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At a Glance
Market Segments
Mid-Market (48.9% of reviews)
Mid-Market (40.4% of reviews)
Entry-Level Pricing
No pricing available
For Pricing
Google Marketing Platform
Star Rating
(295)4.1 out of 5
Market Segments
Mid-Market (48.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Marketing PlatformQuantcast Platform
Star Rating
(169)4.2 out of 5
Market Segments
Mid-Market (40.4% of reviews)
Pros & Cons
Entry-Level Pricing
For Pricing
Free Trial is available
Learn more about Quantcast PlatformSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Marketing Platform excels in Ad and Conversion Tracking with a score of 8.9, highlighting its robust capabilities in tracking user interactions and conversions effectively. In contrast, Quantcast Platform, while still strong, has a lower score of 8.0 in this area, indicating it may not be as comprehensive in tracking performance metrics.
- Reviewers mention that Google Marketing Platform's Quality of Support is rated at 6.9, which some users find lacking compared to Quantcast Platform's impressive score of 8.8. Users on G2 appreciate the responsive and helpful support team at Quantcast, making it a preferred choice for those needing assistance.
- G2 users highlight that Google Marketing Platform offers superior Standard Event Tracking with a score of 8.4, allowing for detailed tracking of user interactions. In comparison, Quantcast Platform's score of 7.9 suggests it may not provide the same level of granularity in event tracking, which could be a drawback for users focused on detailed analytics.
- Users say that Google Marketing Platform's Campaign Management & Optimization features, particularly in Paid Keyword Optimization (8.2), are highly effective, enabling users to optimize their campaigns efficiently. Conversely, Quantcast Platform's features in this area, while still functional, do not match the same level of effectiveness, as indicated by its lower scores.
- Reviewers mention that both platforms perform well in Mobile Functionality, but Quantcast Platform edges out with a score of 8.1 compared to Google Marketing Platform's 7.7. Users appreciate the mobile capabilities of Quantcast, which enhance their ability to manage campaigns on-the-go.
- Users on G2 report that Google Marketing Platform's Customization options are rated at 8.0, allowing for tailored solutions to meet specific business needs. However, Quantcast Platform's lower score of 7.1 suggests that users may find fewer options for customization, which could limit flexibility in adapting the platform to unique requirements.
Pricing
Entry-Level Pricing
Google Marketing Platform
No pricing availableFree Trial
Google Marketing Platform
No trial information availableQuantcast Platform
Free Trial is available
Ratings
Meets Requirements
8.5
246
8.0
147
Ease of Use
7.9
245
8.3
154
Ease of Setup
7.3
126
8.3
106
Ease of Admin
7.7
119
8.1
71
Quality of Support
6.9
224
8.9
133
Has the product been a good partner in doing business?
7.6
120
8.8
70
Product Direction (% positive)
8.0
243
8.2
146
Features by Category
Metrics
Not enough data
8.2
47
Not enough data
7.9
47
Not enough data
7.7
44
Not enough data
8.4
47
Not enough data
7.9
43
Not enough data
7.8
44
Not enough data
7.8
44
Not enough data
7.9
47
Not enough data
7.6
41
Reporting
Not enough data
6.9
26
Not enough data
7.9
48
Not enough data
8.0
42
Not enough data
8.2
49
Not enough data
7.7
45
Not enough data
7.5
43
Not enough data
7.7
48
Other
Not enough data
8.0
49
Not enough data
8.1
45
Not enough data
7.8
35
Not enough data
8.5
40
Not enough data
8.0
38
Not enough data
7.3
37
Not enough data
7.9
37
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
7.9
35
Not enough data
7.9
36
Not enough data
7.8
41
Not enough data
8.0
40
Channel Functionality
8.5
167
8.5
66
Platform Interoperability
7.2
10
7.1
38
Agentic AI - Display Advertising
Not enough data
7.1
11
Not enough data
7.3
11
Not enough data
7.3
11
Not enough data
7.3
11
Not enough data
7.0
11
Not enough data
7.4
11
Campaign Management
8.3
181
|
Verified
8.3
83
8.1
176
|
Verified
7.8
82
8.3
156
|
Verified
8.3
82
7.7
150
|
Verified
6.9
73
7.9
154
|
Verified
7.4
66
7.8
142
|
Verified
8.2
75
7.6
129
|
Verified
7.7
72
8.4
73
7.9
76
8.1
69
8.2
78
7.7
149
|
Verified
7.5
73
7.9
141
|
Verified
7.3
64
7.0
39
7.1
63
7.6
94
|
Verified
7.2
60
Targeting
8.5
160
|
Verified
8.2
78
8.4
150
|
Verified
8.6
74
8.2
150
|
Verified
8.2
72
8.1
69
8.4
68
Platform
7.9
54
7.1
64
8.1
164
|
Verified
7.7
71
8.3
159
|
Verified
7.9
66
8.4
169
|
Verified
8.1
72
8.4
144
|
Verified
7.7
62
7.6
152
|
Verified
7.3
65
7.9
152
|
Verified
7.7
63
8.1
117
|
Verified
7.7
62
7.7
136
|
Verified
7.5
64
Campaign Management & Optimization
8.2
89
Not enough data
7.9
86
Not enough data
7.9
84
Not enough data
8.2
83
Not enough data
7.4
68
Not enough data
7.6
82
Not enough data
8.2
88
Not enough data
6.6
61
Not enough data
7.8
78
Not enough data
8.0
68
Not enough data
8.0
91
Not enough data
Analytics & Administration
8.9
97
Not enough data
8.4
93
Not enough data
8.5
98
Not enough data
Platform
8.1
72
Not enough data
8.1
83
Not enough data
8.0
85
Not enough data
8.5
90
Not enough data
8.6
97
Not enough data
8.6
87
Not enough data
8.4
85
Not enough data
8.2
68
Not enough data
Platform Interoperability
7.8
6
6.9
7
Mobile Functionality
7.7
119
8.1
19
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
181
|
Verified
8.3
83
8.1
176
|
Verified
7.8
82
8.3
156
|
Verified
8.3
82
7.7
150
|
Verified
6.9
73
7.9
154
|
Verified
7.4
66
7.8
142
|
Verified
8.2
75
7.6
129
|
Verified
7.7
72
8.4
73
7.9
76
8.1
69
8.2
78
7.7
149
|
Verified
7.5
73
7.9
141
|
Verified
7.3
64
7.0
39
7.1
63
7.6
94
|
Verified
7.2
60
Targeting
8.5
160
|
Verified
8.2
78
8.4
150
|
Verified
8.6
74
8.2
150
|
Verified
8.2
72
8.1
69
8.4
68
Mobile
7.7
112
7.8
16
7.0
39
7.1
63
7.6
94
|
Verified
7.2
60
Platform
7.9
54
7.1
64
8.1
164
|
Verified
7.7
71
8.3
159
|
Verified
7.9
66
8.4
169
|
Verified
8.1
72
8.4
144
|
Verified
7.7
62
7.6
152
|
Verified
7.3
65
7.9
152
|
Verified
7.7
63
8.1
117
|
Verified
7.7
62
7.7
136
|
Verified
7.5
64
Platform Interoperability
7.8
6
6.6
17
Video Functionality
7.9
99
7.7
27
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
181
|
Verified
8.3
83
8.1
176
|
Verified
7.8
82
8.3
156
|
Verified
8.3
82
7.7
150
|
Verified
6.9
73
7.9
154
|
Verified
7.4
66
7.8
142
|
Verified
8.2
75
7.6
129
|
Verified
7.7
72
8.4
73
7.9
76
8.1
69
8.2
78
7.7
149
|
Verified
7.5
73
7.9
141
|
Verified
7.3
64
7.0
39
7.1
63
7.6
94
|
Verified
7.2
60
Targeting
8.5
160
|
Verified
8.2
78
8.4
150
|
Verified
8.6
74
8.2
150
|
Verified
8.2
72
8.1
69
8.4
68
Platform
7.9
54
7.1
64
8.1
164
|
Verified
7.7
71
8.3
159
|
Verified
7.9
66
8.4
169
|
Verified
8.1
72
8.4
144
|
Verified
7.7
62
7.6
152
|
Verified
7.3
65
7.9
152
|
Verified
7.7
63
8.1
117
|
Verified
7.7
62
7.7
136
|
Verified
7.5
64
Audiences
Not enough data
8.3
6
Not enough data
5.8
6
Not enough data
7.5
6
Not enough data
7.5
6
Data Analysis
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
8.1
6
Not enough data
7.2
6
Administration
Not enough data
7.5
6
Not enough data
8.1
6
Not enough data
7.8
6
Agentic AI - Audience Intelligence Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Audio Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
Not enough data
7.4
41
Agentic AI - Demand Side Platform (DSP)
Not enough data
6.9
7
Not enough data
6.4
7
Not enough data
6.9
7
Not enough data
6.7
7
Not enough data
6.4
7
Not enough data
6.7
7
Campaign Management
8.3
181
|
Verified
8.3
83
8.1
176
|
Verified
7.8
82
8.3
156
|
Verified
8.3
82
7.7
150
|
Verified
6.9
73
7.9
154
|
Verified
7.4
66
7.8
142
|
Verified
8.2
75
7.6
129
|
Verified
7.7
72
8.4
73
7.9
76
8.1
69
8.2
78
7.7
149
|
Verified
7.5
73
7.9
141
|
Verified
7.3
64
7.0
39
7.1
63
7.6
94
|
Verified
7.2
60
Targeting
8.5
160
|
Verified
8.2
78
8.4
150
|
Verified
8.6
74
8.2
150
|
Verified
8.2
72
8.1
69
8.4
68
Demand Side Platforms
8.2
44
|
Verified
8.3
43
7.5
49
|
Verified
7.7
43
7.6
49
|
Verified
8.0
42
Platform
7.9
54
7.1
64
8.1
164
|
Verified
7.7
71
8.3
159
|
Verified
7.9
66
8.4
169
|
Verified
8.1
72
8.4
144
|
Verified
7.7
62
7.6
152
|
Verified
7.3
65
7.9
152
|
Verified
7.7
63
8.1
117
|
Verified
7.7
62
7.7
136
|
Verified
7.5
64
Connected TV (CTV) Advertising PlatformsHide 12 FeaturesShow 12 Features
Not enough data
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Ad Serving & Management - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Targeting & Personalization - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monetization & Reporting - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
7.8
9
Not enough data
8.0
10
Not enough data
8.0
9
Not enough data
7.5
8
Not enough data
7.8
10
Not enough data
6.7
8
Campaign Activity
Not enough data
8.5
11
Not enough data
8.7
10
Not enough data
7.5
8
Not enough data
7.1
8
Not enough data
8.1
8
Not enough data
6.5
8
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Google Marketing Platform and Quantcast Platform are categorized as Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Mobile Advertising, and Display Advertising
Unique Categories
Google Marketing Platform is categorized as Paid Search Advertising
Quantcast Platform is categorized as Connected TV (CTV) Advertising Platforms, Native Advertising, Digital Audio Advertising, Audience Intelligence Platforms, Marketing Analytics, Publisher Ad Server, and Digital Analytics
Reviews
Reviewers' Company Size
Google Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Quantcast Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
54.6%
Internet
7.0%
Computer Software
5.2%
Retail
3.0%
Telecommunications
1.8%
Other
28.4%
Marketing and Advertising
42.2%
Retail
4.3%
Online Media
3.7%
Information Technology and Services
3.7%
Entertainment
3.7%
Other
42.2%
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Discussions
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