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Marfeel Reviews & Product Details

Marfeel is a content analytics platform that helps publishers and media companies understand their traffic, readers and subscribers. Marfeel's platform helps publishers build synergies and alignment across teams with data informed decisions to unlock the full potential of their content and audiences. With headquarters in Barcelona and offices in New York and Bogota, Marfeel employs over 60 professionals. Working with the publishing and adtech industries since 2011, Marfeel is a Google Certified Publishing Partner, an official member of IAB, and Prebid.org, and continues to develop new technology for publishers.

Seller

Marfeel

Languages Supported

German, English, French, Portuguese, Spanish

Product Description

Marfeel is a leading content intelligence platform catering to publishers worldwide. Marfeel empowers over 500 publishers by providing invaluable insights into their audience, thereby enabling them to enhance engagement and maximize monetization metrics.

Overview by

Juan Margenat

Pricing

Pricing provided by Marfeel.

Real-time

Free

Growth

Per Month

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Marfeel Media

Marfeel Demo - Real-time content, engagement and monetizations insights.

The main dashboard view is meant for the editorial team, making all the data available at one just one click.

Morning brew is a customizable view to recap yesterday's performance. A personalized email is sent each morning with a snapshot of the information and a link to the dashboard.

Content Opportunities is a customizable report that presents if the content production delivers upon your chosen goals: traffic acquisition, engagement, revenue, subscription, etc.

Marfeel Demo - Heads up display with A/B test built-in

Heads up display with A/B test functionality built-in.

Marfeel Reviews (14)

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Brian M.

Senior Manager Audience Development

Mid-Market (51-1000 emp.)

5/9/2023

"Great product, tremendous partners"

5/5

What do you like best about Marfeel?

If you are looking for a powerful and easy-to-use analytics tool for your newsroom, I cannot recommend Marfeel enough.

The real-time insights from Compass allow our editorial team to get instant feedback on what we've published, helping us make decisions quickly intraday.

The new Co-Pilot feature is an absolute game-changer. It leverages A.I. in a manner that empowers our editorial team.

The comprehensive data in the Explore and Optimizer tools allow us to make informed decisions for longer-term initiatives.

Everything is incredibly easy to use, but not dumbed down.

Most importantly, I would also like to add that the Marfeel team has been incredibly helpful and supportive. They are always quick to respond to our questions and help us get the most out of their platform. So many partners say they want feedback; Marfeel's team means it. Review collected by and hosted on G2.com.

What do you dislike about Marfeel?

I don't dislike anything about Marfeel; it's an excellent product managed by an outstanding group of people. Review collected by and hosted on G2.com.

What problems is Marfeel solving and how is that benefiting you?

One of the most challenging things in digital media is getting an editorial team to embrace data-driven decisions. Marfeel delivers robust data in an accessible way, allowing everyone to understand how their content is performing and, more importantly, how it can be improved. Additionally, it's giving us insight into things we can cover moving forward. Review collected by and hosted on G2.com.

Nelio C.

Content Creator

Small-Business (50 or fewer emp.)

1/25/2023

"Marfeel Compass: A Data-Driven Solution for Newsrooms"

5/5

What do you like best about Marfeel?

Marfeel Compass is a powerful and user-friendly tool that has greatly improved our newsroom's ability to make data-driven decisions. The real-time analytics and insights provided by the platform have helped us optimize our website and increase revenue through features such as A/B testing and personalized recommendations.

The platform is also very easy to use and integrate with our existing content management system. The customer support team is also knowledgeable and responsive, which made the implementation process smooth.

Overall, we highly recommend Marfeel Compass to any newsroom looking to improve their data-driven decision making and increase revenue. It is a valuable tool that has helped us to better understand and engage our audience, and drive more revenue through our website. Review collected by and hosted on G2.com.

What do you dislike about Marfeel?

I couldn't find any information about downsides of using Marfeel. However, it is important to note that as with any software or tool, there may be limitations and potential drawbacks depending on the specific needs and use case of a newsroom. It may not be a perfect fit for every organization, and it is always recommended to thoroughly research and evaluate any software before making a decision to implement it. Additionally, it is also important to keep in mind that Marfeel is a paid service and it may not fit within the budget of some newsrooms. Review collected by and hosted on G2.com.

What problems is Marfeel solving and how is that benefiting you?

One of the standout features of Marfeel Compass is the audience segmentation tool, which allows us to better understand and target our readers. The platform also provides detailed analytics on web traffic, engagement, and revenue performance, which have helped us to identify areas for improvement and make informed decisions about our digital content. Review collected by and hosted on G2.com.

Mandy B.

Docente

Small-Business (50 or fewer emp.)

5/24/2023

"Audience and Social Media Editor"

4.5/5

What do you like best about Marfeel?

The tool adapts to market needs and listens to the requirements of those involved. Review collected by and hosted on G2.com.

What do you dislike about Marfeel?

The price is high (mainly for not so large media) Review collected by and hosted on G2.com.

Danuta W.

Teacher

Small-Business (50 or fewer emp.)

2/5/2023

"A brilliant tool for journalists and publishers"

4.5/5

What do you like best about Marfeel?

Marfeel provides a range of traffic and audience engagement analysis tools to help you better understand your audience and make informed decisions about the content you create. As a result, Marfeel allows you to increase the number of page views on web portals in a short period of time.

Marfeel is a very powerful platform and has a lot of useful features. I find several of them particularly useful for journalists and publishers. These include:

Intuitive and user-friendly interface for easy content creation and publishing

Very clear interface that shows real-time user engagement,

You can see exactly which content users are reading in full, and in which articles they are reading only the headlines

If there are any technical problems within the site then on Marfeel it is immediately visible and can be quickly resolved.

Better understanding of audience through data and analytics.

Helps grow the business and reach the target audience more effectively.

Optimized for fast and responsive mobile experiences.

Supports multiple languages and internationalization.

I highly recommend this platform to anyone who wants to streamline their content creation and distribution processes. Review collected by and hosted on G2.com.

What do you dislike about Marfeel?

Marfeel may seem difficult to use at first; training from the platform's staff is essential. Review collected by and hosted on G2.com.

Tomás R.

Digital Strategy/Technology Director

Mid-Market (51-1000 emp.)

6/6/2023

"MRF Reviewer"

5/5

What do you like best about Marfeel?

Ease of technical implementations

Use of Artificial Intelligence Review collected by and hosted on G2.com.

What do you dislike about Marfeel?

Not so intuitive to the editorial team.

Price is not so accessible. Review collected by and hosted on G2.com.

Marko B.

Founder

Mid-Market (51-1000 emp.)

1/23/2023

"Great Analytics Tool for Publishers"

5/5

What do you like best about Marfeel?

Marfeel offers an excellent overview of visitors. It has a great categorization of all types of sources and mediums. It has helped us consolidate our utm tags. The other significant part is Audits. Through audits, we can get an excellent overview of technical SEO data. We can detect when articles have improper SEO data, missing images etc. Review collected by and hosted on G2.com.

What do you dislike about Marfeel?

The platform is very mature, but some areas need a little polishing. But the team is very responsive and fixes issues when we report them. Review collected by and hosted on G2.com.

Verified User in Newspapers

Small-Business (50 or fewer emp.)

1/23/2023

"A very dynamic, clear, and precise tool for identifying the consumption of editorial content."

5/5

What do you like best about Marfeel?

I like that it is easy to navigate and the speed of the data Review collected by and hosted on G2.com.

What do you dislike about Marfeel?

There is nothing I dislike about the tool, but I would prefer not to have to expand more articles downwards ("see more") Review collected by and hosted on G2.com.

Abhishek P.

Search Engine Optimization Specialist

Small-Business (50 or fewer emp.)

8/3/2022

"My overall Marfeel Experience - A good substitute of Clicky and GA"

4/5

What do you like best about Marfeel?

Using Marfeel helped us reduce bounce rates and improve our clients' website designs, particularly the mobile version. Review collected by and hosted on G2.com.

What do you dislike about Marfeel?

I found this plugin to be not the most user-friendly software, and some people might find it challenging to set it up. Also, they give the most basic stuff in the free version, like traffic medium, traffic source and device type. Almost all features (99%) are in the premium plan; you can't even get monthly traffic data in the free plan; the free plan includes only real-time data. Review collected by and hosted on G2.com.

What problems is Marfeel solving and how is that benefiting you?

This plugin is the perfect way to explore the performance of your site. Instantly, you get a clear view of leads collected, conversions, and more. It's like reviewing your overall website effectiveness without digging through complicated spreadsheets. The plugin also helps to get a clear and in-depth understanding of which CTAs are driving the most conversions. Review collected by and hosted on G2.com.

Marcos D.

Training and Development Specialist

Enterprise (> 1000 emp.)

8/4/2022

"excellent platform that allows us to create good content on the web."

5/5

What do you like best about Marfeel?

I like this application because it is an option to be able to create content that has an impact, thus being able to attract the attention of high-performing clients and employees and have good results on the web, the user interface is of very high quality and allows us to be integrated immediately with the content and to each of the users, it is an application that allows us to save our time and that each team has a good job in each of its projects. Review collected by and hosted on G2.com.

What do you dislike about Marfeel?

It allowed us to generate quality content with good planning, which makes it an extraordinary application and what makes it possible for us not to have any dislikes, its customer service has a great reach and helped us avoid future inconveniences. Review collected by and hosted on G2.com.

What problems is Marfeel solving and how is that benefiting you?

We have improved in each one of the decisions of the contents to achieve a good integration successfully and that the production is of better quality to achieve an innovation clearly and concisely, it also allows us that any user could enter without any inconvenience and has had a very striking experience in all its quality. Review collected by and hosted on G2.com.

Patrick M.

Senior Software Engineer

Mid-Market (51-1000 emp.)

8/3/2022

"Dynamic Content Transformations To improve Website's Content"

5/5

What do you like best about Marfeel?

• Marfeel provides an easy to use and intuitive interface for users.

• The product offers a wealth of features and functions for users to take advantage of.

• Marfeel is constantly innovating and adding new features to their product.

• The product is very affordable compared to similar products on the market.

• Marfeel offers excellent customer support to help users with any issues they may have. Review collected by and hosted on G2.com.

What do you dislike about Marfeel?

• Some features require a separate subscription

• Limited customer support

• Requires some technical knowledge to set up Review collected by and hosted on G2.com.

What problems is Marfeel solving and how is that benefiting you?

Marfeel presents the most complete solution to solve all our marketing challenges. It gives advertisers a dynamic content transformation tool that provides personalized ad placements and density through machine learning algorithm. It also brings insight reporting dashboard for publishers and technical SEO toolbox. Marfeel is a paid service, so there is a monthly cost associated with it. Some of the features, such as the dynamic content transformation, require some technical knowledge to use effectively.There is a learning curve associated with using Marfeel's features, so it may take some time to get the hang of it if you're new to website optimization. Review collected by and hosted on G2.com.