Compare Drift and Gist 
At a Glance
Market Segments
Mid-Market (51.6% of reviews)
Small-Business (94.0% of reviews)
Entry-Level Pricing
Starting at $2,500.00 Per Month
$0 Free Forever
Drift
Star Rating
(1,256)4.4 out of 5
Market Segments
Mid-Market (51.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $2,500.00 Per Month
Browse all 3 pricing plansGist
Star Rating
(218)4.6 out of 5
Market Segments
Small-Business (94.0% of reviews)
Pros & Cons
Entry-Level Pricing
$0 Free Forever
Browse all 2 pricing plansDrift vs Gist
When assessing the two solutions, reviewers found Gist easier to use, set up, and administer. Reviewers also preferred doing business with Gist overall.
- Reviewers felt that Gist meets the needs of their business better than Drift.
- When comparing quality of ongoing product support, reviewers felt that Gist is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Gist over Drift.
Pricing
Entry-Level Pricing
Drift
Premium
Starting at $2,500.00
Per Month
For small businesses. The right amount of conversational firepower to keep your business growing.
- * Everything in Free, plus:
- Live Chat
- Meetings
Gist
Gist Free
$0
Free Forever
For small business owners who want to start marketing right with lead capture forms, contact tracking, email marketing and connect with and support customers - for free.
- Live chat
- Conversations inbox
- Saved replies
Free Trial
Drift
Free Trial is available
Gist
Free Trial is available
Ratings
Meets Requirements
8.7
1,019
8.8
194
Ease of Use
8.7
1,032
8.8
193
Ease of Setup
8.4
508
8.8
153
Ease of Admin
8.5
473
8.8
153
Quality of Support
8.8
940
9.0
186
Has the product been a good partner in doing business?
8.9
472
9.2
150
Product Direction (% positive)
8.9
997
9.6
184
Features by Category
Email Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Online Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Messenger
8.5
203
|
Verified
Not enough data
8.2
201
|
Verified
Not enough data
9.1
273
|
Verified
Not enough data
8.5
250
|
Verified
Not enough data
Channels
7.9
116
|
Verified
Not enough data
8.9
250
|
Verified
Not enough data
7.7
91
|
Verified
Not enough data
7.6
81
|
Verified
Not enough data
7.8
90
|
Verified
Not enough data
Customers
8.6
225
|
Verified
Not enough data
8.4
202
|
Verified
Not enough data
8.1
241
|
Verified
Not enough data
8.7
242
|
Verified
Not enough data
8.5
246
|
Verified
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
8.9
315
|
Verified
Not enough data
8.2
309
|
Verified
Not enough data
8.2
288
|
Verified
Not enough data
8.7
305
|
Verified
Not enough data
Organization
8.0
265
|
Verified
Not enough data
8.0
269
|
Verified
Not enough data
8.3
278
|
Verified
Not enough data
Performance Analysis
7.8
241
|
Verified
Not enough data
8.0
261
|
Verified
Not enough data
Sales Analysis
7.5
215
|
Verified
Not enough data
7.7
221
|
Verified
Not enough data
Generative AI
7.5
87
Not enough data
7.6
85
Not enough data
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Design and Customization
Not enough data
8.1
18
Not enough data
8.0
21
Not enough data
8.3
19
Not enough data
8.3
19
Campaigns
Not enough data
8.5
21
Not enough data
8.5
21
Not enough data
Feature Not Available
Not enough data
8.3
20
Integrations
Not enough data
8.4
19
Not enough data
Feature Not Available
Not enough data
7.3
15
Not enough data
8.6
15
Generative AI
Not enough data
Not enough data
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Responses
8.2
280
Not enough data
8.3
268
Not enough data
8.4
303
Not enough data
8.1
273
Not enough data
8.0
228
Not enough data
Platform
8.9
309
Not enough data
8.4
291
Not enough data
8.4
275
Not enough data
8.1
281
Not enough data
7.9
240
Not enough data
8.4
261
Not enough data
8.2
286
Not enough data
Generative AI
7.7
84
Not enough data
7.7
82
Not enough data
Conversational Platform
8.6
167
Not enough data
8.4
117
Not enough data
8.7
128
Not enough data
8.6
92
Not enough data
Support Automation
Feature Not Available
Not enough data
8.4
147
Not enough data
8.7
138
Not enough data
8.4
92
Not enough data
Generative AI
7.9
31
Not enough data
7.7
31
Not enough data
Integrations
7.4
92
Not enough data
7.9
95
Not enough data
7.8
91
Not enough data
7.3
88
Not enough data
8.0
95
Not enough data
Branding & Customizatio
8.2
94
Not enough data
8.3
93
Not enough data
7.9
90
Not enough data
Automatic Rules & Configurations
8.5
96
Not enough data
8.2
90
Not enough data
8.1
93
Not enough data
Agentic AI - Business Scheduling
Not enough data
Not enough data
Not enough data
Not enough data
Customer Support
7.8
12
Not enough data
7.8
12
Not enough data
8.1
12
Not enough data
Automation
8.2
11
Not enough data
8.3
13
Not enough data
8.3
12
Not enough data
Artificial Intelligence
7.7
13
Not enough data
8.2
13
Not enough data
8.3
14
Not enough data
Generative AI
7.7
31
Not enough data
7.9
30
Not enough data
Agentic AI - Bot Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
7.7
83
6.4
7
7.7
81
6.4
7
7.3
81
6.2
7
Communication
9.2
543
|
Verified
9.3
151
|
Verified
8.5
539
|
Verified
9.1
145
|
Verified
7.8
323
|
Verified
8.7
133
|
Verified
8.6
415
|
Verified
9.1
112
|
Verified
7.9
189
7.0
26
Internal Use
8.4
461
|
Verified
8.3
143
|
Verified
8.7
471
|
Verified
8.9
131
|
Verified
8.5
472
|
Verified
8.7
124
|
Verified
8.2
409
|
Verified
8.7
114
|
Verified
8.3
372
|
Verified
8.6
124
|
Verified
8.1
402
|
Verified
8.6
137
|
Verified
Generative AI
7.4
20
6.7
7
Self-Service Experience
8.1
57
8.6
37
8.2
53
8.6
36
Feature Not Available
Feature Not Available
8.2
51
8.3
22
8.5
57
8.1
24
Self-Service Platform
8.6
57
7.7
27
8.7
60
8.4
23
8.2
59
7.2
18
8.6
59
7.8
25
Agentic AI - Customer Self-Service
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Drift and Gist are categorized as Live Chat and Customer Self-Service
Unique Categories
Drift is categorized as Business Scheduling, Conversational Support, AI Sales Assistant, Conversational Marketing, Chatbots, Bot Platforms, and Customer Service Automation
Gist is categorized as Pop-Up Builder and Marketing Automation
Reviews
Reviewers' Company Size
Drift
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Gist
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
32.8%
Information Technology and Services
20.6%
Marketing and Advertising
7.1%
Financial Services
3.2%
Computer & Network Security
3.0%
Other
33.3%
Marketing and Advertising
22.5%
Computer Software
8.7%
Information Technology and Services
6.9%
Internet
5.5%
E-Learning
3.7%
Other
52.8%
Discussions
Do I have to completely remove all of my lead capture forms?
2 Comments
Official Response from Drift
Getting started with conversational marketing isn’t an “all or nothing” decision. Rather than ripping all the forms off their site, many companies start by...Read more
How do I measure the effectiveness of conversational marketing?
2 Comments
Official Response from Drift
You can measure your conversational marketing efforts just like you would measure any other marketing channel. Platforms like Drift give you dashboards that...Read more
What types of people are having conversations with businesses?
2 Comments
Official Response from Drift
When we analyzed the data from the 50,000+ businesses using Drift for conversational marketing, we found that people in key decision-making roles are often...Read more
Is there a way to embed email collection forms with the use of popups?
1 Comment
Official Response from Gist
Sure you can, Vik.
With Gist, it's incredibly easy to embed any forms on your site. Here's a guide to help you get started:...Read more
Gist has no more discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
