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At a Glance
Market Segments
Small-Business (59.8% of reviews)
Enterprise (59.6% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Google Analytics
Star Rating
(6,621)4.5 out of 5
Market Segments
Small-Business (59.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsWalkMe
Star Rating
(528)4.5 out of 5
Market Segments
Enterprise (59.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about WalkMeSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Analytics excels in Demographics tracking with a score of 8.9, allowing businesses to gain deep insights into their audience. In contrast, WalkMe scores lower at 7.4, which may limit its effectiveness in understanding user demographics.
- Reviewers mention that Google Analytics provides superior Geolocation features, scoring 9.1, which helps businesses tailor their marketing strategies based on user location. WalkMe, with a score of 8.0, does not offer the same level of detail in this area.
- Users on G2 highlight that Google Analytics has a robust Real-Time Insights feature, scoring 8.9, which allows for immediate data analysis and decision-making. WalkMe's score of 8.2 indicates it may not provide the same immediacy in insights.
- Reviewers say that Google Analytics shines in User Segmentation with a score of 8.8, enabling businesses to create targeted marketing campaigns. WalkMe's score of 8.5 is commendable but does not match the granularity offered by Google Analytics.
- G2 users report that Google Analytics has a strong Dashboard feature, scoring 8.9, which is praised for its user-friendly interface and comprehensive data visualization. WalkMe, with a score of 8.3, offers a good dashboard but lacks some of the customization options that users desire.
- Users say that Google Analytics provides excellent Attribution capabilities with a score of 8.5, helping businesses understand the effectiveness of their marketing channels. WalkMe's score of 8.0 suggests it may not offer the same depth in tracking user journeys and conversions.
Pricing
Entry-Level Pricing
Google Analytics
No pricing availableWalkMe
No pricing availableFree Trial
Google Analytics
No trial information availableWalkMe
Free Trial is available
Ratings
Meets Requirements
9.0
5,510
8.7
465
Ease of Use
7.8
5,541
8.3
473
Ease of Setup
8.0
2,745
8.1
382
Ease of Admin
8.2
2,602
8.3
360
Quality of Support
7.5
4,586
8.8
460
Has the product been a good partner in doing business?
8.3
2,383
8.9
358
Product Direction (% positive)
8.5
5,388
9.0
451
Features by Category
Metrics
9.0
4016
Not enough data
8.8
3996
Not enough data
8.7
3935
Not enough data
8.6
3616
Not enough data
8.4
3386
Not enough data
8.4
3594
Not enough data
8.5
3640
Not enough data
8.6
3706
Not enough data
8.2
3296
Not enough data
Reporting
Feature Not Available
Not enough data
8.5
3541
Not enough data
8.2
3251
Not enough data
8.4
3494
Not enough data
8.5
3433
Not enough data
8.3
3111
Not enough data
8.5
3660
Not enough data
Other
8.5
3683
Not enough data
8.5
3496
Not enough data
8.3
3288
Not enough data
8.7
3428
Not enough data
8.5
2697
Not enough data
8.0
2424
Not enough data
8.2
2799
Not enough data
Agentic AI - Digital Analytics
7.8
85
Not enough data
8.1
86
Not enough data
7.8
85
Not enough data
8.4
90
Not enough data
Administration
8.5
2621
Not enough data
8.2
2330
Not enough data
8.9
3458
Not enough data
8.9
3564
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.9
1178
7.4
17
8.8
1136
8.5
19
9.1
1150
8.0
14
Tracking & Reporting
8.6
1021
8.6
18
8.9
1166
8.2
19
8.5
1070
8.0
16
8.9
1180
8.3
20
8.7
1123
7.8
18
8.6
1098
8.1
18
Metrics
8.8
237
8.4
18
8.7
232
8.1
17
8.8
226
8.1
18
8.6
236
8.2
16
8.8
239
8.1
17
User Analysis
Not enough data
7.9
286
Not enough data
8.1
320
User Support
Not enough data
8.6
310
Not enough data
7.7
250
Not enough data
8.0
258
Walkthrough Type
Not enough data
8.0
266
Not enough data
9.0
318
Platform Basics - Digital Adoption Platform
Not enough data
8.3
45
Not enough data
8.9
45
Analytics - Digital Adoption Platform
Not enough data
8.6
45
Functions - Digital Adoption Platform
Not enough data
8.8
46
Not enough data
9.2
46
Agentic AI - Digital Adoption Platform
Not enough data
7.0
32
ServiceNow Apps
Not enough data
10.0
7
Not enough data
9.8
7
Agentic AI - ServiceNow Store Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Exchange Functions
9.3
15
Not enough data
9.3
15
Not enough data
Data as a Service
9.3
15
Not enough data
9.1
15
Not enough data
9.6
15
Not enough data
9.2
15
Not enough data
Management
9.3
15
Not enough data
9.3
15
Not enough data
9.0
15
Not enough data
9.2
15
Not enough data
Generative AI
Not enough data
7.6
98
Self-Service Experience
Not enough data
8.4
201
Not enough data
8.3
200
Not enough data
8.1
192
Not enough data
6.7
137
Not enough data
8.1
171
Self-Service Platform
Not enough data
8.3
174
Not enough data
8.2
179
Not enough data
7.1
137
Not enough data
7.6
158
Agentic AI - Customer Self-Service
Not enough data
8.3
11
Not enough data
8.6
12
Not enough data
8.3
12
Not enough data
8.3
11
Not enough data
8.3
12
Not enough data
7.6
12
Not enough data
8.2
12
Tools
8.3
1125
Not enough data
8.9
1496
Not enough data
8.3
1258
Not enough data
Metrics
8.9
1467
Not enough data
8.9
1501
Not enough data
8.9
1501
Not enough data
8.7
1419
Not enough data
8.7
1433
Not enough data
8.4
1369
Not enough data
Agentic AI - Content Analytics
7.8
42
Not enough data
8.3
42
Not enough data
7.9
42
Not enough data
7.9
42
Not enough data
8.0
44
Not enough data
Metrics
8.8
237
8.4
18
8.7
232
8.1
17
8.8
226
8.1
18
8.6
236
8.2
16
8.8
239
8.1
17
Variation Testing
Not enough data
7.9
16
Not enough data
8.3
20
Not enough data
8.1
18
Not enough data
7.9
21
Not enough data
8.1
21
Not enough data
8.5
17
Reporting
Not enough data
8.1
23
Not enough data
8.2
24
Personalization
Not enough data
8.4
22
Not enough data
8.1
21
Not enough data
8.1
19
Administration
Not enough data
7.4
18
Not enough data
8.1
19
Not enough data
8.2
24
Not enough data
8.6
24
Categories
Categories
Shared Categories
Google Analytics and WalkMe are categorized as Mobile App Analytics
Unique Categories
Google Analytics is categorized as Content Analytics, Digital Analytics, and Data Exchange Platforms
WalkMe is categorized as Digital Adoption Platform, ServiceNow Store Apps, Mobile App Optimization, and Customer Self-Service
Reviews
Reviewers' Company Size
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
WalkMe
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.3%
Information Technology and Services
8.0%
Computer Software
6.8%
Internet
4.5%
Retail
2.8%
Other
56.7%
Computer Software
11.0%
Financial Services
8.1%
Information Technology and Services
7.7%
Hospital & Health Care
5.4%
Insurance
4.4%
Other
63.2%
Discussions
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
5 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
What is the one greatest solution you have used WalkMe for?
3 Comments
TS
Our first solution using WalkMe as our Digital Adoption Platform (DAP) provided guidance, insights, engagement, and automation in one seamless package for a...Read more
WalkMe has no more discussions with answers
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