# Marfeel Reviews **Vendor:** Marfeel **Category:** [Supply Side Platforms (SSP)](https://www.g2.com/categories/supply-side-platform-ssp) **Average Rating:** 4.6/5.0 **Total Reviews:** 16 ## About Marfeel Marfeel is a content analytics platform that helps publishers and media companies understand their traffic, readers and subscribers. Marfeel's platform helps publishers build synergies and alignment across teams with data informed decisions to unlock the full potential of their content and audiences. With headquarters in Barcelona and offices in New York and Bogota, Marfeel employs over 60 professionals. Working with the publishing and adtech industries since 2011, Marfeel is a Google Certified Publishing Partner, an official member of IAB, and Prebid.org, and continues to develop new technology for publishers. ## Marfeel Pros & Cons **What users like:** - Users commend Marfeel for its **modern and clear analytics** , enabling informed decisions on content performance and revenue. (2 reviews) - Users appreciate Marfeel's **modern analytics and responsive support** , enhancing content performance and decision-making efficiency. (2 reviews) - Users value the **exceptional communication** and support from Marfeel, which enhances problem resolution and decision-making efficiency. (1 reviews) - Users value Marfeel's **extremely responsive customer support** , which provides hands-on assistance for quick problem resolution. (1 reviews) - Users appreciate the **customization features** of Marfeel, enabling tailored analytics and enhanced user experience for their needs. (1 reviews) - Features (1 reviews) - Helpful (1 reviews) - Platform Quality (1 reviews) - User Interface (1 reviews) **What users dislike:** - Users highlight **missing features** in Marfeel, especially lacking flexibility and transparency for advanced customizations and control. (2 reviews) - Users find Marfeel to be **expensive** , which complicates scaling and testing features for smaller newsrooms. (1 reviews) - Users often face **inaccurate detection** of views in Marfeel, mistaking Google Discover traffic for organic search. (1 reviews) - Users find **limited flexibility and transparency** in Marfeel's advanced features, complicating customization and scaling for smaller newsrooms. (1 reviews) - Users express concerns about **limited analytics** , as the platform's flexibility hampers control over essential features and decisions. (1 reviews) - Limited Features (1 reviews) - Pricing Issues (1 reviews) - Product Limitations (1 reviews) ## Marfeel Reviews ### 1. Transforms Newspapers with Powerful Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Marcos P. | Product Manager, Newspapers, Small-Business (50 or fewer emp.) **Reviewed Date:** January 11, 2026 **What do you like best about Marfeel?** We are particularly impressed with Marfeel Analytics, which delivers clear, media-centric metrics that are much easier to interpret than those from traditional analytics platforms. This tool empowers both our editorial and product teams to quickly grasp content performance, user behavior, and the impact on revenue, allowing us to make informed, data-driven decisions. Additionally, Marfeel’s ad optimization features have directly improved our inventory efficiency and revenue, all while maintaining a positive user experience. Another aspect we highly value is Marfeel’s customer support. Their team is extremely responsive through a live chat system, usually answering questions in less than five minutes. The support is not limited to generic replies: they guide you step by step until the issue is fully resolved, whether it is related to analytics, monetization, or layout behavior. This level of hands-on assistance is especially important for small newsrooms where technical resources are limited. This support channel is something we use on a daily basis, often from early in the morning, triggered by Marfeel’s “Good Morning” email, which summarizes the key audience and performance metrics from the previous day. Being able to quickly ask questions and get immediate clarification helps us react faster, optimize content decisions, and start the day with a clear understanding of how our site is performing. **What do you dislike about Marfeel?** One of the main drawbacks of Marfeel is that some of its advanced features and optimizations provide limited flexibility and transparency, particularly for teams seeking greater control over layout, monetization rules, or distribution strategies. Some decisions are managed in a 'black box' manner, which can complicate efforts to fine-tune settings or experiment with different approaches. Another concern is the cost of higher-tier plans, which may pose difficulties for small or medium-sized newsrooms, especially when integrating analytics, monetization, and distribution tools. Although the platform offers clear value, its pricing structure can make it challenging to scale usage incrementally or to test individual features on their own. **What problems is Marfeel solving and how is that benefiting you?** Marfeel addresses one of our key operational challenges: tracking our audience in real time and making timely decisions. Its real-time analytics give us immediate insight into how our content is performing, something that even Google Analytics cannot fully provide, as it typically has a delay of several minutes. Access to instant data enables our editorial and product teams to respond quickly, optimize where content appears, and make informed choices while traffic is still active. Additionally, Marfeel’s Copilot feature enhances our newsroom by boosting both content quality and efficiency. It assists authors in improving articles by suggesting ways to expand stories with valuable, reader-oriented content, and it also offers ideas for follow-up articles that delve deeper into the same subject. This blend of real-time analytics and AI-driven editorial support has a direct, positive impact on our workflow, allowing our small newsroom to maximize audience engagement and ensure our content remains relevant. ### 2. A Modern Analytics Upgrade with Useful New Features **Rating:** 4.0/5.0 stars **Reviewed by:** Francesc I. | Tech SEO and head of implementations, Small-Business (50 or fewer emp.) **Reviewed Date:** February 18, 2026 **What do you like best about Marfeel?** It replaces the old Analytics with a more modern view and other interesting features **What do you dislike about Marfeel?** Sometimes it doesnt detect correctly the views from Google Discover and detects them as organic search **What problems is Marfeel solving and how is that benefiting you?** Giving us a real time pageview insight of all our ecosistem of webpages ### 3. Great product, tremendous partners **Rating:** 5.0/5.0 stars **Reviewed by:** Brian M. | Senior Manager Audience Development, Mid-Market (51-1000 emp.) **Reviewed Date:** May 09, 2023 **What do you like best about Marfeel?** If you are looking for a powerful and easy-to-use analytics tool for your newsroom, I cannot recommend Marfeel enough. The real-time insights from Compass allow our editorial team to get instant feedback on what we've published, helping us make decisions quickly intraday. The new Co-Pilot feature is an absolute game-changer. It leverages A.I. in a manner that empowers our editorial team. The comprehensive data in the Explore and Optimizer tools allow us to make informed decisions for longer-term initiatives. Everything is incredibly easy to use, but not dumbed down. Most importantly, I would also like to add that the Marfeel team has been incredibly helpful and supportive. They are always quick to respond to our questions and help us get the most out of their platform. So many partners say they want feedback; Marfeel's team means it. **What do you dislike about Marfeel?** I don't dislike anything about Marfeel; it's an excellent product managed by an outstanding group of people. **What problems is Marfeel solving and how is that benefiting you?** One of the most challenging things in digital media is getting an editorial team to embrace data-driven decisions. Marfeel delivers robust data in an accessible way, allowing everyone to understand how their content is performing and, more importantly, how it can be improved. Additionally, it's giving us insight into things we can cover moving forward. ### 4. Marfeel Compass: A Data-Driven Solution for Newsrooms **Rating:** 5.0/5.0 stars **Reviewed by:** Nelio C. | Content Creator, Small-Business (50 or fewer emp.) **Reviewed Date:** January 25, 2023 **What do you like best about Marfeel?** Marfeel Compass is a powerful and user-friendly tool that has greatly improved our newsroom's ability to make data-driven decisions. The real-time analytics and insights provided by the platform have helped us optimize our website and increase revenue through features such as A/B testing and personalized recommendations. The platform is also very easy to use and integrate with our existing content management system. The customer support team is also knowledgeable and responsive, which made the implementation process smooth. Overall, we highly recommend Marfeel Compass to any newsroom looking to improve their data-driven decision making and increase revenue. It is a valuable tool that has helped us to better understand and engage our audience, and drive more revenue through our website. **What do you dislike about Marfeel?** I couldn't find any information about downsides of using Marfeel. However, it is important to note that as with any software or tool, there may be limitations and potential drawbacks depending on the specific needs and use case of a newsroom. It may not be a perfect fit for every organization, and it is always recommended to thoroughly research and evaluate any software before making a decision to implement it. Additionally, it is also important to keep in mind that Marfeel is a paid service and it may not fit within the budget of some newsrooms. **What problems is Marfeel solving and how is that benefiting you?** One of the standout features of Marfeel Compass is the audience segmentation tool, which allows us to better understand and target our readers. The platform also provides detailed analytics on web traffic, engagement, and revenue performance, which have helped us to identify areas for improvement and make informed decisions about our digital content. ### 5. Audience and Social Media Editor **Rating:** 4.5/5.0 stars **Reviewed by:** Mandy B. | Docente, Small-Business (50 or fewer emp.) **Reviewed Date:** May 24, 2023 **What do you like best about Marfeel?** The tool adapts to market needs and listens to the requirements of those involved. **What do you dislike about Marfeel?** The price is high (mainly for not so large media) **What problems is Marfeel solving and how is that benefiting you?** At a time when the industry is changing very quickly due to advances in AI, changes in social networks, and in Google Analytics, Marfeel has adapted and offered solutions to accompany these changes. ### 6. A brilliant tool for journalists and publishers **Rating:** 4.5/5.0 stars **Reviewed by:** Danuta W. | Teacher, Small-Business (50 or fewer emp.) **Reviewed Date:** February 05, 2023 **What do you like best about Marfeel?** Marfeel provides a range of traffic and audience engagement analysis tools to help you better understand your audience and make informed decisions about the content you create. As a result, Marfeel allows you to increase the number of page views on web portals in a short period of time. Marfeel is a very powerful platform and has a lot of useful features. I find several of them particularly useful for journalists and publishers. These include: Intuitive and user-friendly interface for easy content creation and publishing Very clear interface that shows real-time user engagement, You can see exactly which content users are reading in full, and in which articles they are reading only the headlines If there are any technical problems within the site then on Marfeel it is immediately visible and can be quickly resolved. Better understanding of audience through data and analytics. Helps grow the business and reach the target audience more effectively. Optimized for fast and responsive mobile experiences. Supports multiple languages and internationalization. I highly recommend this platform to anyone who wants to streamline their content creation and distribution processes. **What do you dislike about Marfeel?** Marfeel may seem difficult to use at first; training from the platform's staff is essential. **What problems is Marfeel solving and how is that benefiting you?** Better understanding of audience through data and analytics. Helps grow the business and reach the target audience more effectively. ### 7. MRF Reviewer **Rating:** 5.0/5.0 stars **Reviewed by:** Tomás R. | Digital Strategy/Technology Director, Mid-Market (51-1000 emp.) **Reviewed Date:** June 06, 2023 **What do you like best about Marfeel?** Ease of technical implementations Use of Artificial Intelligence **What do you dislike about Marfeel?** Not so intuitive to the editorial team. Price is not so accessible. **What problems is Marfeel solving and how is that benefiting you?** Data Analytics. Recirculation platform. ### 8. Great Analytics Tool for Publishers **Rating:** 5.0/5.0 stars **Reviewed by:** Marko B. | Founder, Mid-Market (51-1000 emp.) **Reviewed Date:** January 23, 2023 **What do you like best about Marfeel?** Marfeel offers an excellent overview of visitors. It has a great categorization of all types of sources and mediums. It has helped us consolidate our utm tags. The other significant part is Audits. Through audits, we can get an excellent overview of technical SEO data. We can detect when articles have improper SEO data, missing images etc. **What do you dislike about Marfeel?** The platform is very mature, but some areas need a little polishing. But the team is very responsive and fixes issues when we report them. **What problems is Marfeel solving and how is that benefiting you?** We are a publishing company, and Marfeel enables us to track our articles and make important business decisions. With Marfeel we get great actionable reports and SEO audits. ### 9. A very dynamic, clear, and precise tool for identifying the consumption of editorial content. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Newspapers | Small-Business (50 or fewer emp.) **Reviewed Date:** January 23, 2023 **What do you like best about Marfeel?** I like that it is easy to navigate and the speed of the data **What do you dislike about Marfeel?** There is nothing I dislike about the tool, but I would prefer not to have to expand more articles downwards ("see more") **What problems is Marfeel solving and how is that benefiting you?** It allows me to see in real-time which articles are being viewed by our audience, helping us understand (with reservations in some cases) what interests the audience. It also helps to know the "timing" of content consumption. ### 10. My overall Marfeel Experience - A good substitute of Clicky and GA **Rating:** 4.0/5.0 stars **Reviewed by:** Abhishek P. | Search Engine Optimization Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** August 03, 2022 **What do you like best about Marfeel?** Using Marfeel helped us reduce bounce rates and improve our clients' website designs, particularly the mobile version. **What do you dislike about Marfeel?** I found this plugin to be not the most user-friendly software, and some people might find it challenging to set it up. Also, they give the most basic stuff in the free version, like traffic medium, traffic source and device type. Almost all features (99%) are in the premium plan; you can't even get monthly traffic data in the free plan; the free plan includes only real-time data. **What problems is Marfeel solving and how is that benefiting you?** This plugin is the perfect way to explore the performance of your site. Instantly, you get a clear view of leads collected, conversions, and more. It's like reviewing your overall website effectiveness without digging through complicated spreadsheets. The plugin also helps to get a clear and in-depth understanding of which CTAs are driving the most conversions. ### 11. excellent platform that allows us to create good content on the web. **Rating:** 5.0/5.0 stars **Reviewed by:** Marcos D. | Training and Development Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** August 04, 2022 **What do you like best about Marfeel?** I like this application because it is an option to be able to create content that has an impact, thus being able to attract the attention of high-performing clients and employees and have good results on the web, the user interface is of very high quality and allows us to be integrated immediately with the content and to each of the users, it is an application that allows us to save our time and that each team has a good job in each of its projects. **What do you dislike about Marfeel?** It allowed us to generate quality content with good planning, which makes it an extraordinary application and what makes it possible for us not to have any dislikes, its customer service has a great reach and helped us avoid future inconveniences. **What problems is Marfeel solving and how is that benefiting you?** We have improved in each one of the decisions of the contents to achieve a good integration successfully and that the production is of better quality to achieve an innovation clearly and concisely, it also allows us that any user could enter without any inconvenience and has had a very striking experience in all its quality. ### 12. Dynamic Content Transformations To improve Website's Content **Rating:** 5.0/5.0 stars **Reviewed by:** Patrick M. | Senior Software Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** August 03, 2022 **What do you like best about Marfeel?** • Marfeel provides an easy to use and intuitive interface for users. • The product offers a wealth of features and functions for users to take advantage of. • Marfeel is constantly innovating and adding new features to their product. • The product is very affordable compared to similar products on the market. • Marfeel offers excellent customer support to help users with any issues they may have. **What do you dislike about Marfeel?** • Some features require a separate subscription • Limited customer support • Requires some technical knowledge to set up **What problems is Marfeel solving and how is that benefiting you?** Marfeel presents the most complete solution to solve all our marketing challenges. It gives advertisers a dynamic content transformation tool that provides personalized ad placements and density through machine learning algorithm. It also brings insight reporting dashboard for publishers and technical SEO toolbox. Marfeel is a paid service, so there is a monthly cost associated with it. Some of the features, such as the dynamic content transformation, require some technical knowledge to use effectively.There is a learning curve associated with using Marfeel's features, so it may take some time to get the hang of it if you're new to website optimization. ### 13. alternative for google analytics **Rating:** 3.5/5.0 stars **Reviewed by:** Md. Arman H. | Web Designer and Ecommcerce Expert, Small-Business (50 or fewer emp.) **Reviewed Date:** August 08, 2022 **What do you like best about Marfeel?** analytics system. i do have a look at their system i feel like its a good analytics system **What do you dislike about Marfeel?** the result should be more improved. hope they will improved it **What problems is Marfeel solving and how is that benefiting you?** website analytics for my website ### 14. Allow the editor to disengage from the site's programming and the advertisements **Rating:** 3.5/5.0 stars **Reviewed by:** Jose Angel M. | CConsultor de Marketing y ventas, Small-Business (50 or fewer emp.) **Reviewed Date:** August 17, 2022 **What do you like best about Marfeel?** Incorporate AMP technology and a series of relevant options for web performance. **What do you dislike about Marfeel?** Few customization options, it becomes a somewhat rigid solution. **What problems is Marfeel solving and how is that benefiting you?** IT allowed me not to be looking at my theme and its performance every day ### 15. Great resource for content creation! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Medical Devices | Enterprise (> 1000 emp.) **Reviewed Date:** August 30, 2022 **What do you like best about Marfeel?** Content publishing is made very easy and user-friendly. The UX is very easy to understand. **What do you dislike about Marfeel?** The pricing can be a little competitive. **What problems is Marfeel solving and how is that benefiting you?** Content publishing. It is a one-stop solution for all my needs. ### 16. Content Manager **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Enterprise (> 1000 emp.) **Reviewed Date:** August 07, 2022 **What do you like best about Marfeel?** It has AI based interface and provide analytics **What do you dislike about Marfeel?** No cons of using this Marfeel application **What problems is Marfeel solving and how is that benefiting you?** It is making content management easy and user friendly. Appealing ways to represent content - [View Marfeel pricing details and edition comparison](https://www.g2.com/products/marfeel/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-14+06%3A21%3A13+-0500&secure%5Bsession_id%5D=568c45a3-7f0d-4442-ab6e-ca942f439059&secure%5Btoken%5D=811aab65020a0f990f4f2fdba235729508527d4372ee95cfb9c115fbd96495d8&format=llm_user) ## Marfeel Features **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **Content Creation** - Content Creation Tools - Content Curation - Buyer Personas - Content Management **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Optimization** - SEO - A/B Testing - Dashboards & Reporting - Audience Targeting - ROI Reporting **Tools** - Contact Collection - Audience Insights - Social Sharing **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Logistics** - Customizable Templated Workflows - Internal Communication - Version Control - Editing and Approval Tools - Distribution Features - Integrations & APIs - User, Role, and Access Management **Metrics** - Entry and Exit Pages - Sessions - Engagement - Return - Conversions - Search Rank **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Agentic AI - Content Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top Marfeel Alternatives - [Parse.ly](https://www.g2.com/products/parse-ly/reviews) - 4.4/5.0 (143 reviews) - [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews) - 4.4/5.0 (552 reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - 4.5/5.0 (6,529 reviews)