Compare Drip and Omnisend
At a Glance
Market Segments
Small-Business (92.6% of reviews)
Small-Business (92.3% of reviews)
Entry-Level Pricing
Free Trial Per Month
$0.00 Per Month
Drip
Star Rating
(474)4.4 out of 5
Market Segments
Small-Business (92.6% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial Per Month
Browse all 2 pricing plans
Omnisend
Star Rating
(1,182)4.6 out of 5
Market Segments
Small-Business (92.3% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00 Per Month
Free Trial is available
Browse all 3 pricing plans
Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Omnisend excels in user experience, with many praising its intuitive email template builder. Users appreciate how easy it is to design and send emails, highlighting the straightforward setup process and responsive customer support.
- Users say that Drip offers powerful automation workflows that are particularly beneficial for e-commerce businesses. The platform's ability to create flexible sequences based on customer behavior is frequently mentioned, making messages feel timely and relevant.
- Reviewers mention that Omnisend's customer support is consistently quick and helpful, which enhances the overall user experience. This level of support is a significant advantage for users who may need assistance during their marketing campaigns.
- According to verified reviews, Drip's advanced segmentation and automation tools are a strong point, allowing users to effectively target their audience. This feature is especially appreciated by those looking to personalize their marketing efforts.
- G2 reviewers highlight that Omnisend has a higher overall satisfaction score compared to Drip, indicating a more favorable reception among users. The platform's ease of use and effective email deliverability management contribute to this positive feedback.
- Users note that while Drip provides exceptional workflow capabilities, it may not match the overall user-friendliness of Omnisend. Some users find Omnisend's interface to be more straightforward, which can be a deciding factor for those new to marketing automation tools.
Pricing
Entry-Level Pricing
Drip
Free Trial
Free Trial
Per Month
14-day free trial (no credit card required)
- Access to All Features
- Free Migration
- No Credit Card Required
Omnisend
Free
$0.00
Per Month
Best for starting businesses or for exploring Omnisend
- Email campaigns up to 500 /month
- Up to 60 international SMS & 500 Web Push
- Professional Looking Email Templates
Free Trial
Drip
Free Trial is available
Omnisend
Free Trial is available
Ratings
Meets Requirements
8.8
373
8.9
930
Ease of Use
8.5
373
9.1
933
Ease of Setup
8.3
206
9.0
558
Ease of Admin
8.7
200
9.2
433
Quality of Support
8.8
360
9.1
850
Has the product been a good partner in doing business?
8.9
199
9.2
420
Product Direction (% positive)
8.6
368
9.1
906
Features by Category
Email Marketing
8.7
277
|
Verified
9.0
704
|
Verified
9.1
273
|
Verified
9.2
674
|
Verified
8.5
251
|
Verified
8.9
665
|
Verified
9.2
239
|
Verified
9.1
631
Online Marketing
7.1
178
|
Verified
8.6
575
|
Verified
8.1
186
|
Verified
8.6
556
|
Verified
7.7
148
|
Verified
8.6
477
|
Verified
8.6
212
|
Verified
8.8
608
|
Verified
8.0
29
8.5
460
Lead Management
8.3
209
|
Verified
8.6
483
|
Verified
8.1
190
|
Verified
8.6
494
|
Verified
8.8
245
|
Verified
8.7
574
|
Verified
8.1
198
|
Verified
8.3
337
8.5
210
|
Verified
8.6
457
|
Verified
8.3
203
|
Verified
8.7
518
|
Verified
8.4
169
|
Verified
8.5
471
|
Verified
7.8
126
|
Verified
8.3
351
|
Verified
Campaign Management
8.4
140
|
Verified
8.7
477
|
Verified
7.9
87
8.2
352
7.5
68
8.2
376
|
Verified
6.5
55
8.2
358
Social
7.1
23
7.9
354
7.9
23
8.2
423
|
Verified
7.7
79
|
Verified
8.2
400
|
Verified
8.1
24
8.1
382
|
Verified
7.8
78
|
Verified
8.0
370
|
Verified
Reporting & Analytics
7.9
242
|
Verified
8.9
625
|
Verified
7.8
179
|
Verified
8.6
546
|
Verified
7.4
143
|
Verified
8.6
505
|
Verified
7.5
139
|
Verified
8.7
516
|
Verified
7.1
23
7.8
273
Platform
8.0
125
|
Verified
8.5
422
|
Verified
8.7
135
|
Verified
8.9
401
|
Verified
8.6
121
|
Verified
8.9
293
|
Verified
7.5
65
|
Verified
8.5
331
|
Verified
7.5
17
8.1
297
|
Verified
8.7
135
|
Verified
9.1
407
|
Verified
7.6
72
|
Verified
8.7
316
|
Verified
Agentic AI - Marketing Automation
Not enough data
7.4
116
Not enough data
7.5
114
Not enough data
7.5
115
Not enough data
7.4
115
Not enough data
7.5
115
Not enough data
7.5
115
Integration
8.3
126
|
Verified
8.7
390
|
Verified
8.3
125
|
Verified
8.6
367
|
Verified
7.9
104
|
Verified
8.4
334
|
Verified
Administration
Not enough data
8.5
97
Not enough data
8.5
95
Not enough data
8.6
87
Not enough data
8.9
93
Not enough data
8.2
74
Not enough data
8.4
80
Integrations
Not enough data
8.1
72
Not enough data
8.1
71
Not enough data
8.0
70
Not enough data
8.0
76
Platform
Not enough data
8.7
73
Not enough data
8.4
65
Not enough data
8.3
61
Not enough data
8.4
68
Not enough data
8.4
71
Not enough data
8.7
78
Not enough data
8.6
69
Not enough data
9.0
83
Visitor Behavior
8.5
39
|
Verified
Not enough data
8.6
40
|
Verified
Not enough data
8.1
33
|
Verified
Not enough data
Templates
8.2
40
|
Verified
Not enough data
8.6
39
|
Verified
Not enough data
8.5
36
|
Verified
Not enough data
Personalization
8.8
36
|
Verified
Not enough data
8.5
33
|
Verified
Not enough data
8.8
36
|
Verified
Not enough data
7.9
22
|
Verified
Not enough data
8.2
28
|
Verified
Not enough data
8.2
29
|
Verified
Not enough data
8.7
34
|
Verified
Not enough data
9.1
39
|
Verified
Not enough data
Multichannel
Feature Not Available
Not enough data
9.1
43
|
Verified
Not enough data
8.9
39
|
Verified
Not enough data
Administration
9.1
44
|
Verified
Not enough data
8.5
47
|
Verified
Not enough data
8.9
47
|
Verified
Not enough data
8.7
50
|
Verified
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
9.2
100
Not enough data
9.3
97
Not enough data
9.3
91
Not enough data
9.2
94
Not enough data
9.1
90
Analytics
Not enough data
9.4
99
Not enough data
9.3
99
Optimization
Not enough data
9.0
78
Not enough data
9.0
94
Not enough data
9.1
87
Not enough data
9.2
95
Agentic AI - Push Notification
Not enough data
7.5
21
Not enough data
7.3
21
Not enough data
7.7
21
Templates
8.4
96
|
Verified
8.4
409
|
Verified
Feature Not Available
7.4
291
|
Verified
7.3
36
8.1
289
8.3
10
8.5
226
Edit
8.1
83
|
Verified
8.4
387
|
Verified
8.6
58
8.7
398
|
Verified
8.5
78
|
Verified
8.3
319
|
Verified
Logistics
8.1
93
|
Verified
8.7
390
|
Verified
7.2
71
|
Verified
8.0
321
|
Verified
8.6
48
8.6
363
|
Verified
8.3
9
8.5
211
Generative AI
Not enough data
7.7
107
Not enough data
7.6
106
Agentic AI - Email Template Builder
Not enough data
6.9
72
Not enough data
7.0
71
Text Messaging
Not enough data
8.9
119
|
Verified
Not enough data
7.6
96
|
Verified
Not enough data
8.7
107
|
Verified
Not enough data
8.3
97
|
Verified
Not enough data
8.5
108
|
Verified
Not enough data
8.6
95
Not enough data
8.5
89
Not enough data
8.4
83
SMS Platform
Not enough data
8.6
121
|
Verified
Not enough data
9.0
127
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
76
|
Verified
Not enough data
8.5
74
|
Verified
Agentic AI - SMS Marketing
Not enough data
7.7
33
Not enough data
7.9
33
Not enough data
7.8
33
Not enough data
7.8
34
Not enough data
7.6
34
Not enough data
7.8
33
Design and Customization
Not enough data
8.3
57
Not enough data
8.3
56
Not enough data
8.8
55
Not enough data
8.8
54
Campaigns
Not enough data
8.6
53
Not enough data
8.4
53
Not enough data
8.3
54
Not enough data
8.5
53
Integrations
Not enough data
8.0
53
Not enough data
7.5
53
Not enough data
9.0
56
Not enough data
7.5
54
Generative AI
Not enough data
7.5
52
Agentic AI - Vulnerability Scanner
Not enough data
7.3
51
Not enough data
7.2
50
Page Customization
Not enough data
9.2
24
Not enough data
8.8
25
Not enough data
8.7
23
Not enough data
8.7
23
Page Optimization
Not enough data
8.7
23
Not enough data
9.2
23
Not enough data
9.1
23
Not enough data
8.1
23
Integrations
Not enough data
9.5
24
Not enough data
9.3
25
Not enough data
9.0
23
Generative AI
Not enough data
8.0
23
Agentic AI - Landing Page Builders
Not enough data
8.0
23
Agentic AI - Personalization
Not enough data
6.9
40
Not enough data
7.0
40
Not enough data
7.3
40
Not enough data
6.9
40
Not enough data
7.1
40
Not enough data
7.1
39
Categories
Categories
Shared Categories
Drip and Omnisend are categorized as Email Template Builder and Marketing Automation
Unique Categories
Drip is categorized as E-Commerce Personalization
Omnisend is categorized as SMS Marketing, Personalization, Push Notification, Transactional Email, Landing Page Builders, and Pop-Up Builder
Reviews
Reviewers' Company Size
Drip
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Omnisend
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.8%
Health, Wellness and Fitness
7.0%
Computer Software
6.6%
E-Learning
5.5%
Retail
5.0%
Other
60.2%
Retail
22.1%
Apparel & Fashion
16.5%
Consumer Goods
8.0%
Marketing and Advertising
6.3%
Health, Wellness and Fitness
5.6%
Other
41.5%
Alternatives
Discussions
What is Smart Drip System?
1 Comment
GP
What is Smart Drip SystemRead more
Can I integrate or combine Drip with other (cloud) software application?
1 Comment
GT
Hey Chiejoung! Short answer: Absolutely! Drip integrates with over 90 3rd party platforms, so you've got a lot to choose from! You can check those out here:...Read more
should I check out klaviyo?
1 Comment
GT
It's possible that I'm biased, but I would say there's no need for you to check out Klaviyo :) We'll take care of you at Drip, I promise.Read more
Omnichannel marketing
3 Comments
L
Omnichannel marketing is using digital and/or traditional marketing channels to send a relevant message to customers. Omnichannel is the idea of using all of...Read more
Is Omnisend better than Mailchimp?
2 Comments
L
Hi. Thanks for your question!
We have a lot of success stories of brands migrated from Mailchimp to Omnisend. You can check Omnisend reviews here on G2 and...Read more
Is there a way -like Drip tracking pixel- to track my Squarespace website activity in OMNISEND?
2 Comments
L
Hi! Thanks for the question. Yes, you can track and see what your visitors are doing in your store in real-time with our website visitor tracking features....Read more
