# Google Analytics 360 vs Marfeel Comparison | | Google Analytics 360 | Marfeel | |---|---|---| | **Star Rating** | 4.4 out of 5 | 4.6 out of 5 | | **Total Reviews** | 599 | 16 | | **Largest Market Segment** | Small-Business (50.3% of reviews) | Small-Business (56.3% of reviews) | | **Entry Level Price** | No pricing available | Free | --- ## Top Pros & Cons ### Google Analytics 360 Pros: - Insights (6 reviews) - Easy Integrations (5 reviews) Cons: - Learning Curve (4 reviews) - Cluttered Interface (2 reviews) ### Marfeel Pros: - Analytics (2 reviews) - Insights (2 reviews) Cons: - Missing Features (2 reviews) - Expensive (1 reviews) --- ## Ratings Comparison | Rating | Google Analytics 360 | Marfeel | |---|---|---| | **Meets Requirements** | 8.8 (452 reviews) | 8.6 (13 reviews) | | **Ease of Use** | 8.1 (455 reviews) | 9.0 (13 reviews) | | **Ease of Setup** | 8.0 (201 reviews) | 8.8 (10 reviews) | | **Ease of Admin** | 8.4 (189 reviews) | 8.9 (9 reviews) | | **Quality of Support** | 8.0 (411 reviews) | 8.0 (11 reviews) | | **Has the product been a good partner in doing business?** | 8.5 (185 reviews) | 8.5 (9 reviews) | | **Product Direction (% positive)** | 8.4 (436 reviews) | 8.9 (11 reviews) | --- ## Pricing ### Google Analytics 360 #### Entry-Level Pricing No pricing available #### Free Trial No information available ### Marfeel #### Entry-Level Pricing Plan: Real-time Price: Free Description: Real-time content analytics for organizations getting started. Key Features: - Real-time analytics - Unprecedented traffic channels attribution - User loyalty funnel [Browse all 3 editions](https://www.g2.com/products/marfeel/pricing) #### Free Trial Yes --- ## Features Comparison By Category ### Digital Analytics | Product | Score | Reviews | |---|---|---| | **Google Analytics 360** | 8.4/10 | 380 | | **Marfeel** | 9.0/10 | 5 | #### Metrics | Feature | Google Analytics 360 | Marfeel | |---|---|---| | **Sessions - Digital Analytics** | 8.7 (325 reviews) | 9.0 (5 reviews) | | **Engagement** | 8.5 (334 reviews) | Not enough data | | **Entry and Exit Pages** | 8.5 (323 reviews) | Not enough data | | **Standard Event Tracking** | 8.6 (306 reviews) | Not enough data | | **Custom Event Tracking** | 8.4 (299 reviews) | Not enough data | | **Retention** | 8.4 (305 reviews) | Not enough data | | **Return** | 8.2 (303 reviews) | Not enough data | | **Conversions** | 8.4 (311 reviews) | Not enough data | | **Funnels** | 8.2 (289 reviews) | Not enough data | #### Reporting | Feature | Google Analytics 360 | Marfeel | |---|---|---| | **Real-Time Reporting** | Feature Not Available | Not enough data | | **Trending** | 8.6 (310 reviews) | Not enough data | | **Retroactive Reporting** | 8.4 (279 reviews) | Not enough data | | **Segmentation** | 8.5 (297 reviews) | Not enough data | | **Mobile Reporting** | 8.4 (291 reviews) | Not enough data | | **Unification Across Devices** | 8.2 (268 reviews) | Not enough data | | **Custom Reports and Dashboards** | 8.6 (316 reviews) | Not enough data | #### Other | Feature | Google Analytics 360 | Marfeel | |---|---|---| | **User Data** | 8.5 (302 reviews) | Not enough data | | **Site Search Reporting** | 8.4 (306 reviews) | Not enough data | | **Load Time Monitoring** | 8.3 (291 reviews) | Not enough data | | **Campaign Tracking** | 8.6 (305 reviews) | Not enough data | | **E-Commerce** | 8.5 (267 reviews) | Not enough data | | **Promotional Messages** | 8.2 (248 reviews) | Not enough data | | **Administration Alerts** | 8.3 (266 reviews) | Not enough data | #### Agentic AI - Digital Analytics | Feature | Google Analytics 360 | Marfeel | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Administration | Feature | Google Analytics 360 | Marfeel | |---|---|---| | **API / Integrations** | 8.5 (247 reviews) | Not enough data | | **QA Testing** | 8.2 (243 reviews) | Not enough data | | **Performance and Reliability** | 8.6 (296 reviews) | Not enough data | | **User, Role, and Access Management** | 8.6 (293 reviews) | Not enough data | ### Content Marketing | Product | Score | Reviews | |---|---|---| | **Google Analytics 360** | N/A | N/A | | **Marfeel** | N/A | N/A | #### Content Creation | Feature | Google Analytics 360 | Marfeel | |---|---|---| | **Content Creation Tools** | Not enough data | Not enough data | | **Content Curation** | Not enough data | Not enough data | | **Buyer Personas** | Not enough data | Not enough data | | **Content Management** | Not enough data | Not enough data | | **Campaign Management** | Not enough data | Not enough data | | **SEO Management** | Not enough data | Not enough data | | **Workflow Management** | Not enough data | Not enough data | | **Template Management** | Not enough data | Not enough data | #### Optimization | Feature | Google Analytics 360 | Marfeel | |---|---|---| | **SEO** | Not enough data | Not enough data | | **A/B Testing** | Not enough data | Not enough data | | **Dashboards & Reporting** | Not enough data | Not enough data | | **Audience Targeting** | Not enough data | Not enough data | | **ROI Reporting** | Not enough data | Not enough data | #### Logistics | Feature | Google Analytics 360 | Marfeel | |---|---|---| | **Customizable Templated Workflows** | Not enough data | Not enough data | | **Internal Communication** | Not enough data | Not enough data | | **Version Control** | Not enough data | Not enough data | | **Editing and Approval Tools** | Not enough data | Not enough data | | **Distribution Features** | Not enough data | Not enough data | | **Social Media Integration** | Not enough data | Not enough data | | **User, Role, and Access Management** | Not enough data | Not enough data | | **Approval Process Control** | Not enough data | Not enough data | #### Additional Functionality | Feature | Google Analytics 360 | Marfeel | |---|---|---| | **Alerts/Notifications** | Not enough data | Not enough data | | **Publish Scheduling** | Not enough data | Not enough data | | **Email Marketing** | Not enough data | Not enough data | | **Content Library** | Not enough data | Not enough data | | **Conversion Tracking** | Not enough data | Not enough data | | **Generative AI** | Not enough data | Not enough data | | **AI Copilot** | Not enough data | Not enough data | | **Social Promotion** | Not enough data | Not enough data | | **Data Visualization** | Not enough data | Not enough data | | **Editorial Calendar** | Not enough data | Not enough data | | **Drag & Drop** | Not enough data | Not enough data | | **Campaign Analytics** | Not enough data | Not enough data | | **Campaign Planning** | Not enough data | Not enough data | | **Multi-Channel Campaigns** | Not enough data | Not enough data | | **Engagement Tracking** | Not enough data | Not enough data | | **Customizable Templates** | Not enough data | Not enough data | | **Reporting & Statistics** | Not enough data | Not enough data | | **Customizable Branding** | Not enough data | Not enough data | | **Categorization/Grouping** | Not enough data | Not enough data | | **Data Import/Export** | Not enough data | Not enough data | | **Filtering** | Not enough data | Not enough data | | **Activity Tracking** | Not enough data | Not enough data | | **Social Media Monitoring** | Not enough data | Not enough data | ### Mobile App Analytics | Product | Score | Reviews | |---|---|---| | **Google Analytics 360** | 8.8/10 | 131 | | **Marfeel** | N/A | N/A | #### User Identification | Feature | Google Analytics 360 | Marfeel | |---|---|---| | **Demographics** | 9.1 (112 reviews) | Not enough data | | **User Segmentation** | 9.0 (109 reviews) | Not enough data | | **Geolocation** | 9.0 (104 reviews) | Not enough data | | **Predictive Analytics** | Not enough data | Not enough data | #### Tracking & Reporting | Feature | Google Analytics 360 | Marfeel | |---|---|---| | **Custom Event Tracking** | 8.9 (99 reviews) | Not enough data | | **Real-Time Insights** | 8.8 (110 reviews) | Not enough data | | **Attribution** | 8.9 (103 reviews) | Not enough data | | **Activity Dashboard** | 9.0 (109 reviews) | Not enough data | | **User Path Tracking** | 8.8 (104 reviews) | Not enough data | | **User Activity History** | 8.8 (101 reviews) | Not enough data | | **Multi-Channel Attribution** | Not enough data | Not enough data | | **In-App Events Tracking** | Not enough data | Not enough data | #### Metrics | Feature | Google Analytics 360 | Marfeel | |---|---|---| | **Engagement** | 9.0 (33 reviews) | Not enough data | | **Exit Tracking** | 8.6 (33 reviews) | Not enough data | | **Retention** | 8.6 (34 reviews) | Not enough data | | **Return** | 8.5 (33 reviews) | Not enough data | | **Conversions** | 8.6 (33 reviews) | Not enough data | | **Engagement Tracking** | Not enough data | Not enough data | | **Uninstall Tracking** | Not enough data | Not enough data | | **Conversion Tracking** | Not enough data | Not enough data | | **Location Tracking** | Not enough data | Not enough data | | **ROI Tracking** | Not enough data | Not enough data | | **Retention Tracking** | Not enough data | Not enough data | | **Visitor Tracking** | Not enough data | Not enough data | | **Behavior Tracking** | Not enough data | Not enough data | | **Revenue Tracking** | Not enough data | Not enough data | #### Additional Functionality | Feature | Google Analytics 360 | Marfeel | |---|---|---| | **Monitoring** | Not enough data | Not enough data | | **Push Notifications** | Not enough data | Not enough data | | **Access Controls/Permissions** | Not enough data | Not enough data | | **Campaign Management** | Not enough data | Not enough data | | **Data Modeling** | Not enough data | Not enough data | | **Funnel Analysis** | Not enough data | Not enough data | | **For Marketers** | Not enough data | Not enough data | | **Single Sign On** | Not enough data | Not enough data | | **Workflow Management** | Not enough data | Not enough data | | **Customer Experience Management** | Not enough data | Not enough data | | **Trend Analysis** | Not enough data | Not enough data | | **Mobile Access** | Not enough data | Not enough data | | **Third-Party Integrations** | Not enough data | Not enough data | | **Alerts/Escalation** | Not enough data | Not enough data | | **Data Import/Export** | Not enough data | Not enough data | | **Collaboration Tools** | Not enough data | Not enough data | | **Session Recording** | Not enough data | Not enough data | | **Data Visualization** | Not enough data | Not enough data | | **Root Cause Analysis** | Not enough data | Not enough data | | **Drag & Drop** | Not enough data | Not enough data | | **Performance Metrics** | Not enough data | Not enough data | | **Generative AI** | Not enough data | Not enough data | | **Cohort Analysis** | Not enough data | Not enough data | | **Issue Management** | Not enough data | Not enough data | | **Compliance Management** | Not enough data | Not enough data | | **Heatmaps** | Not enough data | Not enough data | | **Customizable Branding** | Not enough data | Not enough data | | **Search/Filter** | Not enough data | Not enough data | | **AI Copilot** | Not enough data | Not enough data | | **Event Triggered Actions** | Not enough data | Not enough data | | **API** | Not enough data | Not enough data | | **Reporting/Analytics** | Not enough data | Not enough data | | **A/B Testing** | Not enough data | Not enough data | ### Content Analytics | Product | Score | Reviews | |---|---|---| | **Google Analytics 360** | N/A | N/A | | **Marfeel** | N/A | N/A | #### Tools | Feature | Google Analytics 360 | Marfeel | |---|---|---| | **Contact Collection** | Not enough data | Not enough data | | **Audience Insights** | Not enough data | Not enough data | | **Social Sharing** | Not enough data | Not enough data | #### Metrics | Feature | Google Analytics 360 | Marfeel | |---|---|---| | **Entry and Exit Pages** | Not enough data | Not enough data | | **Sessions** | Not enough data | Not enough data | | **Engagement** | Not enough data | Not enough data | | **Return** | Not enough data | Not enough data | | **Conversions** | Not enough data | Not enough data | | **Search Rank** | Not enough data | Not enough data | #### Agentic AI - Content Analytics | Feature | Google Analytics 360 | Marfeel | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Mobile Analytics | Product | Score | Reviews | |---|---|---| | **Google Analytics 360** | 8.7/10 | 36 | | **Marfeel** | N/A | N/A | #### Metrics | Feature | Google Analytics 360 | Marfeel | |---|---|---| | **Engagement** | 9.0 (33 reviews) | Not enough data | | **Exit Tracking** | 8.6 (33 reviews) | Not enough data | | **Retention** | 8.6 (34 reviews) | Not enough data | | **Return** | 8.5 (33 reviews) | Not enough data | | **Conversions** | 8.6 (33 reviews) | Not enough data | | **Engagement Tracking** | Not enough data | Not enough data | | **Uninstall Tracking** | Not enough data | Not enough data | | **Conversion Tracking** | Not enough data | Not enough data | | **Location Tracking** | Not enough data | Not enough data | | **ROI Tracking** | Not enough data | Not enough data | | **Retention Tracking** | Not enough data | Not enough data | | **Visitor Tracking** | Not enough data | Not enough data | | **Behavior Tracking** | Not enough data | Not enough data | | **Revenue Tracking** | Not enough data | Not enough data | --- ## Categories **Shared Categories (1):** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics) **Unique to Google Analytics 360 (1):** [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics) **Unique to Marfeel (1):** [Content Analytics Software](https://www.g2.com/categories/content-analytics) --- ## Reviewer Demographics ### By Company Size | Segment | Google Analytics 360 | Marfeel | |---|---|---| | **Small-Business** | 50.3% | 56.3% | | **Mid-Market** | 30.9% | 25.0% | | **Enterprise** | 18.8% | 18.8% | ### By Industry #### Google Analytics 360 - **Marketing and Advertising:** 20.6% - **Information Technology and Services:** 6.1% - **Computer Software:** 5.1% - **Education Management:** 3.1% - **Retail:** 3.1% - **Internet:** 2.9% - **Higher Education:** 2.5% - **Real Estate:** 2.2% - **Hospital & Health Care:** 2.2% - **Entertainment:** 2.0% - **Other:** 50.3% #### Marfeel - **Online Media:** 25.0% - **Newspapers:** 18.8% - **Publishing:** 12.5% - **Information Technology and Services:** 12.5% - **Medical Devices:** 6.3% - **Marketing and Advertising:** 6.3% - **Human Resources:** 6.3% - **Entertainment:** 6.3% - **Computer & Network Security:** 6.3% --- ## Alternatives ### Alternatives to Google Analytics 360 - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2991 reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1372 reviews) - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1246 reviews) - [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews) - [Kissmetrics](https://www.g2.com/products/kissmetrics/reviews) — 4.1/5 stars (168 reviews) - [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1808 reviews) - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) — 4.5/5 stars (779 reviews) - [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (641 reviews) - [PostHog](https://www.g2.com/products/posthog/reviews) — 4.5/5 stars (1053 reviews) - [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (681 reviews) ### Alternatives to Marfeel - [Parse.ly](https://www.g2.com/products/parse-ly/reviews) — 4.4/5 stars (149 reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6869 reviews) - [Chartbeat](https://www.g2.com/products/chartbeat/reviews) — 4.4/5 stars (69 reviews) - [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (4035 reviews) - [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) — 4.6/5 stars (442 reviews) - [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1653 reviews) - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2991 reviews) - [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews) - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1246 reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1372 reviews) --- ## Top Discussions ### Google Analytics 360 - Title: [Very good](https://www.g2.com/discussions/very-good-199e69ba-f1d8-445b-9155-60dfd372c62f) — 2 comments, 1 upvote > **Top comment:** "good work" - Title: [Iron](https://www.g2.com/discussions/50936-best) — 2 comments, 2 upvotes > **Top comment:** "Setup mode" - Title: [What is next to do best.](https://www.g2.com/discussions/31360-what-is-next-to-do-best) — 2 comments, 1 upvote > **Top comment:** "Using the social network for advertising" - Title: [How much does Google Analytics 360 cost?](https://www.g2.com/discussions/how-much-does-google-analytics-360-cost) — 1 comment > **Top comment:** "It costs $150,000-00 to $200,000-00 to the company." - Title: [How does Google Analytics 360 work?](https://www.g2.com/discussions/how-does-google-analytics-360-work) — 1 comment, 1 upvote > **Top comment:** "i liked this website " ### Marfeel No discussions available for this product. --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/google-analytics-360-vs-marfeel)