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Compare Fresh Relevance and Insider One 
Featured Products
At a Glance
Market Segments
Small-Business (52.9% of reviews)
Mid-Market (45.5% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
Fresh Relevance
Star Rating
(51)4.8 out of 5
Market Segments
Small-Business (52.9% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 15 pricing plansInsider One
Star Rating
(1,262)4.8 out of 5
Market Segments
Mid-Market (45.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Insider OneSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Insider One excels in user satisfaction, boasting a significantly higher G2 Score compared to Fresh Relevance. Users appreciate the platform's ability to create tailored experiences, such as designing high-performing WhatsApp journeys that enhance customer engagement.
- Users say that Insider One's implementation process is notably quick and efficient, with many highlighting the intuitive onboarding wizard that simplifies setup. In contrast, Fresh Relevance has received feedback indicating that while their support is strong, the setup process can be less straightforward.
- Reviewers mention that Insider One provides exceptional support, with users praising the ongoing guidance and recommendations from account managers. This level of support is contrasted by Fresh Relevance, where users appreciate the team's industry knowledge but note that the solutions may not always align perfectly with their specific needs.
- According to verified reviews, Insider One shines in its ability to deliver personalized experiences, allowing businesses to treat different customer segments uniquely. Users have highlighted features like targeted merchandising for various product categories, which enhances the shopping experience.
- G2 reviewers highlight that while Fresh Relevance offers a user-friendly interface and useful features like SmartBlocks for recommendations, it struggles with the breadth of features compared to Insider One. Users have noted that Insider One's advanced capabilities, such as real-time product recommendations, provide a more comprehensive solution.
- Users report that both platforms have strong ratings for quality of support, but Insider One's overall user satisfaction is bolstered by a larger volume of recent reviews, indicating a more consistent performance over time. Fresh Relevance, while praised for its support, has fewer recent reviews, which may suggest less current user engagement.
Pricing
Entry-Level Pricing
Fresh Relevance
Web Personalization
Contact Us
Personalize your website using sophisticated targeting rules. Unlimited web impressions included.
- Product recommendations
- Site editor
- Social media feeds (Twitter, Pinterest and Instagram)
Insider One
No pricing availableFree Trial
Fresh Relevance
No trial information availableInsider One
Free Trial is available
Ratings
Meets Requirements
9.2
40
9.4
1,141
Ease of Use
8.1
42
9.4
1,153
Ease of Setup
8.7
14
9.0
611
Ease of Admin
8.7
13
9.1
311
Quality of Support
9.8
42
9.6
1,138
Has the product been a good partner in doing business?
9.9
13
9.5
312
Product Direction (% positive)
9.7
35
9.8
1,095
Features by Category
Email Marketing
Not enough data
9.6
512
Not enough data
9.6
491
Not enough data
9.6
494
Not enough data
9.6
435
Online Marketing
Not enough data
Feature Not Available
Not enough data
9.6
531
Not enough data
9.6
546
Not enough data
9.5
535
Not enough data
Feature Not Available
Lead Management
Not enough data
9.5
505
Not enough data
9.5
503
Not enough data
9.6
550
Not enough data
Feature Not Available
Not enough data
9.5
482
Not enough data
9.5
447
Not enough data
9.5
486
Not enough data
9.6
470
Campaign Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Social
Not enough data
Feature Not Available
Not enough data
9.4
441
Not enough data
9.4
452
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Reporting & Analytics
Not enough data
9.4
532
Not enough data
9.4
527
Not enough data
9.4
521
Not enough data
9.4
518
Not enough data
9.2
421
Platform
Not enough data
9.5
528
Not enough data
9.5
278
Not enough data
9.6
507
Not enough data
9.5
444
Not enough data
9.4
449
Not enough data
9.5
490
Not enough data
9.4
430
Agentic AI - Marketing Automation
Not enough data
8.9
25
Not enough data
8.9
25
Not enough data
8.9
25
Not enough data
8.8
25
Not enough data
8.8
25
Not enough data
8.8
24
Integration
Not enough data
9.4
499
Not enough data
9.4
498
Not enough data
9.4
460
Visitor Behavior
8.5
24
9.5
582
9.0
29
9.6
600
8.5
18
9.5
545
Templates
7.2
21
9.5
561
8.8
28
9.5
605
8.9
14
9.6
598
Personalization
9.5
31
9.6
590
9.2
28
9.5
577
9.4
27
9.6
587
7.2
10
9.4
521
8.8
24
9.5
571
9.4
31
9.6
573
8.1
18
9.6
598
9.0
20
9.6
586
Multichannel
9.0
26
9.6
590
9.2
25
9.5
526
8.1
23
9.6
588
Administration
8.5
16
9.6
582
7.7
30
9.4
601
8.8
23
9.5
577
9.1
26
9.4
579
Agentic AI - E-Commerce Personalization
Not enough data
8.3
20
Not enough data
8.2
20
Segmentation
Not enough data
9.7
602
Not enough data
9.6
582
Targeting
Not enough data
9.6
595
Not enough data
9.6
565
Triggered Content
Not enough data
9.5
503
9.0
5
9.5
500
Not enough data
9.7
554
Personalized Content
9.3
7
9.6
540
Not enough data
9.6
518
10.0
5
9.6
578
Agentic AI - Personalization Engines
Not enough data
8.8
14
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
8.9
15
Not enough data
8.9
15
Not enough data
9.0
16
Text Messaging
Not enough data
9.6
86
Not enough data
9.4
80
Not enough data
9.5
81
Not enough data
9.4
82
Not enough data
9.4
86
Not enough data
9.4
84
Not enough data
9.5
87
Not enough data
9.4
82
SMS Platform
Not enough data
9.4
85
Not enough data
9.5
86
Not enough data
9.3
80
Not enough data
Feature Not Available
Not enough data
9.3
86
Not enough data
9.3
85
Agentic AI - SMS Marketing
Not enough data
8.9
21
Not enough data
8.8
21
Not enough data
8.7
21
Not enough data
8.8
21
Not enough data
8.8
22
Not enough data
8.6
22
Data Sourcing
Not enough data
9.5
583
|
Verified
Not enough data
9.5
571
|
Verified
Not enough data
9.6
378
Not enough data
9.5
600
|
Verified
Intelligence
Not enough data
9.4
606
|
Verified
Not enough data
9.5
576
|
Verified
Not enough data
9.6
567
|
Verified
Platform Basics
Not enough data
9.5
656
|
Verified
Not enough data
9.5
655
|
Verified
Platform Data
Not enough data
9.4
639
|
Verified
Not enough data
9.4
617
|
Verified
Not enough data
9.3
652
|
Verified
Not enough data
9.3
619
Platform Additional Functionality
Not enough data
9.5
623
|
Verified
Not enough data
9.5
618
|
Verified
Not enough data
9.4
606
Agentic AI - Customer Journey Analytics
Not enough data
8.7
36
Not enough data
8.6
35
Not enough data
8.6
34
Not enough data
8.7
33
Search Setup
Not enough data
9.5
57
Not enough data
9.6
58
Not enough data
9.5
56
Not enough data
9.6
54
Product Discovery
Not enough data
9.7
61
Not enough data
9.6
59
Not enough data
9.5
59
Not enough data
9.6
53
Not enough data
9.7
57
Integration
Not enough data
9.6
61
Not enough data
9.7
55
Not enough data
9.6
57
WhatsApp Messaging - WhatsApp Marketing
Not enough data
9.4
50
Not enough data
9.5
54
Not enough data
9.5
50
Not enough data
9.5
51
Not enough data
9.5
49
Not enough data
9.2
49
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
9.6
51
Not enough data
9.5
49
Not enough data
9.4
48
Not enough data
9.3
47
Conversational AI - Conversational Commerce Platforms
Not enough data
8.3
16
Not enough data
8.7
13
Not enough data
8.2
15
Not enough data
Feature Not Available
Not enough data
8.2
14
Platform integration - Conversational Commerce Platforms
Not enough data
8.6
15
Not enough data
8.1
15
Not enough data
Feature Not Available
Not enough data
8.0
14
Analytics and Reporting - Conversational Commerce Platforms
Not enough data
Feature Not Available
Not enough data
8.7
13
Agentic AI - Personalization
Not enough data
8.8
33
Not enough data
8.8
32
Not enough data
8.7
32
Not enough data
8.6
31
Not enough data
8.8
32
Not enough data
8.7
33
Analysis
Not enough data
9.3
625
Not enough data
9.4
697
Not enough data
9.3
558
|
Verified
Not enough data
9.4
603
|
Verified
Campaigns
Not enough data
9.4
581
|
Verified
Not enough data
9.7
700
|
Verified
Not enough data
9.4
487
Not enough data
9.2
487
Not enough data
9.6
574
|
Verified
Not enough data
9.6
660
|
Verified
Engagement
Not enough data
9.6
628
Platform
Not enough data
9.6
676
Not enough data
9.4
627
|
Verified
Not enough data
9.5
548
Agentic AI - Mobile Marketing
Not enough data
9.1
32
Not enough data
9.0
31
Not enough data
9.0
31
Not enough data
9.0
30
Not enough data
9.0
30
Not enough data
9.0
31
Categories
Categories
Shared Categories
Fresh Relevance and Insider One are categorized as Personalization Engines, E-Commerce Personalization, and Personalization
Unique Categories
Fresh Relevance has no unique categories
Insider One is categorized as E-Commerce Search, Customer Journey Analytics, Customer Data Platform (CDP), Mobile Marketing, Marketing Automation, SMS Marketing, WhatsApp Marketing, and Conversational Commerce Platforms
Reviews
Reviewers' Company Size
Fresh Relevance
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Insider One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
41.2%
Luxury Goods & Jewelry
9.8%
Leisure, Travel & Tourism
7.8%
Consumer Goods
5.9%
Apparel & Fashion
3.9%
Other
31.4%
Retail
26.3%
Apparel & Fashion
10.2%
Cosmetics
4.0%
Food & Beverages
3.8%
Marketing and Advertising
3.7%
Other
52.0%
Alternatives
Discussions
Who owns fresh relevance?
1 Comment
PG
Fresh Relevance is owned by Foresight Group, a listed infrastructure and private equity investment management company, along with various members of the...Read more
What is the use of Fresh Relevance?
1 Comment
PG
Fresh Relevance is the versatile personalization solution that empowers commerce-driven businesses to create customized cross-channel experiences with ease....Read more
Fresh Relevance has no more discussions with answers
How effective is the tool at new acquisition and driving traffic to website?
3 Comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 Comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 Comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
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