Introducing G2.ai, the future of software buying.Try now
Compare Google Analytics and Surfer 
At a Glance
Market Segments
Small-Business (59.8% of reviews)
Small-Business (93.5% of reviews)
Entry-Level Pricing
No pricing available
Starting at $79.00
Google Analytics
Star Rating
(6,631)4.5 out of 5
Market Segments
Small-Business (59.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsSurfer
Star Rating
(537)4.8 out of 5
Market Segments
Small-Business (93.5% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $79.00
Browse all 3 pricing plansGoogle Analytics vs Surfer
When assessing the two solutions, reviewers found Surfer easier to use, set up, and administer. Reviewers also preferred doing business with Surfer overall.
- Reviewers felt that Surfer meets the needs of their business better than Google Analytics.
- When comparing quality of ongoing product support, reviewers felt that Surfer is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Surfer over Google Analytics.
Pricing
Entry-Level Pricing
Google Analytics
No pricing availableSurfer
Essential
Starting at $79.00
For individuals and small teams starting to grow their organic visibility.
Create content that ranks on Google and in AI search, stays on-brand, and keeps your site up to date — no SEO expertise or additional tools required.
- Publish content that ranks on Google and earns AI search visibility
- Generate ready-to-rank articles in minutes
- Stay on-brand with built-in templates and custom voice
Free Trial
Google Analytics
No trial information availableSurfer
No trial information availableRatings
Meets Requirements
9.0
5,520
9.3
313
Ease of Use
7.8
5,553
9.3
319
Ease of Setup
8.0
2,757
9.4
149
Ease of Admin
8.2
2,609
9.4
123
Quality of Support
7.5
4,594
9.4
276
Has the product been a good partner in doing business?
8.3
2,390
9.6
118
Product Direction (% positive)
8.5
5,399
9.3
274
Features by Category
Metrics
9.0
4026
Not enough data
8.8
4002
Not enough data
8.7
3938
Not enough data
8.6
3618
Not enough data
8.4
3389
Not enough data
8.4
3595
Not enough data
8.5
3642
Not enough data
8.6
3714
Not enough data
8.2
3301
Not enough data
Reporting
Feature Not Available
Not enough data
8.5
3545
Not enough data
8.2
3253
Not enough data
8.4
3497
Not enough data
8.5
3434
Not enough data
8.3
3112
Not enough data
8.5
3665
Not enough data
Other
8.5
3685
Not enough data
8.5
3497
Not enough data
8.3
3289
Not enough data
8.7
3435
Not enough data
8.5
2698
Not enough data
8.0
2425
Not enough data
8.2
2800
Not enough data
Agentic AI - Digital Analytics
7.8
86
Not enough data
8.0
87
Not enough data
7.8
86
Not enough data
8.5
92
Not enough data
Administration
8.5
2626
Not enough data
8.2
2331
Not enough data
8.9
3459
Not enough data
8.9
3565
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.9
1178
Not enough data
8.8
1136
Not enough data
9.1
1150
Not enough data
Tracking & Reporting
8.6
1021
Not enough data
8.9
1166
Not enough data
8.5
1070
Not enough data
8.9
1180
Not enough data
8.7
1123
Not enough data
8.6
1098
Not enough data
Metrics
8.8
237
Not enough data
8.7
232
Not enough data
8.8
226
Not enough data
8.6
236
Not enough data
8.8
239
Not enough data
SEO Auditing & Monitoring
Not enough data
7.6
164
Not enough data
9.2
195
Not enough data
8.0
162
Not enough data
8.1
166
Agentic AI - SEO Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SEO Content & Rankings
Not enough data
7.0
173
Not enough data
8.5
234
Not enough data
8.8
40
Not enough data
8.1
178
Not enough data
9.2
207
SEO Reporting
Not enough data
8.9
225
Not enough data
8.6
203
Not enough data
7.9
161
Not enough data
7.5
121
Generative AI
Not enough data
8.1
56
Not enough data
7.6
55
Exchange Functions
9.3
15
Not enough data
9.3
15
Not enough data
Data as a Service
9.3
15
Not enough data
9.1
15
Not enough data
9.6
15
Not enough data
9.2
15
Not enough data
Management
9.3
15
Not enough data
9.3
15
Not enough data
9.0
15
Not enough data
9.2
15
Not enough data
Tools
8.3
1124
Not enough data
8.9
1495
Not enough data
8.3
1257
Not enough data
Metrics
8.9
1466
Not enough data
8.9
1500
Not enough data
8.9
1500
Not enough data
8.7
1418
Not enough data
8.7
1432
Not enough data
8.4
1368
Not enough data
Agentic AI - Content Analytics
7.8
42
Not enough data
8.3
42
Not enough data
7.9
42
Not enough data
7.9
42
Not enough data
8.0
44
Not enough data
Metrics
8.8
237
Not enough data
8.7
232
Not enough data
8.8
226
Not enough data
8.6
236
Not enough data
8.8
239
Not enough data
Categories
Categories
Shared Categories
Google Analytics and Surfer share no categories
Unique Categories
Google Analytics is categorized as Content Analytics, Mobile App Analytics, Digital Analytics, and Data Exchange Platforms
Surfer is categorized as SEO Tools
Reviews
Reviewers' Company Size
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Surfer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.3%
Information Technology and Services
8.0%
Computer Software
6.8%
Internet
4.5%
Retail
2.8%
Other
56.7%
Marketing and Advertising
36.6%
Health, Wellness and Fitness
4.4%
Information Technology and Services
4.0%
Computer Software
4.0%
Writing and Editing
3.8%
Other
47.3%
Discussions
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
5 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
Can NLP be more clearly incorporated into the content editor?
2 Comments
TN
Hello Nikolai! Great question :-) Traditional audit is based on the frequency and commonness of keywords among competitors. With NLP we pass the content to...Read more
how to write content
2 Comments
TW
Surfer make it so easy to use and improves content 100%
Thanks Surfer,
Pro Cars Woking
www.procarswoking.comRead more
How to measure ROI?
1 Comment
BS
1. Track visitor click-through rates: The first step in measuring ROI on SurferSEO is to track the number of visitors that click through to your website from...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
