We are particularly impressed with Marfeel Analytics, which delivers clear, media-centric metrics that are much easier to interpret than those from traditional analytics platforms. This tool empowers both our editorial and product teams to quickly grasp content performance, user behavior, and the impact on revenue, allowing us to make informed, data-driven decisions. Additionally, Marfeel’s ad optimization features have directly improved our inventory efficiency and revenue, all while maintaining a positive user experience. Another aspect we highly value is Marfeel’s customer support. Their team is extremely responsive through a live chat system, usually answering questions in less than five minutes. The support is not limited to generic replies: they guide you step by step until the issue is fully resolved, whether it is related to analytics, monetization, or layout behavior. This level of hands-on assistance is especially important for small newsrooms where technical resources are limited. This support channel is something we use on a daily basis, often from early in the morning, triggered by Marfeel’s “Good Morning” email, which summarizes the key audience and performance metrics from the previous day. Being able to quickly ask questions and get immediate clarification helps us react faster, optimize content decisions, and start the day with a clear understanding of how our site is performing.

Ease of technical implementations Use of Artificial Intelligence

The tool adapts to market needs and listens to the requirements of those involved.