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Compare Infinity Call Tracking and Ruler Analytics 
Featured Products
At a Glance
Market Segments
Mid-Market (43.8% of reviews)
Mid-Market (53.6% of reviews)
Entry-Level Pricing
£249.00
Starting at £179.00 Per Month
Infinity Call Tracking
Star Rating
(157)4.6 out of 5
Market Segments
Mid-Market (43.8% of reviews)
Pros & Cons
Entry-Level Pricing
£249.00
Browse all 3 pricing plansRuler Analytics
Star Rating
(30)4.6 out of 5
Market Segments
Mid-Market (53.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at £179.00 Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Infinity Call Tracking excels in overall user satisfaction, reflected in its higher G2 Score compared to Ruler Analytics. Users appreciate the platform's evolving product roadmap, which enhances data accessibility and adds significant value.
- Users say that Infinity Call Tracking offers a more robust integration with CRM and other tracking platforms, making client servicing seamless. This is highlighted by feedback praising its superior data integration capabilities compared to competitors.
- Reviewers mention that Ruler Analytics shines in tracking the entire customer journey, providing insights that link online and offline interactions. This feature has been described as a "game changer" for making informed marketing decisions, showcasing its strength in comprehensive analytics.
- According to verified reviews, both products receive high marks for quality of support, but Ruler Analytics stands out for its rapid response times, which users find crucial for day-to-day operations. This responsiveness contributes to a positive user experience.
- Users highlight that while Infinity Call Tracking has a slightly higher entry-level price, its features, such as dynamic number insertion and advanced reporting, justify the cost for many businesses looking for in-depth analytics.
- Reviewers note that Ruler Analytics is particularly effective in tracking various customer interactions, including form fills and web chat conversations, which helps users understand the effectiveness of their marketing campaigns better than Infinity Call Tracking.
Pricing
Entry-Level Pricing
Infinity Call Tracking
Essentials
£249.00
Starting from..
- Plug your attribution gap with visitor level call tracking
- Integrate data with Google Analytics and your Google, Microsoft, and Meta ads accounts
- Contract Length: Monthly Rolling
Ruler Analytics
Small/Medium Business
Starting at £179.00
Per Month
0-50k monthly visits
- Multi-Touch Attribution
- Full Customer Journey
- Web Analytics + Ad Platforms + Live Chat + CRM Integrations
Free Trial
Infinity Call Tracking
No trial information availableRuler Analytics
No trial information availableRatings
Meets Requirements
8.9
122
9.0
20
Ease of Use
8.6
126
8.9
19
Ease of Setup
8.4
75
8.3
10
Ease of Admin
8.6
70
8.5
9
Quality of Support
9.4
121
9.4
20
Has the product been a good partner in doing business?
9.3
70
9.2
10
Product Direction (% positive)
9.0
117
9.4
18
Features by Category
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Call Analytics
9.3
21
Not enough data
7.8
17
Not enough data
8.6
20
Not enough data
8.2
19
Not enough data
Agent Performance Management
8.3
16
Not enough data
8.6
17
Not enough data
7.8
15
Not enough data
Generative AI
8.3
13
Not enough data
Agentic AI - Conversation Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Attribution Modeling
Not enough data
9.0
8
Not enough data
8.8
8
Not enough data
7.5
6
Not enough data
8.1
7
Not enough data
7.2
6
Not enough data
8.3
7
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
8.3
7
Not enough data
8.8
7
Not enough data
8.7
9
Not enough data
7.7
8
Reporting
Not enough data
8.0
10
Not enough data
7.7
8
Not enough data
7.7
8
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
8.3
5
Not enough data
Feature Not Available
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Phone Number Management
9.0
82
9.1
9
8.7
63
8.6
6
8.2
61
8.9
6
Tracking
8.8
85
9.2
8
9.2
86
9.4
8
8.8
82
9.0
7
Analytics
9.1
86
9.0
8
9.0
63
8.6
6
8.6
77
8.6
6
7.7
48
Feature Not Available
Call Routing
8.3
54
Feature Not Available
7.8
43
Feature Not Available
8.1
50
Not enough data
Administration
8.1
51
Not enough data
9.0
65
8.6
6
9.1
73
9.3
7
Agentic AI - Inbound Call Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.6
11
Not enough data
9.2
12
Not enough data
8.6
13
Not enough data
7.8
9
Not enough data
7.4
11
Not enough data
6.4
7
Campaign Activity
Not enough data
8.2
12
Not enough data
8.1
12
Not enough data
8.0
10
Not enough data
8.7
13
Not enough data
8.0
9
Not enough data
7.0
9
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Infinity Call Tracking and Ruler Analytics are categorized as Inbound Call Tracking
Unique Categories
Infinity Call Tracking is categorized as Conversation Intelligence and Speech Analytics
Ruler Analytics is categorized as Attribution, Customer Journey Analytics, Marketing Analytics, Visitor Identification, and Customer Journey Mapping
Reviews
Reviewers' Company Size
Infinity Call Tracking
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Ruler Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Leisure, Travel & Tourism
13.7%
Marketing and Advertising
10.3%
Automotive
8.2%
Construction
7.5%
Hospital & Health Care
6.8%
Other
53.4%
Marketing and Advertising
35.7%
Computer Software
10.7%
Professional Training & Coaching
7.1%
Logistics and Supply Chain
7.1%
Leisure, Travel & Tourism
7.1%
Other
32.1%
Alternatives
Discussions
Infinity Call Tracking has no discussions with answers
What is Ruler Analytics used for?
1 Comment
Official Response from Ruler Analytics
Ruler Analytics is used to measure the impact of marketing channels, tactics, campaigns and content on revenue and pipeline.
Our customers use Ruler to...Read more
Ruler Analytics has no more discussions with answers
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