Compare Innovid and The Trade Desk 
Featured Products
At a Glance
Market Segments
Enterprise (43.1% of reviews)
Mid-Market (43.7% of reviews)
Entry-Level Pricing
No pricing available
Contact Us
Innovid
Star Rating
(375)4.1 out of 5
Market Segments
Enterprise (43.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about InnovidThe Trade Desk
Star Rating
(168)4.4 out of 5
Market Segments
Mid-Market (43.7% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about The Trade DeskSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Innovid excels in delivering personalized video ads, with users highlighting its ability to connect with platforms like OTT and CTV, enhancing brand management and advertising effectiveness. This focus on video content is a significant advantage for businesses prioritizing video marketing.
- Users say The Trade Desk stands out for its advanced targeting capabilities, allowing for a diverse audience reach that many other platforms lack. Reviewers appreciate its technical sophistication, noting that it offers a more streamlined experience compared to competitors like DV360 and Amazon.
- According to verified reviews, Innovid has a strong reputation for quality support, with users praising the platform's responsiveness and helpfulness. This level of support can be crucial for businesses that require ongoing assistance in managing their advertising campaigns.
- Reviewers mention that The Trade Desk's user interface is intuitive and easy to navigate, which contributes to a smoother day-to-day experience. This ease of use is particularly beneficial for teams that need to manage complex advertising strategies without extensive training.
- G2 reviewers highlight that Innovid's implementation process is quick and efficient, with many users appreciating the intuitive onboarding features that help them get started with video advertising without significant delays.
- Users report that while Innovid has a solid offering in video advertising, The Trade Desk's overall G2 Score reflects a higher level of user satisfaction across various metrics, indicating that it may provide a more comprehensive solution for cross-channel advertising needs.
Pricing
Entry-Level Pricing
Innovid
No pricing availableThe Trade Desk
The Trade Desk Pricing Overview
Contact Us
- Ad Serving
- Audience Building
- Forecasting
Free Trial
Innovid
No trial information availableThe Trade Desk
No trial information availableRatings
Meets Requirements
8.3
314
8.6
144
Ease of Use
7.9
342
8.1
141
Ease of Setup
8.0
219
8.3
107
Ease of Admin
7.8
176
8.3
74
Quality of Support
9.0
307
8.9
143
Has the product been a good partner in doing business?
8.9
182
8.8
78
Product Direction (% positive)
8.9
311
8.7
138
Features by Category
Channel Functionality
8.9
90
8.8
82
Platform Interoperability
8.1
33
8.2
50
Agentic AI - Display Advertising
6.0
5
8.9
15
6.3
5
9.2
14
6.0
5
8.8
14
5.3
5
8.8
15
5.3
5
8.7
15
6.0
5
8.5
14
Campaign Management
7.8
238
7.9
108
|
Verified
7.7
212
8.4
105
|
Verified
8.2
198
8.5
104
|
Verified
8.0
219
7.7
101
|
Verified
7.9
197
7.9
102
|
Verified
8.3
171
8.6
88
|
Verified
8.3
146
8.6
88
|
Verified
8.3
131
8.6
91
|
Verified
8.1
190
8.3
103
|
Verified
8.1
185
7.9
84
|
Verified
8.0
149
8.0
89
|
Verified
7.6
76
8.2
89
|
Verified
7.9
80
7.9
90
|
Verified
Targeting
8.5
224
8.8
103
|
Verified
8.2
191
8.7
97
|
Verified
8.3
206
8.8
98
|
Verified
8.2
142
8.6
84
|
Verified
Platform
8.1
189
8.1
81
|
Verified
8.0
221
7.6
97
|
Verified
8.3
214
8.5
94
7.8
243
8.5
97
|
Verified
8.2
186
8.5
89
|
Verified
8.0
206
8.1
90
|
Verified
7.9
212
8.1
82
|
Verified
Feature Not Available
8.1
83
|
Verified
7.9
187
8.0
88
|
Verified
Authoring Tools
8.1
41
Not enough data
8.2
30
Not enough data
8.2
33
Not enough data
7.5
25
Not enough data
Agentic AI - Creative Management Platforms
7.3
8
Not enough data
7.7
8
Not enough data
7.9
8
Not enough data
7.3
8
Not enough data
7.5
8
Not enough data
7.7
8
Not enough data
Testing Tools
8.2
39
Not enough data
7.8
35
Not enough data
Publishing Tools
Feature Not Available
Not enough data
8.5
38
Not enough data
9.2
40
Not enough data
Platform Interoperability
8.1
15
8.3
32
Mobile Functionality
8.3
47
9.0
54
Agentic AI - Mobile Advertising
Not enough data
9.0
7
Not enough data
9.5
7
Not enough data
9.3
7
Not enough data
9.6
8
Not enough data
9.5
7
Not enough data
9.6
8
Campaign Management
7.8
238
7.9
108
|
Verified
7.7
212
8.4
105
|
Verified
8.2
198
8.5
104
|
Verified
8.0
219
7.7
101
|
Verified
7.9
197
7.9
102
|
Verified
8.3
171
8.6
88
|
Verified
8.3
146
8.6
88
|
Verified
8.3
131
8.6
91
|
Verified
8.1
190
8.3
103
|
Verified
8.1
185
7.9
84
|
Verified
8.0
149
8.0
89
|
Verified
7.6
76
8.2
89
|
Verified
7.9
80
7.9
90
|
Verified
Targeting
8.5
224
8.8
103
|
Verified
8.2
191
8.7
97
|
Verified
8.3
206
8.8
98
|
Verified
8.2
142
8.6
84
|
Verified
Mobile
8.2
36
8.5
50
7.6
76
8.2
89
|
Verified
7.9
80
7.9
90
|
Verified
Platform
8.1
189
8.1
81
|
Verified
8.0
221
7.6
97
|
Verified
8.3
214
8.5
94
7.8
243
8.5
97
|
Verified
8.2
186
8.5
89
|
Verified
8.0
206
8.1
90
|
Verified
7.9
212
8.1
82
|
Verified
Feature Not Available
8.1
83
|
Verified
7.9
187
8.0
88
|
Verified
Platform Interoperability
8.8
28
8.0
43
Video Functionality
8.6
64
8.6
62
Agentic AI - Video Advertising
6.7
8
7.9
13
7.3
8
8.2
15
7.1
8
8.3
14
7.5
8
8.2
13
6.3
8
8.2
13
6.9
8
8.3
15
Campaign Management
7.8
238
7.9
108
|
Verified
7.7
212
8.4
105
|
Verified
8.2
198
8.5
104
|
Verified
8.0
219
7.7
101
|
Verified
7.9
197
7.9
102
|
Verified
8.3
171
8.6
88
|
Verified
8.3
146
8.6
88
|
Verified
8.3
131
8.6
91
|
Verified
8.1
190
8.3
103
|
Verified
8.1
185
7.9
84
|
Verified
8.0
149
8.0
89
|
Verified
7.6
76
8.2
89
|
Verified
7.9
80
7.9
90
|
Verified
Targeting
8.5
224
8.8
103
|
Verified
8.2
191
8.7
97
|
Verified
8.3
206
8.8
98
|
Verified
8.2
142
8.6
84
|
Verified
Platform
8.1
189
8.1
81
|
Verified
8.0
221
7.6
97
|
Verified
8.3
214
8.5
94
7.8
243
8.5
97
|
Verified
8.2
186
8.5
89
|
Verified
8.0
206
8.1
90
|
Verified
7.9
212
8.1
82
|
Verified
Feature Not Available
8.1
83
|
Verified
7.9
187
8.0
88
|
Verified
Platform Interoperability
8.4(won by default)
23
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
8.3(won by default)
159
Not enough data
Campaign Management
7.8
238
7.9(won by 0.1)
108
|
Verified
7.7
212
8.4(won by 0.7)
105
|
Verified
8.2
198
8.5(won by 0.3)
104
|
Verified
8.0(won by 0.3)
219
7.7
101
|
Verified
7.9(tied score)
197
7.9(tied score)
102
|
Verified
8.3
171
8.6(won by 0.3)
88
|
Verified
8.3
146
8.6(won by 0.3)
88
|
Verified
8.3
131
8.6(won by 0.3)
91
|
Verified
8.1
190
8.3(won by 0.2)
103
|
Verified
8.1(won by 0.2)
185
7.9
84
|
Verified
8.0(tied score)
149
8.0(tied score)
89
|
Verified
7.6
76
8.2(won by 0.6)
89
|
Verified
7.9(tied score)
80
7.9(tied score)
90
|
Verified
Targeting
8.5
224
8.8(won by 0.3)
103
|
Verified
8.2
191
8.7(won by 0.5)
97
|
Verified
8.3
206
8.8(won by 0.5)
98
|
Verified
8.2
142
8.6(won by 0.4)
84
|
Verified
Platform
8.1(tied score)
189
8.1(tied score)
81
|
Verified
8.0(won by 0.4)
221
7.6
97
|
Verified
8.3
214
8.5(won by 0.2)
94
7.8
243
8.5(won by 0.7)
97
|
Verified
8.2
186
8.5(won by 0.3)
89
|
Verified
8.0
206
8.1(won by 0.1)
90
|
Verified
7.9
212
8.1(won by 0.2)
82
|
Verified
Feature Not Available
8.1(won by default)
83
|
Verified
7.9
187
8.0(won by 0.1)
88
|
Verified
Platform Basics
Not enough data
9.1
17
Not enough data
8.8
17
Not enough data
8.8
15
Not enough data
9.1
16
Platform Reporting
Not enough data
9.1
16
Not enough data
8.5
16
Not enough data
9.0
16
Not enough data
Feature Not Available
Agentic AI - Digital Audio Advertising
Not enough data
8.7
10
Not enough data
8.9
9
Not enough data
8.7
10
Not enough data
8.5
9
Not enough data
8.6
11
Not enough data
8.8
10
Platform Basics
Not enough data
8.3
7
Not enough data
7.1
7
Not enough data
8.6
7
Not enough data
9.0
7
Platform Data
Not enough data
8.6
7
Not enough data
8.6
7
Not enough data
8.8
7
Platform Additional Functionality
Not enough data
6.9
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.8
7
Agentic AI - Retail Media Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
Not enough data
8.6
68
Agentic AI - Demand Side Platform (DSP)
Not enough data
8.5
17
Not enough data
8.5
16
Not enough data
8.5
17
Not enough data
8.4
16
Not enough data
8.8
17
Not enough data
8.7
17
Campaign Management
7.8
238
7.9
108
|
Verified
7.7
212
8.4
105
|
Verified
8.2
198
8.5
104
|
Verified
8.0
219
7.7
101
|
Verified
7.9
197
7.9
102
|
Verified
8.3
171
8.6
88
|
Verified
8.3
146
8.6
88
|
Verified
8.3
131
8.6
91
|
Verified
8.1
190
8.3
103
|
Verified
8.1
185
7.9
84
|
Verified
8.0
149
8.0
89
|
Verified
7.6
76
8.2
89
|
Verified
7.9
80
7.9
90
|
Verified
Targeting
8.5
224
8.8
103
|
Verified
8.2
191
8.7
97
|
Verified
8.3
206
8.8
98
|
Verified
8.2
142
8.6
84
|
Verified
Demand Side Platforms
Not enough data
8.5
86
|
Verified
Not enough data
8.0
83
|
Verified
Not enough data
8.7
82
|
Verified
Platform
8.1
189
8.1
81
|
Verified
8.0
221
7.6
97
|
Verified
8.3
214
8.5
94
7.8
243
8.5
97
|
Verified
8.2
186
8.5
89
|
Verified
8.0
206
8.1
90
|
Verified
7.9
212
8.1
82
|
Verified
Feature Not Available
8.1
83
|
Verified
7.9
187
8.0
88
|
Verified
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
8.7
19
Not enough data
8.3
19
Not enough data
8.4
19
Not enough data
8.2
17
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
8.7
17
Not enough data
8.6
17
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
8.3
10
Not enough data
8.0
10
Not enough data
8.2
10
Not enough data
8.3
11
Not enough data
8.2
10
Not enough data
8.5
11
Campaign Management - Ad Networks
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Analytics - Ad Networks
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Ad Networks
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
8.6
12
Not enough data
8.8
12
Not enough data
8.3
11
Not enough data
8.6
12
Not enough data
8.6
12
Not enough data
8.7
13
Analysis
Not enough data
9.4
14
Not enough data
9.0
14
Not enough data
9.1
13
Not enough data
8.8
14
Campaigns
Not enough data
8.7
14
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.7
14
Not enough data
9.0
15
Engagement
Not enough data
9.0
14
Platform
Not enough data
9.1
17
Not enough data
9.2
18
Not enough data
8.9
15
Agentic AI - Mobile Marketing
Not enough data
9.2
10
Not enough data
9.3
10
Not enough data
9.5
10
Not enough data
9.4
11
Not enough data
9.4
11
Not enough data
9.4
12
Categories
Categories
Shared Categories
Innovid and The Trade Desk are categorized as Cross-Channel Advertising, Video Advertising, Mobile Advertising, and Display Advertising
Unique Categories
The Trade Desk is categorized as Demand Side Platform (DSP), Connected TV (CTV) Advertising Platforms, Native Advertising, Digital Audio Advertising, Mobile Marketing, and Retail Media Advertising Platforms
Reviews
Reviewers' Company Size
Innovid
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
The Trade Desk
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
70.7%
Retail
3.5%
Online Media
3.5%
Internet
1.9%
Consumer Goods
1.6%
Other
18.8%
Marketing and Advertising
66.5%
Retail
3.9%
Internet
2.6%
Manufacturing
1.9%
Banking
1.9%
Other
23.2%
Alternatives
Discussions
What is the best way to deal with multiple credits we receive from partners. How can we reconcile them together and not one by one?
1 Comment
RT
If you under delivered that month, and the campaign is still ongoing, you can adjust the future months to up the impressions. Systematically, there is a way...Read more
Innovid has no more discussions with answers
The Trade Desk has no discussions with answers
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