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Compare FormAssembly and Qualtrics Strategy & Research 
Featured Products
At a Glance
Market Segments
Small-Business (57.6% of reviews)
Enterprise (44.9% of reviews)
Entry-Level Pricing
Starting at $59.00 Per Month
No pricing available
FormAssembly
Star Rating
(395)4.5 out of 5
Market Segments
Small-Business (57.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $59.00 Per Month
Browse all 3 pricing plansQualtrics Strategy & Research
Star Rating
(2,990)4.4 out of 5
Market Segments
Enterprise (44.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Qualtrics Strategy & ResearchSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Qualtrics Strategy & Research excels in its powerful survey design and analytics tools, making it easy to create complex surveys and spot trends quickly. Users appreciate the advanced question logic and branching features that allow for a targeted flow of questionnaires.
- Users say FormAssembly stands out for its seamless integration with Salesforce, allowing account managers to quickly build customized forms tailored to specific client needs. This ease of use is frequently highlighted, making it a favorite for those who prioritize form management.
- Reviewers mention that while Qualtrics Strategy & Research has a higher overall satisfaction score, FormAssembly's user-friendly interface and customization options are frequently praised, indicating that it meets the needs of small businesses effectively.
- According to verified reviews, Qualtrics Strategy & Research has a significantly larger number of reviews, suggesting a broader user base and more reliable feedback. This extensive feedback highlights its effectiveness in gathering both qualitative and quantitative data.
- Users appreciate the quality of support from both platforms, but Qualtrics Strategy & Research receives slightly higher ratings in this area. Reviewers note that the support team is responsive and helpful, which is crucial for users navigating complex survey setups.
- G2 reviewers highlight that while FormAssembly has a slight edge in ease of setup, Qualtrics Strategy & Research offers robust reporting features that help users analyze data effectively. This makes Qualtrics a strong choice for organizations focused on in-depth research and analytics.
Pricing
Entry-Level Pricing
FormAssembly
Atlas Explorer
Starting at $59.00
Per Month
The entry-level plan for individuals starting their data collection journey.
- Agentic AI Assistant Builds Forms & Workflows in a Flash
- Unlimited Forms & Responses
- Stripe, Google Sheets, and Google Drive Add-ons Included
Qualtrics Strategy & Research
No pricing availableFree Trial
FormAssembly
Free Trial is available
Qualtrics Strategy & Research
Free Trial is available
Ratings
Meets Requirements
8.6
335
8.9
2,498
Ease of Use
8.2
335
8.5
2,502
Ease of Setup
8.4
290
8.3
1,051
Ease of Admin
8.5
299
8.4
1,024
Quality of Support
8.5
310
8.7
2,178
Has the product been a good partner in doing business?
8.9
282
8.7
950
Product Direction (% positive)
7.8
324
8.1
2,411
Features by Category
User Response Methods
Not enough data
8.5
11
Not enough data
6.2
7
Not enough data
5.7
7
Not enough data
7.3
8
Not enough data
8.3
9
Participant Selection
Not enough data
6.9
9
Not enough data
6.9
8
Not enough data
7.5
8
Not enough data
8.1
8
Insights
Not enough data
8.8
11
Not enough data
8.0
9
Not enough data
8.8
10
Generative AI
Not enough data
6.9
7
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
8.5
9
Not enough data
8.1
9
Not enough data
9.1
9
Capabilities
Not enough data
8.1
9
Not enough data
8.5
8
Not enough data
8.5
8
Not enough data
8.3
8
Methodology
Not enough data
8.5
8
Not enough data
7.0
9
Not enough data
7.0
9
Generative AI
Not enough data
6.9
7
Not enough data
7.1
7
Analytics
Not enough data
8.6
7
Not enough data
9.0
7
Not enough data
8.6
7
Not enough data
7.4
7
Customization
Not enough data
8.1
6
Not enough data
7.5
6
Not enough data
8.3
6
Not enough data
8.9
6
Generative AI
Not enough data
6.0
5
Not enough data
5.7
5
Agentic AI - Experience Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Monitoring
8.6
34
|
Verified
Not enough data
8.8
33
|
Verified
Not enough data
Feature Not Available
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
8.6
30
|
Verified
Not enough data
9.2
38
|
Verified
Not enough data
7.8
17
|
Verified
Not enough data
9.0
35
|
Verified
Not enough data
Analytics
9.1
34
|
Verified
Not enough data
8.5
31
|
Verified
Not enough data
Customization
9.0
43
|
Verified
Not enough data
8.5
43
|
Verified
Not enough data
8.2
37
|
Verified
Not enough data
9.3
41
|
Verified
Not enough data
Data collection
Not enough data
7.1
7
Not enough data
7.4
7
Not enough data
8.1
7
Not enough data
6.9
6
Not enough data
6.9
7
Segment Trending
Not enough data
6.0
7
Not enough data
6.1
6
Not enough data
7.4
7
Not enough data
5.7
7
Analysis
Not enough data
6.9
8
Not enough data
7.7
8
Not enough data
5.8
8
Platform
Not enough data
6.7
8
Not enough data
6.9
8
Not enough data
6.5
8
Not enough data
6.0
8
Not enough data
7.1
8
Not enough data
7.1
8
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Survey Management
9.2
55
9.0
448
9.1
61
9.1
451
8.3
47
8.4
396
8.9
49
8.9
447
Survey Customization
8.8
57
8.9
431
8.7
58
8.5
393
7.9
43
8.6
359
7.3
27
8.6
312
Survey Insights
8.1
48
8.5
440
8.5
25
8.4
288
9.1
56
8.7
436
8.8
41
8.5
385
Agentic AI - Survey
Not enough data
7.7
11
Not enough data
7.9
11
Not enough data
8.3
12
Functionality
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
25
Not enough data
8.7
23
Not enough data
Data Control
8.7
14
Not enough data
9.1
20
Not enough data
9.4
20
Not enough data
Agentic AI - Drag and Drop App Builder
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customization
9.0
89
Not enough data
8.6
92
Not enough data
9.1
85
Not enough data
8.1
91
Not enough data
Additional Functionality
8.5
76
Not enough data
6.4
44
Not enough data
8.4
83
Not enough data
7.7
52
Not enough data
Feature Not Available
Not enough data
Brand Signals
Not enough data
8.8
67
Not enough data
8.2
66
Not enough data
9.0
66
Brand Analytics
Not enough data
8.8
69
Not enough data
8.7
70
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Survey Design - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audience Access - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Collection - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Collaboration - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Interface Design
8.6
22
Not enough data
8.3
23
Not enough data
8.1
21
Not enough data
8.4
18
Not enough data
Data Control
8.3
17
Not enough data
8.3
19
Not enough data
9.0
20
Not enough data
Publishing
8.7
20
Not enough data
8.8
23
Not enough data
8.3
18
Not enough data
Agentic AI - No-Code Development Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
FormAssembly and Qualtrics Strategy & Research are categorized as Survey
Unique Categories
FormAssembly is categorized as Online Form Builder, No-Code Development Platforms, Lead Capture, Salesforce AppExchange Apps, and Drag and Drop App Builder
Qualtrics Strategy & Research is categorized as Brand Intelligence, Experience Management, Statistical Analysis, Market Intelligence, User Research, and Consumer Insights Platforms
Reviews
Reviewers' Company Size
FormAssembly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Qualtrics Strategy & Research
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Non-Profit Organization Management
34.6%
Higher Education
14.7%
Education Management
6.3%
Information Technology and Services
5.2%
Computer Software
3.1%
Other
36.1%
Higher Education
21.1%
Education Management
11.7%
Research
7.7%
Information Technology and Services
6.6%
Market Research
4.4%
Other
48.4%
Alternatives
Discussions
FormAssembly has no discussions with answers
What would be the best way to restart on the basics, as I am having a little trouble on trying to get and start an existing project
3 Comments
MK
I highly recommend my users don't open Qualtrics until they've designed their survey/form/process "on paper." you shouldn't bother using Qualtrics until you...Read more
Is qualtrics better than SurveyMonkey?
3 Comments
RB
Yes in so many ways from the customized survey creation to the dashboards that align with them. With the ability to upload data and automate processes the...Read more
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