1. [Home](https://www.g2.com/) 2. ... 3. [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) 4. [Simon AI Discussions](https://www.g2.com/products/simon-ai/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_0eb08d6e0d8192f80828e12f08c73b5d/simon-ai.png "Product Avatar Image") ](/products/simon-ai/reviews) [ Simon AI ](/products/simon-ai/reviews) (264)4.2/5 Simon AI helps marketing teams achieve 1:1 personalization. Simon AI combines a composable CDP with agentic AI, allowing marketers to set goals like reducing churn or increasing repeat purchases, and AI handles the rest. It uncovers hidden signals, activates 100x more data, and automates execution across channels, enabling small teams to perform like large ones. Brands like ASOS and SeatGeek trust Simon for faster launches, scalable personalization, and revenue growth. Show More * * * ### 45.0 Nps Score Already have Simon AI? ### All Simon AI Discussions Search Most CommentedMost HelpfulPinned by G2Newest All DiscussionsDiscussions with CommentsPinned by G2Discussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Pinned by G2 Newest Filter by All Discussions Discussions with Comments Pinned by G2 Discussions without Comments ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • over 2 years ago More Options - [ # What is Simon Data used for? ](/discussions/what-is-simon-data-used-for) What is Simon Data used for? [ Customer Data Platforms (CDP) ](https://www.g2.com/tags/customer-data-platforms-cdp)[ email marketing software ](https://www.g2.com/tags/email-marketing-software) * * * \<0\>0\>Upvotes * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Simon+AI+questions+and+get+answers+from+expert+users+in+our+Simon+AI+Discussions+section.&title=Simon+AI+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fsimon-ai%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Simon+AI+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fsimon-ai%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fsimon-ai%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Simon+AI+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fsimon-ai%2Fdiscuss%0aAsk+Simon+AI+questions+and+get+answers+from+expert+users+in+our+Simon+AI+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Simon+AI+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fsimon-ai%2Fdiscuss%0aAsk+Simon+AI+questions+and+get+answers+from+expert+users+in+our+Simon+AI+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G2 Verified User • about 4 years ago More Options - [ # How do you pass a primary key and get it back? ](/discussions/how-do-you-pass-a-primary-key-and-get-it-back) o you [ Customer Data Platforms (CDP) ](https://www.g2.com/tags/customer-data-platforms-cdp)[ email marketing software ](https://www.g2.com/tags/email-marketing-software) * * * \<0\>0\>Upvotes * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Simon+AI+questions+and+get+answers+from+expert+users+in+our+Simon+AI+Discussions+section.&title=Simon+AI+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fsimon-ai%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Simon+AI+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fsimon-ai%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fsimon-ai%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Simon+AI+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fsimon-ai%2Fdiscuss%0aAsk+Simon+AI+questions+and+get+answers+from+expert+users+in+our+Simon+AI+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Simon+AI+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fsimon-ai%2Fdiscuss%0aAsk+Simon+AI+questions+and+get+answers+from+expert+users+in+our+Simon+AI+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ## Start a New Software Discussion Have a software question? Get answers from real users and experts [Start A Discussion](/products/simon-ai/discussions/new) * * * ![Product Avatar Image](https://images.g2crowd.com/uploads/product/hd_favicon/01f47ce62235f1b1e0914c3c483a7894/simon-ai.svg "Product Avatar Image") ### Have you used Simon AI before? Answer a few questions to help the Simon AI community [ Yes ](javascript:void(0))[ Yes ](https://www.g2.com/authorize?form=signup&return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fsimon-ai%2Fdiscuss%3Fsmall_ask%3Dsimon-ai) No ## Top Contributors in Simon AI 1 ![Jay H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jay H.") JH Loading... ### [Jay H.](https://www.g2.com/users/589e320b-ff1d-48fa-ac32-a0063e297a2b "Jay H.") Leader in the Data space 1 pt