# Dynamics 365 Customer Insights, Optimizely Web Experimentation vs Adobe Target Comparison | | Dynamics 365 Customer Insights | Optimizely Web Experimentation | Adobe Target | |---|---|---|---| | **Star Rating** | 4.0 out of 5 | 4.2 out of 5 | 4.0 out of 5 | | **Total Reviews** | 19 | 411 | 70 | | **Largest Market Segment** | Mid-Market (75.0% of reviews) | Mid-Market (47.8% of reviews) | Enterprise (68.2% of reviews) | | **Entry Level Price** | No pricing available | Contact Vendor | No pricing available | --- ## Top Pros & Cons ### Dynamics 365 Customer Insights **Not enough data** ### Optimizely Web Experimentation Pros: - Ease of Use (28 reviews) - Experimentation (27 reviews) Cons: - Learning Curve (16 reviews) - Difficulty of Use (13 reviews) ### Adobe Target Pros: - Personalization (4 reviews) - A/B Testing (3 reviews) Cons: - Learning Curve (3 reviews) - Bug Issues (2 reviews) --- ## Ratings Comparison | Rating | Dynamics 365 Customer Insights | Optimizely Web Experimentation | Adobe Target | |---|---|---|---| | **Meets Requirements** | 8.2 (11 reviews) | 8.4 (296 reviews) | 8.3 (49 reviews) | | **Ease of Use** | 7.2 (10 reviews) | 8.1 (309 reviews) | 7.3 (62 reviews) | | **Ease of Setup** | Not enough data | 8.0 (155 reviews) | 7.0 (35 reviews) | | **Ease of Admin** | Not enough data | 8.2 (123 reviews) | 7.3 (22 reviews) | | **Quality of Support** | 8.1 (8 reviews) | 8.0 (252 reviews) | 7.3 (49 reviews) | | **Has the product been a good partner in doing business?** | Not enough data | 7.9 (118 reviews) | 8.0 (22 reviews) | | **Product Direction (% positive)** | 6.8 (11 reviews) | 7.8 (271 reviews) | 8.8 (50 reviews) | --- ## Pricing ### Dynamics 365 Customer Insights #### Entry-Level Pricing No pricing available #### Free Trial Yes ### Optimizely Web Experimentation #### Entry-Level Pricing Plan: Enterprise Price: Contact Vendor Description: Customized For Your Business. [Learn more about Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews) #### Free Trial No ### Adobe Target #### Entry-Level Pricing No pricing available #### Free Trial No information available --- ## Features Comparison By Category ### E-Commerce Personalization | Product | Score | Reviews | |---|---|---| | **Dynamics 365 Customer Insights** | N/A | N/A | | **Optimizely Web Experimentation** | 8.0/10 | 31 | | **Adobe Target** | N/A | N/A | #### Visitor Behavior | Feature | Dynamics 365 Customer Insights | Optimizely Web Experimentation | Adobe Target | |---|---|---|---| | **Monitoring** | Not enough data | 7.8 (24 reviews) ✓ Verified | Not enough data | | **Targeting** | Not enough data | 8.5 (26 reviews) ✓ Verified | Not enough data | | **Guided Selling** | Not enough data | 7.6 (22 reviews) ✓ Verified | Not enough data | #### Templates | Feature | Dynamics 365 Customer Insights | Optimizely Web Experimentation | Adobe Target | |---|---|---|---| | **Library** | Not enough data | 7.8 (24 reviews) ✓ Verified | Not enough data | | **Customization** | Not enough data | 8.3 (23 reviews) ✓ Verified | Not enough data | | **Optimization** | Not enough data | 8.4 (24 reviews) ✓ Verified | Not enough data | #### Personalization | Feature | Dynamics 365 Customer Insights | Optimizely Web Experimentation | Adobe Target | |---|---|---|---| | **Recommendation** | Not enough data | 7.6 (23 reviews) ✓ Verified | Not enough data | | **Content** | Not enough data | 7.7 (26 reviews) ✓ Verified | Not enough data | | **Cart Abandonment** | Not enough data | 7.9 (21 reviews) ✓ Verified | Not enough data | | **Search** | Not enough data | Feature Not Available | Not enough data | | **Personalization Engine** | Not enough data | 7.5 (20 reviews) ✓ Verified | Not enough data | | **Product Recommendations** | Not enough data | 7.0 (19 reviews) ✓ Verified | Not enough data | | **A/B Testing** | Not enough data | 9.0 (24 reviews) ✓ Verified | Not enough data | | **Personalized Messaging** | Not enough data | 8.6 (22 reviews) ✓ Verified | Not enough data | #### Multichannel | Feature | Dynamics 365 Customer Insights | Optimizely Web Experimentation | Adobe Target | |---|---|---|---| | **Web** | Not enough data | 8.5 (26 reviews) ✓ Verified | Not enough data | | **Email** | Not enough data | 6.9 (20 reviews) ✓ Verified | Not enough data | | **Mobile** | Not enough data | 8.9 (25 reviews) ✓ Verified | Not enough data | #### Administration | Feature | Dynamics 365 Customer Insights | Optimizely Web Experimentation | Adobe Target | |---|---|---|---| | **Marketing Campaigns** | Not enough data | 8.0 (22 reviews) ✓ Verified | Not enough data | | **Reports & Analytics** | Not enough data | 8.5 (22 reviews) ✓ Verified | Not enough data | | **User Data** | Not enough data | 8.2 (22 reviews) ✓ Verified | Not enough data | | **Integrations** | Not enough data | 8.1 (23 reviews) ✓ Verified | Not enough data | #### Agentic AI - E-Commerce Personalization | Feature | Dynamics 365 Customer Insights | Optimizely Web Experimentation | Adobe Target | |---|---|---|---| | **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | ### Personalization Engines | Product | Score | Reviews | |---|---|---| | **Dynamics 365 Customer Insights** | N/A | N/A | | **Optimizely Web Experimentation** | 8.0/10 | 24 | | **Adobe Target** | N/A | N/A | #### Segmentation | Feature | Dynamics 365 Customer Insights | Optimizely Web Experimentation | Adobe Target | |---|---|---|---| | **A/B Testing** | Not enough data | 8.8 (21 reviews) | Not enough data | | **Customer Profiles** | Not enough data | 8.1 (14 reviews) | Not enough data | #### Targeting | Feature | Dynamics 365 Customer Insights | Optimizely Web Experimentation | Adobe Target | |---|---|---|---| | **Behavioral Targeting** | Not enough data | 7.6 (21 reviews) | Not enough data | | **Contextual Targeting** | Not enough data | 7.8 (20 reviews) | Not enough data | #### Triggered Content | Feature | Dynamics 365 Customer Insights | Optimizely Web Experimentation | Adobe Target | |---|---|---|---| | **Geofencing** | Not enough data | 7.8 (16 reviews) | Not enough data | | **Triggered Emails** | Not enough data | Feature Not Available | Not enough data | | **Triggered Messages** | Not enough data | 7.4 (13 reviews) | Not enough data | #### Personalized Content | Feature | Dynamics 365 Customer Insights | Optimizely Web Experimentation | Adobe Target | |---|---|---|---| | **Recommendation Engine** | Not enough data | 8.0 (15 reviews) | Not enough data | | **Personalized Discounts** | Not enough data | 8.1 (16 reviews) | Not enough data | | **Website Personalization** | Not enough data | 8.7 (18 reviews) | Not enough data | #### Agentic AI - Personalization Engines | Feature | Dynamics 365 Customer Insights | Optimizely Web Experimentation | Adobe Target | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | Not enough data | ### Customer Data Platform (CDP) | Product | Score | Reviews | |---|---|---| | **Dynamics 365 Customer Insights** | N/A | N/A | | **Optimizely Web Experimentation** | 8.2/10 | 6 | | **Adobe Target** | N/A | N/A | #### Data Sourcing | Feature | Dynamics 365 Customer Insights | Optimizely Web Experimentation | Adobe Target | |---|---|---|---| | **Data Enrichment** | Not enough data | 9.3 (5 reviews) | Not enough data | | **Expandability** | Not enough data | 8.0 (5 reviews) | Not enough data | | **Content Marketing** | Feature Not Available | Not enough data | Not enough data | | **Multiple Devices** | Feature Not Available | 7.2 (6 reviews) | Not enough data | #### Intelligence | Feature | Dynamics 365 Customer Insights | Optimizely Web Experimentation | Adobe Target | |---|---|---|---| | **Marketing Metrics** | Not enough data | Not enough data | Not enough data | | **Predictive Modeling** | Not enough data | Not enough data | Not enough data | | **Recommendation Engine** | Not enough data | Not enough data | Not enough data | ### Feature Management | Product | Score | Reviews | |---|---|---| | **Dynamics 365 Customer Insights** | N/A | N/A | | **Optimizely Web Experimentation** | 8.1/10 | 29 | | **Adobe Target** | N/A | N/A | #### Management | Feature | Dynamics 365 Customer Insights | Optimizely Web Experimentation | Adobe Target | |---|---|---|---| | **Flag Management** | Not enough data | 8.3 (24 reviews) | Not enough data | | **Rollout & Rollback Control** | Not enough data | 8.3 (25 reviews) | Not enough data | | **Monitoring** | Not enough data | 8.0 (23 reviews) | Not enough data | #### Functionality | Feature | Dynamics 365 Customer Insights | Optimizely Web Experimentation | Adobe Target | |---|---|---|---| | **Multi-Environment Control** | Not enough data | 8.0 (25 reviews) | Not enough data | | **Feature Testing** | Not enough data | 8.5 (26 reviews) | Not enough data | | **Low-Code Interface** | Not enough data | 7.6 (26 reviews) | Not enough data | ### A/B Testing | Product | Score | Reviews | |---|---|---| | **Dynamics 365 Customer Insights** | N/A | N/A | | **Optimizely Web Experimentation** | 7.6/10 | 73 | | **Adobe Target** | 7.7/10 | 19 | #### Computing | Feature | Dynamics 365 Customer Insights | Optimizely Web Experimentation | Adobe Target | |---|---|---|---| | **WYSIWYG** | Not enough data | 7.9 (67 reviews) | 7.6 (13 reviews) | | **AI/Machine Learning** | Not enough data | 6.4 (61 reviews) | 7.9 (15 reviews) | | **Little to No Coding** | Not enough data | 7.0 (73 reviews) | 7.4 (14 reviews) | #### Experimental Design | Feature | Dynamics 365 Customer Insights | Optimizely Web Experimentation | Adobe Target | |---|---|---|---| | **Multivariate testing capacities** | Not enough data | 8.4 (70 reviews) | 7.9 (15 reviews) | | **Concurrent Testing** | Not enough data | 8.7 (69 reviews) | 8.2 (14 reviews) | | **Mobile Testing** | Not enough data | 8.7 (69 reviews) | 8.2 (13 reviews) | #### Analytics | Feature | Dynamics 365 Customer Insights | Optimizely Web Experimentation | Adobe Target | |---|---|---|---| | **Reporting and Analytics** | Not enough data | 8.2 (69 reviews) | 7.4 (18 reviews) | | **Heatmaps** | Not enough data | 5.8 (62 reviews) | 6.7 (12 reviews) | #### Agentic AI - A/B Testing | Feature | Dynamics 365 Customer Insights | Optimizely Web Experimentation | Adobe Target | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | ### Personalization | Product | Score | Reviews | |---|---|---| | **Dynamics 365 Customer Insights** | N/A | N/A | | **Optimizely Web Experimentation** | N/A | N/A | | **Adobe Target** | N/A | N/A | #### Agentic AI - Personalization | Feature | Dynamics 365 Customer Insights | Optimizely Web Experimentation | Adobe Target | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | Not enough data | ### Mobile App Optimization | Product | Score | Reviews | |---|---|---| | **Dynamics 365 Customer Insights** | N/A | N/A | | **Optimizely Web Experimentation** | N/A | N/A | | **Adobe Target** | 7.8/10 | 17 | #### Variation Testing | Feature | Dynamics 365 Customer Insights | Optimizely Web Experimentation | Adobe Target | |---|---|---|---| | **A/B Testing** | Not enough data | Not enough data | 8.7 (13 reviews) | | **WYSIWYG Editor** | Not enough data | Not enough data | 6.8 (11 reviews) | | **Conversion Goal** | Not enough data | Not enough data | 8.2 (15 reviews) | | **Percentage of Traffic** | Not enough data | Not enough data | 8.1 (15 reviews) | | **Confidence Level** | Not enough data | Not enough data | 7.8 (15 reviews) | | **Multivariant Testing** | Not enough data | Not enough data | 7.4 (14 reviews) | #### Reporting | Feature | Dynamics 365 Customer Insights | Optimizely Web Experimentation | Adobe Target | |---|---|---|---| | **Segmentation** | Not enough data | Not enough data | 7.6 (15 reviews) | | **Reports and Dashboards** | Not enough data | Not enough data | 7.8 (15 reviews) | #### Personalization | Feature | Dynamics 365 Customer Insights | Optimizely Web Experimentation | Adobe Target | |---|---|---|---| | **Standard Targeting** | Not enough data | Not enough data | 8.3 (14 reviews) | | **Custom Targeting** | Not enough data | Not enough data | 7.9 (14 reviews) | | **Data Segmentation** | Not enough data | Not enough data | 8.0 (5 reviews) | #### Administration | Feature | Dynamics 365 Customer Insights | Optimizely Web Experimentation | Adobe Target | |---|---|---|---| | **API / Integrations** | Not enough data | Not enough data | 7.8 (12 reviews) | | **QA Testing** | Not enough data | Not enough data | 8.1 (13 reviews) | | **Performance and Reliability** | Not enough data | Not enough data | 7.5 (14 reviews) | | **User, Role, and Access Management** | Not enough data | Not enough data | 7.6 (13 reviews) | --- ## Categories **Unique to Dynamics 365 Customer Insights (1):** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Unique to Optimizely Web Experimentation (7):** [Feature Management Software](https://www.g2.com/categories/feature-management), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [A/B Testing Tools](https://www.g2.com/categories/a-b-testing-tools), [Configuration Management Tools](https://www.g2.com/categories/configuration-management), [Personalization Software](https://www.g2.com/categories/personalization) **Unique to Adobe Target (3):** [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization), [Personalization Software](https://www.g2.com/categories/personalization), [A/B Testing Tools](https://www.g2.com/categories/a-b-testing-tools) --- ## Reviewer Demographics ### By Company Size | Segment | Dynamics 365 Customer Insights | Optimizely Web Experimentation | Adobe Target | |---|---|---|---| | **Small-Business** | 25.0% | 21.1% | 18.2% | | **Mid-Market** | 75.0% | 47.8% | 13.6% | | **Enterprise** | 0% | 31.0% | 68.2% | ### By Industry #### Dynamics 365 Customer Insights - **Accounting:** 12.5% - **Staffing and Recruiting:** 6.3% - **Sports:** 6.3% - **Retail:** 6.3% - **Management Consulting:** 6.3% - **Legal Services:** 6.3% - **Internet:** 6.3% - **Health, Wellness and Fitness:** 6.3% - **Education Management:** 6.3% - **Consumer Electronics:** 6.3% - **Other:** 31.3% #### Optimizely Web Experimentation - **Computer Software:** 11.1% - **Information Technology and Services:** 9.3% - **Financial Services:** 9.1% - **Marketing and Advertising:** 8.1% - **Retail:** 8.1% - **Internet:** 5.0% - **Health, Wellness and Fitness:** 3.3% - **Higher Education:** 2.8% - **Leisure, Travel & Tourism:** 2.3% - **Insurance:** 2.0% - **Other:** 39.0% #### Adobe Target - **Marketing and Advertising:** 17.9% - **Information Technology and Services:** 17.9% - **Computer Software:** 11.9% - **Financial Services:** 9.0% - **Retail:** 7.5% - **Telecommunications:** 3.0% - **Design:** 3.0% - **Insurance:** 3.0% - **Entertainment:** 3.0% - **Banking:** 1.5% - **Other:** 22.4% --- ## Alternatives ### Alternatives to Dynamics 365 Customer Insights - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (565 reviews) - [Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews) — 4.3/5 stars (250 reviews) - [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) — 4.3/5 stars (474 reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (764 reviews) - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1203 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1357 reviews) - [Treasure Data Customer Data Platform](https://www.g2.com/products/treasure-data-customer-data-platform/reviews) — 4.5/5 stars (164 reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1354 reviews) - [Planhat](https://www.g2.com/products/planhat/reviews) — 4.5/5 stars (926 reviews) - [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews) ### Alternatives to Optimizely Web Experimentation - [VWO Testing](https://www.g2.com/products/wingify-vwo-testing/reviews) — 4.4/5 stars (928 reviews) - [AB Tasty](https://www.g2.com/products/ab-tasty/reviews) — 4.4/5 stars (409 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1357 reviews) - [Kameleoon](https://www.g2.com/products/kameleoon/reviews) — 4.6/5 stars (137 reviews) - [Dynamic Yield](https://www.g2.com/products/dynamic-yield/reviews) — 4.5/5 stars (157 reviews) - [Monetate](https://www.g2.com/products/monetate/reviews) — 4.1/5 stars (130 reviews) - [Webtrends Optimize](https://www.g2.com/products/webtrends-optimize/reviews) — 4.8/5 stars (217 reviews) - [SiteSpect](https://www.g2.com/products/sitespect/reviews) — 4.4/5 stars (60 reviews) - [LaunchDarkly](https://www.g2.com/products/launchdarkly/reviews) — 4.5/5 stars (735 reviews) - [Instapage](https://www.g2.com/products/instapage/reviews) — 4.3/5 stars (521 reviews) ### Alternatives to Adobe Target - [VWO Testing](https://www.g2.com/products/wingify-vwo-testing/reviews) — 4.4/5 stars (928 reviews) - [AB Tasty](https://www.g2.com/products/ab-tasty/reviews) — 4.4/5 stars (409 reviews) - [Dynamic Yield](https://www.g2.com/products/dynamic-yield/reviews) — 4.5/5 stars (157 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1357 reviews) - [LaunchDarkly](https://www.g2.com/products/launchdarkly/reviews) — 4.5/5 stars (735 reviews) - [Monetate](https://www.g2.com/products/monetate/reviews) — 4.1/5 stars (130 reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (764 reviews) - [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews) - [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1681 reviews) - [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (654 reviews) --- ## Top Discussions ### Dynamics 365 Customer Insights No discussions available for this product. ### Optimizely Web Experimentation - Title: [What are some ways that I can use A/B testing?](https://www.g2.com/discussions/a-b-testing-ideas) — 1 comment, 2 upvotes *(includes official response)* > **Top comment:** "The following is a list of ideas to get you started with testing. A/B testing best practices for what to test can vary by industry, so the ideas are broken..." - Title: [How does A/B Testing work?](https://www.g2.com/discussions/how-a-b-testing-works) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "In an A/B test, you take a webpage or app screen and modify it to create a second version of the same page. This change can be as simple as a single headline..." ### Adobe Target No discussions available for this product. --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/dynamics-365-customer-insights-vs-optimizely-web-experimentation-vs-adobe-adobe-target)