Compare Dynamics 365 Customer Insights and Optimizely Web Experimentation 
At a Glance
Market Segments
Mid-Market (75.0% of reviews)
Mid-Market (48.0% of reviews)
Entry-Level Pricing
No pricing available
Contact Vendor
Dynamics 365 Customer Insights
Star Rating
(19)4.0 out of 5
Market Segments
Mid-Market (75.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Dynamics 365 Customer InsightsOptimizely Web Experimentation
Star Rating
(410)4.2 out of 5
Market Segments
Mid-Market (48.0% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Vendor
Learn more about Optimizely Web ExperimentationSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Optimizely Web Experimentation excels in user-friendliness, with many users highlighting its easy setup process, making it accessible even for non-technical individuals. This ease of use allows teams to quickly implement experiments and gather data without extensive training.
- Users say that Dynamics 365 Customer Insights is particularly effective for larger organizations, providing a robust solution that integrates well with various software systems. Reviewers appreciate its ability to create a comprehensive customer 360 view, which is essential for gaining deeper business insights.
- According to verified reviews, Optimizely Web Experimentation stands out for its flexibility in testing new ideas. Users mention that they can implement experiments directly in code, allowing for rapid testing and immediate feedback, which is a significant advantage for agile teams.
- Reviewers mention that while Dynamics 365 Customer Insights is reliable, some users find it less intuitive compared to Optimizely. The feedback suggests that the learning curve can be steeper, which may pose challenges for teams looking for quick adoption.
- G2 reviewers highlight that Optimizely Web Experimentation has a strong focus on data-driven decision-making, with users noting that it helps shift away from assumptions. This capability is particularly beneficial for marketing teams aiming to leverage real data for strategic initiatives.
- Users report that while both products offer solid support, Optimizely Web Experimentation receives slightly higher marks for its quality of support. Reviewers appreciate the responsiveness and helpfulness of the support team, which enhances the overall user experience.
Pricing
Entry-Level Pricing
Dynamics 365 Customer Insights
No pricing availableOptimizely Web Experimentation
Enterprise
Contact Vendor
Customized For Your Business.
Free Trial
Dynamics 365 Customer Insights
Free Trial is available
Optimizely Web Experimentation
No trial information availableRatings
Meets Requirements
8.2
11
8.4
296
Ease of Use
7.2
10
8.1
309
Ease of Setup
Not enough data
8.0
155
Ease of Admin
Not enough data
8.2
124
Quality of Support
8.1
8
8.0
252
Has the product been a good partner in doing business?
Not enough data
7.9
119
Product Direction (% positive)
6.8
11
7.8
271
Features by Category
Visitor Behavior
Not enough data
7.8
24
|
Verified
Not enough data
8.5
26
|
Verified
Not enough data
7.6
22
|
Verified
Templates
Not enough data
7.8
24
|
Verified
Not enough data
8.3
23
|
Verified
Not enough data
8.4
24
|
Verified
Personalization
Not enough data
7.6
23
|
Verified
Not enough data
7.7
26
|
Verified
Not enough data
7.9
21
|
Verified
Not enough data
Feature Not Available
Not enough data
7.5
20
|
Verified
Not enough data
7.0
19
|
Verified
Not enough data
9.0
24
|
Verified
Not enough data
8.6
22
|
Verified
Multichannel
Not enough data
8.5
26
|
Verified
Not enough data
6.9
20
|
Verified
Not enough data
8.9
25
|
Verified
Administration
Not enough data
8.0
22
|
Verified
Not enough data
8.5
22
|
Verified
Not enough data
8.2
22
|
Verified
Not enough data
8.1
23
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
8.8
21
Not enough data
8.1
14
Targeting
Not enough data
7.6
21
Not enough data
7.8
20
Triggered Content
Not enough data
7.8
16
Not enough data
Feature Not Available
Not enough data
7.4
13
Personalized Content
Not enough data
8.0
15
Not enough data
8.1
16
Not enough data
8.7
18
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
9.3
5
Not enough data
8.0
5
Feature Not Available
Not enough data
Feature Not Available
7.2
6
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
8.3
24
Not enough data
8.3
25
Not enough data
8.0
23
Functionality
Not enough data
8.0
25
Not enough data
8.5
26
Not enough data
7.6
26
Computing
Not enough data
7.9
67
Not enough data
6.4
61
Not enough data
6.9
72
Experimental Design
Not enough data
8.4
70
Not enough data
8.7
69
Not enough data
8.7
69
Analytics
Not enough data
8.2
68
Not enough data
5.8
62
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Dynamics 365 Customer Insights and Optimizely Web Experimentation are categorized as Customer Data Platform (CDP)
Unique Categories
Dynamics 365 Customer Insights has no unique categories
Optimizely Web Experimentation is categorized as Feature Management, Personalization Engines, E-Commerce Personalization, A/B Testing, Configuration Management, and Personalization
Reviews
Reviewers' Company Size
Dynamics 365 Customer Insights
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Optimizely Web Experimentation
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Accounting
12.5%
Staffing and Recruiting
6.3%
Sports
6.3%
Retail
6.3%
Management Consulting
6.3%
Other
62.5%
Computer Software
11.1%
Information Technology and Services
9.3%
Financial Services
9.1%
Marketing and Advertising
8.1%
Retail
8.1%
Other
54.4%
Alternatives
Discussions
Dynamics 365 Customer Insights has no discussions with answers
How does A/B Testing work?
1 Comment
TS
A/B testing is when you have a least two variations of something you want to test. Typically you have a control (which may be the current variant) and then...Read more
What are some ways that I can use A/B testing?
1 Comment
TS
Testing is ongoing and endless. We test new features such as additional form fields in a lead form. We test multiple CTAs to decide which produces the best...Read more
Optimizely Web Experimentation has no more discussions with answers
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