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Compare Adobe Marketo Engage and Google Analytics 360 
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At a Glance
Market Segments
Mid-Market (53.5% of reviews)
Small-Business (50.5% of reviews)
Entry-Level Pricing
Contact Us Per Month
No pricing available
Adobe Marketo Engage
Star Rating
(3,068)4.1 out of 5
Market Segments
Mid-Market (53.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Month
Browse all 4 pricing plansGoogle Analytics 360
Star Rating
(595)4.4 out of 5
Market Segments
Small-Business (50.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Analytics 360Adobe Marketo Engage vs Google Analytics 360
When assessing the two solutions, reviewers found Google Analytics 360 easier to use, set up, and administer. Reviewers also preferred doing business with Google Analytics 360 overall.
- Reviewers felt that Google Analytics 360 meets the needs of their business better than Adobe Marketo Engage.
- When comparing quality of ongoing product support, reviewers felt that Google Analytics 360 is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Google Analytics 360 over Adobe Marketo Engage.
Pricing
Entry-Level Pricing
Adobe Marketo Engage
Select
Contact Us
Per Month
Essential marketing automation and measurement with AI-powered personalization.
- Lead Account and Database
- Native CRM Integration
- Audience Segmentation & Targeting
Google Analytics 360
No pricing availableFree Trial
Adobe Marketo Engage
Free Trial is available
Google Analytics 360
No trial information availableRatings
Meets Requirements
8.3
2,607
8.8
448
Ease of Use
7.3
2,662
8.1
451
Ease of Setup
6.7
1,313
8.0
196
Ease of Admin
7.6
1,173
8.4
188
Quality of Support
7.5
2,457
8.0
407
Has the product been a good partner in doing business?
7.7
1,166
8.4
184
Product Direction (% positive)
8.0
2,576
8.4
432
Features by Category
Email Marketing
8.3
1752
|
Verified
Not enough data
8.7
1740
|
Verified
Not enough data
8.1
1717
|
Verified
Not enough data
8.5
1651
|
Verified
Not enough data
Online Marketing
7.8
1699
|
Verified
Not enough data
7.8
1519
|
Verified
Not enough data
7.9
1576
|
Verified
Not enough data
7.4
1575
|
Verified
Not enough data
7.4
1340
|
Verified
Not enough data
Lead Management
8.5
1356
|
Verified
Not enough data
7.9
1253
|
Verified
Not enough data
8.2
1627
|
Verified
Not enough data
8.2
1594
|
Verified
Not enough data
8.4
1646
|
Verified
Not enough data
8.0
1536
|
Verified
Not enough data
8.3
1550
|
Verified
Not enough data
8.2
1592
|
Verified
Not enough data
Campaign Management
8.3
1604
|
Verified
Not enough data
8.3
1496
|
Verified
Not enough data
7.3
1193
|
Verified
Not enough data
7.0
948
Not enough data
Social
7.3
751
|
Verified
Not enough data
7.5
802
|
Verified
Not enough data
7.6
790
|
Verified
Not enough data
7.5
757
|
Verified
Not enough data
7.5
719
|
Verified
Not enough data
Reporting & Analytics
7.7
1642
|
Verified
Not enough data
7.2
1417
|
Verified
Not enough data
7.2
1236
|
Verified
Not enough data
7.2
1164
|
Verified
Not enough data
6.9
1015
|
Verified
Not enough data
Platform
7.7
899
|
Verified
Not enough data
8.0
889
|
Verified
Not enough data
8.4
915
|
Verified
Not enough data
7.7
637
|
Verified
Not enough data
7.3
639
|
Verified
Not enough data
7.7
895
|
Verified
Not enough data
7.6
596
Not enough data
Agentic AI - Marketing Automation
7.4
64
Not enough data
7.5
63
Not enough data
7.4
63
Not enough data
7.0
63
Not enough data
7.3
63
Not enough data
7.5
63
Not enough data
Integration
8.0
914
|
Verified
Not enough data
7.9
867
|
Verified
Not enough data
8.1
793
|
Verified
Not enough data
Metrics
Not enough data
8.7
324
Not enough data
8.5
332
Not enough data
8.5
322
Not enough data
8.6
304
Not enough data
8.4
298
Not enough data
8.4
304
Not enough data
8.2
303
Not enough data
8.4
310
Not enough data
8.2
286
Reporting
Not enough data
Feature Not Available
Not enough data
8.6
310
Not enough data
8.4
279
Not enough data
8.5
296
Not enough data
8.4
290
Not enough data
8.2
268
Not enough data
8.7
312
Other
Not enough data
8.5
300
Not enough data
8.4
305
Not enough data
8.3
290
Not enough data
8.6
302
Not enough data
8.5
267
Not enough data
8.2
248
Not enough data
8.3
266
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
8.5
244
Not enough data
8.2
243
Not enough data
8.6
293
Not enough data
8.6
293
Lead Intelligence
8.3
321
Not enough data
8.2
325
Not enough data
8.4
339
Not enough data
Lead Management
8.4
361
Not enough data
8.0
327
Not enough data
8.2
337
Not enough data
Marketing Campaigns
8.4
315
Not enough data
8.1
300
Not enough data
8.0
298
Not enough data
8.1
315
|
Verified
Not enough data
8.3
342
Not enough data
Campaign Execution
8.2
321
Not enough data
8.1
311
Not enough data
8.1
301
Not enough data
9.0
161
|
Verified
Not enough data
Agentic AI - Account Data Management
8.2
12
Not enough data
8.2
12
Not enough data
8.2
13
Not enough data
8.3
13
Not enough data
8.1
13
Not enough data
User Identification
Not enough data
9.1
111
Not enough data
9.0
108
Not enough data
9.0
103
Tracking & Reporting
Not enough data
8.9
99
Not enough data
8.8
109
Not enough data
8.9
102
Not enough data
9.0
108
Not enough data
8.8
103
Not enough data
8.8
101
Metrics
Not enough data
9.0
33
Not enough data
8.6
32
Not enough data
8.6
33
Not enough data
8.5
33
Not enough data
8.6
33
Integrated Workflows
7.9
32
Not enough data
8.2
32
Not enough data
6.9
25
Not enough data
7.7
25
Not enough data
7.6
30
Not enough data
7.6
25
Not enough data
8.0
24
Not enough data
Repeatability and Reportability
7.6
29
Not enough data
7.7
31
Not enough data
7.7
30
Not enough data
7.2
27
Not enough data
7.6
23
Not enough data
AI and Automation
7.8
24
Not enough data
8.0
25
Not enough data
8.2
25
Not enough data
8.1
26
Not enough data
7.8
23
Not enough data
Generative AI
7.5
23
Not enough data
Agentic AI - Sales Engagement
6.7
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
7.1
13
Not enough data
7.3
14
Not enough data
7.0
14
Not enough data
6.8
14
Not enough data
Agentic AI - Email Tracking
7.2
24
Not enough data
7.2
24
Not enough data
7.4
24
Not enough data
7.1
24
Not enough data
7.0
25
Not enough data
6.7
25
Not enough data
7.3
25
Not enough data
Analytics
8.2
84
Not enough data
8.0
83
Not enough data
7.8
47
Not enough data
Customizations
7.7
82
Not enough data
8.5
80
Not enough data
7.9
46
Not enough data
7.6
47
Not enough data
7.9
83
Not enough data
Generative AI
6.7
41
Not enough data
Agentic AI - Outbound Call Tracking
7.3
5
Not enough data
8.0
5
Not enough data
Calling
6.9
18
Not enough data
6.9
18
Not enough data
6.7
17
Not enough data
7.0
19
Not enough data
7.7
5
Not enough data
Contacts
7.9
20
Not enough data
7.0
19
Not enough data
7.4
17
Not enough data
Insights
6.9
17
Not enough data
6.9
18
Not enough data
7.3
8
Not enough data
9.2
8
Not enough data
6.3
18
Not enough data
8.0
5
Not enough data
Agentic AI - Sales Enablement
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Content Management
6.7
11
Not enough data
6.9
12
Not enough data
8.2
11
Not enough data
6.9
12
Not enough data
6.8
11
Not enough data
Analytics
7.9
12
Not enough data
8.1
12
Not enough data
8.1
13
Not enough data
7.2
12
Not enough data
Learning Management - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Enablement - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
8.3
9
Not enough data
8.1
8
Not enough data
7.4
9
Not enough data
8.1
8
Not enough data
Lead Intelligence
8.4
298
Not enough data
8.2
291
Not enough data
8.3
312
Not enough data
Lead Management
8.6
309
Not enough data
8.1
296
Not enough data
8.3
295
Not enough data
Marketing Campaigns
8.3
278
Not enough data
8.1
259
Not enough data
8.2
267
Not enough data
8.2
276
Not enough data
8.3
298
Not enough data
Data Availability - Marketing Account Intelligence
7.9
35
Not enough data
Data Accuracy - Marketing Account Intelligence
8.0
35
Not enough data
Agentic AI - Account-Based Analytics
8.1
9
Not enough data
8.7
9
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
7.8
9
Not enough data
Lead Intelligence
8.2
258
Not enough data
8.1
262
Not enough data
8.1
274
Not enough data
Lead Management
8.4
284
Not enough data
8.0
257
Not enough data
8.1
264
Not enough data
Marketing Campaigns
8.2
237
Not enough data
8.0
211
Not enough data
8.0
232
Not enough data
8.0
231
Not enough data
8.1
263
Not enough data
8.3
124
Not enough data
Analysis
8.5
107
|
Verified
Not enough data
8.6
117
Not enough data
8.1
84
|
Verified
Not enough data
8.3
93
|
Verified
Not enough data
Campaigns
8.3
103
Not enough data
8.2
103
|
Verified
Not enough data
8.3
101
Not enough data
8.1
99
|
Verified
Not enough data
8.7
98
|
Verified
Not enough data
8.5
98
|
Verified
Not enough data
Engagement
8.1
94
|
Verified
Not enough data
Platform
8.4
113
|
Verified
Not enough data
8.3
110
|
Verified
Not enough data
8.3
106
|
Verified
Not enough data
Agentic AI - Mobile Marketing
8.7
5
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
9.0
5
Not enough data
Metrics
Not enough data
9.0
33
Not enough data
8.6
32
Not enough data
8.6
33
Not enough data
8.5
33
Not enough data
8.6
33
Categories
Categories
Shared Categories
Adobe Marketo Engage and Google Analytics 360 share no categories
Unique Categories
Adobe Marketo Engage is categorized as Marketing Automation, Sales Enablement, Account-Based Analytics, Marketing Account Intelligence, Account Data Management, Mobile Marketing, Outbound Call Tracking, Email Tracking, and Sales Engagement
Google Analytics 360 is categorized as Digital Analytics and Mobile App Analytics
Reviews
Reviewers' Company Size
Adobe Marketo Engage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Analytics 360
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
26.0%
Information Technology and Services
12.7%
Marketing and Advertising
12.3%
Internet
5.8%
Financial Services
4.1%
Other
39.2%
Marketing and Advertising
20.8%
Information Technology and Services
6.2%
Computer Software
5.1%
Retail
3.1%
Education Management
3.1%
Other
61.7%
Alternatives
Discussions
How do I gain experience with Marketo?
3 Comments
SM
Marketo has made quite a bit of content available on their website -...Read more
Is marketo a CRM?
3 Comments
WA
No, Marketo is not a Customer Relationship Management (CRM) system. Marketo is primarily a marketing automation software platform. It is designed to help...Read more
How to improve Marketo reporting
2 Comments
TM
Improve what aspect of reporting. There are several dashboards and reports available. (https://docs.marketo.com/display/public/DOCS/Reporting) The...Read more
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