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At a Glance
Market Segments
Small-Business (59.8% of reviews)
Small-Business (58.9% of reviews)
Entry-Level Pricing
No pricing available
$0-$399 per month
Google Analytics
Star Rating
(6,593)4.5 out of 5
Market Segments
Small-Business (59.8% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsStatCounter
Star Rating
(114)4.3 out of 5
Market Segments
Small-Business (58.9% of reviews)
Entry-Level Pricing
$0-$399 per month
Learn more about StatCounterSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Analytics excels in its Custom Event Tracking feature, scoring 8.5, which allows for detailed tracking of user interactions, while StatCounter's score of 7.9 indicates it may not offer the same level of customization.
- Reviewers mention that Google Analytics provides superior Real-Time Reporting capabilities with a score of 8.8, enabling businesses to monitor user activity as it happens, compared to StatCounter's score of 8.4, which may not be as robust.
- G2 users highlight that StatCounter shines in Ease of Use with a score of 9.1, making it more accessible for small businesses or users without technical expertise, while Google Analytics has a lower score of 7.8, indicating a steeper learning curve.
- Users on G2 report that Google Analytics offers better Segmentation features with a score of 8.4, allowing for more targeted marketing efforts, whereas StatCounter's score of 7.6 suggests limitations in this area.
- Reviewers mention that both platforms have similar scores in Performance and Reliability at 8.9, indicating that users can expect consistent uptime and functionality from both tools.
- Users say that StatCounter's Visitor Information features, particularly in User Identification, score 8.6, which is slightly better than Google Analytics' score of 8.5, suggesting it may provide more detailed insights into user demographics.
Pricing
Entry-Level Pricing
Google Analytics
No pricing availableStatCounter
From $5/month
$0-$399
per month
Monthly Log Size 0-100,000,000 &
Monthly Pageload Limit 250,000-100,000,000
- Full range of stats pages, same as free account
- Downgrade back to free service at any time
- 14-day full refund guarantee
Free Trial
Google Analytics
No trial information availableStatCounter
No trial information availableRatings
Meets Requirements
9.0
5,490
8.7
106
Ease of Use
7.8
5,520
9.1
107
Ease of Setup
7.9
2,724
8.8
33
Ease of Admin
8.2
2,598
9.0
33
Quality of Support
7.5
4,568
8.2
81
Has the product been a good partner in doing business?
8.3
2,380
9.1
31
Product Direction (% positive)
8.5
5,367
8.5
102
Features by Category
Metrics
9.0
3999
9.0
83
8.7
3983
8.3
80
8.7
3922
9.1
84
8.6
3605
8.4
73
8.4
3375
7.9
68
8.4
3584
8.2
71
8.5
3631
8.1
72
8.6
3696
7.8
63
8.2
3287
7.5
57
Reporting
Feature Not Available
8.4
81
8.5
3530
8.2
71
8.2
3243
8.4
66
8.4
3483
7.6
60
8.5
3425
8.1
70
8.3
3102
7.9
63
8.5
3645
8.3
74
Other
8.5
3671
8.6
77
8.5
3487
8.1
75
8.3
3278
7.7
54
8.7
3416
7.7
60
8.5
2689
7.7
51
8.0
2416
7.5
40
8.2
2791
8.4
64
Agentic AI - Digital Analytics
7.7
77
Not enough data
7.9
78
Not enough data
7.6
77
Not enough data
8.3
80
Not enough data
Administration
8.5
2611
7.7
52
8.2
2322
8.1
52
8.9
3446
8.9
73
8.9
3556
8.8
70
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.9
1172
Not enough data
8.8
1132
Not enough data
9.1
1144
Not enough data
Tracking & Reporting
8.6
1017
Not enough data
8.9
1160
Not enough data
8.5
1066
Not enough data
8.9
1175
Not enough data
8.7
1119
Not enough data
8.6
1094
Not enough data
Metrics
8.8
232
Not enough data
8.6
228
Not enough data
8.7
221
Not enough data
8.6
231
Not enough data
8.8
235
Not enough data
User Behavior
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Information
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Session Replay
Not enough data
Not enough data
Exchange Functions
9.1
11
Not enough data
9.1
11
Not enough data
Data as a Service
9.2
11
Not enough data
8.8
11
Not enough data
9.4
11
Not enough data
8.9
11
Not enough data
Management
9.1
11
Not enough data
9.1
11
Not enough data
8.6
11
Not enough data
8.9
11
Not enough data
Tools
8.3
1121
Not enough data
8.9
1489
Not enough data
8.3
1253
Not enough data
Metrics
8.9
1462
Not enough data
8.9
1494
Not enough data
8.9
1496
Not enough data
8.7
1415
Not enough data
8.7
1429
Not enough data
8.4
1365
Not enough data
Agentic AI - Content Analytics
7.5
38
Not enough data
8.1
38
Not enough data
7.7
38
Not enough data
7.7
38
Not enough data
7.8
39
Not enough data
Metrics
8.8
232
Not enough data
8.6
228
Not enough data
8.7
221
Not enough data
8.6
231
Not enough data
8.8
235
Not enough data
Categories
Categories
Shared Categories
Google Analytics and StatCounter are categorized as Digital Analytics
Unique Categories
Google Analytics is categorized as Content Analytics, Mobile App Analytics, and Data Exchange Platforms
StatCounter is categorized as Session Replay
Reviews
Reviewers' Company Size
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
StatCounter
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.3%
Information Technology and Services
8.0%
Computer Software
6.8%
Internet
4.5%
Retail
2.8%
Other
56.6%
Marketing and Advertising
18.4%
Information Technology and Services
7.9%
Internet
7.0%
Writing and Editing
4.4%
Retail
4.4%
Other
57.9%
Discussions
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
5 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
How do I find the way through which students who are not part of the university finds the Portal?
1 Comment
IB
gs.statcounter.com Read more
StatCounter has no more discussions with answers
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