# Crisp vs Gist Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Crisp excels in overall user satisfaction, reflected in its higher G2 Scores for both customer self-service and live chat functionalities. Users appreciate the **clean and powerful user interface** that supports a wide range of business functions, making it a versatile choice for small businesses.
- **Users say** that Gist is particularly intuitive to set up, with many finding the integration with existing workflows seamless. The **help articles** and responsive support team have been highlighted as key factors in easing the learning curve, making it a solid option for those new to such software.
- **Reviewers mention** that Crisp's customer support is a standout feature, with many praising the **responsiveness and friendliness** of the support team. This level of service contributes to a positive user experience, especially for businesses that rely on timely assistance.
- **According to verified reviews** , Gist has a slight edge in terms of feature coverage for support and engagement emails, with users noting that it effectively meets their needs at a lower cost compared to competitors. This has led some to switch from pricier alternatives, appreciating the **value for money**.
- **Users highlight** that Crisp's feature set is highly customizable, allowing businesses to tailor the software to their specific needs. This flexibility is often mentioned as a reason for its popularity among small businesses, who value the ability to adapt tools to fit their workflows.
- **Reviewers note** that while Gist has a strong focus on user-friendliness, Crisp's higher scores in ease of use and setup indicate that it may offer a more streamlined experience for users looking for quick implementation and effective day-to-day usability.



| | Crisp | Gist | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 198 | 219 | 
| **Largest Market Segment** | Small-Business (88.0% of reviews) | Small-Business (94.1% of reviews) | 
| **Entry Level Price** | Free | $0 Free Forever | 

---
## Top Pros & Cons

### Crisp

Pros:
- Customer Support (30 reviews)
- Features (28 reviews)

Cons:
- Missing Features (10 reviews)
- Limited Features (7 reviews)

### Gist

Pros:
- Ease of Use (20 reviews)
- Customer Support (13 reviews)

Cons:
- Learning Curve (6 reviews)
- Limited Features (6 reviews)

---
## Ratings Comparison
| Rating | Crisp | Gist | 
|---|---|---|
  | **Meets Requirements** | 8.8 (155 reviews) | 8.8 (195 reviews) | 
  | **Ease of Use** | 9.0 (160 reviews) | 8.8 (194 reviews) | 
  | **Ease of Setup** | 8.9 (133 reviews) | 8.8 (154 reviews) | 
  | **Ease of Admin** | 8.8 (104 reviews) | 8.8 (153 reviews) | 
  | **Quality of Support** | 9.1 (155 reviews) | 9.0 (187 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (104 reviews) | 9.2 (150 reviews) | 
  | **Product Direction (% positive)** | 9.1 (148 reviews) | 9.6 (185 reviews) | 

---
## Pricing

### Crisp

#### Entry-Level Pricing

Plan: Free 

Price: Free

Description: For personal websites and anyone who wants a basic website chat widget to communicate with visitors.

Key Features:
- 2 operators included (Forever free !!!)
- ∞ visitors & messages
- No ads - no data resold

[Browse all 4 editions](https://www.g2.com/products/crisp/pricing)

#### Free Trial

Yes

### Gist

#### Entry-Level Pricing

Plan: Gist Free

Price: $0 Free Forever

Description: For small business owners who want to start marketing right with lead capture forms, contact tracking, email marketing and connect with and support customers - for free.

Key Features:
- Live chat
- Conversations inbox
- Saved replies

[Browse all 2 editions](https://www.g2.com/products/gist/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Crisp** | N/A | N/A |
| **Gist** | N/A | N/A |

#### Email Marketing

| Feature | Crisp | Gist | 
|---|---|---|
| **Building and Personalizing Emails** | Not enough data | Not enough data | 
| **Sending Outbound Emails** | Not enough data | Not enough data | 
| **Manage Email Deliverability** | Not enough data | Not enough data | 
| **Automated Email Responses** | Not enough data | Not enough data | 

#### Online Marketing

| Feature | Crisp | Gist | 
|---|---|---|
| **Landing Pages and Forms** | Not enough data | Not enough data | 
| **Dynamic Content** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Mobile Optimized** | Not enough data | Not enough data | 
| **Search Tracking and Optimization** | Not enough data | Not enough data | 

#### Lead Management

| Feature | Crisp | Gist | 
|---|---|---|
| **Marketing Lead Database** | Not enough data | Not enough data | 
| **Data Quality Management** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Lead Scoring and Grading** | Not enough data | Not enough data | 
| **Lead Nurturing** | Not enough data | Not enough data | 
| **Online Behavior Tracking** | Not enough data | Not enough data | 
| **Automated Alerts and Tasks** | Not enough data | Not enough data | 
| **CRM Lead Integration** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Crisp | Gist | 
|---|---|---|
| **Program Management** | Not enough data | Not enough data | 
| **Event / Webinar Marketing** | Not enough data | Not enough data | 
| **Calendaring** | Not enough data | Not enough data | 
| **Budgeting** | Not enough data | Not enough data | 

#### Social

| Feature | Crisp | Gist | 
|---|---|---|
| **Social Listening** | Not enough data | Not enough data | 
| **Social Sharing** | Not enough data | Not enough data | 
| **Social Campaigns** | Not enough data | Not enough data | 
| **Social Media Engagement** | Not enough data | Not enough data | 
| **Social Media Advertising** | Not enough data | Not enough data | 

#### Reporting & Analytics

| Feature | Crisp | Gist | 
|---|---|---|
| **Basic Reporting** | Not enough data | Not enough data | 
| **Web Analytics** | Not enough data | Not enough data | 
| **ROI Analytics** | Not enough data | Not enough data | 
| **Revenue Analytics** | Not enough data | Not enough data | 
| **SEO / Keyword Analytics** | Not enough data | Not enough data | 

#### Platform

| Feature | Crisp | Gist | 
|---|---|---|
| **Customization ** | Not enough data | Not enough data | 
| **Workflow Capability** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Output Document Generation** | Not enough data | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | Crisp | Gist | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Integration

| Feature | Crisp | Gist | 
|---|---|---|
| **Data Import & Export Tools** | Not enough data | Not enough data | 
| **Integration APIs** | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 

### Help Desk

| Product | Score | Reviews |
|---|---|---|
| **Crisp** | 8.7/10 | 116 |
| **Gist** | N/A | N/A |

#### Ticket and Case Management

| Feature | Crisp | Gist | 
|---|---|---|
| **Ticket creation user experience** | 8.6 (45 reviews) | Not enough data | 
| **Ticket response user experience** | 8.8 (46 reviews) ✓ Verified | Not enough data | 
| **Workflow** | 8.6 (47 reviews) ✓ Verified | Not enough data | 
| **Response Automation** | 8.5 (45 reviews) ✓ Verified | Not enough data | 
| **SLA Management** | 7.7 (38 reviews) | Not enough data | 
| **Attachments/Screencasts** | 8.9 (46 reviews) ✓ Verified | Not enough data | 
| **Ticket Collaboration** | 8.9 (46 reviews) | Not enough data | 
| **Customer and Contacts Database** | 8.8 (39 reviews) ✓ Verified | Not enough data | 

#### Generative AI

| Feature | Crisp | Gist | 
|---|---|---|
| **AI Text Generation** | 8.3 (24 reviews) | Not enough data | 
| **AI Text Summarization** | 8.2 (24 reviews) | Not enough data | 

#### Agentic AI - Help Desk

| Feature | Crisp | Gist | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Communication Channels

| Feature | Crisp | Gist | 
|---|---|---|
| **Customer Portal** | 9.1 (44 reviews) ✓ Verified | Not enough data | 
| **Email to Case** | 9.2 (44 reviews) ✓ Verified | Not enough data | 
| **Chat/Live Support** | 9.6 (51 reviews) ✓ Verified | Not enough data | 
| **Social Integration** | 9.2 (45 reviews) ✓ Verified | Not enough data | 
| **Voice** | 8.2 (35 reviews) | Not enough data | 

#### Platform

| Feature | Crisp | Gist | 
|---|---|---|
| **Mobile User Support** | 8.6 (53 reviews) ✓ Verified | Not enough data | 
| **Customization ** | 8.3 (103 reviews) ✓ Verified | 8.3 (143 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.8 (56 reviews) ✓ Verified | Not enough data | 
| **Integration** | 8.9 (51 reviews) ✓ Verified | Not enough data | 
| **Reporting** | 8.2 (51 reviews) ✓ Verified | Not enough data | 
| **Dashboards** | 8.5 (52 reviews) ✓ Verified | Not enough data | 

### Shared Inbox

| Product | Score | Reviews |
|---|---|---|
| **Crisp** | 8.2/10 | 17 |
| **Gist** | N/A | N/A |

#### Productivity Tools

| Feature | Crisp | Gist | 
|---|---|---|
| **Notes** | 8.9 (16 reviews) | Not enough data | 
| **Internal Discussion** | 8.4 (16 reviews) | Not enough data | 
| **Assignments and Tasks** | 7.9 (16 reviews) | Not enough data | 
| **Workflows** | 8.5 (16 reviews) | Not enough data | 
| **Templates** | 8.5 (16 reviews) | Not enough data | 
| **Integrations** | 8.3 (16 reviews) | Not enough data | 
| **Tagging System** | 8.5 (16 reviews) | Not enough data | 

#### Analytics

| Feature | Crisp | Gist | 
|---|---|---|
| **Trends** | 7.4 (16 reviews) | Not enough data | 
| **Performance Tracking** | 7.9 (16 reviews) | Not enough data | 
| **Email Tracking** | 7.8 (16 reviews) | Not enough data | 

#### Agentic AI - Shared Inbox

| Feature | Crisp | Gist | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Pop-Up Builder

| Product | Score | Reviews |
|---|---|---|
| **Crisp** | N/A | N/A |
| **Gist** | 8.2/10 | 25 |

#### Design and Customization

| Feature | Crisp | Gist | 
|---|---|---|
| **Pre-Designed Templates** | Not enough data | 8.1 (18 reviews) | 
| **Pop-Up Types** | Not enough data | 8.0 (21 reviews) | 
| **No-Code Customization** | Not enough data | 8.3 (19 reviews) | 
| **Mobile Optimized** | Not enough data | 8.3 (19 reviews) | 

#### Campaigns

| Feature | Crisp | Gist | 
|---|---|---|
| **Targeting** | Not enough data | 8.5 (21 reviews) | 
| **Triggered Campaigns** | Not enough data | 8.5 (21 reviews) | 
| **A/B Testing** | Not enough data | Feature Not Available | 
| **Analytics** | Not enough data | 8.3 (20 reviews) | 

#### Integrations

| Feature | Crisp | Gist | 
|---|---|---|
| **CRM/Email Integrations** | Not enough data | 8.4 (19 reviews) | 
| **WCM Integrations** | Not enough data | Feature Not Available | 
| **E-Commerce Integrations** | Not enough data | 7.3 (15 reviews) | 
| **Social Media Integrations** | Not enough data | 8.6 (15 reviews) | 

#### Generative AI

| Feature | Crisp | Gist | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 

#### Agentic AI - Vulnerability Scanner

| Feature | Crisp | Gist | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Live Chat

| Product | Score | Reviews |
|---|---|---|
| **Crisp** | 8.6/10 | 125 |
| **Gist** | 8.1/10 | 164 |

#### Generative AI

| Feature | Crisp | Gist | 
|---|---|---|
| **AI Text Generation** | 8.0 (38 reviews) | 6.4 (7 reviews) | 
| **AI Text Summarization** | 8.2 (34 reviews) | 6.4 (7 reviews) | 
| **AI Text-to-Speech** | 7.1 (35 reviews) | 6.2 (7 reviews) | 

#### Communication

| Feature | Crisp | Gist | 
|---|---|---|
| **Pop-up Chat** | 9.3 (102 reviews) ✓ Verified | 9.3 (152 reviews) ✓ Verified | 
| **Notifications** | 9.2 (100 reviews) ✓ Verified | 9.1 (145 reviews) ✓ Verified | 
| **Targeted Emails** | 8.4 (75 reviews) ✓ Verified | 8.7 (133 reviews) ✓ Verified | 
| **In-App Messaging** | 9.3 (88 reviews) ✓ Verified | 9.1 (112 reviews) ✓ Verified | 
| **Co-Browsing** | 8.7 (61 reviews) ✓ Verified | 7.0 (26 reviews) | 

####  Internal Use

| Feature | Crisp | Gist | 
|---|---|---|
| **Customization ** | 8.3 (103 reviews) ✓ Verified | 8.3 (143 reviews) ✓ Verified | 
| **Conversation Archiving** | 8.8 (92 reviews) ✓ Verified | 8.9 (132 reviews) ✓ Verified | 
| **Lead Development** | 8.3 (82 reviews) ✓ Verified | 8.7 (124 reviews) ✓ Verified | 
| **Knowledge Base** | 8.7 (86 reviews) ✓ Verified | 8.7 (114 reviews) ✓ Verified | 
| **Team Inbox ** | 8.8 (95 reviews) ✓ Verified | 8.6 (124 reviews) ✓ Verified | 
| **Customer Profiles** | 8.9 (91 reviews) ✓ Verified | 8.6 (137 reviews) ✓ Verified | 

### Customer Self-Service

| Product | Score | Reviews |
|---|---|---|
| **Crisp** | 7.8/10 | 50 |
| **Gist** | 7.9/10 | 47 |

#### Generative AI

| Feature | Crisp | Gist | 
|---|---|---|
| **AI Text Summarization** | 7.2 (24 reviews) | 6.7 (7 reviews) | 

#### Self-Service Experience

| Feature | Crisp | Gist | 
|---|---|---|
| **Knowledge Base** | 8.5 (46 reviews) | 8.6 (37 reviews) | 
| **Searchable Articles** | 8.3 (45 reviews) | 8.6 (36 reviews) | 
| **Community Forums** | 6.7 (36 reviews) | Feature Not Available | 
| **Mobile Optimization** | 8.3 (31 reviews) | 8.3 (22 reviews) | 
| **Personalization** | 7.9 (35 reviews) | 8.1 (24 reviews) | 

#### Self-Service Platform

| Feature | Crisp | Gist | 
|---|---|---|
| **Branding** | 7.9 (34 reviews) | 7.7 (27 reviews) | 
| **Automation** | 7.9 (35 reviews) | 8.4 (23 reviews) | 
| **Artificial Intelligence** | 7.0 (32 reviews) | 7.2 (18 reviews) | 
| **Integrations** | 8.4 (36 reviews) | 7.8 (25 reviews) | 

#### Agentic AI - Customer Self-Service

| Feature | Crisp | Gist | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Social Customer Service

| Product | Score | Reviews |
|---|---|---|
| **Crisp** | 8.8/10 | 21 |
| **Gist** | N/A | N/A |

#### Generative AI

| Feature | Crisp | Gist | 
|---|---|---|
| **AI Text Generation** | 8.8 (7 reviews) | Not enough data | 
| **AI Text Summarization** | 8.8 (7 reviews) | Not enough data | 

#### Process

| Feature | Crisp | Gist | 
|---|---|---|
| **Mentions** | 8.1 (16 reviews) | Not enough data | 
| **Tickets** | 8.2 (14 reviews) | Not enough data | 
| **Macros** | 8.7 (14 reviews) | Not enough data | 

#### Channels

| Feature | Crisp | Gist | 
|---|---|---|
| **Email** | 9.1 (18 reviews) | Not enough data | 
| **Social** | 9.4 (18 reviews) | Not enough data | 
| **Live Chat** | 9.6 (19 reviews) | Not enough data | 
| **Phone** | 7.6 (11 reviews) | Not enough data | 
| **Text** | 8.8 (12 reviews) | Not enough data | 

#### Insight

| Feature | Crisp | Gist | 
|---|---|---|
| **Surveys** | 8.6 (12 reviews) | Not enough data | 
| **Reporting** | 8.6 (15 reviews) | Not enough data | 
| **Visitor Activity** | 8.6 (18 reviews) | Not enough data | 
| **Help Desk** | 9.6 (16 reviews) | Not enough data | 

### Digital Customer Service Platforms

| Product | Score | Reviews |
|---|---|---|
| **Crisp** | 7.9/10 | 12 |
| **Gist** | N/A | N/A |

#### Generative AI

| Feature | Crisp | Gist | 
|---|---|---|
| **AI Text Generation** | 7.8 (12 reviews) | Not enough data | 
| **AI Text Summarization** | 7.9 (12 reviews) | Not enough data | 

---
## Categories
**Shared Categories (2):** [Live Chat Software](https://www.g2.com/categories/live-chat), [Customer Self-Service Software](https://www.g2.com/categories/customer-self-service)

**Unique to Crisp (4):** [Digital Customer Service Platforms](https://www.g2.com/categories/digital-customer-service-platforms), [Shared Inbox Software](https://www.g2.com/categories/shared-inbox), [Social Customer Service Software](https://www.g2.com/categories/social-customer-service), [Help Desk Software](https://www.g2.com/categories/help-desk)

**Unique to Gist (2):** [Pop-Up Builder Software](https://www.g2.com/categories/pop-up-builder), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)


---
## Reviewer Demographics

### By Company Size

| Segment | Crisp | Gist | 
|---|---|---|
| **Small-Business** | 88.0% | 94.1% | 
| **Mid-Market** | 12.0% | 5.0% | 
| **Enterprise** | 0% | 0.9% | 

### By Industry

#### Crisp

- **Computer Software:** 28.1%
- **Information Technology and Services:** 7.0%
- **Marketing and Advertising:** 5.9%
- **Internet:** 5.4%
- **Leisure, Travel & Tourism:** 4.3%
- **Financial Services:** 3.8%
- **Insurance:** 2.7%
- **Telecommunications:** 2.2%
- **Hospital & Health Care:** 2.2%
- **Retail:** 2.2%
- **Other:** 36.2%

#### Gist

- **Marketing and Advertising:** 22.4%
- **Computer Software:** 8.7%
- **Information Technology and Services:** 6.8%
- **Internet:** 5.5%
- **E-Learning:** 3.7%
- **Design:** 3.7%
- **Health, Wellness and Fitness:** 2.7%
- **Financial Services:** 2.7%
- **Education Management:** 2.7%
- **Professional Training & Coaching:** 2.7%
- **Other:** 38.4%

---
## Alternatives

### Alternatives to Crisp

- [Fin](https://www.g2.com/products/fin/reviews) — 4.5/5 stars (3872 reviews)
- [Tidio](https://www.g2.com/products/tidio/reviews) — 4.6/5 stars (1907 reviews)
- [Freshdesk](https://www.g2.com/products/freshdesk/reviews) — 4.4/5 stars (3750 reviews)
- [LiveChat](https://www.g2.com/products/livechat/reviews) — 4.5/5 stars (808 reviews)
- [FreshChat](https://www.g2.com/products/freshworks-freshchat/reviews) — 4.4/5 stars (499 reviews)
- [HelpCrunch](https://www.g2.com/products/helpcrunch/reviews) — 4.7/5 stars (238 reviews)
- [Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews) — 4.3/5 stars (6981 reviews)
- [Front](https://www.g2.com/products/front/reviews) — 4.6/5 stars (2485 reviews)
- [Drift](https://www.g2.com/products/drift/reviews) — 4.4/5 stars (1256 reviews)
- [Help Scout](https://www.g2.com/products/help-scout/reviews) — 4.4/5 stars (428 reviews)

### Alternatives to Gist

- [Fin](https://www.g2.com/products/fin/reviews) — 4.5/5 stars (3872 reviews)
- [LiveAgent](https://www.g2.com/products/liveagent/reviews) — 4.5/5 stars (1538 reviews)
- [Drift](https://www.g2.com/products/drift/reviews) — 4.4/5 stars (1256 reviews)
- [Tidio](https://www.g2.com/products/tidio/reviews) — 4.6/5 stars (1907 reviews)
- [Freshdesk](https://www.g2.com/products/freshdesk/reviews) — 4.4/5 stars (3750 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14703 reviews)
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2571 reviews)
- [FreshChat](https://www.g2.com/products/freshworks-freshchat/reviews) — 4.4/5 stars (499 reviews)
- [HubSpot Service Hub](https://www.g2.com/products/hubspot-service-hub/reviews) — 4.4/5 stars (2915 reviews)
- [LiveChat](https://www.g2.com/products/livechat/reviews) — 4.5/5 stars (808 reviews)

---
## Top Discussions

### Crisp

- Title: [Is crisp chat free?](https://www.g2.com/discussions/is-crisp-chat-free) — 2 comments
  > **Top comment:** "Crisp has a Basic plan that includes two seats and limited features. However, if you need a team to communicate with website visitors and help them, Basic..."
- Title: [What is crisp chat?](https://www.g2.com/discussions/what-is-crisp-chat) — 1 comment
  > **Top comment:** "Simply-put, its a live chat software/service that you can embed in your site.

By far the best option I've used to date.  The live support or "Magic..."
- Title: [How do you measure success of customer support using Crisp?](https://www.g2.com/discussions/29935-how-do-you-measure-success-of-customer-support-using-crisp) — 1 comment
  > **Top comment:** "Best customer support I have had so far for a tool that we pay less than 10k a year"

### Gist

- Title: [Is there a way to embed email collection forms with the use of popups?](https://www.g2.com/discussions/24289-is-there-a-way-to-embed-email-collection-forms-with-the-use-of-popups) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Sure you can, Vik.

With Gist, it's incredibly easy to embed any forms on your site. Here's a guide to help you get started:..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/crisp-vs-gist)