# Google Analytics, StatCounter vs Amplitude Analytics Comparison

| | Google Analytics | StatCounter | Amplitude Analytics | 
|---|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.3 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 6,842 | 114 | 2,930 | 
| **Largest Market Segment** | Small-Business (60.0% of reviews) | Small-Business (58.9% of reviews) | Mid-Market (47.1% of reviews) | 
| **Entry Level Price** | No pricing available | $0-$399 per month | Free | 

---
## Top Pros & Cons

### Google Analytics

Pros:
- Insights (200 reviews)
- Analytics (160 reviews)

Cons:
- Learning Curve (99 reviews)
- Complexity (69 reviews)

### StatCounter

**Not enough data**

### Amplitude Analytics

Pros:
- Insights (320 reviews)
- Ease of Use (295 reviews)

Cons:
- Learning Curve (136 reviews)
- Steep Learning Curve (132 reviews)

---
## Ratings Comparison
| Rating | Google Analytics | StatCounter | Amplitude Analytics | 
|---|---|---|---|
  | **Meets Requirements** | 9.0 (5681 reviews) | 8.7 (106 reviews) | 8.5 (2154 reviews) | 
  | **Ease of Use** | 7.8 (5719 reviews) | 9.1 (107 reviews) | 8.3 (2172 reviews) | 
  | **Ease of Setup** | 8.0 (2926 reviews) | 8.8 (33 reviews) | 8.0 (997 reviews) | 
  | **Ease of Admin** | 8.3 (2633 reviews) | 9.0 (33 reviews) | 8.4 (642 reviews) | 
  | **Quality of Support** | 7.5 (4735 reviews) | 8.2 (81 reviews) | 8.4 (1651 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.3 (2411 reviews) | 9.1 (31 reviews) | 8.7 (612 reviews) | 
  | **Product Direction (% positive)** | 8.5 (5539 reviews) | 8.5 (102 reviews) | 8.6 (1971 reviews) | 

---
## Pricing

### Google Analytics

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### StatCounter

#### Entry-Level Pricing

Plan: From $5/month

Price: $0-$399 per month

Description: Monthly Log Size 0-100,000,000 & 	
Monthly Pageload Limit 250,000-100,000,000

Key Features:
- Full range of stats pages, same as free account
- Downgrade back to free service at any time
- 14-day full refund guarantee 

[Learn more about StatCounter](https://www.g2.com/products/statcounter/reviews)

#### Free Trial

No

### Amplitude Analytics

#### Entry-Level Pricing

Plan: Starter

Price: Free

Description: Get a taste of Amplitude for individuals, explorers, and early startups. The Starter plan includes:

Key Features:
- Starter templates
- Foundational product analytics
- Campaign reporting

[Browse all 4 editions](https://www.g2.com/products/amplitude-analytics/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics** | 8.4/10 | 4725 |
| **StatCounter** | 8.2/10 | 95 |
| **Amplitude Analytics** | 8.1/10 | 1032 |

#### Metrics

| Feature | Google Analytics | StatCounter | Amplitude Analytics | 
|---|---|---|---|
| **Sessions - Digital Analytics** | 9.0 (4105 reviews) | 9.0 (83 reviews) | 8.5 (701 reviews) | 
| **Engagement** | 8.8 (4052 reviews) | 8.3 (80 reviews) | 8.5 (693 reviews) | 
| **Entry and Exit Pages** | 8.7 (3960 reviews) | 9.1 (84 reviews) | 7.9 (641 reviews) | 
| **Standard Event Tracking** | 8.6 (3637 reviews) | 8.4 (73 reviews) | 8.8 (724 reviews) | 
| **Custom Event Tracking** | 8.4 (3416 reviews) | 7.9 (68 reviews) | 8.8 (727 reviews) | 
| **Retention** | 8.4 (3604 reviews) | 8.2 (71 reviews) | 8.2 (672 reviews) | 
| **Return** | 8.5 (3647 reviews) | 8.1 (72 reviews) | 8.1 (628 reviews) | 
| **Conversions** | 8.6 (3768 reviews) | 7.8 (63 reviews) | 8.9 (705 reviews) | 
| **Funnels** | 8.2 (3327 reviews) | 7.5 (57 reviews) | 8.9 (724 reviews) | 

#### Reporting

| Feature | Google Analytics | StatCounter | Amplitude Analytics | 
|---|---|---|---|
| **Real-Time Reporting** | Feature Not Available | 8.4 (81 reviews) | 8.5 (672 reviews) | 
| **Trending** | 8.5 (3561 reviews) | 8.2 (71 reviews) | 8.3 (615 reviews) | 
| **Retroactive Reporting** | 8.2 (3262 reviews) | 8.4 (66 reviews) | 8.1 (581 reviews) | 
| **Segmentation** | 8.4 (3521 reviews) | 7.6 (60 reviews) | 8.6 (689 reviews) | 
| **Mobile Reporting** | 8.5 (3435 reviews) | 8.1 (70 reviews) | 8.2 (566 reviews) | 
| **Unification Across Devices** | 8.3 (3112 reviews) | 7.9 (63 reviews) | 8.2 (575 reviews) | 
| **Custom Reports and Dashboards** | 8.5 (3719 reviews) | 8.3 (74 reviews) | 8.6 (700 reviews) | 

#### Other

| Feature | Google Analytics | StatCounter | Amplitude Analytics | 
|---|---|---|---|
| **User Data** | 8.5 (3727 reviews) | 8.6 (77 reviews) | 8.5 (668 reviews) | 
| **Site Search Reporting** | 8.5 (3496 reviews) | 8.1 (75 reviews) | 7.7 (490 reviews) | 
| **Load Time Monitoring** | 8.3 (3286 reviews) | 7.7 (54 reviews) | 7.6 (447 reviews) | 
| **Campaign Tracking** | 8.7 (3508 reviews) | 7.7 (60 reviews) | 7.8 (538 reviews) | 
| **E-Commerce** | 8.5 (2704 reviews) | 7.7 (51 reviews) | 7.8 (430 reviews) | 
| **Promotional Messages** | 8.0 (2420 reviews) | 7.5 (40 reviews) | 7.3 (391 reviews) | 
| **Administration Alerts** | 8.2 (2799 reviews) | 8.4 (64 reviews) | 7.6 (402 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Google Analytics | StatCounter | Amplitude Analytics | 
|---|---|---|---|
| **Autonomous Task Execution** | 7.8 (83 reviews) | Not enough data | 6.7 (54 reviews) | 
| **Cross-system Integration** | 8.1 (88 reviews) | Not enough data | 7.1 (56 reviews) | 
| **Proactive Assistance** | 7.8 (90 reviews) | Not enough data | 6.8 (57 reviews) | 
| **Decision Making** | 8.4 (94 reviews) | Not enough data | 7.6 (56 reviews) | 

#### Administration

| Feature | Google Analytics | StatCounter | Amplitude Analytics | 
|---|---|---|---|
| **API / Integrations** | 8.5 (2675 reviews) | 7.7 (52 reviews) | 8.1 (601 reviews) | 
| **QA Testing** | 8.2 (2334 reviews) | 8.1 (52 reviews) | 8.0 (539 reviews) | 
| **Performance and Reliability** | 8.9 (3485 reviews) | 8.9 (73 reviews) | 8.5 (705 reviews) | 
| **User, Role, and Access Management** | 8.9 (3567 reviews) | 8.8 (70 reviews) | 8.5 (725 reviews) | 

### Content Marketing

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics** | N/A | N/A |
| **StatCounter** | N/A | N/A |
| **Amplitude Analytics** | N/A | N/A |

#### Content Creation

| Feature | Google Analytics | StatCounter | Amplitude Analytics | 
|---|---|---|---|
| **Content Creation Tools** | Not enough data | Not enough data | Not enough data | 
| **Content Curation** | Not enough data | Not enough data | Not enough data | 
| **Buyer Personas** | Not enough data | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | Not enough data | 

#### Optimization

| Feature | Google Analytics | StatCounter | Amplitude Analytics | 
|---|---|---|---|
| **SEO** | Not enough data | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | Not enough data | 
| **Dashboards & Reporting** | Not enough data | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | Not enough data | 
| **ROI Reporting** | Not enough data | Not enough data | Not enough data | 

#### Logistics

| Feature | Google Analytics | StatCounter | Amplitude Analytics | 
|---|---|---|---|
| **Customizable Templated Workflows** | Not enough data | Not enough data | Not enough data | 
| **Internal Communication** | Not enough data | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | Not enough data | 
| **Editing and Approval Tools** | Not enough data | Not enough data | Not enough data | 
| **Distribution Features** | Not enough data | Not enough data | Not enough data | 
| **Integrations & APIs** | Not enough data | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics** | 8.8/10 | 1366 |
| **StatCounter** | N/A | N/A |
| **Amplitude Analytics** | 8.4/10 | 901 |

#### User Identification

| Feature | Google Analytics | StatCounter | Amplitude Analytics | 
|---|---|---|---|
| **Demographics** | 8.9 (1176 reviews) | Not enough data | 7.8 (612 reviews) | 
| **User Segmentation** | 8.8 (1132 reviews) | Not enough data | 8.8 (776 reviews) | 
| **Geolocation** | 9.1 (1148 reviews) | Not enough data | 8.3 (663 reviews) | 

#### Tracking & Reporting

| Feature | Google Analytics | StatCounter | Amplitude Analytics | 
|---|---|---|---|
| **Custom Event Tracking** | 8.6 (1017 reviews) | Not enough data | 8.9 (806 reviews) | 
| **Real-Time Insights** | 8.9 (1163 reviews) | Not enough data | 8.6 (739 reviews) | 
| **Attribution** | 8.5 (1067 reviews) | Not enough data | 7.9 (651 reviews) | 
| **Dashboard** | 8.9 (1177 reviews) | Not enough data | 8.6 (794 reviews) | 
| **User Path Tracking** | 8.7 (1121 reviews) | Not enough data | 8.1 (777 reviews) | 
| **User Activity History** | 8.6 (1094 reviews) | Not enough data | 8.8 (765 reviews) | 

#### Metrics

| Feature | Google Analytics | StatCounter | Amplitude Analytics | 
|---|---|---|---|
| **Engagement** | 8.8 (234 reviews) | Not enough data | 8.6 (665 reviews) | 
| **Exit Tracking** | 8.7 (230 reviews) | Not enough data | 7.7 (543 reviews) | 
| **Retention** | 8.8 (223 reviews) | Not enough data | 8.4 (641 reviews) | 
| **Return** | 8.6 (233 reviews) | Not enough data | 8.3 (581 reviews) | 
| **Conversions** | 8.8 (236 reviews) | Not enough data | 9.0 (667 reviews) | 

### Session Replay

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics** | N/A | N/A |
| **StatCounter** | N/A | N/A |
| **Amplitude Analytics** | N/A | N/A |

#### User Behavior

| Feature | Google Analytics | StatCounter | Amplitude Analytics | 
|---|---|---|---|
| **Click Tracking** | Not enough data | Not enough data | Not enough data | 
| **Mouse Movement ** | Not enough data | Not enough data | Not enough data | 
| **Frustration Tracking** | Not enough data | Not enough data | Not enough data | 

#### A/B Testing 

| Feature | Google Analytics | StatCounter | Amplitude Analytics | 
|---|---|---|---|
| **Error and Bug Tracking** | Not enough data | Not enough data | Not enough data | 
| **Split URL Testing** | Not enough data | Not enough data | Not enough data | 
| **Data Analysis** | Not enough data | Not enough data | Not enough data | 
| **Notes** | Not enough data | Not enough data | Not enough data | 

#### Visitor Information

| Feature | Google Analytics | StatCounter | Amplitude Analytics | 
|---|---|---|---|
| **User Identification** | Not enough data | Not enough data | Not enough data | 
| **Search Box** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Session Replay

| Feature | Google Analytics | StatCounter | Amplitude Analytics | 
|---|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics** | N/A | N/A |
| **StatCounter** | N/A | N/A |
| **Amplitude Analytics** | 8.1/10 | 1470 |

#### Product Analytics

| Feature | Google Analytics | StatCounter | Amplitude Analytics | 
|---|---|---|---|
| **Account-Level Analytics** | Not enough data | Not enough data | 8.3 (1038 reviews) | 
| **User-Level Analytics** | Not enough data | Not enough data | 8.7 (1253 reviews) | 
| **Segmentation** | Not enough data | Not enough data | 8.5 (1197 reviews) | 
| **Funnels** | Not enough data | Not enough data | 8.8 (1291 reviews) | 
| **Alerts** | Not enough data | Not enough data | 7.2 (833 reviews) | 
| **Multi-Product Analytics** | Not enough data | Not enough data | 8.0 (952 reviews) | 
| **User Scoring** | Not enough data | Not enough data | 7.0 (726 reviews) | 
| **Integrations** | Not enough data | Not enough data | 7.8 (943 reviews) | 

#### Agentic AI - Product Analytics

| Feature | Google Analytics | StatCounter | Amplitude Analytics | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.3 (183 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 6.8 (173 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 6.4 (169 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 6.4 (173 reviews) | 

#### Behavioral Analytics - Product Analytics

| Feature | Google Analytics | StatCounter | Amplitude Analytics | 
|---|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | Not enough data | 
| **User level Analytics** | Not enough data | Not enough data | 9.7 (19 reviews) | 
| **Account level Analytics** | Not enough data | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 9.0 (17 reviews) | 
| **Funnels** | Not enough data | Not enough data | 9.8 (43 reviews) | 

#### Platform Infrastructure - Product Analytics

| Feature | Google Analytics | StatCounter | Amplitude Analytics | 
|---|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | 8.7 (5 reviews) | 
| **Alerts** | Not enough data | Not enough data | 10.0 (5 reviews) | 
| **Integrations** | Not enough data | Not enough data | 8.9 (25 reviews) | 

#### AI driven optimization - Product Analytics

| Feature | Google Analytics | StatCounter | Amplitude Analytics | 
|---|---|---|---|
| **User scoring** | Not enough data | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | Not enough data | 
| **Autonomous task execution** | Not enough data | Not enough data | 7.6 (11 reviews) | 

### Data Exchange Platforms

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics** | 9.2/10 | 17 |
| **StatCounter** | N/A | N/A |
| **Amplitude Analytics** | N/A | N/A |

#### Exchange Functions

| Feature | Google Analytics | StatCounter | Amplitude Analytics | 
|---|---|---|---|
| **Data Transmission** | 9.3 (15 reviews) | Not enough data | Not enough data | 
| **Data Normalization** | 9.3 (15 reviews) | Not enough data | Not enough data | 

#### Data as a Service

| Feature | Google Analytics | StatCounter | Amplitude Analytics | 
|---|---|---|---|
| **Market Data Acquisition** | 9.3 (15 reviews) | Not enough data | Not enough data | 
| **Industry Data Acquisition** | 9.1 (15 reviews) | Not enough data | Not enough data | 
| **Source Data Acquisition** | 9.5 (14 reviews) | Not enough data | Not enough data | 
| **Targeted Data Acquisition** | 9.2 (14 reviews) | Not enough data | Not enough data | 

#### Management

| Feature | Google Analytics | StatCounter | Amplitude Analytics | 
|---|---|---|---|
| **Source and Destination Selection** | 9.3 (14 reviews) | Not enough data | Not enough data | 
| **Solution Integration** | 9.3 (14 reviews) | Not enough data | Not enough data | 
| **Reporting and Visualization** | 8.9 (14 reviews) | Not enough data | Not enough data | 
| **Data Governance** | 9.2 (14 reviews) | Not enough data | Not enough data | 

### Content Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics** | 8.4/10 | 1732 |
| **StatCounter** | N/A | N/A |
| **Amplitude Analytics** | N/A | N/A |

#### Tools

| Feature | Google Analytics | StatCounter | Amplitude Analytics | 
|---|---|---|---|
| **Contact Collection** | 8.3 (1120 reviews) | Not enough data | Not enough data | 
| **Audience Insights** | 8.9 (1496 reviews) | Not enough data | Not enough data | 
| **Social Sharing** | 8.3 (1253 reviews) | Not enough data | Not enough data | 

#### Metrics

| Feature | Google Analytics | StatCounter | Amplitude Analytics | 
|---|---|---|---|
| **Entry and Exit Pages** | 8.9 (1463 reviews) | Not enough data | Not enough data | 
| **Sessions** | 8.9 (1502 reviews) | Not enough data | Not enough data | 
| **Engagement** | 8.9 (1499 reviews) | Not enough data | Not enough data | 
| **Return** | 8.7 (1414 reviews) | Not enough data | Not enough data | 
| **Conversions** | 8.7 (1430 reviews) | Not enough data | Not enough data | 
| **Search Rank** | 8.4 (1365 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Content Analytics

| Feature | Google Analytics | StatCounter | Amplitude Analytics | 
|---|---|---|---|
| **Autonomous Task Execution** | 7.6 (39 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 8.2 (39 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 7.7 (39 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 7.9 (39 reviews) | Not enough data | Not enough data | 
| **Decision Making** | 8.0 (41 reviews) | Not enough data | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Google Analytics** | 8.7/10 | 268 |
| **StatCounter** | N/A | N/A |
| **Amplitude Analytics** | 8.4/10 | 766 |

#### Metrics

| Feature | Google Analytics | StatCounter | Amplitude Analytics | 
|---|---|---|---|
| **Engagement** | 8.8 (234 reviews) | Not enough data | 8.6 (665 reviews) | 
| **Exit Tracking** | 8.7 (230 reviews) | Not enough data | 7.7 (543 reviews) | 
| **Retention** | 8.8 (223 reviews) | Not enough data | 8.4 (641 reviews) | 
| **Return** | 8.6 (233 reviews) | Not enough data | 8.3 (581 reviews) | 
| **Conversions** | 8.8 (236 reviews) | Not enough data | 9.0 (667 reviews) | 

---
## Categories
**Shared Categories (1):** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Google Analytics (3):** [Content Analytics Software](https://www.g2.com/categories/content-analytics), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Data Exchange Platforms](https://www.g2.com/categories/data-exchange-platforms)

**Unique to StatCounter (1):** [Session Replay Software](https://www.g2.com/categories/session-replay)

**Unique to Amplitude Analytics (2):** [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Google Analytics | StatCounter | Amplitude Analytics | 
|---|---|---|---|
| **Small-Business** | 60.0% | 58.9% | 31.8% | 
| **Mid-Market** | 28.3% | 30.4% | 47.1% | 
| **Enterprise** | 11.7% | 10.7% | 21.1% | 

### By Industry

#### Google Analytics

- **Marketing and Advertising:** 21.4%
- **Information Technology and Services:** 8.0%
- **Computer Software:** 6.7%
- **Internet:** 4.4%
- **Retail:** 2.8%
- **Education Management:** 2.4%
- **Higher Education:** 2.2%
- **Health, Wellness and Fitness:** 2.0%
- **Financial Services:** 2.0%
- **Non-Profit Organization Management:** 1.9%
- **Other:** 46.3%

#### StatCounter

- **Marketing and Advertising:** 18.4%
- **Information Technology and Services:** 7.9%
- **Internet:** 7.0%
- **Writing and Editing:** 4.4%
- **Retail:** 4.4%
- **E-Learning:** 3.5%
- **Entertainment:** 3.5%
- **Higher Education:** 3.5%
- **Arts and Crafts:** 2.6%
- **Real Estate:** 2.6%
- **Other:** 42.1%

#### Amplitude Analytics

- **Computer Software:** 18.6%
- **Information Technology and Services:** 13.9%
- **Financial Services:** 10.0%
- **Internet:** 4.5%
- **Health, Wellness and Fitness:** 3.9%
- **Entertainment:** 3.4%
- **Marketing and Advertising:** 3.3%
- **Computer Games:** 2.7%
- **Leisure, Travel & Tourism:** 2.6%
- **Retail:** 2.4%
- **Other:** 34.9%

---
## Alternatives

### Alternatives to Google Analytics

- [Chartbeat](https://www.g2.com/products/chartbeat/reviews) — 4.4/5 stars (69 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3944 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1795 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1367 reviews)
- [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1217 reviews)
- [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1049 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (634 reviews)

### Alternatives to StatCounter

- [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1217 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1367 reviews)
- [Matomo (Formerly Piwik)](https://www.g2.com/products/matomo-formerly-piwik/reviews) — 4.2/5 stars (96 reviews)
- [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews)
- [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews) — 4.4/5 stars (598 reviews)
- [Hotjar by Contentsquare](https://www.g2.com/products/hotjar-by-contentsquare/reviews) — 4.3/5 stars (342 reviews)
- [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) — 4.6/5 stars (437 reviews)
- [GoSquared](https://www.g2.com/products/gosquared/reviews) — 4.5/5 stars (75 reviews)
- [Mouseflow](https://www.g2.com/products/mouseflow/reviews) — 4.6/5 stars (690 reviews)
- [Kissmetrics](https://www.g2.com/products/kissmetrics/reviews) — 4.1/5 stars (168 reviews)

### Alternatives to Amplitude Analytics

- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1795 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1367 reviews)
- [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1049 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (634 reviews)
- [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2367 reviews)
- [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1217 reviews)
- [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews) — 4.4/5 stars (598 reviews)

---
## Top Discussions

### Google Analytics

- Title: [How are marketers using Google Analytics to drive strategic decisions and optimize online presence?](https://www.g2.com/discussions/how-are-marketers-using-google-analytics-to-drive-strategic-decisions-and-optimize-online-presence) — 7 comments, 1 upvote
  > **Top comment:** "We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and..."
- Title: [What is Google Analytics used for?](https://www.g2.com/discussions/what-is-google-analytics-used-for) — 6 comments, 1 upvote
  > **Top comment:** "website traffic tracking"
- Title: [How would you compare google analytics with something else](https://www.g2.com/discussions/33001-how-would-you-compare-google-analytics-with-something-else) — 4 comments, 1 upvote
  > **Top comment:** "There are other alternatives out there but they are more difficult to use and not free.  Adobe has a analytics but bang for the buck GA is pretty solid...."
- Title: [How do I link it to my SPSS journal](https://www.g2.com/discussions/13692-how-do-i-link-it-to-my-spss-journal) — 4 comments, 2 upvotes
  > **Top comment:** "This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the..."
- Title: [Sessions by page or path in Google Analytics](https://www.g2.com/discussions/10296-sessions-by-page-or-path-in-google-analytics) — 4 comments, 3 upvotes
  > **Top comment:** "I go to Behavior > Site Content > App Pages. Then you can use the search to get just the page or path you're looking for."

### StatCounter

- Title: [How do I find the way through which students who are not part of the university finds the Portal?](https://www.g2.com/discussions/how-do-i-find-the-way-through-which-students-who-are-not-part-of-the-university-finds-the-portal) — 1 comment, 2 upvotes
  > **Top comment:** "gs.statcounter.com "

### Amplitude Analytics

- Title: [What does amplitude software do?](https://www.g2.com/discussions/what-does-amplitude-software-do) — 2 comments
  > **Top comment:** "It is a data visualization tool for product analytics."
- Title: [How are data scientists leveraging Amplitude Analytics' advanced features for deep user behavior analysis?](https://www.g2.com/discussions/how-are-data-scientists-leveraging-amplitude-analytics-advanced-features-for-deep-user-behavior-analysis) — 1 comment
  > **Top comment:** "Data scientists use Amplitude's behavioral cohorts to segment users based on specific actions, then run funnel analysis to pinpoint exactly where drop-offs..."
- Title: [What is Amplitude Analytics used for?](https://www.g2.com/discussions/what-is-amplitude-analytics-used-for) — 1 comment, 1 upvote
  > **Top comment:** "Amplitude Analytics is a product analytics tool that helps you understand how users behave in your app or website.

Main uses:
- Track user journeys..."
- Title: [What does Amplitude Analytics do?](https://www.g2.com/discussions/what-does-amplitude-analytics-do) — 1 comment
  > **Top comment:** "Amplitude is data-centric, not project-centric. Amplitude gives complete control to users to create custom charts with custom data. Amplitude is easy to..."
- Title: [How much does amplitude cost?](https://www.g2.com/discussions/how-much-does-amplitude-cost) — 1 comment
  > **Top comment:** "Don't know exactly,as my company founders owns it.
Apologies "

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/google-analytics-vs-statcounter-vs-amplitude-analytics)