# Top 10 Dynamics 365 Customer Insights Alternatives & Competitors
**Average Rating:** 4.0/5
**Total Number of Reviews:** 21
Research alternative solutions to Dynamics 365 Customer Insights on G2, with real user reviews on competing tools. Customer Data Platforms (CDP) is a widely used technology, and many people are seeking quick, high quality software solutions with multiple devices, content marketing, and recommendation engine. Other important factors to consider when researching alternatives to Dynamics 365 Customer Insights include features and functionality. The best overall Dynamics 365 Customer Insights alternative is Twilio Segment. Other similar apps like Dynamics 365 Customer Insights are Data 360 (formerly Salesforce Data Cloud), Tealium, Bloomreach, and Dotdigital. Dynamics 365 Customer Insights alternatives can be found in [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) but may also be in [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) or [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing).


## Best Paid & Free Alternatives to Dynamics 365 Customer Insights
  - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews)
  - [Data 360 (formerly Salesforce Data Cloud)](https://www.g2.com/products/data-360-formerly-salesforce-data-cloud/reviews)
  - [Tealium](https://www.g2.com/products/tealium-2026-08-12/reviews)
  - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews)
  - [Dotdigital](https://www.g2.com/products/dotdigital/reviews)
  - [Treasure Data Customer Data Platform](https://www.g2.com/products/treasure-data-customer-data-platform/reviews)
  - [Insider One](https://www.g2.com/products/insider-one/reviews)
  - [Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews)
  - [Klaviyo](https://www.g2.com/products/klaviyo/reviews)
  - [Hightouch](https://www.g2.com/products/hightouch/reviews)

## Top 10 Alternatives to Dynamics 365 Customer Insights Recently Reviewed By G2 Community
Browse options below. Based on reviewer data, you can see how Dynamics 365 Customer Insights stacks up to the competition, check reviews from current & previous users in industries like Education Management, Computer Software, and Chemicals, and find the best product for your business.


  ### 1. [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews)
By Twilio
**Average Rating:** 4.5/5
**Total Reviews:** 567
Segment is a customer data platform that helps every team access clean and reliable customer data to make real-time decisions, accelerate growth, and personalize experiences. Today, over 20,000 companies across 70+ countries use Segment, from fast-growing businesses like Instacart, Peloton, and Bonobos to some of the world’s largest organizations like Levi’s, Intuit, and FOX. With Segment, companies can connect and activate reliable first-party data across 300+ marketing, analytics, and data warehousing tools.


Reviewers say compared to Dynamics 365 Customer Insights, Twilio Segment is:
- More usable
- Better at meeting requirements
- Better at support
Categories in common with Dynamics 365 Customer Insights: [Customer Data Platform (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)

**Compare:** [Dynamics 365 Customer Insights vs Twilio Segment](https://www.g2.com/compare/dynamics-365-customer-insights-vs-twilio-segment)
**Compare Twilio Segment with other alternatives:**
- [Twilio Segment vs Data 360 (formerly Salesforce Data Cloud)](https://www.g2.com/compare/data-360-formerly-salesforce-data-cloud-vs-twilio-segment)
- [Twilio Segment vs Tealium](https://www.g2.com/compare/tealium-2026-08-12-vs-twilio-segment)
- [Twilio Segment vs Bloomreach](https://www.g2.com/compare/bloomreach-bloomreach-vs-twilio-segment)
- [Twilio Segment vs Dotdigital](https://www.g2.com/compare/dotdigital-vs-twilio-segment)
- [Twilio Segment vs Treasure Data Customer Data Platform](https://www.g2.com/compare/treasure-data-customer-data-platform-vs-twilio-segment)
- [Twilio Segment vs Insider One](https://www.g2.com/compare/insider-one-vs-twilio-segment)
- [Twilio Segment vs Optimizely Web Experimentation](https://www.g2.com/compare/optimizely-web-experimentation-vs-twilio-segment)
- [Twilio Segment vs Klaviyo](https://www.g2.com/compare/klaviyo-vs-twilio-segment)
- [Twilio Segment vs Hightouch](https://www.g2.com/compare/hightouch-vs-twilio-segment)

  ### 2. [Data 360 (formerly Salesforce Data Cloud)](https://www.g2.com/products/data-360-formerly-salesforce-data-cloud/reviews)
By Salesforce
**Average Rating:** 4.2/5
**Total Reviews:** 769
Data 360 unlocks the full value of your data across the enterprise, powering your Customer 360 apps, Agentforce, and amplifying your existing data lake and warehouse investments to activate real-time insights and intelligent action.


Reviewers say compared to Dynamics 365 Customer Insights, Data 360 (formerly Salesforce Data Cloud) is:
- More expensive
- Better at meeting requirements
- More usable
Categories in common with Dynamics 365 Customer Insights: [Customer Data Platform (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)

**Compare:** [Dynamics 365 Customer Insights vs Data 360 (formerly Salesforce Data Cloud)](https://www.g2.com/compare/data-360-formerly-salesforce-data-cloud-vs-dynamics-365-customer-insights)
**Compare Data 360 (formerly Salesforce Data Cloud) with other alternatives:**
- [Data 360 (formerly Salesforce Data Cloud) vs Twilio Segment](https://www.g2.com/compare/data-360-formerly-salesforce-data-cloud-vs-twilio-segment)
- [Data 360 (formerly Salesforce Data Cloud) vs Tealium](https://www.g2.com/compare/data-360-formerly-salesforce-data-cloud-vs-tealium-2026-08-12)
- [Data 360 (formerly Salesforce Data Cloud) vs Bloomreach](https://www.g2.com/compare/bloomreach-bloomreach-vs-data-360-formerly-salesforce-data-cloud)
- [Data 360 (formerly Salesforce Data Cloud) vs Dotdigital](https://www.g2.com/compare/data-360-formerly-salesforce-data-cloud-vs-dotdigital)
- [Data 360 (formerly Salesforce Data Cloud) vs Treasure Data Customer Data Platform](https://www.g2.com/compare/data-360-formerly-salesforce-data-cloud-vs-treasure-data-customer-data-platform)
- [Data 360 (formerly Salesforce Data Cloud) vs Insider One](https://www.g2.com/compare/data-360-formerly-salesforce-data-cloud-vs-insider-one)
- [Data 360 (formerly Salesforce Data Cloud) vs Optimizely Web Experimentation](https://www.g2.com/compare/data-360-formerly-salesforce-data-cloud-vs-optimizely-web-experimentation)
- [Data 360 (formerly Salesforce Data Cloud) vs Klaviyo](https://www.g2.com/compare/data-360-formerly-salesforce-data-cloud-vs-klaviyo)
- [Data 360 (formerly Salesforce Data Cloud) vs Hightouch](https://www.g2.com/compare/data-360-formerly-salesforce-data-cloud-vs-hightouch)

  ### 3. [Tealium](https://www.g2.com/products/tealium-2026-08-12/reviews)
By Tealium
**Average Rating:** 4.3/5
**Total Reviews:** 480
Tealium AudienceStream™ is the market-leading Customer Data Platform, combining robust audience management and data enrichment capabilities resulting in unified customer profiles and the ability to take immediate, relevant action.


Reviewers say compared to Dynamics 365 Customer Insights, Tealium is:
- Better at support
- More usable
- Better at meeting requirements
Categories in common with Dynamics 365 Customer Insights: [Customer Data Platform (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)

**Compare:** [Dynamics 365 Customer Insights vs Tealium](https://www.g2.com/compare/dynamics-365-customer-insights-vs-tealium-2026-08-12)
**Compare Tealium with other alternatives:**
- [Tealium vs Twilio Segment](https://www.g2.com/compare/tealium-2026-08-12-vs-twilio-segment)
- [Tealium vs Data 360 (formerly Salesforce Data Cloud)](https://www.g2.com/compare/data-360-formerly-salesforce-data-cloud-vs-tealium-2026-08-12)
- [Tealium vs Bloomreach](https://www.g2.com/compare/bloomreach-bloomreach-vs-tealium-2026-08-12)
- [Tealium vs Dotdigital](https://www.g2.com/compare/dotdigital-vs-tealium-2026-08-12)
- [Tealium vs Treasure Data Customer Data Platform](https://www.g2.com/compare/tealium-2026-08-12-vs-treasure-data-customer-data-platform)
- [Tealium vs Insider One](https://www.g2.com/compare/insider-one-vs-tealium-2026-08-12)
- [Tealium vs Optimizely Web Experimentation](https://www.g2.com/compare/optimizely-web-experimentation-vs-tealium-2026-08-12)
- [Tealium vs Klaviyo](https://www.g2.com/compare/klaviyo-vs-tealium-2026-08-12)
- [Tealium vs Hightouch](https://www.g2.com/compare/hightouch-vs-tealium-2026-08-12)

  ### 4. [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews)
By Bloomreach
**Average Rating:** 4.6/5
**Total Reviews:** 841
Bloomreach personalizes the e-commerce experience by unifying real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the e-commerce experience continuously reflects a changing customer as they shop. With the scale of AI, this creates endless new paths to purchase.


Reviewers say compared to Dynamics 365 Customer Insights, Bloomreach is:
- More usable
- Better at support
- Better at meeting requirements
Categories in common with Dynamics 365 Customer Insights: [Customer Data Platform (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)

**Compare:** [Dynamics 365 Customer Insights vs Bloomreach](https://www.g2.com/compare/bloomreach-bloomreach-vs-dynamics-365-customer-insights)
**Compare Bloomreach with other alternatives:**
- [Bloomreach vs Twilio Segment](https://www.g2.com/compare/bloomreach-bloomreach-vs-twilio-segment)
- [Bloomreach vs Data 360 (formerly Salesforce Data Cloud)](https://www.g2.com/compare/bloomreach-bloomreach-vs-data-360-formerly-salesforce-data-cloud)
- [Bloomreach vs Tealium](https://www.g2.com/compare/bloomreach-bloomreach-vs-tealium-2026-08-12)
- [Bloomreach vs Dotdigital](https://www.g2.com/compare/bloomreach-bloomreach-vs-dotdigital)
- [Bloomreach vs Treasure Data Customer Data Platform](https://www.g2.com/compare/bloomreach-bloomreach-vs-treasure-data-customer-data-platform)
- [Bloomreach vs Insider One](https://www.g2.com/compare/bloomreach-bloomreach-vs-insider-one)
- [Bloomreach vs Optimizely Web Experimentation](https://www.g2.com/compare/bloomreach-bloomreach-vs-optimizely-web-experimentation)
- [Bloomreach vs Klaviyo](https://www.g2.com/compare/bloomreach-bloomreach-vs-klaviyo)
- [Bloomreach vs Hightouch](https://www.g2.com/compare/bloomreach-bloomreach-vs-hightouch)

  ### 5. [Dotdigital](https://www.g2.com/products/dotdigital/reviews)
By Dotdigital
**Average Rating:** 4.4/5
**Total Reviews:** 1,244
Customer data platform and cross-channel marketing automation for SMEs, retailers, and big brands.


Reviewers say compared to Dynamics 365 Customer Insights, Dotdigital is:
- More usable
- Better at support
- Better at meeting requirements
Categories in common with Dynamics 365 Customer Insights: [Customer Data Platform (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)

**Compare:** [Dynamics 365 Customer Insights vs Dotdigital](https://www.g2.com/compare/dotdigital-vs-dynamics-365-customer-insights)
**Compare Dotdigital with other alternatives:**
- [Dotdigital vs Twilio Segment](https://www.g2.com/compare/dotdigital-vs-twilio-segment)
- [Dotdigital vs Data 360 (formerly Salesforce Data Cloud)](https://www.g2.com/compare/data-360-formerly-salesforce-data-cloud-vs-dotdigital)
- [Dotdigital vs Tealium](https://www.g2.com/compare/dotdigital-vs-tealium-2026-08-12)
- [Dotdigital vs Bloomreach](https://www.g2.com/compare/bloomreach-bloomreach-vs-dotdigital)
- [Dotdigital vs Treasure Data Customer Data Platform](https://www.g2.com/compare/dotdigital-vs-treasure-data-customer-data-platform)
- [Dotdigital vs Insider One](https://www.g2.com/compare/dotdigital-vs-insider-one)
- [Dotdigital vs Optimizely Web Experimentation](https://www.g2.com/compare/dotdigital-vs-optimizely-web-experimentation)
- [Dotdigital vs Klaviyo](https://www.g2.com/compare/dotdigital-vs-klaviyo)
- [Dotdigital vs Hightouch](https://www.g2.com/compare/dotdigital-vs-hightouch)

  ### 6. [Treasure Data Customer Data Platform](https://www.g2.com/products/treasure-data-customer-data-platform/reviews)
By Treasure AI
**Average Rating:** 4.5/5
**Total Reviews:** 165
Analytics Infrastructure. Simplified in the Cloud.


Reviewers say compared to Dynamics 365 Customer Insights, Treasure Data Customer Data Platform is:
- More usable
- Better at support
- More expensive
Categories in common with Dynamics 365 Customer Insights: [Customer Data Platform (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)

**Compare:** [Dynamics 365 Customer Insights vs Treasure Data Customer Data Platform](https://www.g2.com/compare/dynamics-365-customer-insights-vs-treasure-data-customer-data-platform)
**Compare Treasure Data Customer Data Platform with other alternatives:**
- [Treasure Data Customer Data Platform vs Twilio Segment](https://www.g2.com/compare/treasure-data-customer-data-platform-vs-twilio-segment)
- [Treasure Data Customer Data Platform vs Data 360 (formerly Salesforce Data Cloud)](https://www.g2.com/compare/data-360-formerly-salesforce-data-cloud-vs-treasure-data-customer-data-platform)
- [Treasure Data Customer Data Platform vs Tealium](https://www.g2.com/compare/tealium-2026-08-12-vs-treasure-data-customer-data-platform)
- [Treasure Data Customer Data Platform vs Bloomreach](https://www.g2.com/compare/bloomreach-bloomreach-vs-treasure-data-customer-data-platform)
- [Treasure Data Customer Data Platform vs Dotdigital](https://www.g2.com/compare/dotdigital-vs-treasure-data-customer-data-platform)
- [Treasure Data Customer Data Platform vs Insider One](https://www.g2.com/compare/insider-one-vs-treasure-data-customer-data-platform)
- [Treasure Data Customer Data Platform vs Optimizely Web Experimentation](https://www.g2.com/compare/optimizely-web-experimentation-vs-treasure-data-customer-data-platform)
- [Treasure Data Customer Data Platform vs Klaviyo](https://www.g2.com/compare/klaviyo-vs-treasure-data-customer-data-platform)
- [Treasure Data Customer Data Platform vs Hightouch](https://www.g2.com/compare/hightouch-vs-treasure-data-customer-data-platform)

  ### 7. [Insider One](https://www.g2.com/products/insider-one/reviews)
By Insider One
**Average Rating:** 4.7/5
**Total Reviews:** 1,429
Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orchestration across the most extensive set of natively supported channels, including WhatsApp, SMS, Email, Web, App, and Site Search. Insider One provides the ultimate vendor experience for 2,000+ customers, helping teams be first, be focused, and be progressive, redefining what it means to lead in customer engagement.


Reviewers say compared to Dynamics 365 Customer Insights, Insider One is:
- More usable
- Better at support
- Better at meeting requirements
Categories in common with Dynamics 365 Customer Insights: [Customer Data Platform (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)

**Compare:** [Dynamics 365 Customer Insights vs Insider One](https://www.g2.com/compare/dynamics-365-customer-insights-vs-insider-one)
**Compare Insider One with other alternatives:**
- [Insider One vs Twilio Segment](https://www.g2.com/compare/insider-one-vs-twilio-segment)
- [Insider One vs Data 360 (formerly Salesforce Data Cloud)](https://www.g2.com/compare/data-360-formerly-salesforce-data-cloud-vs-insider-one)
- [Insider One vs Tealium](https://www.g2.com/compare/insider-one-vs-tealium-2026-08-12)
- [Insider One vs Bloomreach](https://www.g2.com/compare/bloomreach-bloomreach-vs-insider-one)
- [Insider One vs Dotdigital](https://www.g2.com/compare/dotdigital-vs-insider-one)
- [Insider One vs Treasure Data Customer Data Platform](https://www.g2.com/compare/insider-one-vs-treasure-data-customer-data-platform)
- [Insider One vs Optimizely Web Experimentation](https://www.g2.com/compare/insider-one-vs-optimizely-web-experimentation)
- [Insider One vs Klaviyo](https://www.g2.com/compare/insider-one-vs-klaviyo)
- [Insider One vs Hightouch](https://www.g2.com/compare/hightouch-vs-insider-one)

  ### 8. [Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews)
By Optimizely
**Average Rating:** 4.2/5
**Total Reviews:** 414
Start experimenting with confidence—whether launching your first test or scaling a sophisticated experimentation program. Optimizely Web Experimentation delivers the insights you need to craft high-performing digital experiences that drive engagement, increase conversions, and accelerate growth.


Reviewers say compared to Dynamics 365 Customer Insights, Optimizely Web Experimentation is:
- More usable
- Better at meeting requirements
Categories in common with Dynamics 365 Customer Insights: [Customer Data Platform (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)

**Compare:** [Dynamics 365 Customer Insights vs Optimizely Web Experimentation](https://www.g2.com/compare/dynamics-365-customer-insights-vs-optimizely-web-experimentation)
**Compare Optimizely Web Experimentation with other alternatives:**
- [Optimizely Web Experimentation vs Twilio Segment](https://www.g2.com/compare/optimizely-web-experimentation-vs-twilio-segment)
- [Optimizely Web Experimentation vs Data 360 (formerly Salesforce Data Cloud)](https://www.g2.com/compare/data-360-formerly-salesforce-data-cloud-vs-optimizely-web-experimentation)
- [Optimizely Web Experimentation vs Tealium](https://www.g2.com/compare/optimizely-web-experimentation-vs-tealium-2026-08-12)
- [Optimizely Web Experimentation vs Bloomreach](https://www.g2.com/compare/bloomreach-bloomreach-vs-optimizely-web-experimentation)
- [Optimizely Web Experimentation vs Dotdigital](https://www.g2.com/compare/dotdigital-vs-optimizely-web-experimentation)
- [Optimizely Web Experimentation vs Treasure Data Customer Data Platform](https://www.g2.com/compare/optimizely-web-experimentation-vs-treasure-data-customer-data-platform)
- [Optimizely Web Experimentation vs Insider One](https://www.g2.com/compare/insider-one-vs-optimizely-web-experimentation)
- [Optimizely Web Experimentation vs Klaviyo](https://www.g2.com/compare/klaviyo-vs-optimizely-web-experimentation)
- [Optimizely Web Experimentation vs Hightouch](https://www.g2.com/compare/hightouch-vs-optimizely-web-experimentation)

  ### 9. [Klaviyo](https://www.g2.com/products/klaviyo/reviews)
By Klaviyo
**Average Rating:** 4.6/5
**Total Reviews:** 1,362
Klaviyo, a unified customer platform for email, SMS, and more, gives your online brand direct ownership of your consumer data and interactions.


Reviewers say compared to Dynamics 365 Customer Insights, Klaviyo is:
- More usable
- Better at meeting requirements
- Better at support
Categories in common with Dynamics 365 Customer Insights: [Customer Data Platform (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)

**Compare:** [Dynamics 365 Customer Insights vs Klaviyo](https://www.g2.com/compare/dynamics-365-customer-insights-vs-klaviyo)
**Compare Klaviyo with other alternatives:**
- [Klaviyo vs Twilio Segment](https://www.g2.com/compare/klaviyo-vs-twilio-segment)
- [Klaviyo vs Data 360 (formerly Salesforce Data Cloud)](https://www.g2.com/compare/data-360-formerly-salesforce-data-cloud-vs-klaviyo)
- [Klaviyo vs Tealium](https://www.g2.com/compare/klaviyo-vs-tealium-2026-08-12)
- [Klaviyo vs Bloomreach](https://www.g2.com/compare/bloomreach-bloomreach-vs-klaviyo)
- [Klaviyo vs Dotdigital](https://www.g2.com/compare/dotdigital-vs-klaviyo)
- [Klaviyo vs Treasure Data Customer Data Platform](https://www.g2.com/compare/klaviyo-vs-treasure-data-customer-data-platform)
- [Klaviyo vs Insider One](https://www.g2.com/compare/insider-one-vs-klaviyo)
- [Klaviyo vs Optimizely Web Experimentation](https://www.g2.com/compare/klaviyo-vs-optimizely-web-experimentation)
- [Klaviyo vs Hightouch](https://www.g2.com/compare/hightouch-vs-klaviyo)

  ### 10. [Hightouch](https://www.g2.com/products/hightouch/reviews)
By Hightouch
**Average Rating:** 4.6/5
**Total Reviews:** 416
Hightouch is the easiest way to sync customer data into your tools like CRMs, email tools, and Ad networks. Sync data from any source (data warehouse, spreadsheets) to 70+ tools, using SQL or a point-and-click UI, without relying on favors from Engineering. For example, you can sync data on how leads are using your product to your CRM so that your sales reps can personalize messages and unlock product-led growth.


Reviewers say compared to Dynamics 365 Customer Insights, Hightouch is:
- More usable
- Better at support
- Better at meeting requirements
Categories in common with Dynamics 365 Customer Insights: [Customer Data Platform (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)

**Compare:** [Dynamics 365 Customer Insights vs Hightouch](https://www.g2.com/compare/dynamics-365-customer-insights-vs-hightouch)
**Compare Hightouch with other alternatives:**
- [Hightouch vs Twilio Segment](https://www.g2.com/compare/hightouch-vs-twilio-segment)
- [Hightouch vs Data 360 (formerly Salesforce Data Cloud)](https://www.g2.com/compare/data-360-formerly-salesforce-data-cloud-vs-hightouch)
- [Hightouch vs Tealium](https://www.g2.com/compare/hightouch-vs-tealium-2026-08-12)
- [Hightouch vs Bloomreach](https://www.g2.com/compare/bloomreach-bloomreach-vs-hightouch)
- [Hightouch vs Dotdigital](https://www.g2.com/compare/dotdigital-vs-hightouch)
- [Hightouch vs Treasure Data Customer Data Platform](https://www.g2.com/compare/hightouch-vs-treasure-data-customer-data-platform)
- [Hightouch vs Insider One](https://www.g2.com/compare/hightouch-vs-insider-one)
- [Hightouch vs Optimizely Web Experimentation](https://www.g2.com/compare/hightouch-vs-optimizely-web-experimentation)
- [Hightouch vs Klaviyo](https://www.g2.com/compare/hightouch-vs-klaviyo)


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