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Compare Google Analytics and Marfeel 
At a Glance
Market Segments
Small-Business (59.8% of reviews)
Small-Business (53.3% of reviews)
Entry-Level Pricing
No pricing available
Free
Google Analytics
Star Rating
(6,635)4.5 out of 5
Market Segments
Small-Business (59.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsMarfeel
Star Rating
(15)4.6 out of 5
Market Segments
Small-Business (53.3% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
Free
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Google Analytics excels in providing a comprehensive dashboard that comes pre-loaded with essential metrics, making it easy for users to track website performance without the need for extensive customization. This feature is particularly appreciated by users who value efficiency in data analysis.
- Users say that Marfeel stands out for its ease of technical implementation and the use of artificial intelligence, which enhances the analytics experience. Reviewers highlight how the real-time insights from Marfeel's Compass tool allow editorial teams to receive instant feedback on published content, facilitating quick adjustments.
- According to verified reviews, Google Analytics is praised for its seamless integration with other Google tools, such as Google Ads and Google Search Console. This integration is a significant advantage for users looking to streamline their analytics and marketing efforts in one ecosystem.
- Reviewers mention that while Marfeel offers powerful audience engagement analysis tools, it has a smaller user base, which may limit the breadth of community support and shared resources compared to Google Analytics, which boasts a larger number of reviews and a more established presence.
- G2 reviewers highlight that Google Analytics provides a reliable and user-friendly setup process, with many users noting the intuitive onboarding experience. This ease of setup is a crucial factor for businesses looking to implement analytics quickly and effectively.
- Users express that Marfeel's focus on content-driven analytics is beneficial for newsrooms and content creators, allowing them to make informed decisions about their content strategy. However, the limited number of recent reviews suggests that potential users may want to consider the stability and ongoing support of the platform.
Pricing
Entry-Level Pricing
Google Analytics
No pricing availableMarfeel
Real-time
Free
Real-time content analytics for organizations getting started.
- Real-time analytics
- Unprecedented traffic channels attribution
- User loyalty funnel
Free Trial
Google Analytics
No trial information availableMarfeel
Free Trial is available
Ratings
Meets Requirements
9.0
5,519
8.6
12
Ease of Use
7.8
5,553
8.9
12
Ease of Setup
7.9
2,757
8.7
9
Ease of Admin
8.2
2,609
8.9
9
Quality of Support
7.5
4,593
8.2
10
Has the product been a good partner in doing business?
8.3
2,390
8.5
9
Product Direction (% positive)
8.5
5,398
8.8
10
Features by Category
Metrics
9.0
4025
Not enough data
8.8
4000
Not enough data
8.7
3936
Not enough data
8.6
3616
Not enough data
8.4
3388
Not enough data
8.4
3593
Not enough data
8.5
3640
Not enough data
8.6
3713
Not enough data
8.2
3300
Not enough data
Reporting
Feature Not Available
Not enough data
8.5
3543
Not enough data
8.2
3251
Not enough data
8.4
3495
Not enough data
8.5
3432
Not enough data
8.3
3110
Not enough data
8.5
3664
Not enough data
Other
8.5
3684
Not enough data
8.5
3495
Not enough data
8.3
3287
Not enough data
8.7
3434
Not enough data
8.5
2696
Not enough data
8.0
2423
Not enough data
8.2
2798
Not enough data
Agentic AI - Digital Analytics
7.8
84
Not enough data
8.0
85
Not enough data
7.7
84
Not enough data
8.5
91
Not enough data
Administration
8.5
2624
Not enough data
8.2
2329
Not enough data
8.9
3457
Not enough data
8.9
3563
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.9
1176
Not enough data
8.8
1134
Not enough data
9.1
1148
Not enough data
Tracking & Reporting
8.6
1019
Not enough data
8.9
1164
Not enough data
8.5
1068
Not enough data
8.9
1178
Not enough data
8.7
1121
Not enough data
8.6
1096
Not enough data
Metrics
8.8
235
Not enough data
8.7
230
Not enough data
8.8
224
Not enough data
8.6
234
Not enough data
8.8
237
Not enough data
Exchange Functions
9.3
15
Not enough data
9.3
15
Not enough data
Data as a Service
9.3
15
Not enough data
9.1
15
Not enough data
9.6
15
Not enough data
9.2
15
Not enough data
Management
9.3
15
Not enough data
9.3
15
Not enough data
9.0
15
Not enough data
9.2
15
Not enough data
Tools
8.3
1122
Not enough data
8.9
1493
Not enough data
8.3
1255
Not enough data
Metrics
8.9
1464
Not enough data
8.9
1498
Not enough data
8.9
1498
Not enough data
8.7
1416
Not enough data
8.7
1430
Not enough data
8.4
1366
Not enough data
Agentic AI - Content Analytics
7.7
40
Not enough data
8.2
40
Not enough data
7.8
40
Not enough data
7.8
40
Not enough data
7.9
42
Not enough data
Metrics
8.8
235
Not enough data
8.7
230
Not enough data
8.8
224
Not enough data
8.6
234
Not enough data
8.8
237
Not enough data
Categories
Categories
Shared Categories
Google Analytics and Marfeel are categorized as Content Analytics and Digital Analytics
Unique Categories
Google Analytics is categorized as Mobile App Analytics and Data Exchange Platforms
Marfeel has no unique categories
Reviews
Reviewers' Company Size
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Marfeel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.3%
Information Technology and Services
7.9%
Computer Software
6.8%
Internet
4.5%
Retail
2.8%
Other
56.7%
Online Media
26.7%
Publishing
13.3%
Newspapers
13.3%
Information Technology and Services
13.3%
Medical Devices
6.7%
Other
26.7%
Discussions
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
5 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
Marfeel has no discussions with answers
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