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At a Glance
Market Segments
Small-Business (50.4% of reviews)
Small-Business (85.5% of reviews)
Entry-Level Pricing
No pricing available
$0.00
Google Analytics 360
Star Rating
(594)4.4 out of 5
Market Segments
Small-Business (50.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Analytics 360Smartlook
Star Rating
(873)4.6 out of 5
Market Segments
Small-Business (85.5% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Analytics 360 excels in real-time reporting with a score of 8.9, allowing businesses to monitor their traffic and engagement as it happens, while Smartlook's score of 8.8 is slightly lower, indicating a minor difference in performance.
- Reviewers mention that Smartlook shines in session replays, achieving a high score of 9.1, which provides detailed insights into user behavior, whereas Google Analytics 360 does not offer this feature, making Smartlook a better choice for those needing in-depth user interaction analysis.
- G2 users highlight that Google Analytics 360 has a robust custom event tracking feature with a score of 8.9, which allows for tailored tracking of specific user actions, while Smartlook's score of 8.3 suggests it may not be as flexible in this area.
- Users on G2 report that Smartlook's user path tracking feature scores 8.9, providing a clear visualization of user journeys, which is crucial for optimizing conversion funnels, while Google Analytics 360's score of 8.8 indicates it is slightly less effective in this aspect.
- Reviewers mention that Google Analytics 360's user segmentation capabilities score 9.0, allowing for detailed demographic insights, while Smartlook's score of 8.4 suggests it may not provide as comprehensive segmentation options.
- Users say that Smartlook's heat maps feature, scoring 8.7, is particularly useful for visualizing user engagement on specific areas of a webpage, a feature that Google Analytics 360 lacks, making Smartlook a more appealing option for those focused on visual data representation.
Pricing
Entry-Level Pricing
Google Analytics 360
No pricing availableSmartlook
Free
$0.00
For small projects
- 3000 sessions per month
- 1 month data history
- 10 events definitions
Free Trial
Google Analytics 360
No trial information availableSmartlook
Free Trial is available
Ratings
Meets Requirements
8.8
447
8.9
656
Ease of Use
8.1
450
8.9
662
Ease of Setup
8.0
195
9.1
459
Ease of Admin
8.4
188
9.1
451
Quality of Support
8.0
406
8.8
470
Has the product been a good partner in doing business?
8.4
184
9.0
385
Product Direction (% positive)
8.4
431
9.0
620
Features by Category
Metrics
8.7
324
8.8
157
8.5
332
8.7
78
8.5
322
8.5
153
8.6
304
8.6
149
8.4
298
8.6
130
8.4
304
8.2
65
8.2
303
8.4
68
8.4
310
8.6
126
8.2
286
8.7
126
Reporting
Feature Not Available
8.8
149
8.6
310
8.5
63
8.4
279
8.6
121
8.5
296
8.6
117
8.4
290
8.3
108
8.2
268
7.8
18
8.7
311
8.7
119
Other
8.5
300
8.7
135
8.4
305
8.6
109
8.3
290
Feature Not Available
8.6
302
8.5
91
8.5
267
8.4
90
8.2
248
Feature Not Available
8.3
266
8.3
91
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.5
243
8.4
208
8.2
243
8.6
100
8.6
293
8.8
316
8.6
293
Feature Not Available
User Identification
9.1
111
Feature Not Available
9.0
108
8.4
59
9.0
103
8.7
64
Tracking & Reporting
8.9
99
8.3
64
8.8
109
8.6
69
8.9
102
8.5
60
9.0
108
8.6
77
8.8
103
8.9
72
8.8
101
8.7
74
Metrics
9.0
33
8.8
34
8.6
32
8.5
33
8.6
33
8.1
29
8.5
33
8.0
29
8.6
33
8.5
28
User Behavior
Not enough data
9.1
221
|
Verified
Not enough data
8.9
205
|
Verified
Not enough data
8.4
166
|
Verified
A/B Testing
Not enough data
8.4
126
|
Verified
Not enough data
8.0
86
|
Verified
Not enough data
8.3
124
|
Verified
Not enough data
8.3
104
|
Verified
Visitor Information
Not enough data
8.4
167
|
Verified
Not enough data
8.4
125
|
Verified
Agentic AI - Session Replay
Not enough data
Not enough data
Product Analytics
Not enough data
Feature Not Available
Not enough data
8.7
109
Not enough data
8.5
91
Not enough data
8.7
97
Not enough data
8.4
72
Not enough data
8.1
44
Not enough data
Feature Not Available
Not enough data
8.9
83
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.6
252
Not enough data
8.5
229
Not enough data
8.4
220
Not enough data
8.5
207
Not enough data
8.7
140
Reporting
Not enough data
8.7
279
Not enough data
9.1
312
Not enough data
9.0
275
Not enough data
8.4
223
Metrics
9.0
33
8.8
34
8.6
32
8.5
33
8.6
33
8.1
29
8.5
33
8.0
29
8.6
33
8.5
28
Variation Testing
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Reporting
Not enough data
9.0
29
Not enough data
8.9
33
Personalization
Not enough data
9.2
28
Not enough data
9.0
28
Not enough data
8.9
30
Administration
Not enough data
8.9
41
Not enough data
Feature Not Available
Not enough data
8.9
45
Not enough data
Feature Not Available
Categories
Categories
Shared Categories
Google Analytics 360 and Smartlook are categorized as Digital Analytics and Mobile App Analytics
Unique Categories
Google Analytics 360 has no unique categories
Smartlook is categorized as Product Analytics, Session Replay, Heatmap Tools, and Mobile App Optimization
Reviews
Reviewers' Company Size
Google Analytics 360
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Smartlook
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
20.8%
Information Technology and Services
6.2%
Computer Software
4.9%
Retail
3.1%
Education Management
3.1%
Other
61.9%
Computer Software
10.4%
Information Technology and Services
8.2%
Marketing and Advertising
7.9%
Retail
5.4%
Internet
4.9%
Other
63.2%
Discussions
What is next to do best.
2 Comments
CC
Using the social network for advertisingRead more
How can I exclude myself from the recordings?
2 Comments
RC
You can exclude your IP, here's the page: https://app.smartlook.com/settings/ipsRead more
I would to know how to use all the features, is there any number I can dial?
1 Comment
LM
Hi Gurpeet,
you can chat with our customer success team and arrange a demo.
Best regards,
LukasRead more
What integration does Smartlook currently offer that cannot be missing from the platform implementation?
1 Comment
LM
Hi Fernanda,
check our most important integrations here: https://help.smartlook.com/en/collections/1948380-integrations
LukasRead more
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