Introducing G2.ai, the future of software buying.Try now
Compare Drip and Omnisend 
Featured Products
At a Glance
Market Segments
Small-Business (92.8% of reviews)
Small-Business (92.4% of reviews)
Entry-Level Pricing
Free Trial Per Month
$0.00 Per Month
Drip
Star Rating
(470)4.4 out of 5
Market Segments
Small-Business (92.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial Per Month
Free Trial is available
Browse all 2 pricing plansOmnisend
Star Rating
(1,152)4.6 out of 5
Market Segments
Small-Business (92.4% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00 Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Omnisend excels in user experience, with many praising its intuitive email template builder. Users appreciate how easy it is to design and send emails, highlighting the straightforward setup process and responsive customer support.
- Users say that Drip offers powerful automation workflows that are particularly beneficial for e-commerce businesses. The platform's ability to create flexible sequences based on customer behavior is frequently mentioned, making messages feel timely and relevant.
- Reviewers mention that Omnisend's customer support is consistently quick and helpful, which enhances the overall user experience. This level of support is a significant advantage for users who may need assistance during their marketing campaigns.
- According to verified reviews, Drip's advanced segmentation and automation tools are a strong point, allowing users to effectively target their audience. This feature is especially appreciated by those looking to personalize their marketing efforts.
- G2 reviewers highlight that Omnisend has a higher overall satisfaction score compared to Drip, indicating a more favorable reception among users. The platform's ease of use and effective email deliverability management contribute to this positive feedback.
- Users note that while Drip provides exceptional workflow capabilities, it may not match the overall user-friendliness of Omnisend. Some users find Omnisend's interface to be more straightforward, which can be a deciding factor for those new to marketing automation tools.
Pricing
Entry-Level Pricing
Drip
Free Trial
Free Trial
Per Month
14-day free trial (no credit card required)
- Access to All Features
- Free Migration
- No Credit Card Required
Omnisend
Free
$0.00
Per Month
Best for starting businesses or for exploring Omnisend
- Email campaigns up to 500 /month
- Up to 60 international SMS & 500 Web Push
- Professional Looking Email Templates
Free Trial
Drip
Free Trial is available
Omnisend
Free Trial is available
Ratings
Meets Requirements
8.8
372
8.9
908
Ease of Use
8.5
372
9.1
912
Ease of Setup
8.3
205
9.0
536
Ease of Admin
8.7
200
9.2
425
Quality of Support
8.8
359
9.1
829
Has the product been a good partner in doing business?
8.9
199
9.2
412
Product Direction (% positive)
8.6
367
9.1
885
Features by Category
Email Marketing
8.7
276
|
Verified
9.0
691
|
Verified
9.1
272
|
Verified
9.2
665
|
Verified
8.5
250
|
Verified
8.9
658
|
Verified
9.2
238
|
Verified
9.1
619
Online Marketing
7.1
177
|
Verified
8.5
565
|
Verified
8.2
185
|
Verified
8.6
552
|
Verified
7.7
148
|
Verified
8.6
472
|
Verified
8.7
211
|
Verified
8.8
604
|
Verified
8.0
29
8.5
458
Lead Management
8.3
208
|
Verified
8.6
480
|
Verified
8.1
190
|
Verified
8.6
493
|
Verified
8.8
244
|
Verified
8.7
566
|
Verified
8.1
198
|
Verified
8.3
336
8.5
209
|
Verified
8.6
455
|
Verified
8.3
202
|
Verified
8.6
514
|
Verified
8.4
169
|
Verified
8.6
467
|
Verified
7.8
126
|
Verified
8.3
350
|
Verified
Campaign Management
8.4
140
|
Verified
8.7
476
|
Verified
7.9
87
8.2
350
7.5
67
8.2
375
|
Verified
6.5
54
8.2
356
Social
7.1
22
7.9
353
7.9
23
8.2
422
|
Verified
7.7
79
|
Verified
8.2
399
|
Verified
8.1
24
8.1
381
|
Verified
7.8
78
|
Verified
8.0
369
|
Verified
Reporting & Analytics
7.9
242
|
Verified
8.9
619
|
Verified
7.8
179
|
Verified
8.6
543
|
Verified
7.4
143
|
Verified
8.6
502
|
Verified
7.5
139
|
Verified
8.7
513
|
Verified
7.1
23
7.8
271
Platform
8.1
124
|
Verified
8.6
415
|
Verified
8.7
134
|
Verified
8.9
397
|
Verified
8.6
120
|
Verified
8.9
288
|
Verified
7.4
64
|
Verified
8.5
328
|
Verified
7.5
16
8.1
296
|
Verified
8.7
134
|
Verified
9.1
401
|
Verified
7.6
71
|
Verified
8.7
315
|
Verified
Agentic AI - Marketing Automation
Not enough data
7.5
116
Not enough data
7.5
113
Not enough data
7.6
114
Not enough data
7.4
114
Not enough data
7.5
114
Not enough data
7.5
114
Integration
8.4
125
|
Verified
8.7
387
|
Verified
8.3
124
|
Verified
8.6
364
|
Verified
7.9
103
|
Verified
8.4
333
|
Verified
Administration
Not enough data
8.4
93
Not enough data
8.4
92
Not enough data
8.6
86
Not enough data
8.9
90
Not enough data
8.2
73
Not enough data
8.4
79
Integrations
Not enough data
8.1
71
Not enough data
8.1
70
Not enough data
7.9
69
Not enough data
8.0
74
Platform
Not enough data
8.7
72
Not enough data
8.4
64
Not enough data
8.3
60
Not enough data
8.4
67
Not enough data
8.4
70
Not enough data
8.7
77
Not enough data
8.5
68
Not enough data
8.9
81
Visitor Behavior
8.5
39
|
Verified
Not enough data
8.6
40
|
Verified
Not enough data
8.1
33
|
Verified
Not enough data
Templates
8.2
40
|
Verified
Not enough data
8.6
39
|
Verified
Not enough data
8.5
36
|
Verified
Not enough data
Personalization
8.8
36
|
Verified
Not enough data
8.5
33
|
Verified
Not enough data
8.8
36
|
Verified
Not enough data
7.9
22
|
Verified
Not enough data
8.2
28
|
Verified
Not enough data
8.2
29
|
Verified
Not enough data
8.7
34
|
Verified
Not enough data
9.1
39
|
Verified
Not enough data
Multichannel
Feature Not Available
Not enough data
9.1
43
|
Verified
Not enough data
8.9
39
|
Verified
Not enough data
Administration
9.1
44
|
Verified
Not enough data
8.5
47
|
Verified
Not enough data
8.9
47
|
Verified
Not enough data
8.7
50
|
Verified
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
9.2
99
Not enough data
9.3
96
Not enough data
9.3
90
Not enough data
9.2
93
Not enough data
9.1
89
Analytics
Not enough data
9.4
98
Not enough data
9.3
98
Optimization
Not enough data
9.0
77
Not enough data
9.0
93
Not enough data
9.1
86
Not enough data
9.2
94
Agentic AI - Push Notification
Not enough data
7.7
20
Not enough data
7.4
20
Not enough data
7.8
20
Templates
8.4
96
|
Verified
8.4
407
|
Verified
Feature Not Available
7.4
290
|
Verified
7.3
36
8.1
288
8.3
10
8.5
224
Edit
8.1
83
|
Verified
8.4
384
|
Verified
8.6
58
8.7
395
|
Verified
8.5
78
|
Verified
8.3
316
|
Verified
Logistics
8.1
93
|
Verified
8.7
389
|
Verified
7.2
71
|
Verified
8.0
320
|
Verified
8.6
48
8.6
360
|
Verified
8.3
9
8.5
210
Generative AI
Not enough data
7.7
106
Not enough data
7.7
105
Agentic AI - Email Template Builder
Not enough data
6.9
71
Not enough data
7.0
70
Text Messaging
Not enough data
8.9
117
|
Verified
Not enough data
7.7
95
|
Verified
Not enough data
8.7
107
|
Verified
Not enough data
8.3
97
|
Verified
Not enough data
8.5
108
|
Verified
Not enough data
8.6
95
Not enough data
8.4
88
Not enough data
8.4
81
SMS Platform
Not enough data
8.6
120
|
Verified
Not enough data
9.0
125
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
75
|
Verified
Not enough data
8.5
74
|
Verified
Agentic AI - SMS Marketing
Not enough data
7.7
33
Not enough data
7.9
33
Not enough data
7.8
33
Not enough data
7.7
33
Not enough data
7.5
33
Not enough data
7.8
33
Design and Customization
Not enough data
8.4
54
Not enough data
8.3
53
Not enough data
8.8
53
Not enough data
8.8
52
Campaigns
Not enough data
8.6
51
Not enough data
8.5
52
Not enough data
8.3
52
Not enough data
8.5
51
Integrations
Not enough data
7.9
52
Not enough data
7.4
52
Not enough data
9.0
53
Not enough data
7.5
53
Generative AI
Not enough data
7.6
51
Agentic AI - Vulnerability Scanner
Not enough data
7.3
50
Not enough data
7.2
49
Page Customization
Not enough data
9.2
23
Not enough data
9.0
24
Not enough data
8.9
22
Not enough data
8.7
22
Page Optimization
Not enough data
8.7
22
Not enough data
9.2
22
Not enough data
9.1
22
Not enough data
8.1
22
Integrations
Not enough data
9.6
23
Not enough data
9.4
24
Not enough data
9.0
22
Generative AI
Not enough data
8.1
22
Agentic AI - Landing Page Builders
Not enough data
8.1
22
Agentic AI - Personalization
Not enough data
6.9
39
Not enough data
7.1
39
Not enough data
7.4
39
Not enough data
6.9
39
Not enough data
7.1
39
Not enough data
7.1
38
Categories
Categories
Shared Categories
Drip and Omnisend are categorized as Email Template Builder and Marketing Automation
Unique Categories
Drip is categorized as E-Commerce Personalization
Omnisend is categorized as SMS Marketing, Personalization, Push Notification, Transactional Email, Landing Page Builders, and Pop-Up Builder
Reviews
Reviewers' Company Size
Drip
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Omnisend
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.8%
Health, Wellness and Fitness
7.0%
Computer Software
6.6%
E-Learning
5.5%
Retail
5.0%
Other
60.1%
Retail
22.3%
Apparel & Fashion
16.4%
Consumer Goods
8.0%
Marketing and Advertising
6.2%
Health, Wellness and Fitness
5.7%
Other
41.3%
Alternatives
Discussions
What's the setup process like?
1 Comment
Official Response from Drip
We've made the setup workflow as painless as possible. It's a simple three-step process: activate your campaign, install our JavaScript, define your goal....Read more
What happens when I start a free trial?
1 Comment
Official Response from Drip
You get a fully-functional account for 14 days, which gives you access to everything Drip has to offer. If (and only if!) you love it, your card will be...Read more
Can I send individual emails and email sequences based on actions a user performs in my application?
1 Comment
Official Response from Drip
Definitely. In addition to marketing emails, Drip can be triggered to send emails based on events in your app such as creating their first project, tracking...Read more
Is Omnisend better than Mailchimp?
2 Comments
MS
Yes, it is SO much easier to use and integrate. It's a lot more user-friendly. Read more
Is there a way -like Drip tracking pixel- to track my Squarespace website activity in OMNISEND?
2 Comments
NB
If the activity you are referring to is: campaign tracking, conversion tracking, website visitor tracking. Then let me tell you that all these tracking...Read more
Omnichannel marketing
2 Comments
NC
Omnichannel marketing is a strategy that businesses use to create a seamless and integrated experience for customers across multiple channels, both online...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
