Compare HubSpot Marketing Hub and Oracle Eloqua 
Featured Products
At a Glance
Market Segments
Small-Business (51.5% of reviews)
Enterprise (54.4% of reviews)
Entry-Level Pricing
$0.00
$2,000/month
HubSpot Marketing Hub
Star Rating
(14,576)4.4 out of 5
Market Segments
Small-Business (51.5% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansOracle Eloqua
Star Rating
(623)3.9 out of 5
Market Segments
Enterprise (54.4% of reviews)
Pros & Cons
Entry-Level Pricing
$2,000/month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that HubSpot Marketing Hub excels in user-friendliness, with many users praising its intuitive dashboard and organized layout, making it easy for new users to get started. In contrast, Oracle Eloqua, while powerful, is noted for its complexity, which can pose challenges for those unfamiliar with its advanced features.
- Users say that HubSpot Marketing Hub offers a seamless integration with its Smart CRM, effectively eliminating data silos and enhancing multi-touch revenue attribution. This integration is a significant advantage for businesses looking to connect marketing efforts with sales outcomes, whereas Oracle Eloqua, despite its strong customization capabilities, may require more effort to achieve similar integration.
- Reviewers mention that Oracle Eloqua is highly regarded for its sophisticated capabilities in managing complex multi-channel marketing campaigns. Users appreciate its detailed analytics and insights, which are particularly beneficial for enterprises needing in-depth campaign performance analysis. However, this complexity can also lead to a steeper learning curve compared to HubSpot's more straightforward approach.
- According to verified reviews, HubSpot Marketing Hub shines in its ease of setup and administration, with users highlighting the quick onboarding process and accessible support resources. In contrast, Oracle Eloqua has received feedback indicating that its setup can be more cumbersome, requiring additional time and resources to fully implement.
- Users report that HubSpot Marketing Hub's robust feature set allows for a wide range of marketing functions, from social media management to detailed reporting, all within a single platform. This versatility is often cited as a key reason for its popularity among small businesses. Meanwhile, Oracle Eloqua, while powerful, is primarily favored by larger enterprises, which may limit its appeal to smaller organizations.
- Reviewers highlight that HubSpot Marketing Hub's quality of support is consistently rated higher, with users appreciating the responsive customer service and extensive knowledge base. Oracle Eloqua, while offering solid support, has received mixed feedback regarding response times and the depth of assistance provided, which can impact user experience.
Pricing
Entry-Level Pricing
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Free Trial
HubSpot Marketing Hub
Free Trial is available
Oracle Eloqua
No trial information availableRatings
Meets Requirements
8.5
9,781
8.1
507
Ease of Use
8.6
11,464
7.2
509
Ease of Setup
8.1
7,167
6.5
228
Ease of Admin
8.5
5,018
7.3
231
Quality of Support
8.7
9,248
7.0
468
Has the product been a good partner in doing business?
8.7
4,936
7.5
226
Product Direction (% positive)
8.9
9,419
6.7
491
Features by Category
Email Marketing
8.8
5598
|
Verified
8.3
386
|
Verified
8.9
5446
|
Verified
8.7
387
|
Verified
8.6
5406
|
Verified
8.2
375
|
Verified
8.8
5130
|
Verified
8.5
354
|
Verified
Online Marketing
8.5
5287
|
Verified
8.1
225
|
Verified
8.2
4575
|
Verified
7.8
334
|
Verified
8.1
4298
|
Verified
7.4
320
|
Verified
8.1
4812
|
Verified
7.3
332
|
Verified
8.1
4456
|
Verified
7.3
289
|
Verified
Lead Management
8.5
5035
|
Verified
8.2
211
|
Verified
8.1
4742
|
Verified
7.7
329
|
Verified
8.4
4861
|
Verified
8.2
350
|
Verified
8.0
4367
|
Verified
8.0
306
|
Verified
8.4
4815
|
Verified
8.2
328
|
Verified
8.2
4531
|
Verified
7.9
308
|
Verified
8.4
4502
|
Verified
7.9
298
|
Verified
8.4
4547
|
Verified
7.9
313
|
Verified
Campaign Management
8.2
4110
|
Verified
8.1
322
|
Verified
7.9
3686
|
Verified
8.0
279
7.9
3632
|
Verified
7.1
229
|
Verified
7.2
2774
|
Verified
6.8
195
Social
7.7
3732
|
Verified
6.9
160
8.1
4137
|
Verified
7.1
167
|
Verified
8.1
4118
|
Verified
7.2
179
|
Verified
8.0
3985
|
Verified
7.1
170
7.7
3204
|
Verified
7.1
151
Reporting & Analytics
8.3
5213
|
Verified
7.7
360
|
Verified
8.0
4825
|
Verified
7.2
298
|
Verified
7.6
3978
|
Verified
7.1
249
|
Verified
7.5
3664
|
Verified
7.2
230
|
Verified
7.7
4070
|
Verified
6.9
205
Platform
7.9
3531
|
Verified
7.7
155
|
Verified
8.5
3575
|
Verified
8.1
148
|
Verified
8.7
3493
|
Verified
8.0
158
|
Verified
8.0
2469
|
Verified
7.6
103
|
Verified
7.4
2369
|
Verified
7.2
116
|
Verified
8.6
3328
|
Verified
7.7
154
|
Verified
7.9
2543
|
Verified
7.4
105
|
Verified
Agentic AI - Marketing Automation
6.8
295
Not enough data
6.8
287
Not enough data
6.8
290
Not enough data
6.6
289
Not enough data
6.6
288
Not enough data
6.7
292
Not enough data
Integration
8.4
3520
|
Verified
7.8
161
|
Verified
8.0
3206
|
Verified
7.5
142
|
Verified
8.1
2992
|
Verified
7.7
134
|
Verified
Lead Intelligence
7.7
1153
|
Verified
Not enough data
7.9
1189
Not enough data
8.1
1243
Not enough data
Lead Management
8.3
1331
Not enough data
7.5
1154
Not enough data
8.0
1209
Not enough data
Marketing Campaigns
7.9
1175
Not enough data
7.3
1061
Not enough data
7.5
1117
Not enough data
7.8
1103
|
Verified
Not enough data
8.1
1266
Not enough data
Campaign Execution
7.8
1153
Not enough data
7.8
1088
Not enough data
7.7
1031
Not enough data
8.7
1404
Not enough data
Agentic AI - Account Data Management
6.3
89
Not enough data
6.7
89
Not enough data
6.5
88
Not enough data
6.7
89
Not enough data
6.4
89
Not enough data
Messenger
8.0
1214
|
Verified
Not enough data
7.4
1042
|
Verified
Not enough data
7.9
1256
|
Verified
Not enough data
7.8
1180
|
Verified
Not enough data
Channels
8.0
1442
|
Verified
Not enough data
8.1
1419
|
Verified
Not enough data
7.1
839
Not enough data
6.8
737
|
Verified
Not enough data
7.4
796
|
Verified
Not enough data
Customers
8.2
1486
|
Verified
Not enough data
8.2
1473
|
Verified
Not enough data
8.3
1618
|
Verified
Not enough data
8.4
1568
|
Verified
Not enough data
8.2
1474
|
Verified
Not enough data
Agentic AI - Conversational Marketing
6.6
67
Not enough data
6.5
66
Not enough data
6.6
67
Not enough data
6.4
67
Not enough data
6.5
66
Not enough data
6.6
67
Not enough data
6.6
68
Not enough data
Design and Customization
6.8
85
Not enough data
7.6
83
Not enough data
7.8
85
Not enough data
7.7
83
Not enough data
Campaigns
7.4
80
Not enough data
7.5
79
Not enough data
7.5
79
Not enough data
7.6
76
Not enough data
Integrations
8.0
80
Not enough data
7.1
74
Not enough data
6.9
68
Not enough data
7.5
76
Not enough data
Generative AI
6.4
75
Not enough data
Agentic AI - Vulnerability Scanner
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Attribution Modeling
8.0
283
Not enough data
7.7
276
Not enough data
7.2
255
Not enough data
7.3
249
Not enough data
6.9
246
Not enough data
7.4
259
Not enough data
Agentic AI - Attribution
6.0
37
Not enough data
6.2
36
Not enough data
6.0
37
Not enough data
5.8
38
Not enough data
Marketing
7.8
255
Not enough data
7.2
236
Not enough data
8.2
282
Not enough data
8.3
289
Not enough data
Reporting
8.4
310
Not enough data
8.3
295
Not enough data
8.1
300
Not enough data
Platform Basics
8.5
241
Not enough data
8.5
241
Not enough data
8.4
241
Not enough data
8.1
25
Not enough data
8.0
24
Not enough data
Platform Data
8.2
236
Not enough data
7.9
231
Not enough data
Platform Additional Functionality
8.3
257
Not enough data
Agentic AI - Account-Based Orchestration Platforms
7.0
27
Not enough data
7.2
27
Not enough data
6.9
26
Not enough data
6.5
26
Not enough data
6.9
26
Not enough data
Artificial Intelligence
6.9
24
Not enough data
7.4
24
Not enough data
Platform Basics
8.2
558
Not enough data
8.5
640
Not enough data
Platform Reporting
8.4
656
Not enough data
8.6
699
Not enough data
Content & Collaboration
8.3(won by default)
1276
Not enough data
8.3(won by default)
1331
Not enough data
8.1(won by default)
1020
Not enough data
8.3(won by default)
1095
Not enough data
8.7(won by default)
1408
Not enough data
8.3(won by default)
968
Not enough data
Social Management
8.2(won by default)
2195
Not enough data
8.6(won by default)
2371
Not enough data
8.4(won by default)
2105
Not enough data
8.3(won by default)
2253
Not enough data
8.0(won by default)
1673
Not enough data
8.2(won by default)
954
Not enough data
7.3(won by default)
326
Not enough data
Agentic AI - Social Media Management
6.7(won by default)
74
Not enough data
6.9(won by default)
70
Not enough data
7.0(won by default)
72
Not enough data
6.8(won by default)
69
Not enough data
7.0(won by default)
72
Not enough data
7.0(won by default)
72
Not enough data
6.9(won by default)
74
Not enough data
Platform Basics
8.1
430
Not enough data
8.0
441
Not enough data
Platform Data
8.0
438
Not enough data
7.9
436
Not enough data
8.5
488
Not enough data
8.2
440
Not enough data
Platform Additional Functionality
8.0
424
Not enough data
8.2
444
Not enough data
8.2
440
Not enough data
Agentic AI - Customer Journey Analytics
6.6
86
Not enough data
6.8
85
Not enough data
6.7
86
Not enough data
6.8
86
Not enough data
Platform Interoperability
8.0
593
Not enough data
Agentic AI - Social Media Advertising
7.0
62
Not enough data
7.1
61
Not enough data
6.9
58
Not enough data
7.0
62
Not enough data
7.0
62
Not enough data
7.4
69
Not enough data
Social Functionality
8.1
1311
Not enough data
Campaign Management
8.3
1329
Not enough data
8.2
1265
Not enough data
8.2
1190
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
1085
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
1117
Not enough data
8.0
1067
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.3
1193
Not enough data
8.2
1110
Not enough data
8.0
1006
Not enough data
8.0
983
Not enough data
Platform
8.3
1162
Not enough data
8.2
1309
Not enough data
8.8
1336
Not enough data
8.7
1359
Not enough data
8.6
1183
Not enough data
8.3
1309
Not enough data
8.6
1348
Not enough data
8.4
1054
Not enough data
8.4
1249
Not enough data
Responses
9.0
23
Not enough data
8.9
22
Not enough data
8.0
22
Not enough data
Automation - AI Agents
7.8
23
Not enough data
7.4
24
Not enough data
8.0
23
Not enough data
Feature Not Available
Not enough data
7.6
24
Not enough data
Platform
8.2
23
Not enough data
8.9
23
Not enough data
8.0
22
Not enough data
Autonomy - AI Agents
Feature Not Available
Not enough data
7.1
23
Not enough data
7.5
23
Not enough data
Feature Not Available
Not enough data
Generative AI
8.3
24
Not enough data
7.9
24
Not enough data
Page Customization
8.4
1359
|
Verified
Not enough data
7.9
1398
|
Verified
Not enough data
7.8
1281
|
Verified
Not enough data
8.1
1319
|
Verified
Not enough data
Page Optimization
8.1
1186
|
Verified
Not enough data
8.0
1293
|
Verified
Not enough data
8.1
1332
|
Verified
Not enough data
7.8
1221
|
Verified
Not enough data
Integrations
7.4
756
|
Verified
Not enough data
8.7
1248
|
Verified
Not enough data
8.5
1245
|
Verified
Not enough data
Generative AI
7.1
349
Not enough data
Agentic AI - Landing Page Builders
6.5
85
Not enough data
Agentic AI - Account-Based Analytics
6.9
77
Not enough data
7.2
77
Not enough data
6.9
77
Not enough data
7.1
78
Not enough data
7.1
77
Not enough data
Lead Intelligence
8.0
793
Not enough data
8.3
826
Not enough data
8.3
844
Not enough data
Lead Management
8.4
911
Not enough data
7.7
781
Not enough data
8.1
851
Not enough data
Marketing Campaigns
8.0
813
Not enough data
7.6
719
Not enough data
7.8
779
Not enough data
8.0
775
Not enough data
8.2
889
Not enough data
8.1
830
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.7
2238
|
Verified
Not enough data
8.3
2679
|
Verified
Not enough data
8.0
2449
|
Verified
Not enough data
8.5
2477
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.3
2876
|
Verified
Not enough data
8.4
3121
|
Verified
Not enough data
7.8
2375
|
Verified
Not enough data
8.1
2562
|
Verified
Not enough data
8.0
2393
|
Verified
Not enough data
7.5
538
Not enough data
Agentic AI - Marketing Analytics
6.7
171
Not enough data
6.9
166
Not enough data
6.6
166
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
HubSpot Marketing Hub and Oracle Eloqua are categorized as Marketing Automation
Unique Categories
HubSpot Marketing Hub is categorized as Account-Based Orchestration Platforms, Pop-Up Builder, Conversational Marketing, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Landing Page Builders, Marketing Analytics, Attribution, Social Media Advertising, Social Media Management, AI Agents For Business Operations, and Account-Based Web and Content Experiences
Oracle Eloqua has no unique categories
Reviews
Reviewers' Company Size
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Oracle Eloqua
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
15.8%
Marketing and Advertising
12.8%
Information Technology and Services
11.7%
Financial Services
5.0%
Education Management
2.5%
Other
52.3%
Computer Software
15.0%
Information Technology and Services
12.9%
Marketing and Advertising
12.4%
Financial Services
5.3%
Telecommunications
3.6%
Other
50.8%
Alternatives
Discussions
What is HubSpot marketing hub?
6 Comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 Comments
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
5 Comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
How do you use the Eloqua system if you are a non-profit?
1 Comment
JW
Hi Jacob. There are several Eloqua use cases for non-profit between precise segmentation and customer marketing/nurture campaigns. Here is one case study...Read more
Oracle Eloqua has no more discussions with answers
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