Link copied to clipboard # HubSpot Marketing Hub vs Oracle Eloqua Comparison - What are their main differences? Share [ Export ](/compare/hubspot-marketing-hub/oracle-eloqua/export.csv) HubSpot Marketing HubOracle Eloqua[+ Add Product](#) Pricing **HubSpot Marketing Hub** Free Trial **$0.00** · Marketing Hub Free **Oracle Eloqua** **$2,000** /month · Basic **Pricing Insights** from reviews Time to Implement **HubSpot Marketing Hub** 2 monthsFaster Based on 2804 responses **Oracle Eloqua** 4 months Based on 20 responses Return on Investment **HubSpot Marketing Hub** 13 months7 months sooner Based on 2358 responses **Oracle Eloqua** 20 months Based on 12 responses Perceived Cost **HubSpot Marketing Hub** $$$$$ **Oracle Eloqua** $$$$$ Average Discount **HubSpot Marketing Hub** 17%3% more **Oracle Eloqua** 14% ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub") ![Oracle Eloqua](https://images.g2crowd.com/uploads/product/hd_favicon/69fc615d6e3c5b210b5db23e62009085/oracle-eloqua.png "Oracle Eloqua") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **HubSpot Marketing Hub** [ Easy To Navigate (1604) ](https://www.g2.com/products/hubspot-marketing-hub/reviews?filters%5Bsentiment_snippet%5D=2522877&qs=pros-and-cons#reviews)[ All-in-One Marketing Tools (980) ](https://www.g2.com/products/hubspot-marketing-hub/reviews?filters%5Bsentiment_snippet%5D=2523692&qs=pros-and-cons#reviews)[ Steep Learning Curve (370) ](https://www.g2.com/products/hubspot-marketing-hub/reviews?filters%5Bsentiment_snippet%5D=1312548&qs=pros-and-cons#reviews)[ High Plan Costs (270) ](https://www.g2.com/products/hubspot-marketing-hub/reviews?filters%5Bsentiment_snippet%5D=2523564&qs=pros-and-cons#reviews) **Oracle Eloqua** [ Marketing Automation (3) ](https://www.g2.com/products/oracle-eloqua/reviews?filters%5Bsentiment_snippet%5D=2354671&qs=pros-and-cons#reviews)[ Automation Efficiency (2) ](https://www.g2.com/products/oracle-eloqua/reviews?filters%5Bsentiment_snippet%5D=2393618&qs=pros-and-cons#reviews)[ Learning Curve (3) ](https://www.g2.com/products/oracle-eloqua/reviews?filters%5Bsentiment_snippet%5D=2354618&qs=pros-and-cons#reviews)[ Expensive (2) ](https://www.g2.com/products/oracle-eloqua/reviews?filters%5Bsentiment_snippet%5D=2354659&qs=pros-and-cons#reviews) Integrations **HubSpot Marketing Hub** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_a32e0e26763af4564c2d6b2d497f3b71/6sense-revenue-marketing.png "Product Avatar Image") 6sense Revenue Marketing ](https://www.g2.com/products/6sense-revenue-marketing/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_a32e0e26763af4564c2d6b2d497f3b71/6sense-sales.png "Product Avatar Image") 6sense Sales Intelligence ](https://www.g2.com/products/6sense-sales/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5c2a03380ae7b5711da6d4adb2571407/actblue.jpg "Product Avatar Image") ActBlue ](https://www.g2.com/products/actblue/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_8eea525746279035b2a227975d6ad509/adobe-express.jpg "Product Avatar Image") Adobe Express ](https://www.g2.com/products/adobe-express/reviews)[ View all ](https://www.g2.com/products/hubspot-marketing-hub/integrations) **Oracle Eloqua** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_edb0569d09d7f3bb3496c2c872e952ea/goto-webinar.png "Product Avatar Image") GoTo Webinar ](https://www.g2.com/products/goto-webinar/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_be08dab78dcba32b9dfe8cb030a1c88d/ringcentral-events.png "Product Avatar Image") RingCentral Events ](https://www.g2.com/products/ringcentral-events/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_1c993a6e283a9bd6408ff2c4457aa165/agentforce-360-platform-formerly-salesforce-platform.png "Product Avatar Image") Salesforce Platform ](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_c7667c650c352acba4bfca38ee89457b/agentforce-sales-formerly-salesforce-sales-cloud.png "Product Avatar Image") Salesforce Sales Cloud ](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)[ View all ](https://www.g2.com/products/oracle-eloqua/integrations) Screenshots **HubSpot Marketing Hub** ![HubSpot Marketing Hub screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/111564/new-record-screenshot.png) **Oracle Eloqua** ![Oracle Eloqua screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/85419/campaignorchestration.png) **Ratings** from reviews Meets Requirements **HubSpot Marketing Hub** 8.5 8.510,200 **Oracle Eloqua** 8.1 8.1510 Ease of Use **HubSpot Marketing Hub** 8.6 8.612,665 **Oracle Eloqua** 7.2 7.2512 Ease of Setup **HubSpot Marketing Hub** 8.1 8.18,307 **Oracle Eloqua** 6.6 6.6231 Ease of Admin **HubSpot Marketing Hub** 8.5 8.55,142 **Oracle Eloqua** 7.3 7.3231 Quality of Support **HubSpot Marketing Hub** 8.7 8.79,637 **Oracle Eloqua** 7.0 7.0470 Has the product been a good partner in doing business? **HubSpot Marketing Hub** 8.7 8.75,057 **Oracle Eloqua** 7.5 7.5226 Product Direction (% positive) **HubSpot Marketing Hub** 8.8 8.89,747 **Oracle Eloqua** 6.7 6.7493 **Features** ratings from reviews Marketing Automation 8.5 7,997 7.7 440 Account-Based Analytics 7.7 1,130 Not enough data Attribution 7.3 350 Not enough data AI Agents For Business Operations 8.0 29 Not enough data Social Media Management 7.8 2,918 Not enough data Pop-Up Builder 7.4 94 Not enough data Account Data Management 7.5 1,637 Not enough data Conversational Marketing 7.4 2,072 Not enough data Landing Page Builders 7.9 1,627 Not enough data Account-Based Orchestration Platforms 7.6 314 Not enough data Account-Based Web and Content Experiences 8.5 773 Not enough data Customer Journey Analytics 7.7 533 Not enough data Social Media Advertising 8.0 1,716 Not enough data Marketing Analytics 7.8 3,611 Not enough data User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 51.0% Mid-Market(51-1000 emp.) 42.2% Enterprise(\> 1000 emp.) 6.8% Small-Business(50 or fewer emp.) 51.0% Mid-Market(51-1000 emp.) 42.2% Enterprise(\> 1000 emp.) 6.8% Small-Business(50 or fewer emp.) 13.7% Mid-Market(51-1000 emp.) 32.2% Enterprise(\> 1000 emp.) 54.1% Small-Business(50 or fewer emp.) 13.7% Mid-Market(51-1000 emp.) 32.2% Enterprise(\> 1000 emp.) 54.1% **Reviewers' Industry** [![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub")](https://www.g2.com/products/hubspot-marketing-hub/reviews) HubSpot Marketing Hub Computer Software 15.4% Marketing and Advertising 12.6% Information Technology and Services 11.3% Financial Services 5.2% Education Management 2.5% Other 53.0% [![Oracle Eloqua](https://images.g2crowd.com/uploads/product/hd_favicon/69fc615d6e3c5b210b5db23e62009085/oracle-eloqua.png "Oracle Eloqua")](https://www.g2.com/products/oracle-eloqua/reviews) Oracle Eloqua Computer Software 14.9% Information Technology and Services 12.8% Marketing and Advertising 12.3% Financial Services 5.3% Telecommunications 3.6% Other 51.0% Alternatives **HubSpot Marketing Hub Alternatives** ![Demandbase One](https://images.g2crowd.com/uploads/product/hd_favicon/c774a027c587be17b366c706735319c9/demandbase-one.svg "Demandbase One") [ Demandbase One ](/products/demandbase-one/reviews) ![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign") [ ActiveCampaign ](/products/activecampaign/reviews) ![Salesforce Marketing Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-marketing-formerly-salesforce-marketing-cloud.svg "Salesforce Marketing Cloud") [ Salesforce Marketing Cloud ](/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) ![Klaviyo](https://images.g2crowd.com/uploads/product/hd_favicon/b6df098261e7029181e27856a1b3934b/klaviyo.svg "Klaviyo") [ Klaviyo ](/products/klaviyo/reviews) **Oracle Eloqua Alternatives** ![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign") [ ActiveCampaign ](/products/activecampaign/reviews) ![Salesforce Marketing Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-marketing-formerly-salesforce-marketing-cloud.svg "Salesforce Marketing Cloud") [ Salesforce Marketing Cloud ](/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) ![Adobe Marketo Engage](https://images.g2crowd.com/uploads/product/hd_favicon/d05e573f5a86935da5bdf3ce23fd5ac5/adobe-marketo-engage.svg "Adobe Marketo Engage") [ Adobe Marketo Engage ](/products/adobe-marketo-engage/reviews) ![Act-On](https://images.g2crowd.com/uploads/product/hd_favicon/baee7ac8618d39a6cacd4a78641b4bfd/act-on.svg "Act-On") [ Act-On ](/products/act-on/reviews) ## HubSpot Marketing Hub vs Oracle Eloqua FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between Oracle Eloqua vs HubSpot Marketing Hub? HubSpot Marketing Hub stands out for higher reviewer satisfaction, broader adoption, and ease of use compared to Oracle Eloqua. | [Oracle Eloqua](https://www.g2.com/products/oracle-eloqua/reviews) | [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) | | --- | --- | | 3.9/5 (626 reviews) | 4.4/5 (14,917 reviews) | | Enterprise | Small-Business | | 6.6 | 8.1 | | 7.0 | 8.7 | | Marketing Automation | Ease of Use | ### How do the pricing models of Oracle Eloqua and HubSpot Marketing Hub compare? HubSpot Marketing Hub is rated higher for value, with reviewers expressing greater satisfaction with its pricing compared to Oracle Eloqua. - **Oracle Eloqua:** Reviewers frequently cite high cost as a drawback, with several noting that the platform is expensive for small businesses and advanced features can add up quickly. - **HubSpot Marketing Hub:** Reviewers describe it as a value-for-money tool, though some mention that pricing increases as contact lists grow or advanced features are needed. - **Switching reasons:** Recent reviews mention switching from Oracle Eloqua to HubSpot Marketing Hub for better value and ease of use. ### What are the best alternatives to Oracle Eloqua and HubSpot Marketing Hub? The top three alternatives to Oracle Eloqua and HubSpot Marketing Hub are Demandbase One, ActiveCampaign, and Agentforce Marketing (formerly Salesforce Marketing Cloud). | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Oracle Eloqua](https://www.g2.com/products/oracle-eloqua/reviews) | 3.9/5 (626 reviews) | Enterprise | Expensive for small businesses | Marketing Automation | | [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) | 4.4/5 (14,917 reviews) | Small-Business | Value for money, but cost rises with scale | Ease of Use | | [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) | 4.4/5 (1,988 reviews) | Mid-Market | — | — | | [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) | 4.4/5 (14,780 reviews) | Small-Business | — | — | | [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) | 4.0/5 (4,629 reviews) | Enterprise | — | — | ### Which Marketing Automation features should I prioritize when comparing Oracle Eloqua and HubSpot Marketing Hub? Buyers comparing Oracle Eloqua and HubSpot Marketing Hub should prioritize ease of use, automation capabilities, integration, segmentation, and support quality. - **Ease of Use:** HubSpot Marketing Hub scores 8.6; Oracle Eloqua scores 7.2. HubSpot Marketing Hub has 1,981 all-time mentions for ease of use. - **Automation Capabilities:** Oracle Eloqua is cited for marketing automation (3 all-time mentions) and automation efficiency (2 all-time mentions); HubSpot Marketing Hub is cited for powerful features (495 all-time mentions). - **Integration:** HubSpot Marketing Hub is mentioned in 1,584 reviews for integrations; Oracle Eloqua is frequently cited for integration capabilities in recent reviews. - **Segmentation:** Oracle Eloqua is cited for market segmentation (2 all-time mentions); HubSpot Marketing Hub is cited for feature variety (240 all-time mentions). - **Support Quality:** HubSpot Marketing Hub scores 8.7; Oracle Eloqua scores 7.0. HubSpot Marketing Hub has 498 all-time mentions for customer support. ### What are the pros and cons of Oracle Eloqua vs HubSpot Marketing Hub? HubSpot Marketing Hub's headline strength is ease of use, while Oracle Eloqua is recognized for robust marketing automation capabilities. - **Oracle Eloqua strengths:** Marketing automation (3 all-time mentions), automation efficiency (2), feature variety (2), market segmentation (2), customizability, and integration capabilities. - **Oracle Eloqua trade-offs:** Learning curve (3 all-time mentions), expensive (2), limited customization (2), not intuitive (2), dashboard and editing issues. - **HubSpot Marketing Hub strengths:** Ease of use (1,981 all-time mentions), intuitive interface (905), powerful features (495), helpfulness (1,014), customer support (498), user-friendly design (369), and training resources (221). - **HubSpot Marketing Hub trade-offs:** Reviewers note that pricing increases with scale and advanced features, and some mention limitations in design customization and reporting depth. ### Is Oracle Eloqua or HubSpot Marketing Hub better for small businesses? HubSpot Marketing Hub is the better fit for small businesses, with the largest reviewer segment and strong small-business sentiment. - **Oracle Eloqua:** Largest segment is Enterprise; reviewers note high cost and complexity as barriers for small businesses. - **HubSpot Marketing Hub:** Largest segment is Small-Business; reviewers consistently highlight ease of use, value, and suitability for smaller teams. ### Which Marketing Automation platform has better integrations? HubSpot Marketing Hub is favored by reviewers for integrations, with significantly more integration mentions and broader third-party support. - **Oracle Eloqua:** Reviewers cite integration capabilities with internal systems and CRM, but no third-party integration mention counts above the publish floor. - **HubSpot Marketing Hub:** 1,584 G2 reviews mention its integrations, with 310 reviews specifically citing Facebook integration. ### How do Oracle Eloqua and HubSpot Marketing Hub compare on customer support? HubSpot Marketing Hub outperforms Oracle Eloqua on Quality of Support by a material margin, scoring 8.7 versus 7.0. - **Oracle Eloqua:** Reviewers describe support as inconsistent, with several noting limited resources and slow response times. - **HubSpot Marketing Hub:** 498 all-time reviews mention customer support positively, with many recent reviewers highlighting helpful and knowledgeable support teams. ### Which is easier to implement, Oracle Eloqua or HubSpot Marketing Hub? HubSpot Marketing Hub is easier to implement, with an Ease of Setup score of 8.1 compared to Oracle Eloqua's 6.6. - **Oracle Eloqua:** Reviewers frequently mention a steep learning curve and complex onboarding, especially for non-specialists. - **HubSpot Marketing Hub:** Reviewers consistently highlight a low learning curve, intuitive setup, and quick onboarding for new users. ### Which product has better Integration? HubSpot Marketing Hub is the stronger product for Integration, with higher reviewer satisfaction and more integration mentions. - **Oracle Eloqua:** Integration capabilities are cited in recent reviews, but no all-time integration mention counts above the publish floor. - **HubSpot Marketing Hub:** Scores 8.5 on Ease of Admin and is mentioned in 1,584 reviews for integrations, with 310 reviews citing Facebook integration.