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Compare Google Analytics and StatCounter 
Featured Products
At a Glance
Market Segments
Small-Business (59.9% of reviews)
Small-Business (58.9% of reviews)
Entry-Level Pricing
No pricing available
$0-$399 per month
Google Analytics
Star Rating
(6,666)4.5 out of 5
Market Segments
Small-Business (59.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsStatCounter
Star Rating
(114)4.3 out of 5
Market Segments
Small-Business (58.9% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
$0-$399 per month
Learn more about StatCounterSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Google Analytics excels in providing a comprehensive analytics dashboard, allowing users to track visitor behavior in detail. Many users appreciate the depth of information available, such as visitor demographics and landing pages, which significantly enhances their understanding of website traffic.
- Users say StatCounter stands out for its user-friendly interface, making it a great choice for those who prioritize simplicity. Reviewers highlight its compact design and ease of navigation, which allows for efficient monitoring of website traffic without overwhelming complexity.
- According to verified reviews, Google Analytics has a higher overall satisfaction score, reflecting its robust capabilities and extensive features. Users frequently mention the tool's ability to integrate seamlessly with other platforms, enhancing their analytical tasks and workflow.
- Reviewers mention that while StatCounter offers valuable insights, it may not match the extensive feature set of Google Analytics. Users appreciate StatCounter's straightforward reporting but note that it lacks some advanced tracking capabilities that are crucial for in-depth analysis.
- G2 reviewers highlight that Google Analytics has a more substantial market presence, with a significantly higher number of reviews indicating a broader user base. This suggests that users can find more community support and resources, which can be beneficial for troubleshooting and learning.
- Users report that StatCounter's ease of use is a major advantage, particularly for small businesses or those new to analytics. Many find it straightforward to generate reports and view business stats, which can be particularly helpful for teams focused on growth without needing extensive training.
Pricing
Entry-Level Pricing
Google Analytics
No pricing availableStatCounter
From $5/month
$0-$399
per month
Monthly Log Size 0-100,000,000 &
Monthly Pageload Limit 250,000-100,000,000
- Full range of stats pages, same as free account
- Downgrade back to free service at any time
- 14-day full refund guarantee
Free Trial
Google Analytics
No trial information availableStatCounter
No trial information availableRatings
Meets Requirements
9.0
5,541
8.7
106
Ease of Use
7.8
5,576
9.1
107
Ease of Setup
8.0
2,780
8.8
33
Ease of Admin
8.3
2,616
9.0
33
Quality of Support
7.5
4,611
8.2
81
Has the product been a good partner in doing business?
8.3
2,396
9.1
31
Product Direction (% positive)
8.5
5,420
8.5
102
Features by Category
Metrics
9.0
4037
9.0
83
8.8
4011
8.3
80
8.7
3940
9.1
84
8.6
3620
8.4
73
8.4
3394
7.9
68
8.4
3597
8.2
71
8.5
3644
8.1
72
8.6
3722
7.8
63
8.2
3307
7.5
57
Reporting
Feature Not Available
8.4
81
8.5
3547
8.2
71
8.2
3255
8.4
66
8.4
3500
7.6
60
8.5
3435
8.1
70
8.3
3114
7.9
63
8.5
3671
8.3
74
Other
8.5
3692
8.6
77
8.5
3499
8.1
75
8.3
3291
7.7
54
8.7
3443
7.7
60
8.5
2701
7.7
51
8.0
2426
7.5
40
8.2
2802
8.4
64
Agentic AI - Digital Analytics
7.7
85
Not enough data
8.0
86
Not enough data
7.7
85
Not enough data
8.4
92
Not enough data
Administration
8.5
2630
7.7
52
8.2
2334
8.1
52
8.9
3462
8.9
73
8.9
3566
8.8
70
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.9
1178
Not enough data
8.8
1136
Not enough data
9.1
1151
Not enough data
Tracking & Reporting
8.6
1021
Not enough data
8.9
1166
Not enough data
8.5
1071
Not enough data
8.9
1180
Not enough data
8.7
1123
Not enough data
8.6
1098
Not enough data
Metrics
8.8
238
Not enough data
8.7
233
Not enough data
8.8
227
Not enough data
8.6
237
Not enough data
8.8
240
Not enough data
User Behavior
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Information
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Session Replay
Not enough data
Not enough data
Exchange Functions
9.4
17
Not enough data
9.4
17
Not enough data
Data as a Service
9.4
17
Not enough data
9.2
17
Not enough data
9.6
16
Not enough data
9.3
16
Not enough data
Management
9.2
16
Not enough data
9.4
16
Not enough data
9.0
15
Not enough data
9.2
15
Not enough data
Tools
8.3
1124
Not enough data
8.9
1495
Not enough data
8.3
1257
Not enough data
Metrics
8.9
1466
Not enough data
8.9
1501
Not enough data
8.9
1500
Not enough data
8.7
1418
Not enough data
8.7
1432
Not enough data
8.4
1368
Not enough data
Agentic AI - Content Analytics
7.7
40
Not enough data
8.2
40
Not enough data
7.8
40
Not enough data
7.8
40
Not enough data
7.9
42
Not enough data
Metrics
8.8
238
Not enough data
8.7
233
Not enough data
8.8
227
Not enough data
8.6
237
Not enough data
8.8
240
Not enough data
Categories
Categories
Shared Categories
Google Analytics and StatCounter are categorized as Digital Analytics
Unique Categories
Google Analytics is categorized as Content Analytics, Mobile App Analytics, and Data Exchange Platforms
StatCounter is categorized as Session Replay
Reviews
Reviewers' Company Size
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
StatCounter
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.3%
Information Technology and Services
8.0%
Computer Software
6.8%
Internet
4.5%
Retail
2.8%
Other
56.6%
Marketing and Advertising
18.4%
Information Technology and Services
7.9%
Internet
7.0%
Writing and Editing
4.4%
Retail
4.4%
Other
57.9%
Discussions
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
6 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
How do I find the way through which students who are not part of the university finds the Portal?
1 Comment
IB
gs.statcounter.com Read more
StatCounter has no more discussions with answers
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