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At a Glance
Market Segments
Mid-Market (45.6% of reviews)
Mid-Market (55.6% of reviews)
Entry-Level Pricing
No pricing available
Contact Us Per Year
Insider One
Star Rating
(1,245)4.8 out of 5
Market Segments
Mid-Market (45.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Insider OneSimon AI
Star Rating
(264)4.2 out of 5
Market Segments
Mid-Market (55.6% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Year
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Insider excels in email marketing capabilities, particularly in "Building and Personalizing Emails" and "Manage Email Deliverability," where it scores a perfect 9.7. In contrast, Simon Data's scores in these areas are significantly lower, indicating that users find Insider's features more robust and user-friendly.
- Reviewers mention that Insider's "Quality of Support" is rated at 9.6, which is higher than Simon Data's 9.0. This suggests that users feel more supported and satisfied with the assistance they receive from Insider, making it a more reliable choice for businesses needing consistent help.
- G2 users highlight Insider's superior "Data Enrichment" and "Expandability" features, both rated at 9.5, compared to Simon Data's 8.2. This indicates that Insider offers more comprehensive tools for enhancing customer data, which is crucial for targeted marketing efforts.
- Users on G2 report that Insider's "Dynamic Segmentation" and "Journey Optimization" features are standout functionalities, both rated at 9.5. In contrast, Simon Data does not provide comparable ratings in these areas, suggesting that Insider offers a more sophisticated approach to customer journey management.
- Reviewers mention that Insider's "Personalization" capabilities, particularly in "Recommendation Engine" and "Personalized Messaging," are rated at 9.7, showcasing its strength in delivering tailored experiences. Simon Data's lower ratings in similar features indicate a less effective personalization strategy.
- Users say that Insider's "Integration" capabilities, especially with "E-Commerce" and "PIM," are rated at 9.6 and 9.8 respectively, which are significantly higher than Simon Data's ratings. This suggests that Insider provides a more seamless experience for businesses looking to integrate their marketing efforts with e-commerce platforms.
Pricing
Entry-Level Pricing
Insider One
No pricing availableSimon AI
Simon Activate
Contact Us
Per Year
- Unify customer data from your cloud data warehouse and all other sources
- Create sophisticated audiences in minutes with code or SQL
- Sync audiences to marketing and ad platforms in real-time
Free Trial
Insider One
Free Trial is available
Simon AI
No trial information availableRatings
Meets Requirements
9.4
1,123
8.1
171
Ease of Use
9.4
1,133
8.2
178
Ease of Setup
9.0
590
7.9
44
Ease of Admin
9.1
304
8.1
45
Quality of Support
9.6
1,122
9.0
168
Has the product been a good partner in doing business?
9.5
305
8.8
49
Product Direction (% positive)
9.8
1,075
7.5
166
Features by Category
Email Marketing
9.6
510
Not enough data
9.6
489
Not enough data
9.6
492
Not enough data
9.6
433
Not enough data
Online Marketing
Feature Not Available
Not enough data
9.6
529
Not enough data
9.6
543
Not enough data
9.5
533
Not enough data
Feature Not Available
Not enough data
Lead Management
9.5
502
Not enough data
9.5
501
Not enough data
9.6
545
Not enough data
Feature Not Available
Not enough data
9.5
480
Not enough data
9.5
445
Not enough data
9.5
484
Not enough data
9.5
468
Not enough data
Campaign Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
9.4
440
Not enough data
9.4
451
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting & Analytics
9.4
529
Not enough data
9.4
525
Not enough data
9.4
519
Not enough data
9.4
517
Not enough data
9.1
420
Not enough data
Platform
9.5
525
Not enough data
9.5
277
Not enough data
9.6
507
Not enough data
9.5
445
Not enough data
9.4
450
Not enough data
9.5
491
Not enough data
9.4
431
Not enough data
Agentic AI - Marketing Automation
8.9
23
Not enough data
8.8
23
Not enough data
8.9
23
Not enough data
8.8
23
Not enough data
8.8
23
Not enough data
8.8
22
Not enough data
Integration
9.4
499
Not enough data
9.3
497
Not enough data
9.4
461
Not enough data
Visitor Behavior
9.5
581
Not enough data
9.6
598
Not enough data
9.5
545
Not enough data
Templates
9.5
560
Not enough data
9.5
602
Not enough data
9.6
597
Not enough data
Personalization
9.6
586
Not enough data
9.5
574
Not enough data
9.6
587
Not enough data
9.4
521
Not enough data
9.5
566
Not enough data
9.6
569
Not enough data
9.6
596
Not enough data
9.6
582
Not enough data
Multichannel
9.6
587
Not enough data
9.5
522
Not enough data
9.6
586
Not enough data
Administration
9.6
581
Not enough data
9.4
600
Not enough data
9.5
576
Not enough data
9.4
577
Not enough data
Agentic AI - E-Commerce Personalization
8.3
20
Not enough data
8.2
20
Not enough data
Segmentation
9.7
602
Not enough data
9.6
580
Not enough data
Targeting
9.6
594
Not enough data
9.6
565
Not enough data
Triggered Content
9.5
503
Not enough data
9.5
500
Not enough data
9.7
554
Not enough data
Personalized Content
9.6
540
Not enough data
9.6
518
Not enough data
9.6
578
Not enough data
Agentic AI - Personalization Engines
8.8
14
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
8.9
15
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
Text Messaging
9.6
83
Not enough data
9.4
77
Not enough data
9.5
79
Not enough data
9.4
80
Not enough data
9.4
84
Not enough data
9.4
82
Not enough data
9.5
83
Not enough data
9.4
79
Not enough data
SMS Platform
9.4
83
Not enough data
9.5
84
Not enough data
9.3
78
Not enough data
Feature Not Available
Not enough data
9.3
84
Not enough data
9.3
83
Not enough data
Agentic AI - SMS Marketing
8.9
19
Not enough data
8.8
19
Not enough data
8.7
19
Not enough data
8.8
19
Not enough data
8.8
20
Not enough data
8.6
20
Not enough data
Data Sourcing
9.5
584
|
Verified
8.2
84
|
Verified
9.5
572
|
Verified
8.2
89
|
Verified
9.6
378
Feature Not Available
9.5
600
|
Verified
8.1
80
|
Verified
Intelligence
9.4
607
|
Verified
7.7
88
|
Verified
9.4
577
|
Verified
6.4
51
|
Verified
9.6
568
|
Verified
6.8
51
Platform Basics
9.5
654
|
Verified
Not enough data
9.5
653
|
Verified
Not enough data
Platform Data
9.4
639
|
Verified
Not enough data
9.4
617
|
Verified
Not enough data
9.3
652
|
Verified
Not enough data
9.3
619
Not enough data
Platform Additional Functionality
9.5
623
|
Verified
Not enough data
9.5
618
|
Verified
Not enough data
9.4
606
Not enough data
Agentic AI - Customer Journey Analytics
8.7
35
Not enough data
8.7
34
Not enough data
8.6
34
Not enough data
8.7
33
Not enough data
Search Setup
9.5
57
Not enough data
9.6
58
Not enough data
9.5
56
Not enough data
9.6
54
Not enough data
Product Discovery
9.7
60
Not enough data
9.6
59
Not enough data
9.5
59
Not enough data
9.6
53
Not enough data
9.7
57
Not enough data
Integration
9.6
61
Not enough data
9.7
55
Not enough data
9.6
57
Not enough data
WhatsApp Messaging - WhatsApp Marketing
9.4
49
Not enough data
9.5
51
Not enough data
9.4
48
Not enough data
9.5
50
Not enough data
9.5
48
Not enough data
9.2
48
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
9.6
49
Not enough data
9.5
47
Not enough data
9.4
46
Not enough data
9.3
46
Not enough data
Conversational AI - Conversational Commerce Platforms
8.1
14
Not enough data
8.7
13
Not enough data
8.1
14
Not enough data
Feature Not Available
Not enough data
8.1
13
Not enough data
Platform integration - Conversational Commerce Platforms
8.6
15
Not enough data
8.1
15
Not enough data
Feature Not Available
Not enough data
8.0
14
Not enough data
Analytics and Reporting - Conversational Commerce Platforms
Feature Not Available
Not enough data
8.7
13
Not enough data
Agentic AI - Personalization
8.9
32
Not enough data
8.8
31
Not enough data
8.7
31
Not enough data
8.6
30
Not enough data
8.8
31
Not enough data
8.7
31
Not enough data
Analysis
9.3
623
Not enough data
9.4
692
Not enough data
9.3
556
|
Verified
Not enough data
9.4
600
|
Verified
Not enough data
Campaigns
9.4
579
|
Verified
Not enough data
9.7
695
|
Verified
Not enough data
9.4
484
Not enough data
9.2
484
Not enough data
9.6
568
|
Verified
Not enough data
9.6
655
|
Verified
Not enough data
Engagement
9.6
625
Not enough data
Platform
9.6
673
Not enough data
9.4
623
|
Verified
Not enough data
9.5
546
Not enough data
Agentic AI - Mobile Marketing
9.0
29
Not enough data
9.0
28
Not enough data
8.9
28
Not enough data
9.0
28
Not enough data
9.0
28
Not enough data
9.0
29
Not enough data
Categories
Categories
Shared Categories
Insider One and Simon AI are categorized as Customer Data Platform (CDP) and Marketing Automation
Unique Categories
Insider One is categorized as E-Commerce Search, Personalization, Personalization Engines, E-Commerce Personalization, Customer Journey Analytics, Mobile Marketing, SMS Marketing, WhatsApp Marketing, and Conversational Commerce Platforms
Simon AI has no unique categories
Reviews
Reviewers' Company Size
Insider One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Simon AI
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
26.2%
Apparel & Fashion
10.3%
Cosmetics
3.8%
Food & Beverages
3.8%
Marketing and Advertising
3.7%
Other
52.2%
Retail
13.5%
Marketing and Advertising
13.1%
Leisure, Travel & Tourism
10.0%
Consumer Goods
9.3%
Health, Wellness and Fitness
6.2%
Other
47.9%
Alternatives
Discussions
How effective is the tool at new acquisition and driving traffic to website?
3 Comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 Comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 Comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
Simon AI has no discussions with answers
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