration
9.4
499
10.0
5
9.4
498
10.0
5
9.4
460
Not enough data
Visitor Behavior
9.5
582
Not enough data
9.6
600
Not enough data
9.5
545
Not enough data
Templates
9.5
561
Not enough data
9.5
605
Not enough data
9.6
598
Not enough data
Personalization
9.6
590
Not enough data
9.5
577
Not enough data
9.6
587
Not enough data
9.4
521
Not enough data
9.5
571
Not enough data
9.6
573
Not enough data
9.6
598
Not enough data
9.6
586
Not enough data
Multichannel
9.6
590
Not enough data
9.5
526
Not enough data
9.6
588
Not enough data
Administration
9.6
582
Not enough data
9.4
601
Not enough data
9.5
577
Not enough data
9.4
579
Not enough data
Agentic AI - E-Commerce Personalization
8.3
20
Not enough data
8.2
20
Not enough data
Segmentation
9.7
602
Not enough data
9.6
582
Not enough data
Targeting
9.6
595
Not enough data
9.6
565
Not enough data
Triggered Content
9.5
503
Not enough data
9.5
500
Not enough data
9.7
554
Not enough data
Personalized Content
9.6
540
Not enough data
9.6
518
Not enough data
9.6
578
Not enough data
Agentic AI - Personalization Engines
8.8
14
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
8.9
15
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
Text Messaging
9.6
86
Not enough data
9.4
80
Not enough data
9.5
81
Not enough data
9.4
82
Not enough data
9.4
86
Not enough data
9.4
84
Not enough data
9.5
87
Not enough data
9.4
82
Not enough data
SMS Platform
9.4
85
Not enough data
9.5
86
Not enough data
9.3
80
Not enough data
Feature Not Available
Not enough data
9.3
86
Not enough data
9.3
85
Not enough data
Agentic AI - SMS Marketing
8.9
21
Not enough data
8.8
21
Not enough data
8.7
21
Not enough data
8.8
21
Not enough data
8.8
22
Not enough data
8.6
22
Not enough data
Data Sourcing
9.5
583
|
Verified
9.3
5
9.5
571
|
Verified
9.7
5
9.6
378
Not enough data
9.5
600
|
Verified
9.0
5
Intelligence
9.4
606
|
Verified
10.0
5
9.5
576
|
Verified
10.0
5
9.6
567
|
Verified
10.0
5
Platform Basics
9.5
656
|
Verified
Not enough data
9.5
655
|
Verified
Not enough data
Platform Data
9.4
639
|
Verified
Not enough data
9.4
617
|
Verified
Not enough data
9.3
652
|
Verified
Not enough data
9.3
619
Not enough data
Platform Additional Functionality
9.5
623
|
Verified
Not enough data
9.5
618
|
Verified
Not enough data
9.4
606
Not enough data
Agentic AI - Customer Journey Analytics
8.7
36
Not enough data
8.6
35
Not enough data
8.6
34
Not enough data
8.7
33
Not enough data
Search Setup
9.5
57
Not enough data
9.6
58
Not enough data
9.5
56
Not enough data
9.6
54
Not enough data
Product Discovery
9.7
61
Not enough data
9.6
59
Not enough data
9.5
59
Not enough data
9.6
53
Not enough data
9.7
57
Not enough data
Integration
9.6
61
Not enough data
9.7
55
Not enough data
9.6
57
Not enough data
WhatsApp Messaging - WhatsApp Marketing
9.4
50
Not enough data
9.5
54
Not enough data
9.5
50
Not enough data
9.5
51
Not enough data
9.5
49
Not enough data
9.2
49
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
9.6
51
Not enough data
9.5
49
Not enough data
9.4
48
Not enough data
9.3
47
Not enough data
Conversational AI - Conversational Commerce Platforms
8.3
16
Not enough data
8.7
13
Not enough data
8.2
15
Not enough data
Feature Not Available
Not enough data
8.2
14
Not enough data
Platform integration - Conversational Commerce Platforms
8.6
15
Not enough data
8.1
15
Not enough data
Feature Not Available
Not enough data
8.0
14
Not enough data
Analytics and Reporting - Conversational Commerce Platforms
Feature Not Available
Not enough data
8.7
13
Not enough data
Agentic AI - Personalization
8.8
33
Not enough data
8.8
32
Not enough data
8.7
32
Not enough data
8.6
31
Not enough data
8.8
32
Not enough data
8.7
33
Not enough data
Analysis
9.3
625
Not enough data
9.4
697
Not enough data
9.3
558
|
Verified
Not enough data
9.4
603
|
Verified
Not enough data
Campaigns
9.4
581
|
Verified
Not enough data
9.7
700
|
Verified
Not enough data
9.4
487
Not enough data
9.2
487
Not enough data
9.6
574
|
Verified
Not enough data
9.6
660
|
Verified
Not enough data
Engagement
9.6
628
Not enough data
Platform
9.6
676
Not enough data
9.4
627
|
Verified
Not enough data
9.5
548
Not enough data
Agentic AI - Mobile Marketing
9.1
32
Not enough data
9.0
31
Not enough data
9.0
31
Not enough data
9.0
30
Not enough data
9.0
30
Not enough data
9.0
31
Not enough data
Categories
Categories
Shared Categories
Insider One and Synerise are categorized as Personalization, Customer Data Platform (CDP), and Marketing Automation
Unique Categories
Insider One is categorized as E-Commerce Search, Personalization Engines, E-Commerce Personalization, Customer Journey Analytics, Mobile Marketing, SMS Marketing, WhatsApp Marketing, and Conversational Commerce Platforms
Synerise has no unique categories
Reviews
Reviewers' Company Size
Insider One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Synerise
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
26.3%
Apparel & Fashion
10.2%
Cosmetics
4.0%
Food & Beverages
3.8%
Marketing and Advertising
3.7%
Other
52.0%
Marketing and Advertising
16.7%
Banking
16.7%
Retail
8.3%
Logistics and Supply Chain
8.3%
Information Technology and Services
8.3%
Other
41.7%
Alternatives
Discussions
How effective is the tool at new acquisition and driving traffic to website?
3 Comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 Comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 Comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
Synerise has no discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
