Introducing G2.ai, the future of software buying.Try now
Compare Google Analytics 360 and Marfeel 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Code Cube DataLayer Guard
Visit Website
At a Glance
Market Segments
Small-Business (50.4% of reviews)
Small-Business (50.0% of reviews)
Entry-Level Pricing
No pricing available
Free
Google Analytics 360
Star Rating
(594)4.4 out of 5
Market Segments
Small-Business (50.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Analytics 360Marfeel
Star Rating
(14)4.6 out of 5
Market Segments
Small-Business (50.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
Free
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Analytics 360 excels in its Custom Event Tracking feature, scoring 8.4, which allows for detailed tracking of user interactions, while Marfeel's similar feature also performs well with a score of 8.9, indicating a slight edge in customization options.
- Reviewers mention that Google Analytics 360 provides robust Real-Time Reporting capabilities with a score of 8.9, enabling immediate insights into user behavior, whereas Marfeel's real-time reporting is rated slightly lower at 8.4, suggesting it may not be as responsive.
- G2 users highlight that Marfeel shines in User Segmentation, achieving a score of 9.0, which allows for more precise targeting of audiences compared to Google Analytics 360's score of 8.5, making it a better choice for businesses focused on tailored marketing strategies.
- Users on G2 report that Google Analytics 360's Ease of Setup is rated at 7.9, which some find challenging, while Marfeel's score of 8.8 indicates a more user-friendly onboarding process, making it easier for new users to get started.
- Reviewers mention that both products offer strong Reporting features, but Google Analytics 360's Custom Reports and Dashboards score of 8.7 is slightly higher than Marfeel's, suggesting that users may find more flexibility in reporting with Google Analytics 360.
- Users say that Marfeel's Content Management tools are particularly effective, with a focus on content creation and curation, which is essential for businesses that prioritize content-driven strategies, while Google Analytics 360 does not emphasize this area as strongly.
Pricing
Entry-Level Pricing
Google Analytics 360
No pricing availableMarfeel
Real-time
Free
Real-time content analytics for organizations getting started.
- Real-time analytics
- Unprecedented traffic channels attribution
- User loyalty funnel
Free Trial
Google Analytics 360
No trial information availableMarfeel
Free Trial is available
Ratings
Meets Requirements
8.8
447
8.5
11
Ease of Use
8.1
450
8.9
11
Ease of Setup
8.0
195
8.8
8
Ease of Admin
8.4
188
9.0
8
Quality of Support
8.0
406
8.0
9
Has the product been a good partner in doing business?
8.4
184
8.3
8
Product Direction (% positive)
8.4
431
8.7
9
Features by Category
Metrics
8.7
324
Not enough data
8.5
332
Not enough data
8.5
322
Not enough data
8.6
304
Not enough data
8.4
298
Not enough data
8.4
304
Not enough data
8.2
303
Not enough data
8.4
310
Not enough data
8.2
286
Not enough data
Reporting
Feature Not Available
Not enough data
8.6
310
Not enough data
8.4
279
Not enough data
8.5
296
Not enough data
8.4
290
Not enough data
8.2
268
Not enough data
8.7
311
Not enough data
Other
8.5
300
Not enough data
8.4
305
Not enough data
8.3
290
Not enough data
8.6
302
Not enough data
8.5
267
Not enough data
8.2
248
Not enough data
8.3
266
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.5
243
Not enough data
8.2
243
Not enough data
8.6
293
Not enough data
8.6
293
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
9.1
111
Not enough data
9.0
108
Not enough data
9.0
103
Not enough data
Tracking & Reporting
8.9
99
Not enough data
8.8
109
Not enough data
8.9
102
Not enough data
9.0
108
Not enough data
8.8
103
Not enough data
8.8
101
Not enough data
Metrics
9.0
33
Not enough data
8.6
32
Not enough data
8.6
33
Not enough data
8.5
33
Not enough data
8.6
33
Not enough data
Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
9.0
33
Not enough data
8.6
32
Not enough data
8.6
33
Not enough data
8.5
33
Not enough data
8.6
33
Not enough data
Categories
Categories
Shared Categories
Google Analytics 360 and Marfeel are categorized as Digital Analytics
Unique Categories
Google Analytics 360 is categorized as Mobile App Analytics
Marfeel is categorized as Content Analytics
Reviews
Reviewers' Company Size
Google Analytics 360
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Marfeel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
20.8%
Information Technology and Services
6.2%
Computer Software
4.9%
Retail
3.1%
Education Management
3.1%
Other
61.9%
Online Media
28.6%
Publishing
14.3%
Information Technology and Services
14.3%
Newspapers
7.1%
Medical Devices
7.1%
Other
28.6%
Discussions
What is next to do best.
2 Comments
CC
Using the social network for advertisingRead more
Marfeel has no discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
