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Compare Hotjar and Postman 
Featured Products
At a Glance
Market Segments
Small-Business (52.3% of reviews)
Mid-Market (38.0% of reviews)
Entry-Level Pricing
Free 35 Daily sessions
Free
Hotjar
Star Rating
(331)4.3 out of 5
Market Segments
Small-Business (52.3% of reviews)
Pros & Cons
Entry-Level Pricing
Free 35 Daily sessions
Browse all 12 pricing plansPostman
Star Rating
(1,715)4.6 out of 5
Market Segments
Mid-Market (38.0% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Postman excels in user satisfaction, with a higher overall rating compared to Hotjar. Users appreciate its intuitive interface, which simplifies API testing and debugging, making it a favorite among developers.
- Users say that Hotjar provides exceptional visibility into user behavior, thanks to its heatmaps and session recordings. This feature allows businesses to understand how visitors interact with their websites, which is crucial for improving user experience.
- Reviewers mention that Postman’s powerful features, such as automated testing and the ability to organize APIs through collections and environments, significantly enhance productivity. This organization helps teams manage complex API workflows without confusion.
- According to verified reviews, Hotjar is praised for its ease of setup and user-friendliness. New users find the onboarding process straightforward, allowing them to quickly start gathering insights into user interactions.
- G2 reviewers highlight that while both tools are free to start, Postman’s extensive capabilities for API testing make it a more robust choice for mid-market companies, whereas Hotjar is particularly favored by small businesses looking for UX metrics.
- Users appreciate that Postman allows for seamless testing both locally and online, which is a significant advantage for teams needing flexibility in their testing environments. This feature is especially beneficial for developers who need to test APIs on the go.
Pricing
Entry-Level Pricing
Hotjar
Observe Basic
Free
35 Daily sessions
Visualize user behavior with Heatmaps and see what your users see with Recordings.
- Automatic data capture
- Unlimited heatmaps
- Up to 1,050 sessions/month
Postman
Free Plan
Free
For individuals or a small team of 3 or less to start testing APIs.
- Up to 3 collaborators
- Access to API Client
- 3 Packages
Free Trial
Hotjar
Free Trial is available
Postman
Free Trial is available
Ratings
Meets Requirements
8.7
256
9.3
1,347
Ease of Use
8.9
259
9.1
1,363
Ease of Setup
9.0
120
9.3
609
Ease of Admin
8.9
111
8.9
187
Quality of Support
8.5
175
8.7
1,120
Has the product been a good partner in doing business?
8.7
98
9.0
159
Product Direction (% positive)
8.1
252
9.2
1,306
Features by Category
Metrics
8.7
25
Not enough data
9.1
27
Not enough data
9.0
24
Not enough data
9.1
23
Not enough data
8.8
20
Not enough data
8.6
19
Not enough data
8.7
17
Not enough data
8.9
20
Not enough data
8.9
25
Not enough data
Reporting
Feature Not Available
Not enough data
8.9
19
Not enough data
Feature Not Available
Not enough data
8.1
20
Not enough data
8.5
19
Not enough data
8.2
17
Not enough data
8.8
21
Not enough data
Other
8.0
24
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.6
17
Not enough data
8.1
15
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.2
70
Not enough data
Feature Not Available
Not enough data
8.9
139
Not enough data
8.8
139
Not enough data
User Response Methods
8.8
47
|
Verified
Not enough data
8.9
41
|
Verified
Not enough data
8.8
15
Not enough data
8.7
26
Not enough data
8.3
30
|
Verified
Not enough data
Participant Selection
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
36
|
Verified
Not enough data
9.2
15
Not enough data
Insights
8.8
52
|
Verified
Not enough data
8.6
38
|
Verified
Not enough data
8.5
39
|
Verified
Not enough data
Generative AI
7.7
5
Not enough data
User Behavior
9.0
70
|
Verified
Not enough data
8.9
71
|
Verified
Not enough data
8.5
51
|
Verified
Not enough data
A/B Testing
9.1
36
|
Verified
Not enough data
8.8
36
Not enough data
8.8
49
|
Verified
Not enough data
8.8
36
|
Verified
Not enough data
Visitor Information
7.6
45
|
Verified
Not enough data
8.6
40
Not enough data
Agentic AI - Session Replay
8.6
6
Not enough data
Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
7.8
9
Not enough data
8.1
9
Not enough data
9.1
9
Not enough data
7.8
6
Not enough data
8.6
7
Not enough data
Feature Not Available
Not enough data
Administration
7.6
7
Not enough data
5.7
5
Not enough data
8.8
8
Not enough data
Generative AI
6.7
5
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Experience
9.0
10
Not enough data
9.2
10
Not enough data
9.0
10
Not enough data
Agentic AI - Digital Experience Monitoring (DEM)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Performance
Feature Not Available
Not enough data
8.5
9
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
API Management
Not enough data
8.7
145
Not enough data
9.1
147
Not enough data
8.7
143
Not enough data
8.7
139
Security Testing
Not enough data
8.7
137
Not enough data
9.4
141
Not enough data
9.5
145
Security Management
Not enough data
8.8
135
Not enough data
8.4
133
Not enough data
7.9
133
Development
Not enough data
9.5
571
Not enough data
8.7
518
Not enough data
8.7
498
Not enough data
8.8
511
Collaboration
Not enough data
8.8
522
Not enough data
8.8
503
Not enough data
8.9
514
Feedback Management
Feature Not Available
Not enough data
8.7
10
Not enough data
8.6
11
Not enough data
Feedback Analysis
8.8
8
Not enough data
Feature Not Available
Not enough data
8.8
7
Not enough data
Feedback Sources
Feature Not Available
Not enough data
8.7
9
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.1
6
Not enough data
8.0
5
Not enough data
Survey Management
9.3
7
Not enough data
8.3
6
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Survey Customization
Not enough data
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Survey Insights
8.3
5
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Survey
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
9.4
31
Not enough data
9.1
29
Not enough data
8.9
30
Not enough data
9.6
30
Usability
Not enough data
9.1
29
Not enough data
9.0
33
Not enough data
9.4
34
Customization - AI Agent Builders
Not enough data
8.5
17
Not enough data
8.2
17
Not enough data
8.4
17
Functionality - AI Agent Builders
Not enough data
8.2
16
Not enough data
8.1
16
Not enough data
7.8
16
Not enough data
8.0
16
Data and Analytics - AI Agent Builders
Not enough data
8.8
16
Not enough data
8.8
16
Not enough data
9.0
15
Integration - AI Agent Builders
Not enough data
8.6
17
Not enough data
8.9
17
Not enough data
8.9
16
Not enough data
8.8
16
Development - API Platforms
Not enough data
9.5
347
Not enough data
8.8
302
Not enough data
8.8
284
Not enough data
8.8
292
Collaboration - API Platforms
Not enough data
8.8
302
Not enough data
8.8
292
Not enough data
8.6
281
API Management - API Platforms
Not enough data
9.0
291
Not enough data
8.4
286
Not enough data
8.5
280
Not enough data
8.9
289
Not enough data
8.3
277
Agentic AI - Software Testing
Not enough data
8.1
177
Not enough data
8.0
176
Not enough data
8.2
177
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.6
114
Not enough data
8.2
94
Not enough data
8.6
108
Not enough data
8.1
101
Not enough data
8.9
124
Not enough data
Reporting
9.3
152
Not enough data
9.1
146
Not enough data
8.7
126
Not enough data
7.9
106
Not enough data
Cloud Visibility
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Identity
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
API Construction
Not enough data
9.5
841
Not enough data
8.7
727
Not enough data
8.6
666
Not enough data
8.7
375
API Management
Not enough data
Feature Not Available
Not enough data
8.6
764
Not enough data
8.8
738
Not enough data
Feature Not Available
Not enough data
8.5
648
Data Integration
Not enough data
8.8
683
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Categories
Categories
Shared Categories
Hotjar and Postman are categorized as Software Testing
Unique Categories
Hotjar is categorized as Feedback Analytics, Digital Experience Monitoring (DEM), Product Analytics, Session Replay, User Research, Heatmap Tools, Survey, Digital Analytics, and E-Commerce Analytics
Postman is categorized as Service Virtualization, API Platforms, API Development, API Security, API Management, Build Automation, and AI Agent Builders
Reviews
Reviewers' Company Size
Hotjar
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Postman
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.1%
Computer Software
15.1%
Information Technology and Services
11.3%
Internet
9.6%
Retail
5.5%
Other
42.4%
Computer Software
35.0%
Information Technology and Services
30.8%
Financial Services
3.1%
Banking
2.0%
Telecommunications
1.9%
Other
27.1%
Discussions
What is Hotjar?
1 Comment
MN
https://boardsontop.com/longboard-size-chart/Read more
How is Hotjar different from Google Analytics?
1 Comment
AM
Hotjar has a better set of advanced tools to get a better look at heatmaps and visitor recordings. Where as Google Analytics majorly focuses on all the...Read more
What is Postman used for?
8 Comments
KK
Personnaly i used postman for connect multiple softwares through API.Read more
Is it possible to make such a service in the form of a Web App ?
3 Comments
VN
Hey Shrini,
We recently launched Postman on the Web feature to use on a browser. Make sure to install the Postman Agent file to bypass any CORDS...Read more
Is there any alternative?
3 Comments
LP
There exists Postwoman as an alternative:
https://postwoman.ioRead more
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